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Lester Wunderman papers, 1946-2010 and undated 60 Linear Feet — 42000 Items

Lester Wunderman is an advertising executive primarily in the direct marketing industry, founder of an agency in his name now a subsidiary of Young & Rubicam, and a noted collector of Dogon (Mali) art works. The Lester Wunderman Papers span the years 1946-2010 and include writings, speeches, correspondence, reports, photographs, audiocassettes, videocassettes, 16mm films, and other materials relating to Wunderman's career in direct marketing and direct-mail advertising, his work on Boards of Directors and Trustees, and as a consultant. Included are drafts, proofs and correspondence relating to Wunderman's 1996 book Being Direct: Making Advertising Pay. Advertising agencies represented in the collection include Caspar Pinsker, Maxwell Sackheim, Wunderman Cato Johnson, Wunderman Ricotta & Kline and Young & Rubicam. Also included are correspondence, photographs, negatives and other materials relating to Wunderman's collection of Dogon (Mali) art works, carvings and sculptures, and their use in museum exhibits, catalogs and books on African art. Firms and institutions represented in the collection include American Express, Children's Television Workshop (Sesame Street, Electric Company), Columbia House record club, Ford (including Lincoln-Mercury and Merkur), IBM, Jackson & Perkins mail order nursery, Mitchell Madison Group, Metropolitan Museum of Art (New York, N.Y.), National Observer Correspondence Schools (Famous Artists School, Famous Writers School) and Time, Inc. magazines. Languages present include Spanish, French, Danish, German and Japanese, and have not been translated into English. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Lester Wunderman Papers span the years 1946-2010 and include writings, speeches, correspondence, reports, photographs, audiocassettes, videocassettes, 16mm films, and other materials relating to Wunderman's career in direct marketing and direct-mail advertising, his work on Boards of Directors and Trustees, and as a consultant. Included are drafts, proofs and correspondence relating to Wunderman's 1996 book Being Direct: Making Advertising Pay. Advertising agencies represented in the collection include Caspar Pinsker, Maxwell Sackheim, Wunderman Cato Johnson, Wunderman Ricotta & Kline and Young & Rubicam. Also included are correspondence, photographs, negatives and other materials relating to Wunderman's collection of Dogon (Mali) art works, carvings and sculptures, and their use in museum exhibits, catalogs and books on African art. Firms and institutions represented in the collection include American Express, Children's Television Workshop (Sesame Street, Electric Company), Columbia House record club, Ford (including Lincoln-Mercury and Merkur), IBM, Jackson & Perkins mail order nursery, Mitchell Madison Group, Metropolitan Museum of Art (New York, N.Y.), National Observer Correspondence Schools (Famous Artists School, Famous Writers School) and Time, Inc. magazines. Languages present include Spanish, French, Danish, German and Japanese, and have not been translated into English.

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Wunderman Archives, 1946-2010 and undated 520 Linear Feet — 354,000 Items

