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Joseph Di Bona is Associate Professor Emeritus in the Program in Education at Duke University. The collection is named in honor of his daughter Nicole Di Bona Peterson. Collection spans the years 1851-2005 and includes hang tags, inserts, recipe cards and guides, cookbooks, operating instructions, owner's manuals and other promotional materials addressed to cooking and kitchen arts. Materials in the collection were used to educate consumers and promote the use of a variety of foods (meat; fish and poultry; dairy; soups; fruits and vegetables; beverages); condiments and spices (sauces, bouillon and broths, chocolate and cocoa, baking soda and baking powder); canning jars; small appliances (cookware, blenders, mixers, microwave ovens); and large appliances (stoves and refrigerators). In addition cookbooks were produced to promote various institutions and trade organizations representing various agricultural cooperatives, insurance and utility companies, churches and government bureaus. Included in the cookbooks are articles addressing health and nutrition, home economics, entertaining at home, along with information on first aid, food science (safe handline of meat and dairy, how leavening ingredients work, etc.). Companies represented in the collection include A.E. Staley, Armour, Best Foods, Borden, Campbell's, Carnation, Del Monte, Duke Power, Fleischmann's, French's, General Electric, General Foods, General Mills, Heinz, Hershey, Jell-O, Kellogg's, Kraft, Land O'Lakes, Lever Brothers, Lipton, Metropolitan Life, Nestlé, Oster, Pet Milk, Pillsbury, Procter & Gamble, Purina, Quaker Oat, Sealtest, Swift, Walter Baker and West Bend. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History.

Collection spans the years 1851-2005 and includes hang tags, inserts, recipe cards and guides, cookbooks, operating instructions, owner's manuals and other promotional materials addressed to cooking and kitchen arts. Materials in the collection were used to educate consumers and promote the use of a variety of foods (meat; fish and poultry; dairy; soups; fruits and vegetables; beverages); condiments and spices (sauces, bouillon and broths, chocolate and cocoa, baking soda and baking powder); canning jars; small appliances (cookware, blenders, mixers, microwave ovens); and large appliances (stoves and refrigerators). In addition cookbooks were produced to promote various institutions and trade organizations representing various agricultural cooperatives, insurance and utility companies, churches and government bureaus. Included in the cookbooks are articles addressing health and nutrition, home economics, entertaining at home, along with information on first aid, food science (safe handline of meat and dairy, how leavening ingredients work, etc.). Companies represented in the collection include A.E. Staley, Armour, Best Foods, Borden, Campbell's, Carnation, Del Monte, Duke Power, Fleischmann's, French's, General Electric, General Foods, General Mills, Heinz, Hershey, Jell-O, Kellogg's, Kraft, Land O'Lakes, Lever Brothers, Lipton, Metropolitan Life, Nestlé, Oster, Pet Milk, Pillsbury, Procter & Gamble, Purina, Quaker Oat, Sealtest, Swift, Walter Baker and West Bend.

The cookbooks are physically arranged by date and listed in date order in this collection guide, but a sortable spreadsheet of cookbook titles is available for download at the link below:

Download Cookbooks spreadsheet

Categories of cookbooks include:

