Consists of 19 pencil and pen-and-ink drawings primarily of women's fashions and bathing suits prepared for retail advertising. Companies represented include Jantzen, Rose Marie Reid and Carr's Fashions. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Alphabetical files of miscellaneous information about hundreds of mainly U.S. corporations, some of them domestic and many multinational. The fullest documentation tends to be for companies that are or have been JWT clients (notably Kraft, Quaker Oats, Sears, Ford, Northern Telcom, Gerber, Kellogg, Philip Morris, Oscar Mayer, Kemper, S.C. Johnson, McDonnell Douglas, Jos. Schlitz, 7-Up, and others) and several that are or were major competitors of JWT clients (e.g. AT&T, McDonald's, General Motors, among others). Files contain widely diverse formats of information including internal JWT unpublished reports and memoranda; many articles clipped from magazines (especially trade press) and newspapers; articles printed from computer databases; company publications and annual reports; historical booklets and articles; three vinyl record albums; and miscellaneous items. The richest files tend to be those for major JWT Chicago office accounts, with by far the greatest amount and diversity of information on Kraft. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.
J. Walter Thompson Company. Corporation Vertical Files, circa 1915-1999, bulk 1960s-1990s 43.1 Linear Feet — 25,961 Items
Correspondence, brochures and mail order sales training manuals and other printed materials pertaining to Jones career in direct marketing and mail order. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Smith Company photograph archive consists of approximately 78 photographs of billboards and outdoor signs produced by the company. Most are location shots of roadside signs; a few show angles of approach to the signs. Signs represent primarily local businesses from northern Pennsylvania to Wilmington, N.C. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Collection spans 2002-2012 and includes correspondence, entry forms, audiovisual materials, artifacts, written reports and other materials that document businesses entering the awards competitions for social service and humanitarian projects. Companies and charities represented include the American Cancer Society, American Red Cross, Boys and Girls Clubs, Children's Miracle Network, Ford, Kohl's, Komen Breast Cancer Foundation/Komen for the Cure, Macy's, Procter & Gamble, Target and Toys for Tots. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Collection spans the years 1995-2005 and contains primarily proofs of print advertising campaigns, along with some tear sheets and printouts of PDF files. Some brochures, printed materials and direct mailing items are also present in the collection. Companies represented include American Gas Association, American Physical Therapy Association, Barclays, Bell Atlantic, CITCO, Dassault, Dow Jones, Johns Manville, Maserati, Morgan Stanley and United Technologies. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Collection includes correspondence and television commercial production notes (including bids, casting notes, shooting sequences, storyboards, staffing lists and expense reports) and audiovisual materials in multiple formats (videocassettes, digital video, video tape reels). Companies represented include Audi, Cheerwine, HBO, Health-tex (VF Corp.), Leukemia & Lymphoma Society, New York Times, NFL, Road Runner (Time Warner) and the U.S. Postal Service. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
J. Walter Thompson Company. Detroit Office. Kinder Essington Papers, 1985-2015 and undated, 1985-2015 and undated2.0 Linear Feet — 4 boxes
Collection spans 1985-2015 and includes correspondence, research and planning reports and photographs that primarily document Essington's career as a specialist in marketing and advertising planning on the Ford account for JWT's Detroit office. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
The Nancy Fletcher papers include clippings, correspondence, meeting minutes, newsletters, planning documentation, texts of speeches and presentations and other materials. Topics include highway beautification and other legislation, relations with government regulators, state issues and the transition of the organization to more broadly represent the out of home advertising industry.
Collection spans the years 1978-2001 and includes advertising agency credentials presentations, correspondence, print advertisements, audiocassettes, videocassettes, compact discs, 16mm films, clippings and other materials that document Arthur Einstein's career as an advertising executive and consultant. Companies represented include Bankers Trust, Compaq, DDB Needham, Foote Cone Belding, IBM, the New York Stock Exchange, Oppenheimer Funds, Saab and Steinway.