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Start Over You searched for: Subject Advertising Remove constraint Subject: Advertising Format Photographs Remove constraint Format: Photographs Names J. Walter Thompson Company Remove constraint Names: J. Walter Thompson Company

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Alvin A. Achenbaum papers, 1948-2011 and undated 117 Linear Feet — 80,000 Items

Market researcher and advertising executive who worked at several agencies; partner in a consulting practice under several names; lecturer and author of marketing textbooks. The Alvin A. Achenbaum Papers span the years 1948-2011 and document Achenbaum's career in advertising (with Grey Advertising, J. Walter Thompson and Backer Spielvogel Bates agencies) and marketing consulting (as a partner in Alvin Achenbaum Associates, Canter Achenbaum Heekin, and Achenbaum Bogda Associates). Collection includes writings and speeches, correspondence, photographs, research reports and related materials. Clients represented include 7-Eleven, American Red Cross, AT&T, Block Drug, Bristol-Myers, Campbell Soup, Chrysler, Dairy Queen, Dentsu, Franklin Mint, General Foods, GTE, Hallmark, Honda, Integrity Music, Kayser-Roth, Kia, K-Mart, Miller Brewing, MTA, Nationwide, Nestlé, Nissan/Datsun, PCA, Pfizer, Philip Morris, Quaker Oats, Revlon, Ryerson Tull, Seagram, Toyota, U.S. Dept. of Defense, and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Alvin A. Achenbaum Papers span the years 1948-2011 and document Achenbaum's career in advertising (with Grey Advertising, J. Walter Thompson and Backer Spielvogel Bates agencies) and marketing consulting (as a partner in Alvin Achenbaum Associates, Canter Achenbaum Heekin, and Achenbaum Bogda Associates). Collection includes writings and speeches, correspondence, photographs, research reports and related materials. Clients represented include 7-Eleven, American Red Cross, AT&T, Block Drug, Bristol-Myers, Campbell Soup, Chrysler, Dairy Queen, Dentsu, Franklin Mint, General Foods, GTE, Hallmark, Honda, Integrity Music, Kayser-Roth, Kia, K-Mart, Miller Brewing, MTA, Nationwide, Nestlé, Nissan/Datsun, PCA, Pfizer, Philip Morris, Quaker Oats, Revlon, Ryerson Tull, Seagram, Toyota, U.S. Dept. of Defense, and Warner-Lambert.

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The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Don Johnston held many positions at JWT, beginning his career as a trainee in the Detroit mailroom and retiring as CEO and President. The Don Johnston Papers span the years 1964-1996 and document his career in various positions with JWT. The collection includes international and domestic inter-office correspondence, personal and administrative files, management manuals, presentations, speeches, budgets, billings and profit reports, and video-cassettes that relate to planning for JWT projects, committee meetings, marketing research, contracts with clients, management directives, and JWT's corporate mission and philosophy. The papers also touch on Joseph O'Donnell's attempted hostile takeover of the JWT Group, and the purchase of JWT by the WPP Group. Clients represented include: Ford Motor Company, Unilever, Chevron, General Foods, and Uniroyal Tire. Offices represented include: Buenos Aires, Toronto, Chicago, Santiago, Detroit, Paris, Frankfurt, Bombay (Mumbai), London, Tokyo, New York, and Johannesburg.

The Don Johnston Papers span the years 1964-1996 and document his career in various positions with JWT. The collection includes international and domestic inter-office correspondence, personal and administrative files, management manuals, presentations, speeches, budgets, billings and profit reports, and video-cassettes materials that relate to planning for JWT projects, committee meetings, marketing research, contracts with clients, management directives, and JWT's corporate mission and philosophy. The papers also touch on Joseph O'Donnell's attempted hostile takeover of the JWT Group, and the purchase of JWT by the WPP Group. Clients represented include: Ford Motor Company, Unilever, Chevron, General Foods, and Uniroyal Tire. Offices represented include: Buenos Aires, Toronto, Chicago, Santiago (Chile), Detroit, Paris, Frankfurt, Bombay (Mumbai), London, Tokyo, New York, and Johannesburg (South Africa).

The collection is organized into four series: Memoranda, Administrative Files, Personal Files, and Audiovisual Materials.

The Memoranda Series includes business correspondence to and from Johnston during his career with JWT and mainly pertains to the day to day operations throughout the worldwide operations of JWT as a transnational entity.

The Administrative Files Series includes reports, plans, inter-office correspondence, general administrative files, as well as information on fund-raising for the JWT archives at Duke University.

The Personal Files Series includes newspaper and periodical clippings, as well as personal correspondence.

The Audiovisual Materials Series consists of promotional works and interviews by Johnston during his tenure with JWT.

Related materials within the JWT Archives may be found in these collections: the Burt Manning Papers, the Thomas Sutton Papers, the Rena Bartos Papers, the Harry Clark Papers, the Joseph O'Donnell Papers, the Greg Bathon Papers and the Denis Lanigan Papers.

