The Adrienne Cohen Papers span the years 1963-2000 and include print advertisements, copy designs, direct marketing mailings and brochures, storyboards, audiotapes, 16mm and 35mm films of radio and television commercials that document Cohen's work as an advertising copy writer and creative executive. Companies represented include Marschalk, Young & Rubicam, and McCann-Erickson. Clients include Coca-Cola, Drackett, Eastern Airways, Gulf Oil, and Texize.
Collection consists primarily of 16mm films and film clips of television commercials, along with explanatory documentation for two films, How to Sell Creatively (produced by Dartnell Corporation) and Television Advertising Commercials (edited by Sagraves), and other printed materials. Companies represented in the collection include Beech-Nut, Bristol-Myers, Coca-Cola, Colgate, General Foods, Datsun (Nissan), Nestle, Procter & Gamble, Sara Lee and the Television Bureau of Advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
The Alvin A. Achenbaum Papers span the years 1948-2011 and document Achenbaum's career in advertising (with Grey Advertising, J. Walter Thompson and Backer Spielvogel Bates agencies) and marketing consulting (as a partner in Alvin Achenbaum Associates, Canter Achenbaum Heekin, and Achenbaum Bogda Associates). Collection includes writings and speeches, correspondence, photographs, research reports and related materials. Clients represented include 7-Eleven, American Red Cross, AT&T, Block Drug, Bristol-Myers, Campbell Soup, Chrysler, Dairy Queen, Dentsu, Franklin Mint, General Foods, GTE, Hallmark, Honda, Integrity Music, Kayser-Roth, Kia, K-Mart, Miller Brewing, MTA, Nationwide, Nestlé, Nissan/Datsun, PCA, Pfizer, Philip Morris, Quaker Oats, Revlon, Ryerson Tull, Seagram, Toyota, U.S. Dept. of Defense, and Warner-Lambert.
The American Association of Advertising Agencies (AAAA) Records spans the years 1918-1998 and includes correspondence, annual corporate and stockholder reports for member agencies, meeting minutes and speeches, biographical summaries, a subject file, and videotapes that document selected activities and functions of the organization. The collection has been compiled from a number of accessions received over time, and so does not represent a comprehensive archive of the AAAA. Certain aspects of AAAA activities, however, are well represented, including the card files that document the professional careers of AAAA members over a 50-year period, and subject files that focus on Federal Trade Commission (FTC), Federal Communications Commission (FCC) and the Food and Drug Administration (FDA) investigations into complaints lodged against advertisers and advertising claims produced in a variety of media, with a particular emphasis on the ways that products were advertised during and in conjunction with children's television programming. Other topics touched on include advertising self-regulation, antitrust issues, advertising laws, and deceptive and ethical practices in marketing and advertising.
The collection is arranged into four series: Administrative Files, Member Card Files, Vertical Files, and Audiovisual Materials. The Administrative Files Series includes correspondence, member corporate annual and stockholder reports, printed materials, meeting minutes and speeches, and memorabilia. The Member Card Files Series contains approximately 46,000 index cards that briefly document the employment histories of individual members roughly between the years 1920 and 1969. The Vertical Files Series consists of an alphabetical subject file primarily focused on FTC, FCC, and FDA hearings on complaints against advertisers as well as documents and testimonies relating to advertising to children. Also included is a compiled set of writings on advertising during times of recession and war. The Audiovisual Materials Series consists primarily of taped interviews with David Ogilvy and William Bernbach. Original videotapes are closed to patron use. Use copies are currently available for some items. Technical Services staff may need to produce use copies before contents can be accessed. Please contact Research Services staff before coming to use the collection.
Arnold Palmer advertisements and memorabilia collection consists of print advertisements featuring Palmer as spokesperson, celebrity figure or providing product endorsements, as well as print advertisements for Arnold Palmer's own companies. In addition, the collection includes trading and collector cards, telephone prepaid cards and photographs bearing Palmer's likeness. Companies represented include Beaunit, Chemstrand, Ford, Glaxo (Nicorette smoking cessation products), Haggar, Heinz, Munsingwear, Rayovac, Rockwell, Sears, United Air Lines and Wilson Sporting Goods. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Collection spans the years 1978-2001 and includes advertising agency credentials presentations, correspondence, print advertisements, audiocassettes, videocassettes, compact discs, 16mm films, clippings and other materials that document Arthur Einstein's career as an advertising executive and consultant. Companies represented include Bankers Trust, Compaq, DDB Needham, Foote Cone Belding, IBM, the New York Stock Exchange, Oppenheimer Funds, Saab and Steinway.
