Search

Back to top

Search Constraints

Start Over You searched for: Subject Advertising, Public service Remove constraint Subject: Advertising, Public service

Search Results

collection icon
Advertising trade association local chapter. Materials from the ADDY awards, organization bylaws and treasury reports, public service campaign materials, and other ephemera.

The activities of the AAF-RDU chapter are represented by two main series, with some inevitable overlap between each group. Administrative records, ADDY competition events and entries, annual reports, and general correspondence are included in the Administrative Materials series. This series includes Accession (2007-0183) and Accession (2008-0125). Accession (2007-0183) includes three binders that detail the activities of the AAF-RDU from 2006-2007. It contains the organization's 2007 annual report, as well as materials from the chapter's public service campaign for the Interfaith Food Shuttle. Accession (2008-0125) includes a broad range of materials from the chapter's ADDY competition, beginning with ADDY event and preparation materials from 2003 and ending with ADDY programs and pamphlets from 2009. Also included are treasurer reports, board meetings, and by-law revisions from 2008-2009. There are also entry forms for the chapter's public service and advertising education ADDY entries from 2008, and some miscellaneous Silver Medal materials, dating 2004-2009. This accession includes several audiovisual materials, including Betacam SPs and DVDs, covering ADDY and Silver Medal awards shows. Also contained in this accession are ephemera from various AAF-RDU events, including two miniature billboards, one oversized ADDY poster, Club Achievement Awards plaques (dating from 1988-1993), crystal awards, and two trophies.

The second series in this collection deals exclusively with the club's public service campaigns, an annual project sponsored by AAF-RDU that involves local advertising students in creating a PSA for a local organization or charity. The Public Service Campaigns series includes Accession (2010-0105), which has records dating from 2004-2008 detailing the application process for both the organizations and the students interested in participating; the development of the campaign; and the final deliverables for each year's project.

collection icon

Correspondence, memos, reports, speeches, and printed items relating to Stridsberg's career at the J. Walter Thompson Company. Documentation includes reports and pamphlets that address television advertising to men and children, brand advertising, public service campaigns, the role of research in advertising, tobacco marketing, JWT's international offices and clients. Also included are texts of speeches by Rena Bartos and other JWT officers, and Stridsberg's reminiscences of his years at J. Walter Thompson Company in the 1960s and 1970s, especially regarding Ralph Nader and the Ford Motor Company as well as international cigarette marketing. The printed material includes issues of a serial, Motivations (1956-1957), and other bulletins published by Ernest Dichter's Institute for Motivational Research. Audiovisual materials include radio compilation cassettes produced by the Radio Advertising Bureau and other entities; 16mm films Coca-Cola campaigns by McCann-Erickson agency (undated) and a 1976 reel from Dancer Fitzgerald Sample. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

collection icon
The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the world. It opened its first international office in London in 1899, and by 1930 the agency had established offices in some 30 countries. At present, JWT manages offices or partnership arrangements in approximately 90 countries. The J. Walter Thompson Company (JWT) International Advertisements Collection spans the years 1900-2004 and consists primarily of print advertisements, along with some transparencies, photocopies of advertising, and other collateral material that document some of JWT's international advertising campaigns through the 20th century. Clients include a variety of local, national and multinational commercial firms, as well as government institutions and public service organizations. The holdings of the collection are uneven, with the bulk of the advertisements dating from the mid-1960s up to about 1990. There are limited early advertisements from Chesebrough-Pond's, General Motors, and other clients dating from the late 1920s and early 1930s in print and on microfilm from the various offices established during those years. There are almost no international advertisements from roughly 1933 to the middle of the 1950s. The United Kingdom, the British Commonwealth countries, and Latin America account for most of the advertisements from the mid-1950s to the late 1970s. While the holdings since about 1980 are much larger than earlier holdings, they are by no means complete, and vary substantially from office to office. Key multinational clients represented in the collection include Chesebrough-Pond's, Eastman Kodak, Ford, General Motors, Kraft, IBM, Pepsi, R.J. Reynolds, and Unilever. English translations of foreign-language advertisements are often provided by JWT's Asian and Pacific Offices. European and Latin American Offices provided translations far less frequently. Advertisements for members of the British Commonwealth are generally available in English only or in both English and the local language. Spanish-language advertisements produced by JWT offices in the United States, intended for the domestic Spanish-speaking population as well as for Latin America, may be found in the J. Walter Thompson Company Domestic Advertisements Collection.

