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Start Over You searched for: Subject Advertising -- United States Remove constraint Subject: Advertising -- United States Creator J. Walter Thompson Company Remove constraint Creator: J. Walter Thompson Company Format Photographs Remove constraint Format: Photographs

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Bertram Metter worked for over thirty years as an advertising and marketing executive, most notably as a copywriter, creative director, and Vice Chairman at J. Walter Thompson USA (JWT). In in early years at JWT, Metter worked as a direct response specialist for the Ford Motor Company direct marketing operation. He also served as a primary on the Ford account, during which time he directed print and television promotion for Ford and played a key role in the launching of several new car models. The Bertram Metter Papers span 1908 to 2000, with the bulk of the collection dating 1953 through the late 1980s. Collection contains materials in a variety of formats, including correspondence, writings, newspaper and magazine clippings, sheet music, printed materials, photographs, and photostats. In addition to materials for the Ford Motor Company, the collection documents Metter's work for other major clients, including the Pepsi-Cola Company (Mexico) and Liggett & Myers Tobacco Company. Bulk of the collection consists of advertising and marketing research, client reports and correspondence, promotional materials, and other professional files. Also contains materials related to Metter's later work as a consultant and author, including drafts of an unpublished book manuscript entitled Breaking the Rules at J. Walter Thompson, a chronicle of his career at JWT.

The Bertram Metter Papers span 1908 to 2000, with the bulk of the collection dating 1953 through the late 1980s. The collection includes materials in a variety of formats, including correspondence, writings, newspaper and magazine clippings, sheet music, printed materials, photographs, and photostats, that document Metter's thirty years in advertising and marketing, with a focus on his career as a copywriter, creative director, and Vice Chairman at J. Walter Thompson USA (JWT). The collection provides a record of Metter's early work as a "direct response specialist" for the Ford Motor Company direct marketing operation, and other roles on the Ford account (Metter directed print and television promotion for Ford and played a key role in the launching of several new car models). In addition to Ford materials, the collection documents Metter's work for other major clients, including the Pepsi-Cola Company (Mexico) and Liggett & Myers Tobacco Company. While the bulk of the collection consists of advertising and marketing research, client reports and correspondence, promotional materials, and other professional files, the collection also contains materials related to Metter's later work as a consultant and author, including drafts of an unpublished book manuscript entitled "Breaking the Rules at J. Walter Thompson," a chronicle of his career at JWT.

The collection is organized into four series: Professional Files, Writings, Ford Motor Company Account Files, and Other Clients.

The Professional Files Series contains JWT office (non-client) files, memoranda, and publications; industry publications and press clippings; overviews of Metter's professional biography; and limited files on Metter's consulting work for Ross Roy Advertising. The Writings Series contains Metter's writings on the advertising industry; bulk of series is composed of an unpublished book manuscript entitled "Breaking the Rules at J. Walter Thompson," comprised primarily of chapter drafts and research. The Ford Series, the largest series in the collection, includes materials relating to the launch and promotion of new models (Escort, Maverick, Mustang, Olympic, Pinto, Thunderbird, and Torino); marketing research and strategic reports; Ford direct mail materials and newsletters; television commercial scripts and storyboards; advertisement clippings and headlines; reproduction prints of early photographs of the Model T from the Ford Archives, Henry Ford Museum; photostats promoting the Ford Erika; and photocopies of sheet music of Ford songs from the early twentieth century. The Other Clients Series includes materials relating to general marketing research; new business acquisition; and promotional campaigns for clients other than Ford, including Firestone, Liggett & Myers, and Pepsi-Cola (Mexico). Large-format materials have been removed from their original series location and relocated to Oversize Materials.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Harry Clark was an advertising executive who served as Director of JWT's Frankfurt Office and eventually of JWT's New York Office; Managing Director of Landsdowne Advertising, a JWT subsidiary; and co-founder of Smith Clark Associates, a consulting firm based in Princeton, N.J. The Harry Clark Papers cover the years 1945-1992, with the bulk of materials dating from the 1970s, the period during which Clark served as Director of the JWT Frankfurt Office, and during 1984-1986, when he served as Director of JWT in New York. The collection primarily consists of correspondence, administrative forms, presentations, speeches, meeting files, proofs, and financial reports, with extensive records from the Frankfurt Office. Companies represented include Braun, Chevron, De Beers, Eastman Kodak Company, Kellogg Company, Pan American Airways, PepsiCo, Rustenburg Platinum Mines, and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Harry Clark Papers cover the years 1945-1992, with the bulk of materials dating from the 1970s, the period during which Clark served as Director of the JWT Frankfurt Office, and during 1984-1986, when he served as Director of JWT in New York. The collection primarily consists of correspondence, administrative forms, presentations, speeches, meeting files, proofs, and financial reports, with extensive records from the Frankfurt Office. The collection also includes agency slide presentations, tear sheets, as well as photographs and other memorabilia of advertising events. Companies represented include Braun, Chevron, De Beers, Eastman Kodak Company, Kellogg Company, Pan American Airways, PepsiCo, Rustenburg Platinum Mines, and Unilever. Correspondence and other items exist in several languages and have not been translated into English.

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Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Peter A. Schweitzer was an executive with JWT in the New York and Detroit offices, serving as Chief Executive Officer of the agency 2001-2004. Collection spans the years 1916-2005 with the bulk of materials spanning 1980-2000 and includes texts for speeches and presentations, correspondence and other administrative records, printed materials, photographs and slides, and audiovisual materials (audio and video cassettes, CDs and DVDs) that primarily document Schweitzer's career as an executive, especially with JWT's Detroit Office. Companies represented in the collection include Brouillard Communications, Burger King, Ford, Kodak, Kraft, Nestlé, Rolex, and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1916-2005 with the bulk of materials spanning 1980-2000 and includes texts for speeches and presentations, correspondence and other administrative records, printed materials, photographs and slides, and audiovisual materials (audio and video cassettes, CDs and DVDs) that primarily document Schweitzer's career as an executive, especially with JWT's Detroit Office. Companies represented in the collection include Brouillard Communications, Burger King, Ford, Kodak, Kraft, Nestlé, Rolex, and Unilever.