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Rena Bartos worked as a marketing researcher, advertising executive, and consultant from 1960 to 1998. She directed research at the McCann Erickson advertising agency and held the position of Senior Vice President at the J. Walter Thompson Company before forming her own marketing consulting firm, The Rena Bartos Company. A pioneer in the field of marketing to women and an advocate for older adult consumers, Bartos was the recipient of numerous prestigous marketing and advertising industry awards, including the Matrix and Effie Awards. The Rena Bartos Papers consists of speeches and presentations, publications, research, and correspondence related to Bartos' career in the marketing research divisions of McCann Erickson and the J. Walter Thompson Company, spanning the years 1960-1998, with the bulk of the contents from 1975-1991. Other items in the collection include video and audio copies of speeches and presentations by Bartos, a brief history of the J. Walter Thompson Company, as well as drafts of articles and manuscripts.

The Rena Bartos Papers span the years 1960-1998, with the bulk of the material dating from 1975 to 1991. The collection documents Bartos' career through speeches and presentations, publications, correspondence, research files, slides, photographs and videotapes, while in positions at McCann Erickson, the J. Walter Thompson Company (JWT), and The Rena Bartos Company. Major topics include marketing to under-represented groups, the role of women in advertising, and Bartos' efforts to promote marketing towards women and "over forty-nine" adults. The collection is organized into five series and two indexes: Speeches and Presentations; Correspondence; Publications; Research Files; Audiovisual Materials; an Alphabetical List of Publications; and an Alphabetical List of Speech Titles

The Speeches and Presentations Series includes reading copies or scripts from speeches and presentations given by Bartos during her career. Dominant themes include the role of women in advertising, marketing to underrepresented groups such as women and people in Latin America and India, and the psychological aspects of advertising. In addition, the series includes the slides and graphics Bartos used in her speeches, as well as press clippings from her various speaking engagements.

The Correspondence Series includes business correspondence, mailings and solicitations from Bartos' career in marketing research, as well as correspondence with JWT executives, including Don Johnston and Thomas Sutton. The series also contains correspondence between Bartos and the various publishers of her written works.

The Publications Series includes copies of the articles written by Bartos for scholarly and trade publications such as The Harvard Business Review, the Journal of Advertising Research, Marketing Review, and Marketing and Research Today, either from the original periodical or in pre-print form.

The Research Series includes an extensive collection of newspaper and periodical clippings and other resources used by Bartos as supporting materials for her speaking engagements, articles, and books.

The Audiovisual Materials Series includes audio and visual recordings of promotional works for marketing campaigns, including The Moving Target. In addition, this series also includes tapes of speeches and interviews given by Bartos, some of which relate to the published article "The Founding Fathers of Advertising Research."

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The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. W. Lee Preschel founded JWT Venezuela in 1964 and served as President of JWT Latin America from 1980-1987. Preschel also acted as Interim Director-Manager of JWT Italy in 1968, served on the JWT Board of Directors beginning in 1980, and became the chairman of the Latin America-Asia Pacific region in 1987. He was named Advertising Personality of the Year in 1987 by the Venezuelan Federation of Advertising Agencies. The W. Lee Preschel Papers span the years 1964-2001 and document Preschel's career as president of the J. Walter Thompson Company's Latin American operations. The collection includes correspondence, memoranda, speeches, presentations, reports, newsletters, clippings, photographs, conference programs and agendas, awards, publications, scrapbooks, memorabilia, and audiovisual materials. Major correspondents include Denis Lanigan and Don Johnston, among others within the company. Clients mentioned include Ford, Kellogg's, Kodak, Draft, Lever, Pond's, Warner-Lambert, R.J. Reynolds/Nabisco, Burger King, and Banco Mercantil y Corpoven. The collection contains materials in English and Spanish, with the majority of the materials in Spanish.

The W. Lee Preschel Papers span the years 1964-2001 and document Preschel's career as president of the J. Walter Thompson Company's Latin American operations. The collection includes correspondence, memoranda, speeches, presentations, reports, clippings, photographs, conference programs and agendas, awards, publications, scrapbooks, memorabilia, and audiovisual materials. Major correspondents include Denis Lanigan and Don Johnston, among others within the company. Clients mentioned include Ford, Kellogg's, Kodak, Draft, Lever, Pond's, Warner-Lambert, R.J. Reynolds/ Nabisco, Burger King, and Banco Mercantil y Corpoven. The collection contains materials in English and Spanish, with the majority of the materials in Spanish.

