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Burr L. Robbins papers, 1936-1975 and undated 2.1 Linear Feet — 1650 Items

Burr Lamberton Robbins was president of the General Outdoor Advertising Company (GOA). The Burr L. Robbins Papers span the years 1936-1975, and chiefly consist of three scrapbooks containing photographs, clippings, periodicals, memorabilia, and promotional materials. The majority of clippings are from advertising industry publications and Chicago newspapers. The loose materials section also includes administrative records. The collection primarily documents Robbins' career in outdoor advertising with the General Outdoor Advertising Company (GOA), and his involvement with professional advertising organizations, particularly the Outdoor Advertising Association of America (OAAA). Professional and outdoor advertising themes in the scrapbooks include Robbins' career advancement; his public speaking engagements on the role of advertising agencies in America; professional meetings and conferences; the history of GOA; outdoor advertising history; tension between citizens' groups and outdoor advertisers over billboard zoning; and legal decisions. The scrapbooks also touch on topics of personal interest to Robbins, including news about the Delevan Lake Improvement Association; Robbinswood Farm sheep; and family events. Photographs in the scrapbooks are primarily of professional meetings or conferences, or publicity events. Loose materials include items that were once part of the scrapbooks, and separate items. This section includes a notebook of 1942 photographs and papers about the 13th National Contest and Exhibit of Outdoor Advertising Art. Photographs of the three prizewinning posters, created by John DeLooy, Andrew Loomis, and Albert Staehle, are included in this notebook. Also in this section is a spiral-bound GOA publication, Image with Words, that documents a 1963 Chevrolet electric outdoor advertising campaign.

The Burr L. Robbins Papers span the years 1936-1975, and chiefly consist of three scrapbooks containing photographs, clippings, periodicals, memorabilia, and promotional materials. The majority of clippings are from advertising industry publications and Chicago newspapers. The loose materials section also includes administrative records. The collection primarily documents Robbins' career in outdoor advertising with the General Outdoor Advertising Company (GOA), and his involvement with professional advertising organizations, particularly the Outdoor Advertising Association of America (OAAA). Professional and outdoor advertising themes in the scrapbooks include Robbins' career advancement; his public speaking engagements on the role of advertising agencies in America; professional meetings and conferences; the history of GOA; outdoor advertising history; tension between citizens' groups and outdoor advertisers over billboard zoning; and legal decisions. The scrapbooks also touch on topics of personal interest to Robbins, including news about the Delevan Lake Improvement Association; Robbinswood Farm sheep; and family events. Photographs in the scrapbooks are primarily of professional meetings or conferences; advertising executives; or publicity events. Loose materials include items that were once part of the scrapbooks, and separate items. This section includes a notebook of 1942 photographs and papers about the 13th National Contest and Exhibit of Outdoor Advertising Art. Photographs of the three prizewinning posters, created by John DeLooy, Andrew Loomis, and Albert Staehle, are included in this notebook. Also in this section is a spiral-bound GOA publication, "Image with Words," that documents a 1963 Chevrolet electric outdoor advertising campaign.

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Charlie Steinmann papers, 1937-1988 and undated 0.4 Linear Feet — 280 Items

Charlie Steinmann was an executive in the outdoor advertising industry, primarily in the Pennsylvania region, working with Superior Sign Systems, Penn-York Advertising and Lamar Outdoor Advertising. He was inducted into the Outdoor Advertising Association of America (OAAA) Hall of Fame in 1995. The Charlie Steinmann Papers span the years 1937-1988 and include printed materials, photographs, videocassettes, correspondence, financial reports and maps. Companies represented in the collection include Bishop-Holder Advertising, Lamar Outdoor Advertising, Penn Adams Advertising and Penn-York Advertising, all of which operated in the central Pennsylvania region. Collection also contains files on the Reserve Officer Association after World War II. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Charlie Steinmann Papers span the years 1937-1988 and include printed materials, photographs, videocassettes, correspondence, financial reports and maps. Companies represented in the collection include Bishop-Holder Advertising, Lamar Outdoor Advertising, Penn Adams Advertising and Penn-York Advertising, all of which operated in the central Pennsylvania region. Collection also contains files on the Reserve Officer Association after World War II.

