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Roy Lightner was an advertising and marketing executive, primarily with N.W. Ayer & Son agency, from which he retired in 1980, and with Carden & Cherry Advertising of Nashville, Tenn. The Roy Lightner Collection of Antique Advertisements spans the years 1871-2009 and includes primarily print advertisements clipped from U.S. magazines. Also present are proofs of print advertisements and 16mm reels of television commercials, much of which was produced by the N.W. Ayer & Son agency during Lightner's career there. Advertisements predominantly focus on automobiles, railroads, insurance companies and manufacturers of brand name consumer goods. Over 300 companies are represented in the collection, including AT&T, Buick, Cadillac, Campbell's, Chevrolet, Chrysler, Coca-Cola, Dodge, Du Pont, Kodak, Ford, General Electric, General Mills, General Motors, Lincoln-Mercury, Metropolitan Life, Oldsmobile, Packard, Plymouth, Pontiac, RCA, and Studebaker.Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Roy Lightner Collection of Antique Advertisements spans the years 1871-2009 and includes primarily print advertisements clipped from U.S. magazines. Also present are proofs of print advertisements and 16mm reels of television commercials, much of which was produced by the N.W. Ayer & Son agency during Lightner's career there. Advertisements predominantly focus on automobiles, railroads, insurance companies and manufacturers of brand name consumer goods. Over 300 companies are represented in the collection, including AT&T, Buick, Cadillac, Campbell's, Chevrolet, Chrysler, Coca-Cola, Dodge, Du Pont, Kodak, Ford, General Electric, General Mills, General Motors, Lincoln-Mercury, Metropolitan Life, Oldsmobile, Packard, Plymouth, Pontiac, RCA, and Studebaker.

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Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Collection spans the years 1895-2006 and includes research reports, policy manuals, correspondence, writings and presentations and other materials documenting JWT's history and operations. It is an artificial collection that gathers a large number of small accessions and loose materials discovered during periodic cleanup and inventory of archival stacks and office spaces. Also included are some videocassettes and audio tapes. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing history.

Collection spans the years 1895-2006 and includes research reports, policy manuals, correspondence, writings and presentations and other materials documenting JWT's history and operations. It is an artificial collection that gathers a large number of small accessions and loose materials discovered during periodic cleanup and inventory of archival stacks and office spaces.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT 35mm Microfilm Proofs collection spans the years 1906-1960 and consists primarily of images of print advertisements and proofs taken from proof books and portfolios of domestic and foreign JWT offices. Clients include Ballantine's, B.F. Goodrich, Butterick, Corning, Crowell Publishing, Davey Tree Surgeons, General Cigar, General Motors, Guinness, Horlicks, J.B. Williams, Jergens, Johns-Manville, Nash, Northam Warren, Pennsylvania RR, RCA, Sharp & Dohme, Shell, Standard Brands, Sun Maid, Swift, Sylvania, United Airlines, Ward Baking, and Welch's Grape Juice. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The JWT 35mm Microfilm Proofs collection spans the years 1906-1960 and consists primarily of images of print advertisements and proofs taken from proof books and portfolios of domestic and foreign JWT offices. Clients include Ballantine's, B.F. Goodrich, Butterick, Corning, Crowell Publishing, Davey Tree Surgeons, General Cigar, General Motors, Guinness, Horlicks, J.B. Williams, Jergens, Johns-Manville, Nash, Northam Warren, Pennsylvania RR, RCA, Sharp & Dohme, Shell, Standard Brands, Sun Maid, Swift, Sylvania, United Airlines, Ward Baking, and Welch's Grape Juice.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT 16mm Microfilm Investigations span the years 1913-1950 and consist of research reports, market studies, account histories, office overviews, campaign studies and other investigative documents. Clients include Andrew Jergens, Ballantine, Corning, Kodak, Emerson Drug, General Cigar, J&J Colman, J.B. Williams, J.P. Stevens, Johns-Manville, Lehn & Fink, Lever Brothers (Unilever), Lorillard, Northam Warren, Penick & Ford, Pond's, R.T. French, Scott Paper, Standard Brands and the U.S. Marine Corps. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The JWT 16mm Microfilm Investigations span the years 1913-1950 and consist of research reports, market studies, account histories, office overviews, campaign studies and other investigative documents. Clients include Andrew Jergens, Ballantine, Corning, Eastman Kodak, Emerson Drug, General Cigar, J&J Colman, J.B. Williams, J.P. Stevens, Johns-Manville, Lehn & Fink, Lever Brothers (Unilever), Lorillard, Northam Warren, Penick & Ford, Pond's, R.T. French, Scott Paper, Standard Brands and the U.S. Marine Corps.