The collection is organized into three series: Personal Files, Administrative Files, and Audiovisual Materials. The Personal Files Series documents the personal and professional achievements of Preschel, and provide secondary biographical information through a number of industry publications. The series also includes two scrapbooks, compiled by Preschel, documenting his dismissal from and subsequent return to JWT in 1987. The Administrative Files Series documents various aspects of Preschel's career with JWT and includes correspondence, memoranda, speeches, presentations, reports, clippings, photographs, conference programs and agendas, company newsletters and other publications, and memorabilia. The Audiovisual Materials Series includes audiocassettes and VHS videocassettes. Audiocassettes contain recordings of presentations at two conferences attended by Preschel. Large-format materials have been removed from their original series locations and relocated to Oversize Materials. Relocated items have been replaced in the Detailed Description of the Collection by dummy folders enclosed in brackets.

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The Outdoor Advertising Association of America Slide Library spans the years 1891 through the 2000s, with the bulk of the collection originating in the 1950s and later. The collection documents over a hundred years of outdoor advertising primarily in the United States, plus some international campaigns from several other continents. The Slide Library is a large collection, almost entirely comprised of slides of billboards, exhibiting a grand range of graphic artistry, advertising campaigns, and marketing strategies. A smaller group of images supports the ad collection with views of artwork, billboard construction and other related images. In addition to over 62,000 slides, there are a few early glass slides, as well as transparencies, a small number of paper files, and six audiocassettes accompanying slide presentations. Many images were submitted by outdoor advertising companies over a number of years to the Outdoor Advertising Association of America (OAAA) as entries in annual national competitions to determine the best poster designs. The OAAA currently sponsors the OBIE Awards, which were preceded by awards programs under various names and sponsorships starting in the early 1930s. The award is modeled after the ancient Egyptian obelisk, considered by many the earliest form of outdoor advertising. Indeed much of the collection can be seen as evidence of this awards program although only the Award Nominees Series contains slides labeled as such. Other slides probably were transferred to OAAA when companies cleaned out their back files, though the precise sources of many items are unknown. The slides were maintained at OAAA primarily as a large supply of creative examples for member companies. Researchers interested in the following subjects may find the Outdoor Advertising Association of America Slide Library especially helpful: the outdoor advertising medium itself, advertising awards, advertising design, billboard construction, and commercial art, as well as the many outdoor advertising companies, advertisers, and advertising campaigns represented.

The images, designed to attract mass audiences, depict part of American society's history - a history of consumer attitudes and desires. The collection is therefore a valuable tool in formulating not only a pictorial development of the outdoor advertising industry but of societal norms and opinions. The ads speak to the creativity of artists and designers, but they also convey a rich story of how these creators saw society at large, especially in the United States. Perhaps more importantly, ads reveal how corporations and designers felt America wanted to see itself. Such visual richness underlies the primary goals of selling goods and services and promoting ideas for the public good. There are thousands of product advertisements but also many public service ads, political issue ads, and even Happy Birthday greetings in the collection. Billboards are one direct link from corporate America, various interest groups, and their advertising specialists to consumers; and a succinct one-sided conversation designed to spur them to action.

In contrast to other types of advertising, outdoor ads were designed with the fast-moving traveler in mind. The collection documents well the evolution of the billboard's attempt to reach those on the move, especially drivers. With careful thought to what would quickly provoke interest, advertisers presented a huge range of thought from text-free images of abstract artwork to direct discourse (e.g. Vote for Nixon). Because posters were displayed for only limited time periods, and because their physical size makes them impractical to store, photography is the primary method of capturing billboard images. Most billboard photos - whether print or slide - were created to document the work of the company which posted them for their business use.

Within the Slide Library, the creative output of many outdoor advertising companies is documented, although particular creators of many of the ads are unknown. Foster and Kleiser is well represented in the collection. Other companies named in the collection include Naegele, Pacific, Turner, Eller, Donnelly, Columbus, General Outdoor, Patrick, Gannett, Lamar, United, and many others. Thousands of national campaigns are represented, but many local ads are present as well. Outdoor formats range from 19th century posters to "multi-vision" boards that automatically change views with the use of three-sided boards. Most images are of actual billboards, posters, and other outdoor advertising formats in the field, while a sizable portion are just images of the ad design itself with a plain background. There are some slides of stock posters ("Your brand name here") and other forms of outdoor advertising such as bus cards, street furniture, and truck side advertising. The vast majority of the advertisements are in English.

