Budweiser beer is an American-style pale lager produced by Anheuser-Busch. In the 1940s and 1950s the company sought to advertise its beer on billboards and other outdoor displays. Collection contains four dossiers from three different outdoor advertising companies, each proposing locations for Budweiser billboards in a particular city. Each dossier contains photographs of prospective locations, as well as accompanying notes and cost estimates. Collection also contains loose photographs of potential billboard locations. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection contains four dossiers from three different outdoor advertising companies (Foster & Kleiser, Disosway & Fisher, and A.H. Villepigue), each proposing locations for Budweiser billboards in a particular city. Each dossier contains photographs of prospective locations, as well as accompanying notes and cost estimates. Collection also contains loose photographs of potential billboard locations. Many of these loose photographs are attributed to photographer Thomas H. Murtaugh (1919-2000). Other identified photographers are Louis Nemeth (1918-2011) and Braun Photo Service.

Burr Lamberton Robbins was president of the General Outdoor Advertising Company (GOA). The Burr L. Robbins Papers span the years 1936-1975, and chiefly consist of three scrapbooks containing photographs, clippings, periodicals, memorabilia, and promotional materials. The majority of clippings are from advertising industry publications and Chicago newspapers. The loose materials section also includes administrative records. The collection primarily documents Robbins' career in outdoor advertising with the General Outdoor Advertising Company (GOA), and his involvement with professional advertising organizations, particularly the Outdoor Advertising Association of America (OAAA). Professional and outdoor advertising themes in the scrapbooks include Robbins' career advancement; his public speaking engagements on the role of advertising agencies in America; professional meetings and conferences; the history of GOA; outdoor advertising history; tension between citizens' groups and outdoor advertisers over billboard zoning; and legal decisions. The scrapbooks also touch on topics of personal interest to Robbins, including news about the Delevan Lake Improvement Association; Robbinswood Farm sheep; and family events. Photographs in the scrapbooks are primarily of professional meetings or conferences, or publicity events. Loose materials include items that were once part of the scrapbooks, and separate items. This section includes a notebook of 1942 photographs and papers about the 13th National Contest and Exhibit of Outdoor Advertising Art. Photographs of the three prizewinning posters, created by John DeLooy, Andrew Loomis, and Albert Staehle, are included in this notebook. Also in this section is a spiral-bound GOA publication, Image with Words, that documents a 1963 Chevrolet electric outdoor advertising campaign.

The Burr L. Robbins Papers span the years 1936-1975, and chiefly consist of three scrapbooks containing photographs, clippings, periodicals, memorabilia, and promotional materials. The majority of clippings are from advertising industry publications and Chicago newspapers. The loose materials section also includes administrative records. The collection primarily documents Robbins' career in outdoor advertising with the General Outdoor Advertising Company (GOA), and his involvement with professional advertising organizations, particularly the Outdoor Advertising Association of America (OAAA). Professional and outdoor advertising themes in the scrapbooks include Robbins' career advancement; his public speaking engagements on the role of advertising agencies in America; professional meetings and conferences; the history of GOA; outdoor advertising history; tension between citizens' groups and outdoor advertisers over billboard zoning; and legal decisions. The scrapbooks also touch on topics of personal interest to Robbins, including news about the Delevan Lake Improvement Association; Robbinswood Farm sheep; and family events. Photographs in the scrapbooks are primarily of professional meetings or conferences; advertising executives; or publicity events. Loose materials include items that were once part of the scrapbooks, and separate items. This section includes a notebook of 1942 photographs and papers about the 13th National Contest and Exhibit of Outdoor Advertising Art. Photographs of the three prizewinning posters, created by John DeLooy, Andrew Loomis, and Albert Staehle, are included in this notebook. Also in this section is a spiral-bound GOA publication, "Image with Words," that documents a 1963 Chevrolet electric outdoor advertising campaign.

Charlie Steinmann was an executive in the outdoor advertising industry, primarily in the Pennsylvania region, working with Superior Sign Systems, Penn-York Advertising and Lamar Outdoor Advertising. He was inducted into the Outdoor Advertising Association of America (OAAA) Hall of Fame in 1995. The Charlie Steinmann Papers span the years 1937-1988 and include printed materials, photographs, videocassettes, correspondence, financial reports and maps. Companies represented in the collection include Bishop-Holder Advertising, Lamar Outdoor Advertising, Penn Adams Advertising and Penn-York Advertising, all of which operated in the central Pennsylvania region. Collection also contains files on the Reserve Officer Association after World War II. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Charlie Steinmann Papers span the years 1937-1988 and include printed materials, photographs, videocassettes, correspondence, financial reports and maps. Companies represented in the collection include Bishop-Holder Advertising, Lamar Outdoor Advertising, Penn Adams Advertising and Penn-York Advertising, all of which operated in the central Pennsylvania region. Collection also contains files on the Reserve Officer Association after World War II.

Outdoor advertising executive, manager of family billposting company Harold Outdoor Advertising that operated in Indiana and surrounding states.

