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Arthur Einstein papers, 1978-2001 and undated 54 Linear Feet — 30,000 Items

Advertising executive for Lord Geller Federico Einstein, Lord Einstein O'Neill; Arthur Einstein Advertising, an advertising and consulting firm; and Loyalty Builders LLC, a marketing services company. Collection spans the years 1978-2001 and includes advertising agency credentials presentations, correspondence, print advertisements, audiocassettes, videocassettes, compact discs, 16mm films, clippings and other materials that document Arthur Einstein's career as an advertising executive and consultant. Companies represented include Bankers Trust, Compaq, DDB Needham, Foote Cone Belding, IBM, the New York Stock Exchange, Oppenheimer Funds, Saab and Steinway. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1978-2001 and includes advertising agency credentials presentations, correspondence, print advertisements, audiocassettes, videocassettes, compact discs, 16mm films, clippings and other materials that document Arthur Einstein's career as an advertising executive and consultant. Companies represented include Bankers Trust, Compaq, DDB Needham, Foote Cone Belding, IBM, the New York Stock Exchange, Oppenheimer Funds, Saab and Steinway.

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Advertising executive at several U.S. agencies, including McCann-Erickson, Backer Spielvogel Bates, Interpublic Group, and Saatchi & Saatchi. Served as U.S. Ambassador to Slovakia during the Clinton Administration.

Collection spans 1946-2014 and contains correspondence, photographs, scrapbooks, printed materials, memorabilia, audiovisual materials and other items pertaining to Spielvogel's career in advertising as well as his public service and community activities. Advertising agencies represented include Backer Spielvogel Bates, Interpublic and Saatchi & Saatchi. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Copywriter and executive at several U.S. advertising agencies, including Warwick & Legler, D'Arcy MacManus & Masius/deGarmo and Grey Advertising. Collection spans 1960s-2006 and includes proofs and tearsheets, correspondence, printed material, storyboards and other materials documenting Bien's career in advertising. Companies and products represented include Campho-Phenique, D-Con, Gerber, Helena Rubenstein, Karo, Mazola, Midol, Panasonic, Pepsi, Playtex, Seagram, and Timex. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans 1960s-2006 and includes proofs and tearsheets, correspondence, printed material, storyboards and other materials documenting Bien's career in advertising. Companies and products represented include Campho-Phenique, D-Con, Gerber, Helena Rubenstein, Karo, Mazola, Midol, Panasonic, Pepsi, Playtex, Seagram, and Timex. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. William M. Bill Lane was a Creative Director and Executive at several JWT offices. Collection spans the years 1967-1978 and includes account planning documents, creative briefs, correspondence and printed materials that primarily document the early years of Lane's career at JWT. The bulk of materials relate to Kodak campaigns in print, radio and television media. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1967-1978 and includes account planning documents, creative briefs, correspondence and printed materials that primarily document the early years of Lane's career at JWT. The bulk of materials relate to Kodak campaigns in print, radio and television media.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Burt Manning was an advertising executive at JWT who served as Chief Creative Officer and Chairman/Chief Executive Officer (1987-1998). Collection spans the years 1956-1988 and includes correspondence, reports, policy manuals, presentations, speeches and other materials that document Manning's career as Creative Director and executive at JWT offices in Chicago and New York. Companies represented include American Advertising Federation, American Association of Advertising Agencies, Association of National Advertisers, Burger King, Ford, GTE Sprint, Institute of Life Insurance, Leo Burnett, Miller, Pepsi, Quaker Oats (Aunt Jemima, Ken-L-Ration, Puss 'n Boots), Schlitz, Scott Paper, Twentieth Century Fox and the U.S. Marine Corps. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1956-1988 and includes correspondence, reports, policy manuals, presentations, speeches and other materials that document Manning's career as Creative Director and executive at JWT offices in Chicago and New York. Companies represented include American Advertising Federation, American Association of Advertising Agencies, Association of National Advertisers, Burger King, Ford, GTE Sprint, Institute of Life Insurance, Leo Burnett, Miller, Pepsi, Quaker Oats (Aunt Jemima, Ken-L-Ration, Puss 'n Boots), Schlitz, Scott Paper, Twentieth Century Fox and the U.S. Marine Corps.

