Collections : [David M. Rubenstein Rare Book & Manuscript Library]

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David M. Rubenstein Rare Book & Manuscript Library
David M. Rubenstein Rare Book & Manuscript Library

The holdings of the Rubenstein Rare Book & Manuscript Library range from ancient papyri to records of modern advertising. There are over 10,000 manuscript collections containing more than 20 million individual manuscript items. Only a portion of these collections and items are discoverable on this site. Others may be found in the library catalog.

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Start Over You searched for: Subject Advertising -- United States -- History Remove constraint Subject: Advertising -- United States -- History Subject Advertising -- History Remove constraint Subject: Advertising -- History Format Photographs Remove constraint Format: Photographs Repository David M. Rubenstein Rare Book & Manuscript Library Remove constraint Repository: David M. Rubenstein Rare Book & Manuscript Library

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Alvin A. Achenbaum papers, 1948-2011 and undated 117 Linear Feet — 80,000 Items

Market researcher and advertising executive who worked at several agencies; partner in a consulting practice under several names; lecturer and author of marketing textbooks. The Alvin A. Achenbaum Papers span the years 1948-2011 and document Achenbaum's career in advertising (with Grey Advertising, J. Walter Thompson and Backer Spielvogel Bates agencies) and marketing consulting (as a partner in Alvin Achenbaum Associates, Canter Achenbaum Heekin, and Achenbaum Bogda Associates). Collection includes writings and speeches, correspondence, photographs, research reports and related materials. Clients represented include 7-Eleven, American Red Cross, AT&T, Block Drug, Bristol-Myers, Campbell Soup, Chrysler, Dairy Queen, Dentsu, Franklin Mint, General Foods, GTE, Hallmark, Honda, Integrity Music, Kayser-Roth, Kia, K-Mart, Miller Brewing, MTA, Nationwide, Nestlé, Nissan/Datsun, PCA, Pfizer, Philip Morris, Quaker Oats, Revlon, Ryerson Tull, Seagram, Toyota, U.S. Dept. of Defense, and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Alvin A. Achenbaum Papers span the years 1948-2011 and document Achenbaum's career in advertising (with Grey Advertising, J. Walter Thompson and Backer Spielvogel Bates agencies) and marketing consulting (as a partner in Alvin Achenbaum Associates, Canter Achenbaum Heekin, and Achenbaum Bogda Associates). Collection includes writings and speeches, correspondence, photographs, research reports and related materials. Clients represented include 7-Eleven, American Red Cross, AT&T, Block Drug, Bristol-Myers, Campbell Soup, Chrysler, Dairy Queen, Dentsu, Franklin Mint, General Foods, GTE, Hallmark, Honda, Integrity Music, Kayser-Roth, Kia, K-Mart, Miller Brewing, MTA, Nationwide, Nestlé, Nissan/Datsun, PCA, Pfizer, Philip Morris, Quaker Oats, Revlon, Ryerson Tull, Seagram, Toyota, U.S. Dept. of Defense, and Warner-Lambert.

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Doris Bryn papers, 1939-1998 and undated 6 Linear Feet — 3000 Items

Doris Bryn (née Krehnbrink) was a prominent fashion and cover model during the 1940s-1960s and co-designer of several lines of fashion accessories with her husband Roger Vsn Schoyck under the brand names Roger Van S. and Mr. R. The Doris Bryn Papers span the years 1939-1998 and includes correspondence, clippings, print advertisements, photographs, design sketches and garment labels that document Bryn's career as a professional cover and fashion model (for Conover, John Powers and Eileen Ford agencies) and as a designer of dresses, shoes, leather goods, jewelry and other fashion accessories under the lines Roger Van S. and Mr. R among others. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Doris Bryn Papers span the years 1939-1998 and includes correspondence, clippings, print advertisements, photographs, design sketches and garment labels that document Bryn's career as a professional cover and fashion model (for Conover, John Powers and Eileen Ford agencies) and as a designer of dresses, shoes, leather goods, jewelry and other fashion accessories under the lines Roger Van S. and Mr. R among others.

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Gaess Outdoor was a family-owned outdoor advertising company founded in the 1930s in northern New Jersey, serving the New Jersey-Metropolitan New York market. It was acquired in 1997 by Universal Outdoor, a subsidiary of Clear Channel Communications, Inc. The Gaess Outdoor Advertising Photographs collection spans the decades of the 1950s and 1960s and includes black-and-white photographs and negatives of painted and blank billboard structures, locations, proposed locations and competitors' billboards. Clients include Budweiser (Anheuser-Busch), Cities Service (Citgo), Gulf Oil, Schaefer and Schlitz. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Gaess Outdoor Advertising Photographs collection spans the decades of the 1950s and 1960s and includes black-and-white photographs and negatives of painted and blank billboard structures, locations, proposed locations and competitors' billboards. Clients include Budweiser (Anheuser-Busch), Cities Service, Gulf Oil, Schaefer and Schlitz.