Wunderman is a direct marketing and behavior-oriented marketing communications firm founded in 1958 as Wunderman Ricotta & Kline. It is currently a subsidiary of the Young & Rubicam agency. The Wunderman Archives span the years 1946-2010 and comprise the administrative records of direct-mail and direct marketing agency Wunderman and its predecessor entities Wunderman Ricotta & Kline, Wunderman Worldwide, Wunderman Cato Johnson, and Impiric, as well as its subsidiary offices in the U.S. and abroad, associated firms such as Stone & Adler and Chapman Direct, and its relations with parent company Young & Rubicam. It includes general office files, policy and procedure manuals, training materials, awards, account files, new business records, professional papers of founder Lester Wunderman and other key executives, samples of client campaigns, photographs, slides and audio cassettes and videocassettes. Clients include American Express, Apple, Army/ROTC, AT&T, Britannica Press, CBS, CIT Financial, Citibank, Columbia House, Ford, Gevalia Kaffe (Kraft), the Grolier Society, IBM, Jackson & Perkins, Johnson & Johnson, Lincoln-Mercury, Manufacturers Hanover Trust, Microsoft, Miller beer, National Rifle Association, New York Telephone/NYNEX, Time (Fortune, Money and Sports Illustrated magazines), Time-Life Books, United States Postal Service (USPS), and Xerox. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Wunderman Archives span the years 1946-2010 and comprise the administrative records of direct-mail and direct marketing agency Wunderman and its predecessor entities Wunderman Ricotta & Kline, Wunderman Worldwide, Wunderman Cato Johnson, and Impiric, as well as its subsidiary offices in the U.S. and abroad, associated firms such as Stone & Adler and Chapman Direct, and its relations with parent company Young & Rubicam. It includes general office files, policy and procedure manuals, training materials, awards, account files, new business records, professional papers of founder Lester Wunderman and other key executives, samples of client campaigns, photographs, slides and audio cassettes and videocassettes. Clients include American Express, Apple, Army/ROTC, AT&T, Britannica Press, CBS, CIT Financial, Citibank, Columbia House, Ford, Gevalia Kaffe (Kraft), the Grolier Society, IBM, Jackson & Perkins, Johnson & Johnson, Lincoln-Mercury, Manufacturers Hanover Trust, Microsoft, Miller beer, National Rifle Association, New York Telephone/NYNEX, Time (Fortune, Money and Sports Illustrated magazines), Time-Life Books, United States Postal Service (USPS), and Xerox.

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The Superior Match Company was founded by Harold Meitus in 1932 in Chicago, Ill, and manufactured Union Label Advertising matchbooks. Collection comprises the company's matchbook advertising catalog no. 956 (192 pp., in binder), along with twenty sales representative's forms, including business and dealer identification cards, commission request forms, mailing labels, business reply and rush order envelopes, order pads, and a brief case order form. The order pads hold copies of a few orders placed in 1960 for businesses in Youngstown, Ohio.

Collection comprises the company's matchbook advertising catalog no. 956 (192 pp., in binder), along with twenty sales representative's forms, including business and dealer identification cards, commission request forms, mailing labels, business reply and rush order envelopes, order pads, and a brief case order form. The order pads hold copies of a few orders placed in 1960 for businesses in Youngstown, Ohio.

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Advertising executive at several U.S. agencies, including McCann-Erickson, Backer Spielvogel Bates, Interpublic Group, and Saatchi & Saatchi. Served as U.S. Ambassador to Slovakia during the Clinton Administration.

Collection spans 1946-2014 and contains correspondence, photographs, scrapbooks, printed materials, memorabilia, audiovisual materials and other items pertaining to Spielvogel's career in advertising as well as his public service and community activities. Advertising agencies represented include Backer Spielvogel Bates, Interpublic and Saatchi & Saatchi. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Robert S. Smith papers, 1947-1982 and undated 16.5 Linear Feet — 1200 Items

Robert S. Smith is a retired executive who worked as an art director for a number of advertising agencies including William H. Weintraub and Co.; Norman Craig and Kummel; and Ogilvy & Mather (O&M). The Robert S. Smith Papers span the years 1947 through 1982 and document Smith's work as an art director for several advertising agencies, including Norman Craig and Kummel; and Ogilvy & Mather (O&M). The materials consist primarily of sketches; paintings; photographs and contact sheets; advertising layouts and proofs; storyboards for television commercials; and house advertisements for O&M. Clients include Consolidated Cigar (El Producto and La Palina brands); Diageo (Gilbey's liquors), DuBonnet; General Foods (Maxim coffee, Gaines dog food); IBM; Maidenform; Mars; Nabisco; Rand McNally; Ronson; Schenley Distillers (Melrose liquors); and Toro. Also included are a set of sketches and drawings, some signed, by the artist Paul Rand. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Robert S. Smith Papers span the years 1947 through 1982 and document Smith's work as a commercial artist and art director for several advertising agencies, including Norman Craig and Kummel; and Ogilvy & Mather (O&M). The materials consist primarily of sketches; paintings; photographs and contact sheets; advertising layouts and proofs; storyboards for television commercials; and house advertisements for O&M. Clients include Consolidated Cigar (El Producto and La Palina brands); Diageo (Gilbey's liquors), DuBonnet; General Foods (Maxim coffee, Gaines dog food); IBM; Maidenform; Mars; Nabisco; Rand McNally; Ronson; Schenley Distillers (Melrose liquors); and Toro. Also included are a set of sketches, paintings and drawings, some signed, by the artist Paul Rand.