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Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Peter A. Schweitzer was an executive with JWT in the New York and Detroit offices, serving as Chief Executive Officer of the agency 2001-2004. Collection spans the years 1916-2005 with the bulk of materials spanning 1980-2000 and includes texts for speeches and presentations, correspondence and other administrative records, printed materials, photographs and slides, and audiovisual materials (audio and video cassettes, CDs and DVDs) that primarily document Schweitzer's career as an executive, especially with JWT's Detroit Office. Companies represented in the collection include Brouillard Communications, Burger King, Ford, Kodak, Kraft, Nestlé, Rolex, and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1916-2005 with the bulk of materials spanning 1980-2000 and includes texts for speeches and presentations, correspondence and other administrative records, printed materials, photographs and slides, and audiovisual materials (audio and video cassettes, CDs and DVDs) that primarily document Schweitzer's career as an executive, especially with JWT's Detroit Office. Companies represented in the collection include Brouillard Communications, Burger King, Ford, Kodak, Kraft, Nestlé, Rolex, and Unilever.

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Lester Wunderman papers, 1946-2010 and undated 60 Linear Feet — 42000 Items

Lester Wunderman is an advertising executive primarily in the direct marketing industry, founder of an agency in his name now a subsidiary of Young & Rubicam, and a noted collector of Dogon (Mali) art works. The Lester Wunderman Papers span the years 1946-2010 and include writings, speeches, correspondence, reports, photographs, audiocassettes, videocassettes, 16mm films, and other materials relating to Wunderman's career in direct marketing and direct-mail advertising, his work on Boards of Directors and Trustees, and as a consultant. Included are drafts, proofs and correspondence relating to Wunderman's 1996 book Being Direct: Making Advertising Pay. Advertising agencies represented in the collection include Caspar Pinsker, Maxwell Sackheim, Wunderman Cato Johnson, Wunderman Ricotta & Kline and Young & Rubicam. Also included are correspondence, photographs, negatives and other materials relating to Wunderman's collection of Dogon (Mali) art works, carvings and sculptures, and their use in museum exhibits, catalogs and books on African art. Firms and institutions represented in the collection include American Express, Children's Television Workshop (Sesame Street, Electric Company), Columbia House record club, Ford (including Lincoln-Mercury and Merkur), IBM, Jackson & Perkins mail order nursery, Mitchell Madison Group, Metropolitan Museum of Art (New York, N.Y.), National Observer Correspondence Schools (Famous Artists School, Famous Writers School) and Time, Inc. magazines. Languages present include Spanish, French, Danish, German and Japanese, and have not been translated into English. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Lester Wunderman Papers span the years 1946-2010 and include writings, speeches, correspondence, reports, photographs, audiocassettes, videocassettes, 16mm films, and other materials relating to Wunderman's career in direct marketing and direct-mail advertising, his work on Boards of Directors and Trustees, and as a consultant. Included are drafts, proofs and correspondence relating to Wunderman's 1996 book Being Direct: Making Advertising Pay. Advertising agencies represented in the collection include Caspar Pinsker, Maxwell Sackheim, Wunderman Cato Johnson, Wunderman Ricotta & Kline and Young & Rubicam. Also included are correspondence, photographs, negatives and other materials relating to Wunderman's collection of Dogon (Mali) art works, carvings and sculptures, and their use in museum exhibits, catalogs and books on African art. Firms and institutions represented in the collection include American Express, Children's Television Workshop (Sesame Street, Electric Company), Columbia House record club, Ford (including Lincoln-Mercury and Merkur), IBM, Jackson & Perkins mail order nursery, Mitchell Madison Group, Metropolitan Museum of Art (New York, N.Y.), National Observer Correspondence Schools (Famous Artists School, Famous Writers School) and Time, Inc. magazines. Languages present include Spanish, French, Danish, German and Japanese, and have not been translated into English.

