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Retired Chief of the Gastrointestinal Clinic at Mount Sinai Hospital.

Collection consists of medical and pharmaceutical advertisements and promotional materials. Included are posters, booklets, diet guides, recipe books, artifacts (coffee mugs, paperweights, etc.) and other promotional ephemera. Acquired as part of the John W. Hartman Center for Advertising, Sales & Marketing History.

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Collector and scholar of medical and pharmaceutical advertising, and advertising Go Cards. Collection contains primarily advertising postcards (500 items, 1999-2000), mainly for clothing, entertainment, and alcoholic beverages, but also promoting AIDS awareness, AIDS drugs, and safe sex. The collection includes 5 handmade AIDS awareness cards from Burkina Faso; advertising cards for phone sex lines, 1978-1992; and 5 papers by Helfand on medical and pharmaceutical advertising. A copy of M. Rickard's ENCYCLOPEDIA OF EPHEMERA was removed from the collection and cataloged separately. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection contains primarily advertising postcards (500 items, 1999-2000), mainly for clothing, entertainment, and alcoholic beverages, but also promoting AIDS awareness, AIDS drugs, and safe sex. The collection includes 5 handmade AIDS awareness cards from Burkina Faso; advertising cards for phone sex lines, 1978-1992; and 5 papers by Helfand on medical and pharmaceutical advertising. A copy of M. Rickard's ENCYCLOPEDIA OF EPHEMERA was removed from the collection and cataloged separately.