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Jacqueline End papers, 1965-2012 and undated 3 Linear Feet — 900 Items

Advertising copy writer and creative executive for a number of agencies, including: Doyle Dane Bernbach; Wells Rich Greene; Foote, Cone & Belding; TBWA/Chiat/Day. Primarily examples of creative work, including print advertisements and proofs, design layouts and sketches, photographs, correspondence and printed materials. Non-paper formats include audiotape, videocassettes, audio cassettes, DAT, CD-R and DVD-R. Clients represented include Absolut, Ascencia (Bayer), Bali and Wonderbra (now part of Hanes family of brands), K-Mart, L'Oreal, Nivea, Ralston Purina, Ricoh, Sara Lee, Sega, Trojan (Church & Dwight) and Volkswagen. Agencies represented include Doyle Dane Bernbach, Foote Cone & Belding, Forman End Dolleck, Kaplan Thaler, TBWA/Chiat/Day and Wells Rich Greene. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Jacqueline End Papers span the years 1965-2012 and consist primarily of examples of End's creative work, including print advertisements and proofs, design layouts and sketches, photographs, correspondence and printed materials that document her advertising career with a number of agencies, including Doyle Dane Bernbach, Foote Cone & Belding, Forman End Dolleck, Kaplan Thaler, TBWA/Chiat/Day and Wells Rich Greene. Non-paper formats include audiotape, videocassettes, audio cassettes, DAT, CD-R and DVD-R. Clients represented include Absolut, Ascencia (Bayer), Bali and Wonderbra (now part of Hanes family of brands), K-Mart, L'Oreal, Nivea, Ralston Purina, Ricoh, Sara Lee, Sega, Trojan (Church & Dwight) and Volkswagen.

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John E. Browning papers, 1930-1999 and undated 0.4 Linear Feet — 120 Items

John E. Browning was a commercial artist and designer who worked in outdoor advertising in New Jersey. The John E. Browning Papers span the years 1930-1999 and include billboard designs, photographs and negatives, correspondence, an autobiographical sketch, and printed materials relating to commercial art and typography. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The John E. Browning Papers span the years 1930-1999 and include billboard designs, photographs and negatives, correspondence, an autobiographical sketch, and printed materials relating to commercial art and typography. Arranged alphabetically.

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The Pepperidge Farm Company was begun in 1937 by Margaret Rudkin of Fairfield, Connecticut. It is currently a subsidiary of the Campbell Soup Company. The Pepperidge Farm Advertising and Promotional Materials Collection consists of brochures and packets related to promotional incentives, photographs of store displays, proofs, and promotional recipes from the period roughly 1957-1967. Includes photographs of Pepperidge Farm Stuffing and Pepperidge Farm Party Rolls store displays; a display sign for Pepperidge Farm White Bread; color and newsprint proofs for White Bread and Rye Bread; as well as books of prize options for company promotional offers. Also includes a packet of materials detailing the 1966 Advertising and Promotional Program, and a promotional book of recipes authored by Margaret Rudkin. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Pepperidge Farm Advertising and Promotional Materials Collection consists of brochures and packets related to promotional incentives, photographs of store displays, proofs, and promotional recipes from the period roughly 1957-1967. Includes photographs of Pepperidge Farm Stuffing and Pepperidge Farm Party Rolls store displays; a display sign for Pepperidge Farm White Bread; color and newsprint proofs for White Bread and Rye Bread; as well as books of prize options for company promotional offers. Also includes a packet of materials detailing the 1966 Advertising and Promotional Program, and a promotional book of recipes authored by Margaret Rudkin.

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R.C. Maxwell Company records, 1891-2001 and undated 135 Linear Feet — 118,350 Items