The J. Walter Thompson Company (JWT) International Advertisements Collection spans the years 1900-2004 and consists primarily of print advertisements, along with some transparencies, photocopies of advertising, and other collateral material that document some of JWT's international advertising campaigns through the 20th century. Clients include a variety of local, national and multinational commercial firms, as well as government institutions and public service organizations. The holdings of the collection are uneven, with the bulk of the advertisements dating from the mid-1960s up to about 1990. There are limited early advertisements from Chesebrough-Pond's, General Motors, and other clients dating from the late 1920s and early 1930s in print and on microfilm from the various offices established during those years. A larger selection of early advertisements may be found on Microfilm Reel #41 (35 mm). Contact Reference Staff for access.

There are almost no international advertisements from roughly 1933 to the middle of the 1950s. The United Kingdom, the British Commonwealth countries, and Latin America account for most of the advertisements from the mid-1950s to the late 1970s. While the holdings since about 1980 are much larger than earlier holdings, they are by no means complete, and vary substantially from office to office. Key multinational clients represented in the collection include Chesebrough-Pond's, Eastman Kodak, Ford, General Motors, Kraft, IBM, Pepsi, R.J. Reynolds, and Unilever.

English translations of foreign-language advertisements are often provided by JWT's Asian and Pacific Offices. European and Latin American Offices provided translations far less frequently. Advertisements for members of the British Commonwealth are generally available in English only or in both English and the local language. Spanish-language advertisements produced by JWT offices in the United States, intended for the domestic Spanish-speaking population as well as for Latin America, may be found in the Domestic Advertisements Collection.

The collection is organized into the following geographical series: Africa, Asia/Pacific, Canada, Europe, and Latin America. The multinational series are arranged alphabetically by country. For countries with multiple offices, the folders are arranged alphabetically by the office of origin. When it has been determined that more than one office within a country has been responsible for a client, the advertisements for that client are housed at the beginning of the country’s collection in a "Multiple Office" group, listed alphabetically by product and the office involved as applicable (for exception, see below).

Advertisements are arranged according to the parent company of the product being marketed (i.e. Miracle Whip, Philadelphia cream cheese, Miracoli pasta and tomato sauce, and various salad dressings are all filed together under Kraft, within a given country). Because of corporate buyouts and name changes, it may be useful to search for a product under an older or more recent parent company (for example, Standard Brands and Nabisco, or Unilever and Brooke Bond Oxo). In some cases, the parent company may not be as well known as the brand name (such as Reckitt and Colman, parent company of Gerber Baby Foods), or could not be determined, so some flexibility in searching for products and companies is recommended.

The collection of advertisements from the Montreal Office is an exception to some of the notes and guidelines above. With 28 boxes of advertisements in French and English spanning 1921 to the 1990s, the Montreal Office Subseries is almost as large as the remainder of the entire collection. To maintain the integrity of these holdings, all advertisements from JWT/Montreal are housed together in the Montreal Office Subseries, even when Toronto and/or Vancouver also produced advertisements for the same client (for example, Labatts).

In addition, a small collection of international advertisements, mounted on foamboard for display purposes, is itemized at the end of this finding aid under the heading Mounted Advertisements.

Large-format materials have been removed to Oversize Materials. A dummy folder indicated by text in brackets has been inserted at the logical location of the removed material.

collection icon
Broadcast service company that records, transcribes and monitors radio and television programming. Collection spans the years 1990-1996 and consists of over 800 as-broadcast televised infomercials and public service programs recorded on VHS. Topics include direct marketing for health and beauty aids, kitchen appliances, exercise equipment, wealth management and collectible items. Celebrities featured as spokespersons include Cher, Joe Theisman, Richard Simmons and Victoria Jackson. Services represented include health and insurance providers and nonprofit organizations such as the New Jersey Education Association. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1990-1996 and consists of over 800 as-broadcast televised infomercials and public service programs recorded on VHS. Topics include direct marketing for health and beauty aids, kitchen appliances, exercise equipment, wealth management and collectible items. Celebrities featured as spokespersons include Cher, Joe Theisman, Richard Simmons and Victoria Jackson. Services represented include health and insurance providers and nonprofit organizations such as the New Jersey Education Association.

collection icon
Richard Pollay was curator of the History of Advertising Archives at the Sauder School of Business, University of British Columbia. Collection comprises mainly photocopies of advocacy and op-ed editorial-style advertisements produced by Mobil's public relations staff beginning in the early 1970s. Topics include the environment, oil crisis, fuel prices, political propaganda and other issues affecting the corporate image of oil companies as well as touching on public affairs subjects interpreted through the perspective of corporate business and the oil industry. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection comprises mainly photocopies of advocacy and op-ed editorial-style advertisements produced by Mobil's public relations staff beginning in the early 1970s. Topics include the environment, oil crisis, fuel prices, political propaganda and other issues affecting the corporate image of oil companies as well as touching on public affairs subjects interpreted through the perspective of corporate business and the oil industry. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.