Categories
  1. Alcoholic Beverages
  2. Baking Misc.
  3. Baking Powder and Baking Soda
  4. Beverages
  5. Candies and Confections
  6. Canning and Preserving
  7. Chocolate
  8. Condiments
  9. Cookware
  10. Dairy Products
  11. Fruits
  12. Gelatin and Puddings
  13. Grains, Cereals, Crackers, and Cookies
  14. Insurance Companies
  15. Large Appliances
  16. Meat, Fish, and Poultry
  17. Miscellaneous
  18. Multiple Products
  19. Nuts
  20. Shortening
  21. Small Appliances
  22. Soups and Sauces
  23. Syrups and Sweeteners
  24. Utility Companies
  25. Vegetables
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Richard Pollay was a professor and curator of the History of Advertising Archives at the Sauder School of Business, University of British Columbia. Collection includes slides, correspondence, poetry and short stories, posters and other printed materials. The bulk of materials relate to Pollay's research into advertising for 19th and 20th century patent medicines, traveling sales personnel, as well as support materials for teaching presentations along with a collection of plastic and plush toys representing advertising mascots and spokes-characters. Companies represented include A&W root beer, American Association of Advertising Agencies, Coca-Cola, Dole, Energizer, Harley-Davidson and Kellogg. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes slides, correspondence, poetry and short stories, posters and other printed materials. The bulk of materials relate to Pollay's research into advertising for 19th and 20th century patent medicines, traveling sales personnel, as well as support materials for teaching presentations along with a collection of plastic and plush toys representing advertising mascots and spokes-characters. Companies represented include A&W root beer, American Association of Advertising Agencies, Coca-Cola, Dole, Energizer, Harley-Davidson and Kellogg. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Roy Lightner was an advertising and marketing executive, primarily with N.W. Ayer & Son agency, from which he retired in 1980, and with Carden & Cherry Advertising of Nashville, Tenn. The Roy Lightner Collection of Antique Advertisements spans the years 1871-2009 and includes primarily print advertisements clipped from U.S. magazines. Also present are proofs of print advertisements and 16mm reels of television commercials, much of which was produced by the N.W. Ayer & Son agency during Lightner's career there. Advertisements predominantly focus on automobiles, railroads, insurance companies and manufacturers of brand name consumer goods. Over 300 companies are represented in the collection, including AT&T, Buick, Cadillac, Campbell's, Chevrolet, Chrysler, Coca-Cola, Dodge, Du Pont, Kodak, Ford, General Electric, General Mills, General Motors, Lincoln-Mercury, Metropolitan Life, Oldsmobile, Packard, Plymouth, Pontiac, RCA, and Studebaker.Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Roy Lightner Collection of Antique Advertisements spans the years 1871-2009 and includes primarily print advertisements clipped from U.S. magazines. Also present are proofs of print advertisements and 16mm reels of television commercials, much of which was produced by the N.W. Ayer & Son agency during Lightner's career there. Advertisements predominantly focus on automobiles, railroads, insurance companies and manufacturers of brand name consumer goods. Over 300 companies are represented in the collection, including AT&T, Buick, Cadillac, Campbell's, Chevrolet, Chrysler, Coca-Cola, Dodge, Du Pont, Kodak, Ford, General Electric, General Mills, General Motors, Lincoln-Mercury, Metropolitan Life, Oldsmobile, Packard, Plymouth, Pontiac, RCA, and Studebaker.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The Domestic Advertisements were collected from JWT offices in the United States, primarily from New York, Chicago and Detroit.

The Domestic Advertisements Collection consists of print advertisements created by U.S. offices of the J. Walter Thompson Company (JWT). The bulk of the collection dates from the 1920s and after, but a few examples are available from as early as 1875. Print advertisements appear in a variety of formats--magazine, newspaper, color, black-and-white, proofs, tearsheets, negative transfers, clippings, along with a limited number of sketches for outdoor advertising installations. Some of the advertisements feature work from notable artists, such as Norman Rockwell, and photographers like Edward Steichen, Irving Penn, and Baron De Meyer. In addition to the actual advertisements, the files dating from the 1910s to 1950s often contain "insertion schedules" that provide the dates and names of the magazines or newspapers in which a given advertisement appeared. In general, proofs for JWT's long-time clients have been saved more systematically than those for accounts that JWT did not hold for a long time. The collection does not include advertisements which have been transferred to microfilm (see the JWT Microfilm Collection). Also, advertisements created for clients that JWT lost prior to the 1940s are less likely to have been saved, although some were microfilmed and are still available in that form. For some JWT clients there are no print advertisements at all in this collection. Among the most extensive files of print advertisements are those for the following JWT clients: Champion Spark Plug, Chesebrough-Ponds, Eastman Kodak (Instamatic, Pocket Instamatic, and Disc cameras, Kodak film), Ford Motor Company (consumer and dealer advertisements), R.T. French, Irving Trust Bank, J. Walter Thompson Company ("house advertisements"), Kraft Foods (including Kraft cheeses, Miracle Whip, Philadelphia Cream Cheese, and Velveeta), Lever Brothers (Lifebuoy, Lux, Close Up, Mrs. Butterworth), Pan American World Airways (passenger jet travel, cargo transportation), Radio Corporation of America (RCA) (RCA Victor recordings, consumer goods, National Broadcasting Company), Reader's Digest, Scott Paper, Seven-Up, Standard Brands (Chase and Sandborn, Fleischmann, Royal, Tenderleaf tea), and Warner-Lambert (primarily Listerine, including advertisements produced by the Lambert and Feasley agency).

