Warwick Baker O'Neill records, 1931-2001 and undated 94 Linear Feet — 70,000 Items
The Warwick Baker O'Neill Records span the years 1939-2001 and include correspondence, proofs, clippings, research reports, financial records and other materials that document the agency's activities, particularly during the 1980s and 1990s. Formats include as-produced radio and television commercial scripts, 16mm films, audiocassettes and videocassettes. Clients represented include Bacardi, Bausch & Lomb (Curèl and other eye drops), Benjamin Moore paints, Burlington Industries, Coty (Emeraude, Stetson), Crafted with Pride (Made in the USA), Driver's Mart, East Coast Energy Council, Fruit of the Loom, Glenbrook (Midol), Heineken (including Amstel and Buckler), Lehn & Fink (Lysol, Resolve), Prodigy internet services, Reckitt & Colman (Easy Off oven cleaner, Rid-X), Schering-Plough (Lotrimin, Coricidin, Drixoral, Coppertone, St. Joseph's, Di-Gel), Seagram, U.S. Tobacco (Skoal, House of Windsor), and West Point Pepperell.
Restrictions on Access: Unpublished corporate records are closed to researchers for 15 years from the date of creation. Personnel records are closed until 2041. Original audiovisual materials are closed until use copies can be produced. Restricted documentation is designated by an "R" in the container numbering (for example, Box R1).