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Start Over You searched for: Subject Advertising -- United States Remove constraint Subject: Advertising -- United States Format Photographs Remove constraint Format: Photographs Format Negatives (photographic) Remove constraint Format: Negatives (photographic)

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Gaess Outdoor was a family-owned outdoor advertising company founded in the 1930s in northern New Jersey, serving the New Jersey-Metropolitan New York market. It was acquired in 1997 by Universal Outdoor, a subsidiary of Clear Channel Communications, Inc. The Gaess Outdoor Advertising Photographs collection spans the decades of the 1950s and 1960s and includes black-and-white photographs and negatives of painted and blank billboard structures, locations, proposed locations and competitors' billboards. Clients include Budweiser (Anheuser-Busch), Cities Service (Citgo), Gulf Oil, Schaefer and Schlitz. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Gaess Outdoor Advertising Photographs collection spans the decades of the 1950s and 1960s and includes black-and-white photographs and negatives of painted and blank billboard structures, locations, proposed locations and competitors' billboards. Clients include Budweiser (Anheuser-Busch), Cities Service, Gulf Oil, Schaefer and Schlitz.

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The Gene Federico Papers span the years 1918-2003, with the bulk of the collection dating 1951-1991. The collection documents Federico's sixty years as a pioneering leader in advertising and graphic design, and contains materials from a variety of formats, including correspondence, writings, advertisements proofs and clippings, graphic design and printed materials, posters, sketches/sketchbooks, photographs, negatives, and videotapes. In addition to limited personal and biographical material, the collection primarily documents Federico's creative output as a graphic designer, art director, and advertising executive at agencies including Grey Advertising, Doyle Dane Bernbach, Douglas D. Simon, Benton & Bowles, Warwick & Legler, and as a principal at Lord Geller Federico Einstein; the collection has limited material relating to the specific agencies for which he worked. The collection also documents Federico's extensive freelance and exhibition work throughout his career (most notably the "Love of Apples" and "24-Page Book" designs), in addition to his later consulting work for Brouillard Communications. Client advertisements and graphic design materials compose the majority of the collection. Significant clients represented include: Christian Dior; Elektra Records; Elizabeth Arden; Goldman Sachs; IBM; L'Aiglon Apparel; Lady Pepperell; Napier; The New Yorker; and Woman's Day. Though an art director throughout most of his career, Federico contributed significantly to the graphic design and typographical components of advertising. Through clear and innovative integration of design and typographical components, Federico pioneered the use of visual puns in advertisements, and emphasized clarity of message over design complexity. The collection will be of particular value to researchers interested in developments in print advertising and typographical design since World War II. The collection is organized into six series which focus on Federico's contributions to advertising and graphic design: Professional Files, Personal Files, Graphic Design, Advertising Campaigns, Photographs and Negatives, and Videocassettes.

The Professional Files Series includes business correspondence, professional writings, award/exhibit materials, press clippings and industry publications, in addition to limited files on the Art Directors Club of New York City and Lord Geller Federico Einstein. The Personal Files Series includes biographical and family materials; memorabilia documenting Federico's years as a student at Abraham Lincoln High School and Pratt Institute; World War II materials, including U.S. Army publications/posters produced by Federico and four sketchbooks; and original artwork (drawings, sketches, prints) not related to Federico's professional design and advertising work. The Graphic Design Series documents Federico's extensive graphic design work, including announcements and cards, book and record cover designs, calendars, design concepts, illustrations, letterhead, posters, transparencies, and typographic materials, as well as materials by other artists and designers. The Advertising Campaigns Series includes advertisement clippings and proofs, concepts and sketches, and client reports, representing over one hundred clients in a variety of industries. (Series contains a renowned example of Federico's use of visual puns: a 1953 Woman's Day advertisement - "She's got to Go Out to get Woman's Day " - which features a woman on a bicycle, the wheels of which form the "O"s in "Go Out.") The Photographs and Negatives Series includes both black & white and color images of Federico's advertising and graphic design work, Federico and his associates in a business setting, and a limited selection of personal and family photographs. The Videocassettes Series includes seven videotapes of commercials, short films, and memorial tributes documenting Federico's career in graphic design and advertising. Large-format materials (clippings, proofs, sketches, posters) have been removed from their original series location and relocated to Oversize Materials.

Other materials related to this collection may be found in the J. Walter Thompson Company Archives: Competitive Advertisements Collection and Corporation Vertical Files. For materials relating specifically to the advertising agency Benton & Bowles, consult the D'Arcy Masius Benton & Bowles Advertisements and Archives. Materials relevant to Lord Geller Federico Einstein and advertising strategy may be found in the Arthur Einstein Papers. For materials relating to Brouillard Communications and Doyle Dane Bernbach Advertising, see the Thomas F. Garbett Papers. Materials relevant to IBM advertising may be found in the Edgar Hatcher Papers.