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Gaess Outdoor was a family-owned outdoor advertising company founded in the 1930s in northern New Jersey, serving the New Jersey-Metropolitan New York market. It was acquired in 1997 by Universal Outdoor, a subsidiary of Clear Channel Communications, Inc. The Gaess Outdoor Advertising Photographs collection spans the decades of the 1950s and 1960s and includes black-and-white photographs and negatives of painted and blank billboard structures, locations, proposed locations and competitors' billboards. Clients include Budweiser (Anheuser-Busch), Cities Service (Citgo), Gulf Oil, Schaefer and Schlitz. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Gaess Outdoor Advertising Photographs collection spans the decades of the 1950s and 1960s and includes black-and-white photographs and negatives of painted and blank billboard structures, locations, proposed locations and competitors' billboards. Clients include Budweiser (Anheuser-Busch), Cities Service, Gulf Oil, Schaefer and Schlitz.

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John E. Browning papers, 1930-1999 and undated 0.4 Linear Feet — 120 Items

John E. Browning was a commercial artist and designer who worked in outdoor advertising in New Jersey. The John E. Browning Papers span the years 1930-1999 and include billboard designs, photographs and negatives, correspondence, an autobiographical sketch, and printed materials relating to commercial art and typography. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The John E. Browning Papers span the years 1930-1999 and include billboard designs, photographs and negatives, correspondence, an autobiographical sketch, and printed materials relating to commercial art and typography. Arranged alphabetically.

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John F. Hogan was a sales representative and manager for several transportation advertising companies, from the 1940s to the 1970s, responsible for placing advertisements in and on buses, subways, trains, and transit stations in the northeastern United States, particularly New York and Connecticut. The John F. Hogan Papers span the years 1928-1992, with the bulk of the material dating from 1949 to 1972, and document Hogan's career as an executive in transportation advertising. The collection consists of photographs, contracts, poster samples, print publications and other printed material, and scrapbooks of transit advertising images, clippings, correspondence and memorabilia. Particularly represented in the collection is Hogan's work for the John H. Breck, Inc. hair-care company.

The John F. Hogan Papers span the years 1928-1992, with the bulk of the material dating from 1949 to 1972, and consist of photographs, contracts, printed materials, scrapbooks and images of transit station posters and car cards that document Hogan's career placing advertising within the bus, subway and rail systems in the northeastern United States, particularly in New York and Connecticut. Several agencies and client companies are represented in the collection, including the John H. Breck, Inc. hair-care company.

The Papers are organized into six series: Scrapbooks, Contracts, Printed Materials, John H. Breck Inc., Electric Bus Clocks and Photographs. The Scrapbooks Series contains scrapbooks, compiled by Hogan in 1992, which include correspondence, clippings, printed material, photographs, and narrative written by Hogan. The Contracts Series contains contracts for the placement of transportation advertising in the northeastern United States, primarily in New York and Connecticut. The Printed Materials Series includes books, booklets, magazines, house organs and trade journals related to the subject of transportation advertising, along with non-titled print items such as rate cards, articles, clippings, and promotional materials. The John H. Breck Inc. Series includes correspondence, printed materials, clippings, and contracts relating to transportation advertising for Breck hair care products, such as Breck shampoo. The Electric Bus Clocks Series includes correspondence, printed materials, and clippings related to transportation advertisements which featured electric clocks. Examples of the car card advertisements, posters and signs can be found in the Photographs Series,which includes many undated black and white car card reproductions, along with color photographs of exterior bus signs taken in Connecticut during the 1950s and 1960s.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Eleanor Newman was an Account Representative and Office Manager with JWT during the years 1976-1985. The Eleanor Newman Papers cover the years 1974-1985, with the bulk of the materials dating from 1979-1983, roughly the period during which Newman served as Office Manager of the J. Walter Thompson (JWT) Entertainment Group, and as Account Representative for the Health & Tennis Corporation account. The collection includes media plans, schedules, budgets, invoices, market research, proofs, tear sheets, photographs, conference call reports, memoranda and correspondence, and proposals related to the advertising campaigns of various JWT clients. Companies represented include Dentcare, Genesco, Circle Line Sightseeing Cruises, Jack La Lanne Spa, Vertical Club, Cover Girl, Freirich Meats, Beatrice Foods, Samsonite, Cable Shop, and Screenvision. Also included in the collection are media plans for the New York Arrows indoor soccer team, the 1981-1982 seasons of the New York City Opera, and several Broadway musicals including Mr. Lincoln, Really Rosie and Snow White.