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R.C. Maxwell Company of Trenton, N.J., was one of the earliest enduring outdoor advertising companies, founded in 1894 by Robert Chester Maxwell (1873-1955) and continued to operate primarily in the New Jersey, New York and Pennsylvania area until the company was sold in 2000. The R.C. Maxwell Company Records span the years 1891-2001 and include photographs and negatives, videocassettes, ledgers and account books, scrapbooks, correspondence and legal papers relating to the company's operations in outdoor advertising. Photographs and negatives in several formats (film, glass negatives, polaroid prints) document billboard designs for a variety of advertisers as well as depicting billboard and electric sign structures and their location relative to the surrounding environment. Urban locations include Times Square in New York and the Atlantic City, N.J., Boardwalk, where a number of photographs also document the Miss America beauty pageant parade and other parades in which the R.C. Maxwell Company participated. A few photographs document billboard construction and erection; there are also photographs of the Maxwell family and of Maxwell company staff and employees. Scrapbooks contain images of billboards and wall paintings produced by the Maxwell company as well as by David L. Clark, a High Point, N.C. artist and sign painter who was R.C. Maxwell's guardian. Other scrapbooks document primarily Coca-Cola signs of the early 20th century, as well as World War I support efforts including the U.S. Food Administration (under the direction of Herbert Hoover), the U.S. Fuel Administration, and Liberty Bond campaigns. Companies represented in the collection include the Boardwalk Advertising Signs Co., C&B Electric Signs Co., Trenton Advertising Co., and Trenton Poster Advertising Co. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The R.C. Maxwell Company Records span the years 1891-2001 and include photographs and negatives, videocassettes, ledgers and account books, scrapbooks, correspondence and legal papers relating to the company's operations in outdoor advertising. Photographs and negatives in several formats (film, glass negatives, polaroid prints) document billboard designs for a variety of advertisers as well as depicting billboard and electric sign structures and their location relative to the surrounding environment. Urban locations include Times Square in New York and the Atlantic City, N.J., Boardwalk, where a number of photographs also document the Miss America beauty pageant parade and other parades in which the R.C. Maxwell Company participated. A few photographs document billboard construction and erection; there are also photographs of the Maxwell family and of Maxwell company staff and employees. Scrapbooks contain images of billboards and wall paintings produced by the Maxwell company as well as by David L. Clark, a High Point, N.C. artist and sign painter who was R.C. Maxwell's guardian. Other scrapbooks document primarily Coca-Cola signs of the early 20th century, as well as World War I support efforts including the U.S. Food Administration (under the direction of Herbert Hoover), the U.S. Fuel Administration, and Liberty Bond campaigns. Companies represented in the collection include the Boardwalk Advertising Signs Co., C&B Electric Signs Co., Trenton Advertising Co., and Trenton Poster Advertising Co.

Approximately 15,000 photographs, dating up to around 1952, have been described in the searchable ROAD Database (Resource of Outdoor Advertising Descriptions). The numbered and indexed black-and-white photographs and negatives (along with a limited number of glass negatives) include images of billboard and electric spectacular executions (illuminated billboards); road shots showing the approach views to billboard structures; images of Maxwell advertising structures; and images of urban and rural billboard displays in various states, primarily Pennsylvania and New Jersey, including a number of images of Times Square in New York and the Atlantic City, N.J. boardwalk. Because the majority of photographs show the billboards in their surroundings, the images provide a snapshot of the people and buildings near the billboard.

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T. S. Ferree Jr. was a commercial artist, graphic designer and advertising executive based in Raleigh, N.C. The T. S. Ferree, Jr. Papers span the years 1940-1989 and include drawings and sketches, proofs and tear sheets of printed advertisements, clippings, photographs, slides, speeches, brochures and pamphlets, direct marketing mailers and collateral literature that document Ferree's and the Ferree Studios' advertising and commercial design work. Clients consist mainly of businesses located in the Virginia-North Carolina-South Carolina tri-state region, including Branch Banking and Trust (BB&T), BTR Management, Ciba-Geigy, General Electric, McLean Trucking, Newport News Shipbuilding, Reckitt Benckiser (Glass Plus, Spray 'n Wash), Smith Transfer Company, Sweetheart Cups (Maryland Cup Corporation), Tobacco Associates and The Washington Group. The collection also includes materials relating to the Ferree School of Art, the Raleigh Ad Club, and the Advertising Federation of America. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The T. S. Ferree, Jr. Papers span the years 1940-1989 and include drawings and sketches, proofs and tear sheets of printed advertisements, clippings, photographs, slides, speeches, brochures and pamphlets, direct marketing mailers and collateral literature that document Ferree's and the Ferree Studios' advertising and commercial design work. Clients consist mainly of businesses located in the Virginia-North Carolina-South Carolina tri-state region, including Branch Banking and Trust (BB&T), BTR Management, Ciba-Geigy, General Electric, McLean Trucking, Newport News Shipbuilding, Reckitt Benckiser (Glass Plus, Spray 'n Wash), Smith Transfer Company, Sweetheart Cups (Maryland Cup Corporation), Tobacco Associates and The Washington Group. The collection also includes materials relating to the Ferree School of Art, the Raleigh Ad Club, and the Advertising Federation of America.