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Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Peter A. Schweitzer was an executive with JWT in the New York and Detroit offices, serving as Chief Executive Officer of the agency 2001-2004. Collection spans the years 1916-2005 with the bulk of materials spanning 1980-2000 and includes texts for speeches and presentations, correspondence and other administrative records, printed materials, photographs and slides, and audiovisual materials (audio and video cassettes, CDs and DVDs) that primarily document Schweitzer's career as an executive, especially with JWT's Detroit Office. Companies represented in the collection include Brouillard Communications, Burger King, Ford, Kodak, Kraft, Nestlé, Rolex, and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1916-2005 with the bulk of materials spanning 1980-2000 and includes texts for speeches and presentations, correspondence and other administrative records, printed materials, photographs and slides, and audiovisual materials (audio and video cassettes, CDs and DVDs) that primarily document Schweitzer's career as an executive, especially with JWT's Detroit Office. Companies represented in the collection include Brouillard Communications, Burger King, Ford, Kodak, Kraft, Nestlé, Rolex, and Unilever.

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Rena Bartos worked as a marketing researcher, advertising executive, and consultant from 1960 to 1998. She directed research at the McCann Erickson advertising agency and held the position of Senior Vice President at the J. Walter Thompson Company before forming her own marketing consulting firm, The Rena Bartos Company. A pioneer in the field of marketing to women and an advocate for older adult consumers, Bartos was the recipient of numerous prestigous marketing and advertising industry awards, including the Matrix and Effie Awards. The Rena Bartos Papers consists of speeches and presentations, publications, research, and correspondence related to Bartos' career in the marketing research divisions of McCann Erickson and the J. Walter Thompson Company, spanning the years 1960-1998, with the bulk of the contents from 1975-1991. Other items in the collection include video and audio copies of speeches and presentations by Bartos, a brief history of the J. Walter Thompson Company, as well as drafts of articles and manuscripts.

The Rena Bartos Papers span the years 1960-1998, with the bulk of the material dating from 1975 to 1991. The collection documents Bartos' career through speeches and presentations, publications, correspondence, research files, slides, photographs and videotapes, while in positions at McCann Erickson, the J. Walter Thompson Company (JWT), and The Rena Bartos Company. Major topics include marketing to under-represented groups, the role of women in advertising, and Bartos' efforts to promote marketing towards women and "over forty-nine" adults. The collection is organized into five series and two indexes: Speeches and Presentations; Correspondence; Publications; Research Files; Audiovisual Materials; an Alphabetical List of Publications; and an Alphabetical List of Speech Titles

The Speeches and Presentations Series includes reading copies or scripts from speeches and presentations given by Bartos during her career. Dominant themes include the role of women in advertising, marketing to underrepresented groups such as women and people in Latin America and India, and the psychological aspects of advertising. In addition, the series includes the slides and graphics Bartos used in her speeches, as well as press clippings from her various speaking engagements.

The Correspondence Series includes business correspondence, mailings and solicitations from Bartos' career in marketing research, as well as correspondence with JWT executives, including Don Johnston and Thomas Sutton. The series also contains correspondence between Bartos and the various publishers of her written works.

The Publications Series includes copies of the articles written by Bartos for scholarly and trade publications such as The Harvard Business Review, the Journal of Advertising Research, Marketing Review, and Marketing and Research Today, either from the original periodical or in pre-print form.

The Research Series includes an extensive collection of newspaper and periodical clippings and other resources used by Bartos as supporting materials for her speaking engagements, articles, and books.

The Audiovisual Materials Series includes audio and visual recordings of promotional works for marketing campaigns, including The Moving Target. In addition, this series also includes tapes of speeches and interviews given by Bartos, some of which relate to the published article "The Founding Fathers of Advertising Research."

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Pat Finelli photographs, 1962-1970 and undated 4.5 Linear Feet — 2600 Items

Pat Finelli (1927-1970) was a free-lance commercial photographer in New York during the 1960s who worked for a number of New York advertising agencies, including J. Walter Thompson, Compton, and Erwin, Wasey, Ruthrauf & Ryan. The Pat Finelli Photographs span the years 1962-1970 and include photographs, negatives, slides, transparencies and print advertisements that document Finelli's work for advertising agencies including J. Walter Thompson and Erwin, Wasey, Ruthrauf & Ryan. Companies featured include BMW, First National City Bank, Ford, Lederle, Mack, Mercury outboard, Pet and Procter & Gamble. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Pat Finelli Photographs span the years 1962-1970 and include photographs, negatives, slides, transparencies and print advertisements that document Finelli's work for advertising agencies including J. Walter Thompson and Erwin, Wasey, Ruthrauf & Ryan. Companies featured include BMW, First National City Bank, Ford, Lederle, Mack, Mercury, Pet and Procter & Gamble.