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Media critic, feminist author and documentary filmmaker based in Massachusetts. Collection spans 1918-2014 and includes: clippings; tear sheets; correspondence; research reports and other printed materials; slides and slide presentation texts; audiovisual materials in multiple formats including 8mm and 16mm films, audio and video cassettes; book drafts and research files used for teaching and production of Kilbournes books and films. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History and the Sallie Bingham Center for Women's History & Culture.

Collection spans 1918-2014 and includes: clippings; tear sheets; correspondence; research reports and other printed materials; slides and slide presentation texts; audiovisual materials in multiple formats including 8mm and 16mm films, audio and video cassettes; book drafts and research files used for teaching and production of Kilbournes books and films. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History and the Sallie Bingham Center for Women's History & Culture.

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Ben Rosen is an American graphic designer and visual communications consultant. Rosen worked as a designer for J. Gordon Carr and Associates and the Blaine Thompson Company before founding his own firm, Ben Rosen Associates, in 1952, which specialized in corporate identity programs. Rosen is the author of three books on on graphic design and typography: Type and Typography (1963); The Corporate Search for Visual Identity (1970); and Digital Type Specimens (1991). The Ben Rosen Papers span the years 1936 to 2006, with the bulk of the collection dating from 1945 through 1991, and document Rosen's sixty-year career in graphic design and visual communications consulting. The collection contains materials in a variety of formats, including correspondence, writings, graphic design and printed materials, sketches, presentation boards, photographs, and slides, that document design concepts and programs (corporate logos, letterhead, packaging, industrial design, promotion) Rosen developed, through his firm, Ben Rosen Associates, for clients including American Loose Leaf, CCMI McGraw-Hill, Equitable Life Assurance, Exxon/Esso, Food Fair Stores, IBM, Memorial Sloan-Kettering Cancer Center, North American Reinsurance, Philip Morris, Richardson-Vicks, Russ Berrie, and Tishman Realty and Construction. The collection also includes manuscripts and published editions of Rosen's books on graphic design and typography, and touches on several of Rosen's commmemorative projects, including a President Kennedy memorial, a United Nations 20th Anniversary book, and Rosen's submission to the World Trade Center Memorial design competition.

The Ben Rosen Papers span the years 1936 to 2006, with the bulk of the collection dating from 1945 through 1991, and document Rosen's sixty-year career in graphic design and visual communications consulting. The collection contains materials in a variety of formats, including correspondence, writings, graphic design and printed materials, sketches, presentation boards, photographs, and slides, that document design concepts and programs (corporate logos, letterhead, packaging, industrial design, promotion). Rosen developed corporate visual identity programs and packaging designs, first as an employee of J. Gordon Carr and Associates and the Blaine Thompson Company, and later through his own firm, Ben Rosen Associates, for clients including American Loose Leaf, CCMI McGraw-Hill, Equitable Life Assurance, Exxon/Esso, Food Fair Stores, IBM, Memorial Sloan-Kettering Cancer Center, North American Reinsurance, Philip Morris, Richardson-Vicks, Russ Berrie, and Tishman Realty and Construction. The collection also includes manuscripts and published editions of Rosen's books on graphic design and typography: Type and Typography (1963); The Corporate Search for Visual Identity (1970); and Digital Type Specimens (1991); and touches on several of Rosen's commmemorative projects, including a memorial for President John F. Kennedy, a United Nations 20th Anniversary book, and Rosen's submission to the World Trade Center Memorial design competition.