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Billboard and poster company formed in 1925 from the merger of The Fulton Group and Cusack Co. Outdoor Advertising Plans were scrapbooks that contained examples of billboards and outdoor posters, testimonial correspondence, trade advertisements and other materials. They were organized according to product type. Collection spans the years 1916-1927 and contains 18 scrapbooks. Companies represented include the Poster Advertising Service, General Outdoor, O. J. Gude, the Thomas Cusack Company, General Foods (Maxwell House) and Procter & Gamble (Crisco, Ivory soap). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Outdoor Advertising Plans were scrapbooks that contained examples of billboards and outdoor posters, testimonial correspondence, trade advertisements and other materials. They were organized according to product type. Collection spans the years 1916-1927 and contains 18 scrapbooks. Companies represented include the Poster Advertising Service, General Outdoor, O. J. Gude, the Thomas Cusack Company, General Foods (Maxwell House) and Procter & Gamble (Crisco, Ivory soap).

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Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Peter A. Schweitzer was an executive with JWT in the New York and Detroit offices, serving as Chief Executive Officer of the agency 2001-2004. Collection spans the years 1916-2005 with the bulk of materials spanning 1980-2000 and includes texts for speeches and presentations, correspondence and other administrative records, printed materials, photographs and slides, and audiovisual materials (audio and video cassettes, CDs and DVDs) that primarily document Schweitzer's career as an executive, especially with JWT's Detroit Office. Companies represented in the collection include Brouillard Communications, Burger King, Ford, Kodak, Kraft, Nestlé, Rolex, and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1916-2005 with the bulk of materials spanning 1980-2000 and includes texts for speeches and presentations, correspondence and other administrative records, printed materials, photographs and slides, and audiovisual materials (audio and video cassettes, CDs and DVDs) that primarily document Schweitzer's career as an executive, especially with JWT's Detroit Office. Companies represented in the collection include Brouillard Communications, Burger King, Ford, Kodak, Kraft, Nestlé, Rolex, and Unilever.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The J. Walter Thompson Company (JWT) 16mm Microfilm As-Broadcast Scripts span the years 1928-1958 and contain transcripts of radio and television dramas and variety shows, news programs, commercials, and sports programming. Companies featured include Andrew Jergens, Ballantine, Brillo, Ciba-Geigy, Fannie Farmer, Ford, General Cigar, J.B. Williams, Kodak, Kraft, Lamont-Corliss (Pond's), the New York Yankees, Penick & Ford (Br'er Rabbit), Standard Brands, the U.S. Marine Corps, and Wrigley. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The J. Walter Thompson Company (JWT) 16mm Microfilm As-Broadcast Scripts span the years 1928-1958 and contain transcripts of radio and television dramas and variety shows, news programs, commercials, and sports programming. Companies featured include Andrew Jergens, Ballantine, Brillo, Ciba-Geigy, Fannie Farmer, Ford, General Cigar, J.B. Williams, Kodak, Kraft, Lamont-Corliss (Pond's), the New York Yankees, Penick & Ford (Br'er Rabbit), Standard Brands, the U.S. Marine Corps, and Wrigley.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Collection spans 1932-1978 and includes correspondence, contracts, reports, surveys, radio and television program scripts and other materials that document the operations of the JWT Radio and Television Department. The bulk of the materials pertain to interactions with several labor unions representing the interests of actors, writers and others involved in radio and television broadcast production, including: American Federation of Musicians (AFM), American Federation of Radio Artists (AFRA, later the American Federation of Television and Radio Artists--AFTRA), Producer-Composers and Lyricists Guild of America (P-CLGA), Radio-TV Directors Guild (RTDG), the Screen Actors Guild (SAG, later merged with AFTRA to form SAG-AFTRA), and the Television Authority. Sponsor companies represented include Ballantine, Ford, Kodak, Kraft, Lever (Unilever), Quaker Oats and Schlitz. Acquired as part of the John W. Hartman Center for Sale, Advertising & Marketing History.