Slides, photographs and printed material related to billboards posted in and around Indianapolis, Indiana by Harold Outdoor Advertising, General Outdoor Advertising, and Naegele Outdoor during the 1930s-60s. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Brewing company founded in 1905 in Louisville, Ky. Collection consists of an album of 9 black-and-white photographs that depict a range of promotional activities for Falls City Beer brands. Photographs show radio programming; print and outdoor advertising; billboards, electrical and neon signs and bar displays; packaging designs; paraphernalia including bottle openers, lamps and coasters and other promotional and merchandising materials. Ads depict aspects of the brewing facility, the Falls City ram as well as caricatures of African Americans in the advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection consists of an album of 9 black-and-white photographs that depict a range of promotional activities for Falls City Beer brands. Photographs show radio programming; print and outdoor advertising; billboards, electrical and neon signs and bar displays; packaging designs; paraphernalia including bottle openers, lamps and coasters and other promotional and merchandising materials. Ads depict aspects of the brewing facility, the Falls City ram as well as caricatures of African Americans in the advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Gaess Outdoor was a family-owned outdoor advertising company founded in the 1930s in northern New Jersey, serving the New Jersey-Metropolitan New York market. It was acquired in 1997 by Universal Outdoor, a subsidiary of Clear Channel Communications, Inc. The Gaess Outdoor Advertising Photographs collection spans the decades of the 1950s and 1960s and includes black-and-white photographs and negatives of painted and blank billboard structures, locations, proposed locations and competitors' billboards. Clients include Budweiser (Anheuser-Busch), Cities Service (Citgo), Gulf Oil, Schaefer and Schlitz. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Gaess Outdoor Advertising Photographs collection spans the decades of the 1950s and 1960s and includes black-and-white photographs and negatives of painted and blank billboard structures, locations, proposed locations and competitors' billboards. Clients include Budweiser (Anheuser-Busch), Cities Service, Gulf Oil, Schaefer and Schlitz.

Billboard and poster company formed in 1925 from the merger of The Fulton Group and Cusack Co. Outdoor Advertising Plans were scrapbooks that contained examples of billboards and outdoor posters, testimonial correspondence, trade advertisements and other materials. They were organized according to product type. Collection spans the years 1916-1927 and contains 18 scrapbooks. Companies represented include the Poster Advertising Service, General Outdoor, O. J. Gude, the Thomas Cusack Company, General Foods (Maxwell House) and Procter & Gamble (Crisco, Ivory soap). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Outdoor Advertising Plans were scrapbooks that contained examples of billboards and outdoor posters, testimonial correspondence, trade advertisements and other materials. They were organized according to product type. Collection spans the years 1916-1927 and contains 18 scrapbooks. Companies represented include the Poster Advertising Service, General Outdoor, O. J. Gude, the Thomas Cusack Company, General Foods (Maxwell House) and Procter & Gamble (Crisco, Ivory soap).

Advertising trade organization founded in 1905 as Associated Advertising Clubs of America, changing its name in 1926 to International Advertising Association and in 1929 to Advertising Federation of America; the first international exposition was held in July 1928 in Detroit, Mich. Collection includes reprints, print advertisements, brochures, booklets and other printed materials handed out by participant exhibitors representing a variety of fields in the advertising and marketing industry, including apparel, direct mail, electric and neon signs, graphic art, gravure, newspapers, outdoor advertising, photolithography, telephotography, trade and women's clubs, and window show displays. Companies represented include firms from the U.S., Canada and Great Britain, including the Advertising Club of New York, AT&T, Aronsson Printing, Art Gravure, Bausch & Lomb, Capitol Machine, Chicago Daily News, Consolidated Press, Detroit Free Press, Dictaphone, Fairchild Publications, General Outdoor, Jam Handy, Mulford, National Printing & Engraving, and R.F. Heinrich. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes reprints, print advertisements, brochures, booklets and other printed materials handed out by participant exhibitors representing a variety of fields in the advertising and marketing industry, including apparel, direct mail, electric and neon signs, graphic art, gravure, newspapers, outdoor advertising, photolithography, telephotography, trade and women's clubs, and window show displays. Companies represented include firms from the U.S., Canada and Great Britain, including the Advertising Club of New York, AT&T, Aronsson Printing, Art Gravure, Bausch & Lomb, Capitol Machine, Chicago Daily News, Consolidated Press, Detroit Free Press, Dictaphone, Fairchild Publications, General Outdoor, Jam Handy, Mulford, National Printing & Engraving, and R.F. Heinrich. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

James Howard Fraser was a librarian, archivist, scholar and author; Director of the Florham-Madison Library at Fairleigh Dickinson University in New Jersey. The James Fraser papers include photographs and slides, articles, correspondence, brochures and pamphlets, magazines, clippings, reprints and other printed material primarily relating to outdoor advertising and graphic art. Subjects covered include activities in support of war efforts (World War I and World War II), anti-billboard and -advertising controversies, outdoor advertising industry promotion, and discussions of advertising as art. Institutions represented include the Advertising Council (and its precursor, War Advertising Council), General Outdoor, Foster & Kleiser, O.J. Gude, Outdoor Advertising Association of America, Poster Advertising Association and Thos. Cusack Co. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The James Fraser papers include photographs and slides, articles, correspondence, brochures and pamphlets, magazines, clippings, reprints and other printed material primarily relating to outdoor advertising and graphic art. Subjects covered include activities in support of war efforts (World War I and World War II), anti-billboard and -advertising controversies, outdoor advertising industry promotion, and discussions of advertising as art. Institutions represented include the Advertising Council (and its precursor, War Advertising Council), General Outdoor, Foster & Kleiser, O.J. Gude, Outdoor Advertising Association of America, Poster Advertising Association and Thos. Cusack Co. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection documents the artwork and printed promotional materials Robert K. Jeffery commissioned, used, or referenced in diamond advertising. Most items are the output of the advertising agency N. W. Ayer and Son, Inc., often featuring De Beers diamonds and outdoor advertising promotions. Other items are more general to the diamond marketing industry, including marketing statistics, and gemology periodicals. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.