The collection is organized into five series: Personal Files, Writings, Business Files, Client Files, and Photographic Materials. The Personal Files Series includes original student drawings and sketches from Rosen's years at Cranbrook and Pratt, and later artwork; World War II materials, primarily relating to Rosen's proposed plan to the British government for the conversion of U.S. military bases into postwar British housing; and limited biographical material. The Writings Series contains articles on package design and visual communications by Rosen and others; manuscripts, published volumes, and promotional materials for Rosen's books; and unpublished book concepts and manuscripts. The Business Files Series includes administrative records, new business presentations, reference files and scrapbooks of creative output from several advertising and graphic design firms where Rosen was an employee or partner. The Client Files Series consists primarily of visual communications design work for a number of clients, and materials relating to several commemorative projects. The Photographic Materials Series contains negatives, photographs, and slides documenting some of Rosen's designs.

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Portland Advertising Federation was an advertising club formed in 1906 in Portland, Ore. Also known as PAF. Collection comprises seminar materials, including a manual (55 pgs) on the topic, a printed copy of the seminar's opening speech, and a copy of the its evaluation sheet. The seminar was intended to provide a global view of the advertising process. Manual curriculum topics include advertising in the American socio-economic system, scope and organization of the advertising business, the media planning process, the creative process, regulation of advertising, and public relations.

Collection comprises seminar materials, including a manual (55 pgs) on the topic, a printed copy of the seminar's opening speech, and a copy of the seminar's evaluation sheet. The seminar was intended to provide a global view of the advertising process. Manual curriculum topics include advertising in the American socio-economic system, scope and organization of the advertising business, the media planning process, the creative process, regulation of advertising, and public relations.

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Porter Advertising, founded in 1945, is an out-of-home advertising company based in Richmond, Indiana. Porter Advertising Billboard Sketches date between the 1950s and 1970s and document the company's poster designs for a wide range of businesses in the region around Richmond, Indiana. The collection includes rough and developed sketches; design drawings for specific businesses and campaigns; generic designs; and billboard mockups for local businesses such as car dealerships; banks and financial institutions; funeral homes; hospitals and clinics; motels; retail stores; restaurants; and others. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Porter Advertising Billboard Sketches date between the 1950s and 1970s and document the company's poster designs for a wide range of businesses in the region around Richmond, Indiana. The collection includes rough and developed sketches; design drawings for specific businesses and campaigns; generic designs; and billboard mockups for local businesses such as car dealerships; banks and financial institutions; funeral homes; hospitals and clinics; motels; retail stores; restaurants; and others.

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Roy Lightner was an advertising and marketing executive, primarily with N.W. Ayer & Son agency, from which he retired in 1980, and with Carden & Cherry Advertising of Nashville, Tenn. The Roy Lightner Collection of Antique Advertisements spans the years 1871-2009 and includes primarily print advertisements clipped from U.S. magazines. Also present are proofs of print advertisements and 16mm reels of television commercials, much of which was produced by the N.W. Ayer & Son agency during Lightner's career there. Advertisements predominantly focus on automobiles, railroads, insurance companies and manufacturers of brand name consumer goods. Over 300 companies are represented in the collection, including AT&T, Buick, Cadillac, Campbell's, Chevrolet, Chrysler, Coca-Cola, Dodge, Du Pont, Kodak, Ford, General Electric, General Mills, General Motors, Lincoln-Mercury, Metropolitan Life, Oldsmobile, Packard, Plymouth, Pontiac, RCA, and Studebaker.Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Roy Lightner Collection of Antique Advertisements spans the years 1871-2009 and includes primarily print advertisements clipped from U.S. magazines. Also present are proofs of print advertisements and 16mm reels of television commercials, much of which was produced by the N.W. Ayer & Son agency during Lightner's career there. Advertisements predominantly focus on automobiles, railroads, insurance companies and manufacturers of brand name consumer goods. Over 300 companies are represented in the collection, including AT&T, Buick, Cadillac, Campbell's, Chevrolet, Chrysler, Coca-Cola, Dodge, Du Pont, Kodak, Ford, General Electric, General Mills, General Motors, Lincoln-Mercury, Metropolitan Life, Oldsmobile, Packard, Plymouth, Pontiac, RCA, and Studebaker.