The Eleanor Newman Papers cover the years 1974-1985, with the bulk of the materials dating from 1979-1983, roughly the period during which Newman served as Office Manager of JWT's The Entertainment Group, and as Account Representative for the Health & Tennis Corporation (later part of Bally Total Fitness Corporation) account. The collection includes media plans, schedules, budgets, invoices, market research, proofs, tear sheets, photographs, conference call reports, memoranda and correspondence, and proposals related to the advertising campaigns of various JWT clients. Companies and products represented include Dentcare, Genesco, Circle Line Sightseeing Cruises, Jack La Lanne Spa, Vertical Club, Covergirl, Freirich Meats, Beatrice Foods, Samsonite, Cable Shop, and PIAF/Screenvision. Also included in the collection are media plans for the New York Arrows indoor soccer team; the 1981-1982 seasons of the New York City Opera; and several Broadway musicals including Mr. Lincoln, Really Rosie and Snow White.

The collection is arranged into thirteen categories: General Files; Broadway; Cruise Tours; Dentcare; Fitness; Footwear; Freirich Meats; New York City Opera; Outdoor Advertising; Samsonite; Sports; Television; and Oversize Materials. The General Files include JWT directories, market research, office memoranda and forms, and correspondence relating to Mark Schoenfeld, Media Director at JWT Entertainment Group. Broadway files include media plans relating to the musicals Mr. Lincoln, Really Rosie, Snow White, Vaudeville Show, among others. The files on sightseeing cruise tours, Freirich Meats, the New York City Opera, Cable Shop and PIAF/Screenvision include advertising proofs, tear sheets, television and radio advertising schedules, and media plans. The Footwear files include proposals, advertising copy, proofs, media plans and market research for Covergirl and Genesco's Charm Step and Easy Street lines of shoes. Samsonite, the largest category of files in the collection, includes several booklets of research findings on the 1980s luggage market, marketing proposals and recommendations, and advertising tracking studies. The Outdoor Advertising files includes photographs, market research and correspondence related to billboard, bus and bus shelter advertising of Broadway musicals in New York City. Oversize Materials consist of large-format items removed from other series and housed separately.

Many of the marketing proposals and market research findings arrived in binders labeled with a title sheet or subject headings. Items were removed from binders, and original titles were used. Several sections were removed from their respective series into a separate oversize box.

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The Ohio Outdoor Advertising Corporation was an outdoor advertising company that operated in northern Ohio from 1965 to 2000. The Ohio Outdoor Advertising Corporation Records span the years 1929 to 1993 and include clippings, corporation reports, negatives, photograph albums, photographs, poster boards, promotional materials, regional maps, slides, and trade literature that document the operational history of Ohio Outdoor and related companies. The bulk of this collection consists of photographs and slides of billboards in northern Ohio from 1937 to 1993. Also included are photographs of Ohio street locations and outdoor advertising activities. Other outdoor advertising companies represented in the collection reflect mergers, acquisitions, and business connections between Ohio Outdoor and other firms, and include Dingeman Advertising, Inc.; Outdoor Communications, Inc. (OCI); Outdoor Graphics, Inc.; Indiana Outdoor Advertising Corporation; Kentucky Outdoor Advertising Corporation; E.A. Eckert Advertising Company; and T.R. Sammons Outdoor Advertising Company.

The Ohio Outdoor Advertising Corporation Records span the years 1929-1993 and include clippings, corporation reports, negatives, photographs, poster boards, promotional materials, regional maps, slides, and trade literature that document the operational history of Ohio Outdoor and related companies. The bulk of this collection consists of photographs and slides of billboards in northern Ohio from 1937-1993. Also included are photographs of Ohio street locations and outdoor advertising activities. Other outdoor advertising companies represented in the collection reflect mergers, acquisitions, and business connections between Ohio Outdoor and other firms, and include Dingeman Advertising, Inc.; Outdoor Communications, Inc. (OCI); Outdoor Graphics, Inc.; Indiana Outdoor Advertising Corporation; Kentucky Outdoor Advertising Corporation; E.A. Eckert Advertising Company; and T.R. Sammons Outdoor Advertising Company.