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Henry Haberman papers, 1945-2002 and undated 10 Linear Feet — 3000 Items

Henry Haberman (1917-2008) was a New York-based advertising and travel photographer and artist. The Henry Haberman Papers span the years 1945-2002 and include photographs, slides, negatives and print advertisements that document Haberman's work as a photographer in the advertising, fashion and travel fields. Companies represented include Armstrong floors, Bausch & Lomb, B.F. Goodrich, British American Tobacco (Lucky Strike), Cannon, Chatham blankets, Cover Girl (Noxell), DuPont, First National City Bank, General Electric, New York Telephone, Northeast Air, Pepsi, R.J. Reynolds and Shaefer beer. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Henry Haberman Papers span the years 1945-2002 and include photographs, slides, negatives and print advertisements that document Haberman's work as a photographer in the advertising, fashion and travel fields. Companies represented include Armstrong floors, Bausch & Lomb, B.F. Goodrich, British American Tobacco (Lucky Strike), Cannon, Chatham blankets, Cover Girl (Noxell), DuPont, First National City Bank, General Electric, New York Telephone, Northeast Air, Pepsi, R.J. Reynolds and Shaefer beer.

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Lester Wunderman papers, 1946-2010 and undated 60 Linear Feet — 42000 Items

Lester Wunderman is an advertising executive primarily in the direct marketing industry, founder of an agency in his name now a subsidiary of Young & Rubicam, and a noted collector of Dogon (Mali) art works. The Lester Wunderman Papers span the years 1946-2010 and include writings, speeches, correspondence, reports, photographs, audiocassettes, videocassettes, 16mm films, and other materials relating to Wunderman's career in direct marketing and direct-mail advertising, his work on Boards of Directors and Trustees, and as a consultant. Included are drafts, proofs and correspondence relating to Wunderman's 1996 book Being Direct: Making Advertising Pay. Advertising agencies represented in the collection include Caspar Pinsker, Maxwell Sackheim, Wunderman Cato Johnson, Wunderman Ricotta & Kline and Young & Rubicam. Also included are correspondence, photographs, negatives and other materials relating to Wunderman's collection of Dogon (Mali) art works, carvings and sculptures, and their use in museum exhibits, catalogs and books on African art. Firms and institutions represented in the collection include American Express, Children's Television Workshop (Sesame Street, Electric Company), Columbia House record club, Ford (including Lincoln-Mercury and Merkur), IBM, Jackson & Perkins mail order nursery, Mitchell Madison Group, Metropolitan Museum of Art (New York, N.Y.), National Observer Correspondence Schools (Famous Artists School, Famous Writers School) and Time, Inc. magazines. Languages present include Spanish, French, Danish, German and Japanese, and have not been translated into English. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Lester Wunderman Papers span the years 1946-2010 and include writings, speeches, correspondence, reports, photographs, audiocassettes, videocassettes, 16mm films, and other materials relating to Wunderman's career in direct marketing and direct-mail advertising, his work on Boards of Directors and Trustees, and as a consultant. Included are drafts, proofs and correspondence relating to Wunderman's 1996 book Being Direct: Making Advertising Pay. Advertising agencies represented in the collection include Caspar Pinsker, Maxwell Sackheim, Wunderman Cato Johnson, Wunderman Ricotta & Kline and Young & Rubicam. Also included are correspondence, photographs, negatives and other materials relating to Wunderman's collection of Dogon (Mali) art works, carvings and sculptures, and their use in museum exhibits, catalogs and books on African art. Firms and institutions represented in the collection include American Express, Children's Television Workshop (Sesame Street, Electric Company), Columbia House record club, Ford (including Lincoln-Mercury and Merkur), IBM, Jackson & Perkins mail order nursery, Mitchell Madison Group, Metropolitan Museum of Art (New York, N.Y.), National Observer Correspondence Schools (Famous Artists School, Famous Writers School) and Time, Inc. magazines. Languages present include Spanish, French, Danish, German and Japanese, and have not been translated into English.

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Pat Finelli photographs, 1962-1970 and undated 4.5 Linear Feet — 2600 Items

Pat Finelli (1927-1970) was a free-lance commercial photographer in New York during the 1960s who worked for a number of New York advertising agencies, including J. Walter Thompson, Compton, and Erwin, Wasey, Ruthrauf & Ryan. The Pat Finelli Photographs span the years 1962-1970 and include photographs, negatives, slides, transparencies and print advertisements that document Finelli's work for advertising agencies including J. Walter Thompson and Erwin, Wasey, Ruthrauf & Ryan. Companies featured include BMW, First National City Bank, Ford, Lederle, Mack, Mercury outboard, Pet and Procter & Gamble. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Pat Finelli Photographs span the years 1962-1970 and include photographs, negatives, slides, transparencies and print advertisements that document Finelli's work for advertising agencies including J. Walter Thompson and Erwin, Wasey, Ruthrauf & Ryan. Companies featured include BMW, First National City Bank, Ford, Lederle, Mack, Mercury, Pet and Procter & Gamble.