Collection spans 1932-1978 and includes correspondence, contracts, reports, surveys, radio and television program scripts and other materials that document the operations of the JWT Radio and Television Department. The bulk of the materials pertain to interactions with several labor unions representing the interests of actors, writers and others involved in radio and television broadcast production, including: American Federation of Musicians (AFM), American Federation of Radio Artists (AFRA, later the American Federation of Television and Radio Artists--AFTRA), Producer-Composers and Lyricists Guild of America (P-CLGA), Radio-TV Directors Guild (RTDG), the Screen Actors Guild (SAG, later merged with AFTRA to form SAG-AFTRA), and the Television Authority. Sponsor companies represented include Ballantine, Ford, Kodak, Kraft, Lever (Unilever), Quaker Oats and Schlitz. Acquired as part of the John W. Hartman Center for Sale, Advertising & Marketing History.

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Bates Worldwide, Inc. records, 1934-2005 and undated 784 Linear Feet — 5.1 Gigabytes — Audiovisual objects in RL00090-SET-0001 are not included because they require Audiovisual processing before access!! — 336,000 Items

Bates Worldwide advertising agency (Bates) was established in 1940 by former executives of the Benton & Bowles agency. It grew to become one of the largest agencies in the U.S. until its demise in 2003. Bates began as a simple proprietorship, but as the company grew its organizational structure took on different forms: a partnership, then a corporation before becoming a publicly traded transnational entity, and finally becoming a subsidiary in a global holding company. From the 1970s on, Bates' growth and international expansion was fueled by a long series of mergers, partnerships and acquisitions that continued until the company was itself acquired, first by the Saatchi & Saatchi and later by the WPP Group. Materials in the collection relate to Bates' permutations into a variety of corporate entities, including Ted Bates & Co., Ted Bates, Inc., Backer Spielvogel Bates, and Bates Worldwide, Inc., along with its subsidiaries (such as Campbell-Mithun and Kobs and Draft) and parent organizations (Cordiant Communications Group, Saatchi & Saatchi). Thus, the collection provides a window into the larger corporate culture of mergers, consolidations, acquisitions and takeovers that led to the formation of giant transnational advertising conglomerates and marked a profound shift in the landscape of the advertising industry during the late 20th century. The Bates Worldwide, Inc. Records spans the years 1934-2003 and includes correspondence, corporate policy manuals, photographs, publications, graphic designs, print advertisements, electronic records and videocassettes that document the activities of this major global advertising agency over the course of its corporate life. Bates built its early reputation as an advertising agency with a particular talent for promoting pharmaceutical products (Carter's Pills, Anacin analgesics) and common household goods (Mars candies, Wonder bread, Palmolive soap, Colgate dental cream). Advertising policies developed around a philosophy Bates called the Unique Selling Proposition (USP), which informed an imperative to identify and promote a single, unique and compelling reason for consumers to use any given product or service. As the company grew into a global business, USP evolved into more complex forms, including the Bates Brand Wheel. Major clients included Brown & Williamson Tobacco Co., Carter-Wallace Corporation, Hyundai America, the Joint Recruiting Advertising Program of the combined U.S. Armed Services, M&M/Mars Inc., Miller Brewing Company, Pfizer, the U.S. Navy and Wendy's International. There is also some information on the company's founder, Ted Bates, as well as on Rosser Reeves, Bates' first copy writer and the chief architect of the USP concept.

The Bates Worldwide, Inc. ("Bates") Records span the years 1934-2003 and include correspondence, corporate policy manuals, photographs, publications, graphic designs, print advertisements, electronic records and videocassettes that document the activities of this major global advertising agency over the course of its corporate life. Bates began as a simple proprietorship, but as the company grew its organizational structure took on different forms: a partnership, then a corporation before becoming a publicly traded transnational entity, and finally becoming a subsidiary in a global holding company. From the 1970s on, Bates' growth and international expansion was fueled by a long series of mergers, partnerships and acquisitions that continued until the company was itself acquired, first by Saatchi & Saatchi and later by the WPP Group. Materials in the collection relate to Bates' permutations into a variety of corporate entities, including Ted Bates & Co., Ted Bates, Inc., Backer Spielvogel Bates, and Bates Worldwide, Inc., along with its subsidiaries (such as Campbell-Mithun and Kobs and Draft) and parent organizations (Cordiant Communications Group, Saatchi & Saatchi). Thus, the collection provides a window into the larger corporate culture of mergers, consolidations, acquisitions and takeovers that led to the formation of giant transnational advertising conglomerates and marked a profound shift in the landscape of the advertising industry during the late 20th century.