The collection is organized into two series: Business Files and Photographs, Negatives and Slides. The Business Files Series includes clippings, corporation reports, poster boards, promotional materials, and regional maps. Large regional maps and poster boards in this series were used for presentations. The Photographs, Negatives and Slides Series makes up the bulk of the collection, and chiefly consists of photographs and slides of billboards in northern Ohio from the 1930s-1990s. Photographs by the E.A. Eckhert Company also document Ohio street locations and outdoor advertising activties. Included are photographs of actress and Westinghouse spokeswoman Betty Furness and a 1938 photograph of a handmade sign in support of Adolph Hitler hanging over a billboard. Slides, which range from 1967-1978, were used in business presentations for outdoor advertising staff or to improve public relations through community outreach.

Large-format materials have been removed from their original series locations and relocated to Oversize Materials. Relocated items have been replaced in the Detailed Description of the Collection by dummy folders enclosed in brackets.

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Robert A. Hamer was an executive of the Foster and Kleiser Outdoor Advertising Company in California. He worked as a pictorial artist from 1936 to 1953, and as Paint Manager, California Region, from 1956 until his retirement in 1979. The Robert A. Hamer Papers span the years 1857-1995, the bulk of which document the period 1926-1995, and includes photographs, negatives, correspondence, clippings, administrative records, cartoons, scrapbooks, memorabilia, and newsletters. The collection primarily documents Hamer's career in outdoor advertising with the Foster and Kleiser Company in Southern California, and also touches on events in his personal life. The bulk of the collection consists of photographs of Foster and Kleiser billboards in Southern California, covering two time periods, 1926-1935 and 1950-1970. Other photographs document business activities from 1937-1977, including Foster and Kleiser social events; commercial art production; and sign painting. Clients represented in the collection include Anheuser-Busch, C.H. Baker Shoes, and Slavick's Jewelry. Other clients represented are from the alcoholic beverage, food, travel, and automobile industries, and financial institutions.

The Robert A. Hamer Papers span the years 1857-1995, the bulk of which document the period 1926-1995, and include photographs, negatives, correspondence, clippings, administrative records, cartoons, scrapbooks, memorabilia, and newsletters. The collection primarily documents Hamer's career in outdoor advertising with the Foster and Kleiser Company in Southern California, and touches on events in his personal life. The bulk of this collection consists of photographs of Foster and Kleiser billboards in Southern California, covering two time periods, 1926-1941 and 1951-1962. Other photographs document business activities from 1937-1977, including Foster and Kleiser social events; commercial art production; and sign painting. Clients represented include Anheuser-Busch, C.H. Baker Shoes, and Slavick's Jewelry. Other clients represented are from the alcoholic beverage, food, travel, and automobile industries, and financial institutions.

The collection is organized into two series: Business & Personal Files and Photographs & Negatives. The Business & Personal Files Series documents milestones in Hamer's personal and professional life, and contains photographs, correspondence, scrapbooks, administrative records, writings, school newsletters, clippings, awards, cartoon sketches, and memorabilia. Included is a typewritten transcription of correspondence (1857-1880) by Hamer's ancestor, Samuel A. Jackson. The Photographs & Negatives Series makes up the bulk of the collection, and includes photographs and negatives depicting Foster and Kleiser billboards in Southern California. Other photographs document business and personal activities. Included are photographs of model and performer Charo posing with Hamer, accomplished billboard artist Mario Rueda, and other employees.

Large-format print materials have been removed from their original locations and relocated to Oversize Materials.

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W.W. Parleir papers, 1909-1937 1.8 Linear Feet — 9 Items

W.W. Parleir (d. 1937) was an outdoor advertising executive in Alabama during the 1910s through the 1930s. He worked at Theiss, Douglas & Ribble (Birmingham) and at Capital City Advertising (Montgomery), and was Chairman of the Outdoor Advertising Association of Alabama 1934-1937. The W.W. Parleir Papers include clippings and photographs, along with an obituary notice that appeared in the Outdoor Advertising Association of America newsletter. Campaigns include American Legion, United States Tires, Charlotte Fair, and Norris candies. Other photographs depict meetings of the Poster Advertising Association and the Outdoor Advertising Association of America. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The W.W. Parleir Papers include clippings and photographs, along with an obituary notice that appeared in the Outdoor Advertising Association of America newsletter. Campaigns include American Legion, United States Tires, Charlotte Fair, and Norris candies. Other photographs depict meetings of the Poster Advertising Association and the Outdoor Advertising Association of America. Arranged alphabetically.