Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. JWT maintained an office in Detroit from 1909-1920 and reopened it in 1944. Collection includes catalogs, direct mailings, newsletters and magazines, owner's manuals, posters, sales incentive and sales training materials, service manuals, technical bulletins and other printed materials. Competitor companies documented include American Motors (Jeep), Chrysler (Dodge, Plymouth), Datsun/Nissan, General Motors (Chevrolet, GMC trucks), International Harvester, Lincoln-Mercury, Mazda, Mitsubishi, Subaru, Toyota and White/Freightliner. Materials primarily in English but also Arabic, Chinese, Czech, Danish, Dutch, Flemish, French, German, Hungarian, Italian, Japanese, Norwegian, Portuguese, Russian and Spanish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Collection includes catalogs, direct mailings, newsletters and magazines, owner's manuals, posters, sales incentive and sales training materials, service manuals, technical bulletins and other printed materials. Competitor companies documented include American Motors (Jeep), Chrysler (Dodge, Plymouth), Datsun/Nissan, General Motors (Chevrolet, GMC trucks), International Harvester, Lincoln-Mercury, Mazda, Mitsubishi, Subaru, Toyota and White/Freightliner. Materials primarily in English but also Arabic, Chinese, Czech, Danish, Dutch, Flemish, French, German, Hungarian, Italian, Japanese, Norwegian, Portuguese, Russian and Spanish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.