The first three series make up the bulk of the collection: the Award Nominees Series, the Chronological Series, and the Topical Series (by far the largest of the three). These series are made up almost completely of slides showing advertisements, usually in billboard format. All series are described further within the container list. The only other series with a sizable number of advertisements is the International Posters Series. This is where the largest concentration of international ads is found, although there are a few scattered within the other main series. Ads may also be found scattered throughout the Presentations and Presentation Slides Series.

Several additional small series contain images of related content, providing support and context to the advertisements. These include the Construction and Creation Series, the Artwork Series, the Street Scenes and Approaches Series, and the Other Outdoor Advertising Related Images Series. The Presentations and Presentation Slides Series adds insight by showing some of the internal conversation between directors and trainees, advertisers and advertising creators, and more.

The most direct route to locate any identified ad is through the Resource for Outdoor Advertising Description (ROAD) database, available in early 2003. Information about most slides in the collection has been added to this database. Researchers will be able to search for specific attributes of ads such as brand or company name, product type, and headline, as well as other types of information including slide number, date, collection name, image type, image color, outdoor advertising type, and special notes. Many database records also contain a searchable field with the outdoor advertising company's name (posting company), a field indicating if the billboard is in a rural or urban setting, information on the presence of women, children, ethnic individuals, or famous people in the ad, and the billboard's geographic location. Various slide series were entered into the database differently. Multiple searches may be required for comprehensive searching. For more information, consult Research Services Staff (special-collections@duke.edu).

For more contextual information, use this collection in conjunction with the Outdoor Advertising Association of America Records, especially that collection's Physical Structure Series, and Photographs, Slides, and Negatives Series. Closely related collections in the David M. Rubenstein Rare Book & Manuscript Library include the John Brennan Outdoor Advertising Survey Reports, the John Paver Papers, the John Browning Papers, the Duplex Advertising Co. Records, the H.E. Fisk Collection of War Effort Mobilization Campaigns, the Outdoor Advertising Association of America Records, the Outdoor Advertising Poster Design Collection, the Garrett Orr Papers, the R.C. Maxwell Company Records, the Howard Scott Papers, and the Strobridge Lithographing Company Advertisements.

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Stanley C. Marshall papers, 1944-2005 and undated 17.5 Linear Feet — 11625 Items

Stanley C. Marshall was a pioneer in the field of strategic market planning, and an educator, lecturer, and humanitarian. The Stanley C. Marshall Papers span the years 1944-2005 and include client files, speeches and presentations, publications, correspondence, advertising and civic awards, photographs, slides, audiocassettes and audiotapes, videocassettes and videotapes, motion picture film reels, and digital audio tape that document Marshall's career as a strategic marketing planner and consultant, as well as his involvement with humanitarian projects. The collection reflects Marshall's work for advertising and marketing firms, including Lando, Marsteller Advertising, and his own company, Stanley Marshall, Inc. Client files include 3M, Black Box, Delta Dental Plan, General Electric, International Management Center, PPG, Pure Industries (Stackpole), Scott Fetzer (Berkshire Hathaway), Sony, United Jewish Foundation, and Westinghouse. Also documented are Marshall's activities with public service and educational organizations that include UNICEF, the Conflict Resolution Center, the Negro Educational Emergency Drive (NEED, a project of the Urban League of Pittsburgh), the Network of International Business Schools (NIBS), and the Penn Technical Institute (a junior college, now part of the Pittsburgh Technical Institute). A significant portion of the files relate to businesses and institutions in the Pittsburgh, Pa., area.

The Stanley C. Marshall Papers span the years 1944-2005 and include client files, speeches and presentations, publications, correspondence, advertising and civic awards, photographs, slides, audiocassettes and audiotapes, videocassettes and videotapes, motion picture film reels, and digital audio tape that document Marshall's career as a strategic marketing planner and consultant, as well as his involvement with humanitarian projects. The collection reflects Marshall's work for advertising and marketing firms, including Lando, Marsteller Advertising, and his own company, Stanley Marshall, Inc. Clients include 3M, Black Box, Delta Dental Plan, General Electric, International Management Center, PPG, Pure Industries (Stackpole), Scott Fetzer (Berkshire Hathaway), Sony, United Jewish Foundation, and Westinghouse. Also documented are Marshall's activities with public service and educational organizations that include UNICEF, the Conflict Resolution Center, the Negro Educational Emergency Drive (NEED, a project of the Urban League of Pittsburgh), the Network of International Business Schools (NIBS), and the Penn Technical Institute (a junior college, now part of the Pittsburgh Technical Institute). A significant portion of the files relate to businesses and institutions in the Pittsburgh, Pa., area.

The collection is organized into four series: Personal Files, Client Files, Professional Files, and Audiovisual Materials.