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Wright H. Everett papers, 1853-1998 and undated 27 Linear Feet — 11,000 Items

Wright H. Bill Everett (1925-2010) was a media space salesman for several major magazines, and the founder of his own businesses, Flix and the W.H. Everett Co., that specialized in a variety of print materials combining humorous captions with still images from silent movies. The Wright H. Everett Papers span the years 1853-1998 and include correspondence, photographs and negatives, 8mm and 16mm films and audiotapes, print advertisements, layouts, presentations, research reports, pamphlets and brochures that document Everett's career selling advertising space in national magazines as well as his own businesses, Flix and the W.H. Everett Co. Magazines represented in the collection include Advertising Age, American Home, Flying, Progressive Grocer, Reader's Digest, Reminisce, Suburbia Today, Time, Western Advertising and Woman's Home Companion. Other companies represented include American Greeting Cards, Hunter Snead, Lennen-Newell, Maclean Hunter Media and Remington Advertising. There are also files relating to Everett's book How Were Things At The Office? Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Wright H. Everett Papers span the years 1853-1998 and include correspondence, photographs and negatives, 8mm and 16mm films and audio tapes, print advertisements, layouts, presentations, research reports, pamphlets and brochures that document Everett's career selling advertising space in national magazines as well as his own businesses, Flix and the W.H. Everett Co. Magazines represented in the collection include Advertising Age, American Home, Flying, Progressive Grocer, Reader's Digest, Reminisce, Suburbia Today, Time, Western Advertising and Woman's Home Companion. Other companies represented include American Greeting Cards, Hunter Snead, Lennen-Newell, MacLean Hunter Media and Remington Advertising. There are also files relating to Everett's book How Were Things At The Office?

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Wunderman Archives, 1946-2010 and undated 520 Linear Feet — 354,000 Items

Wunderman is a direct marketing and behavior-oriented marketing communications firm founded in 1958 as Wunderman Ricotta & Kline. It is currently a subsidiary of the Young & Rubicam agency. The Wunderman Archives span the years 1946-2010 and comprise the administrative records of direct-mail and direct marketing agency Wunderman and its predecessor entities Wunderman Ricotta & Kline, Wunderman Worldwide, Wunderman Cato Johnson, and Impiric, as well as its subsidiary offices in the U.S. and abroad, associated firms such as Stone & Adler and Chapman Direct, and its relations with parent company Young & Rubicam. It includes general office files, policy and procedure manuals, training materials, awards, account files, new business records, professional papers of founder Lester Wunderman and other key executives, samples of client campaigns, photographs, slides and audio cassettes and videocassettes. Clients include American Express, Apple, Army/ROTC, AT&T, Britannica Press, CBS, CIT Financial, Citibank, Columbia House, Ford, Gevalia Kaffe (Kraft), the Grolier Society, IBM, Jackson & Perkins, Johnson & Johnson, Lincoln-Mercury, Manufacturers Hanover Trust, Microsoft, Miller beer, National Rifle Association, New York Telephone/NYNEX, Time (Fortune, Money and Sports Illustrated magazines), Time-Life Books, United States Postal Service (USPS), and Xerox. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Wunderman Archives span the years 1946-2010 and comprise the administrative records of direct-mail and direct marketing agency Wunderman and its predecessor entities Wunderman Ricotta & Kline, Wunderman Worldwide, Wunderman Cato Johnson, and Impiric, as well as its subsidiary offices in the U.S. and abroad, associated firms such as Stone & Adler and Chapman Direct, and its relations with parent company Young & Rubicam. It includes general office files, policy and procedure manuals, training materials, awards, account files, new business records, professional papers of founder Lester Wunderman and other key executives, samples of client campaigns, photographs, slides and audio cassettes and videocassettes. Clients include American Express, Apple, Army/ROTC, AT&T, Britannica Press, CBS, CIT Financial, Citibank, Columbia House, Ford, Gevalia Kaffe (Kraft), the Grolier Society, IBM, Jackson & Perkins, Johnson & Johnson, Lincoln-Mercury, Manufacturers Hanover Trust, Microsoft, Miller beer, National Rifle Association, New York Telephone/NYNEX, Time (Fortune, Money and Sports Illustrated magazines), Time-Life Books, United States Postal Service (USPS), and Xerox.