Includes correspondence, market research reports, advertising campaign planning and strategy documents, print advertisements and other printed materials. Companies represented include Elizabeth Arden, Heineken, J&B Scotch, Jaguar, Kraft, Scott Paper, Unilever and Warner-Lambert. Materials in English, German and Spanish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Collection includes print advertisements, advertising designs and layouts, storyboards, audio and video cassettes and films of radio and television commercials and other printed materials. British and American companies represented include Chicago Tribune, Commonwealth Edison, John White Footwear, Kellogg, Kodak, Kraft, Lemco stock tablets, Northern Telecom (Nortel) and Oscar Mayer. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Collection includes correspondence, financial and management statements; research reports; client files and other printed materials along with slides and videocassettes of presentations. Materials are in English, French, German, Spanish, Turkish and other languages. Companies represented include various JWT offices as well as Burger King, ComputerLand, Ford, ITV, International Television Association (ITVA), Kellogg, Kraft, Nestle, Pepsi, Philips, Schick and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
J. Walter Thompson Company. Frankfurt Office. Advertisements collection, 1950-1991 and undated 126 Linear Feet — 6300 Items
The Frankfurt Office Advertisements Collection spans the years 1950 through 1991 and includes newspaper and magazine print advertisements, tear sheets and proofs. Clients include BASF, Burger King, De Beers, Dunlop, Ford, Kraft, Lever Brothers, Pan Am, and Singer. Most advertisements are in German, although some are in English.
Collection is arranged by format size and product name.
Tom Burrell papers, 1949-2016 and undated 28.0 Linear Feet
Collection includes clippings, correspondence, texts of presentations, research reports, print advertisements, commercial scripts and storyboards and other printed materials as well as slides, photographs and audiovisual items (videocassettes, optical discs). Professional files reflect Burrell's specialization in advertising to African American and other minority consumer groups and the firm's approach to multicultural marketing. Materials also relate to Burrell's student years as well as notes and drafts of his book, Brainwashed: Challenging the Myth of Black Inferiority and Burrell's nonprofit organization The Resolutions Project. Companies represented include Bell Atlantic, Brown-Forman (Bacardi, Canadian Mist, Jack Daniels), Coca-Cola (including Sprite), K-Mart, McDonald's, Mobil, Philip Morris (Marlboro), Polaroid, Procter & Gamble (Tide, Gain, Crest, others) and Sears. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Collection includes texts and accompanying slides of speeches and presentations; financial and management reports, correspondence and other printed materials as well as audiovisual materials in multiple formats (videocassettes, audio cassettes and tape reels, film reels). Companies represented include Beatrice, Burger King, De Beers, Ford, Goodyear, IBM, Kellogg, Kodak, Kraft, Lord Geller Federico Einstein, Mattel, Nestle, Pepsi, Philips, Reynolds Tobacco, Rolex, Unilever and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Wunderman Archives, 1946-2010 and undated 520 Linear Feet — 354,000 Items
The Wunderman Archives span the years 1946-2010 and comprise the administrative records of direct-mail and direct marketing agency Wunderman and its predecessor entities Wunderman Ricotta & Kline, Wunderman Worldwide, Wunderman Cato Johnson, and Impiric, as well as its subsidiary offices in the U.S. and abroad, associated firms such as Stone & Adler and Chapman Direct, and its relations with parent company Young & Rubicam. It includes general office files, policy and procedure manuals, training materials, awards, account files, new business records, professional papers of founder Lester Wunderman and other key executives, samples of client campaigns, photographs, slides and audio cassettes and videocassettes. Clients include American Express, Apple, Army/ROTC, AT&T, Britannica Press, CBS, CIT Financial, Citibank, Columbia House, Ford, Gevalia Kaffe (Kraft), the Grolier Society, IBM, Jackson & Perkins, Johnson & Johnson, Lincoln-Mercury, Manufacturers Hanover Trust, Microsoft, Miller beer, National Rifle Association, New York Telephone/NYNEX, Time (Fortune, Money and Sports Illustrated magazines), Time-Life Books, United States Postal Service (USPS), and Xerox.
Collection combines the public relations, publicity and promotional efforts of a number of JWT entities, including the Public Relations Department, Public Relations Division, Corporate Communications, Publicity Department, Personality Department and others. Collection includes news and press releases, clippings, photographs, scripts, directories, advertising proofs, print advertisements and other printed materials. Activities represented include baking and other contests, merchandising, nutritional campaigns, syndicated television programming, and youth outreach programs. Companies and institutions represented include 4-H clubs, American Gas Association, Bristol Myers, Burger King, Clairol, Ford, Kodak, Kraft, National Shoe Institute, Planters Peanuts, Radio City Music Hall, Reader's Digest, Royal Baking Powder, Scott Paper, Standard Brands, U.S. Brewer's Association and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Collection spans 1932-1978 and includes correspondence, contracts, reports, surveys, radio and television program scripts and other materials that document the operations of the JWT Radio and Television Department. The bulk of the materials pertain to interactions with several labor unions representing the interests of actors, writers and others involved in radio and television broadcast production, including: American Federation of Musicians (AFM), American Federation of Radio Artists (AFRA, later the American Federation of Television and Radio Artists--AFTRA), Producer-Composers and Lyricists Guild of America (P-CLGA), Radio-TV Directors Guild (RTDG), the Screen Actors Guild (SAG, later merged with AFTRA to form SAG-AFTRA), and the Television Authority. Sponsor companies represented include Ballantine, Ford, Kodak, Kraft, Lever (Unilever), Quaker Oats and Schlitz. Acquired as part of the John W. Hartman Center for Sale, Advertising & Marketing History.