The Bates Worldwide, Inc. ("Bates") Records span the years 1934-2003 and include correspondence, corporate policy manuals, photographs, publications, graphic designs, print advertisements, electronic records and videocassettes that document the activities of this major global advertising agency over the course of its corporate life. Bates began as a simple proprietorship, but as the company grew its organizational structure took on different forms: a partnership, then a corporation before becoming a publicly traded transnational entity, and finally becoming a subsidiary in a global holding company. From the 1970s on, Bates' growth and international expansion was fueled by a long series of mergers, partnerships and acquisitions that continued until the company was itself acquired, first by Saatchi & Saatchi and later by the WPP Group. Materials in the collection relate to Bates' permutations into a variety of corporate entities, including Ted Bates & Co., Ted Bates, Inc., Backer Spielvogel Bates, and Bates Worldwide, Inc., along with its subsidiaries (such as Campbell-Mithun and Kobs and Draft) and parent organizations (Cordiant Communications Group, Saatchi & Saatchi). Thus, the collection provides a window into the larger corporate culture of mergers, consolidations, acquisitions and takeovers that led to the formation of giant transnational advertising conglomerates and marked a profound shift in the landscape of the advertising industry during the late 20th century.
Bates built its early reputation as an advertising agency with a particular talent for promoting pharmaceutical products (Carter's Pills, Anacin analgesics) and common household goods (Mars candies, Wonder bread, Palmolive soap, Colgate dental cream). Advertising policies developed around a philosophy Bates called the Unique Selling Proposition (USP), which informed an imperative to identify and promote a single, unique and compelling reason for consumers to use any given product or service. As the company grew into a global business, USP evolved into more complex forms, including the Bates Brand Wheel. Major clients include Brown & Williamson Tobacco Co., Carter-Wallace Corporation, Colgate-Palmolive Company, Hyundai America, the Joint Recruiting Advertising Program of the combined U.S. Armed Services, M&M/Mars Inc., Miller Brewing Company, Pfizer, the U.S. Navy and Wendy's International. There is also some information on the company's founder, Ted Bates, as well as on Rosser Reeves, Bates' first copy writer and the chief architect of the USP concept.
The collection is organized into ten series and one cumulative subject index--Client Files, Corporate Communications Department, Creative Department, Financial Records, Human Resources Department, Memorabilia, New Business, Print Books, Vertical Files and Audiovisual Materials. The Client Files Series includes research reports, storyboards and graphic designs for Bates' clients. The Corporate Communications Department Series includes company-wide memoranda, public relations policy manuals, and a large file of biographical sketches and photographs of Bates' executives, as well as news clippings and press releases relating to the company and its clients. The Creative Department Series primarily focuses on Bates' efforts to stimulate creativity throughout its worldwide offices through participation in internal and industry-wide advertising competitions. The Financial Records Series includes general ledgers and other accounting reports. The Human Resources Department Series includes employee benefits literature and information on company affairs including press releases and staff memoranda. The Memorabilia Series includes promotional clothing, games, office posters and awards. The New Business Series includes materials relating to requests for proposals from prospective clients. The Print Books Series contains material from over 100 albums of proof sheets and print advertisements from existing clients. The Vertical Files Series consists of an alphabetical file of general information collected to aid in various aspects of company operations. The Audiovisual Materials Series contains periodic review collections of advertising, video memoranda, speeches, retirement presentations and highlight compilations prepared for prospective clients and award show consideration. A Subject Cross-Reference Index at the end of the finding aid links materials pertaining to specific clients, corporations, events and policies scattered throughout the various subject series.
Some materials were received as electronic files. Disks were assigned consecutive numbers reflecting the order in which they were encountered. If a work has a corresponding or associated electronic file, the file is included in the container list. The contents of each disk have been migrated to the Special Collections server. Consequently, the contents of these disks are available only in correspondingly numbered electronic subdirectories. Consult a reference archivist for access to the electronic files.
Bates Worldwide, Inc. records, 1934-2005 and undated 784 Linear Feet — 5.1 Gigabytes — Audiovisual objects in RL00090-SET-0001 are not included because they require Audiovisual processing before access!! — 336,000 Items
The Bud Titsworth Commercials collection span the years 1968-1991 and consist of audio tapes, videocassettes and 16mm films of radio spots and television commercials on which Titsworth worked. Clients represented include Canada Dry, IBM, STP and Warner-Lambert. Announcers for radio spots include sportscaster Howard Cosell.
Collection spans 1960s-2006 and includes proofs and tearsheets, correspondence, printed material, storyboards and other materials documenting Bien's career in advertising. Companies and products represented include Campho-Phenique, D-Con, Gerber, Helena Rubenstein, Karo, Mazola, Midol, Panasonic, Pepsi, Playtex, Seagram, and Timex. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
C.K. Woodbridge papers include correspondence, text and notes for speeches and writings, clippings, scrapbooks, black-and-white photographs, audio belt recordings and other printed materials. Topics addressed include the management, training and compensation of sales personnel; women in the advertising business; corporate management and public relations; internationalization of advertising and marketing and the role of professional organizations; and product development (importation of margarine from the Netherlands to the U.S. and Canada; popularization of dictating equipment in office spaces). Companies and organizations represented include Advertising Club of New York, American Machine and Metals (parent company of Trout Mining), Anton Jurgens Margarine Works (precursor of Unilever), Associated Advertising Clubs of the World, Dictaphone, Incorporated Sales Managers' Association (UK), International Advertising Association (later renamed Advertising Federation of America merged to become the present American Advertising Federation), Kelvinator, League of Advertising Women, Philadelphia Club of Advertising Women, Remington Rand, and Spencer Kellogg & Sons. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.