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T. S. Ferree Jr. was a commercial artist, graphic designer and advertising executive based in Raleigh, N.C. The T. S. Ferree, Jr. Papers span the years 1940-1989 and include drawings and sketches, proofs and tear sheets of printed advertisements, clippings, photographs, slides, speeches, brochures and pamphlets, direct marketing mailers and collateral literature that document Ferree's and the Ferree Studios' advertising and commercial design work. Clients consist mainly of businesses located in the Virginia-North Carolina-South Carolina tri-state region, including Branch Banking and Trust (BB&T), BTR Management, Ciba-Geigy, General Electric, McLean Trucking, Newport News Shipbuilding, Reckitt Benckiser (Glass Plus, Spray 'n Wash), Smith Transfer Company, Sweetheart Cups (Maryland Cup Corporation), Tobacco Associates and The Washington Group. The collection also includes materials relating to the Ferree School of Art, the Raleigh Ad Club, and the Advertising Federation of America. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The T. S. Ferree, Jr. Papers span the years 1940-1989 and include drawings and sketches, proofs and tear sheets of printed advertisements, clippings, photographs, slides, speeches, brochures and pamphlets, direct marketing mailers and collateral literature that document Ferree's and the Ferree Studios' advertising and commercial design work. Clients consist mainly of businesses located in the Virginia-North Carolina-South Carolina tri-state region, including Branch Banking and Trust (BB&T), BTR Management, Ciba-Geigy, General Electric, McLean Trucking, Newport News Shipbuilding, Reckitt Benckiser (Glass Plus, Spray 'n Wash), Smith Transfer Company, Sweetheart Cups (Maryland Cup Corporation), Tobacco Associates and The Washington Group. The collection also includes materials relating to the Ferree School of Art, the Raleigh Ad Club, and the Advertising Federation of America.

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Wunderman Archives, 1946-2010 and undated 520 Linear Feet — 354,000 Items

Wunderman is a direct marketing and behavior-oriented marketing communications firm founded in 1958 as Wunderman Ricotta & Kline. It is currently a subsidiary of the Young & Rubicam agency. The Wunderman Archives span the years 1946-2010 and comprise the administrative records of direct-mail and direct marketing agency Wunderman and its predecessor entities Wunderman Ricotta & Kline, Wunderman Worldwide, Wunderman Cato Johnson, and Impiric, as well as its subsidiary offices in the U.S. and abroad, associated firms such as Stone & Adler and Chapman Direct, and its relations with parent company Young & Rubicam. It includes general office files, policy and procedure manuals, training materials, awards, account files, new business records, professional papers of founder Lester Wunderman and other key executives, samples of client campaigns, photographs, slides and audio cassettes and videocassettes. Clients include American Express, Apple, Army/ROTC, AT&T, Britannica Press, CBS, CIT Financial, Citibank, Columbia House, Ford, Gevalia Kaffe (Kraft), the Grolier Society, IBM, Jackson & Perkins, Johnson & Johnson, Lincoln-Mercury, Manufacturers Hanover Trust, Microsoft, Miller beer, National Rifle Association, New York Telephone/NYNEX, Time (Fortune, Money and Sports Illustrated magazines), Time-Life Books, United States Postal Service (USPS), and Xerox. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Wunderman Archives span the years 1946-2010 and comprise the administrative records of direct-mail and direct marketing agency Wunderman and its predecessor entities Wunderman Ricotta & Kline, Wunderman Worldwide, Wunderman Cato Johnson, and Impiric, as well as its subsidiary offices in the U.S. and abroad, associated firms such as Stone & Adler and Chapman Direct, and its relations with parent company Young & Rubicam. It includes general office files, policy and procedure manuals, training materials, awards, account files, new business records, professional papers of founder Lester Wunderman and other key executives, samples of client campaigns, photographs, slides and audio cassettes and videocassettes. Clients include American Express, Apple, Army/ROTC, AT&T, Britannica Press, CBS, CIT Financial, Citibank, Columbia House, Ford, Gevalia Kaffe (Kraft), the Grolier Society, IBM, Jackson & Perkins, Johnson & Johnson, Lincoln-Mercury, Manufacturers Hanover Trust, Microsoft, Miller beer, National Rifle Association, New York Telephone/NYNEX, Time (Fortune, Money and Sports Illustrated magazines), Time-Life Books, United States Postal Service (USPS), and Xerox.