Bates built its early reputation as an advertising agency with a particular talent for promoting pharmaceutical products (Carter's Pills, Anacin analgesics) and common household goods (Mars candies, Wonder bread, Palmolive soap, Colgate dental cream). Advertising policies developed around a philosophy Bates called the Unique Selling Proposition (USP), which informed an imperative to identify and promote a single, unique and compelling reason for consumers to use any given product or service. As the company grew into a global business, USP evolved into more complex forms, including the Bates Brand Wheel. Major clients include Brown & Williamson Tobacco Co., Carter-Wallace Corporation, Colgate-Palmolive Company, Hyundai America, the Joint Recruiting Advertising Program of the combined U.S. Armed Services, M&M/Mars Inc., Miller Brewing Company, Pfizer, the U.S. Navy and Wendy's International. There is also some information on the company's founder, Ted Bates, as well as on Rosser Reeves, Bates' first copy writer and the chief architect of the USP concept.

The collection is organized into ten series and one cumulative subject index--Client Files, Corporate Communications Department, Creative Department, Financial Records, Human Resources Department, Memorabilia, New Business, Print Books, Vertical Files and Audiovisual Materials. The Client Files Series includes research reports, storyboards and graphic designs for Bates' clients. The Corporate Communications Department Series includes company-wide memoranda, public relations policy manuals, and a large file of biographical sketches and photographs of Bates' executives, as well as news clippings and press releases relating to the company and its clients. The Creative Department Series primarily focuses on Bates' efforts to stimulate creativity throughout its worldwide offices through participation in internal and industry-wide advertising competitions. The Financial Records Series includes general ledgers and other accounting reports. The Human Resources Department Series includes employee benefits literature and information on company affairs including press releases and staff memoranda. The Memorabilia Series includes promotional clothing, games, office posters and awards. The New Business Series includes materials relating to requests for proposals from prospective clients. The Print Books Series contains material from over 100 albums of proof sheets and print advertisements from existing clients. The Vertical Files Series consists of an alphabetical file of general information collected to aid in various aspects of company operations. The Audiovisual Materials Series contains periodic review collections of advertising, video memoranda, speeches, retirement presentations and highlight compilations prepared for prospective clients and award show consideration. A Subject Cross-Reference Index at the end of the finding aid links materials pertaining to specific clients, corporations, events and policies scattered throughout the various subject series.

Some materials were received as electronic files. Disks were assigned consecutive numbers reflecting the order in which they were encountered. If a work has a corresponding or associated electronic file, the file is included in the container list. The contents of each disk have been migrated to the Special Collections server. Consequently, the contents of these disks are available only in correspondingly numbered electronic subdirectories. Consult a reference archivist for access to the electronic files.

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T. S. Ferree Jr. was a commercial artist, graphic designer and advertising executive based in Raleigh, N.C. The T. S. Ferree, Jr. Papers span the years 1940-1989 and include drawings and sketches, proofs and tear sheets of printed advertisements, clippings, photographs, slides, speeches, brochures and pamphlets, direct marketing mailers and collateral literature that document Ferree's and the Ferree Studios' advertising and commercial design work. Clients consist mainly of businesses located in the Virginia-North Carolina-South Carolina tri-state region, including Branch Banking and Trust (BB&T), BTR Management, Ciba-Geigy, General Electric, McLean Trucking, Newport News Shipbuilding, Reckitt Benckiser (Glass Plus, Spray 'n Wash), Smith Transfer Company, Sweetheart Cups (Maryland Cup Corporation), Tobacco Associates and The Washington Group. The collection also includes materials relating to the Ferree School of Art, the Raleigh Ad Club, and the Advertising Federation of America. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The T. S. Ferree, Jr. Papers span the years 1940-1989 and include drawings and sketches, proofs and tear sheets of printed advertisements, clippings, photographs, slides, speeches, brochures and pamphlets, direct marketing mailers and collateral literature that document Ferree's and the Ferree Studios' advertising and commercial design work. Clients consist mainly of businesses located in the Virginia-North Carolina-South Carolina tri-state region, including Branch Banking and Trust (BB&T), BTR Management, Ciba-Geigy, General Electric, McLean Trucking, Newport News Shipbuilding, Reckitt Benckiser (Glass Plus, Spray 'n Wash), Smith Transfer Company, Sweetheart Cups (Maryland Cup Corporation), Tobacco Associates and The Washington Group. The collection also includes materials relating to the Ferree School of Art, the Raleigh Ad Club, and the Advertising Federation of America.