The Collection is organized into three series--Main Files, Small Files, and Oversize Materials--that reflect both the size of the holdings for each client as well as the physical location of the advertisements. Within each series, clients are arranged alphabetically and then the advertisements are arranged chronologically. The Main File Series includes clients for which at least one box have been preserved. A separate Small Files Series is maintained for clients for which less than one box of advertisements, and often much less, has survived. The Oversize Materials Series includes many of the clients found in both the Main and Small Files Series.

Chesebrough Ponds, 1875-1968. Proofs from the 1920s to 1950s feature testimonial advertising for Pond's Cold Cream. Noted socialites endorsing the product were photographed by well known photographers, including Edward J. Steichen and Baron DeMeyer.

Eastman Kodak Company, 1930-present. Organized into two categories--Consumer and Trade advertisements--that correspond to Kodak's two major marketing areas. Consumer advertisements feature photographs by well known photographers, famous slogans and trademarks, and depict the American family over several decades in settings where the cameras are used. Introductions of new camera models are well represented, including the Instamatic in 1963, the Pocket Instamatic in 1972, the Instant camera in 1975, and the Disc camera in 1982. At different times JWT handled both film and cameras (still and/or movie) or just Kodak films. Trade advertisements include campaigns for medical and industrial films, Kodel fibers, and Eastman Chemical, as well as advertisements aimed at Kodak dealers. Additional Kodak advertising may be found in the Wayne P. Ellis Collection of Kodakiana.

Ford Motor Company, 1945-present. Key campaigns include "There's a Ford in Your Future" (1945-1948), the "Peanuts" campaign (1960-1962) and the launch of the Mustang (1964). In addition to print advertisements showing the introduction of new models, photostats of outdoor billboards in the 1940s and early 1950s are included. Truck and dealer advertising can also be found. A separate collection, the JWT Detroit Office's Ford "Collateral Literature," houses showroom brochures, and diverse sales materials in many formats.

Irving Trust, 1918-1986. Fine line drawings, often of New York City locales, appear in 1920s newspaper advertisements.

J. Walter Thompson Co., 1917-present. These "house" advertisements are an important source of information about the Company's operations and philosophy.

Kraft Foods Corporation, 1922-present. Advertisements for products including Miracle Whip, Velveeta, Philadelphia Cream Cheese, other cheeses, salad dressings, etc. and a number of lesser-known early products are present. Includes many advertisements with recipes and many trade advertisements directed at grocers.

Lever Brothers, 1900-present. The earliest advertisements are for Lifebuoy Soap. J. Walter Thompson Co. introduced Lux Flakes in 1915 and Lux Toilet Soap in 1925. The early Lux Flakes advertisements employed the talents of fine illustrators. Comic style advertising appeared in the 1930s ("Peggy Lux" and others). The Lux Toilet Soap campaigns began featuring movie and stage star testimonials in 1927. One noteworthy campaign dates from 1953-1954 when Irving Penn photographed some of Hollywood's most famous stars. The Lever Brothers advertisements for both Lux products also include photographs of car cards (subway and bus posters) from the 1920s. Other Lever products represented in the collection include Stripe and Close Up toothpastes, Mrs. Butterworth syrup, and Lever 2000 bath soap.

Massachusetts Mutual Insurance Company, 1951-1967. Although few in number, many of the advertisements contain Norman Rockwell illustrations. The original art work has been retained by the client.

Pan American World Airways, 1942-1974. Contains advertisements prepared for both U.S. and international consumers and includes the introduction of jet passenger travel. Cargo advertising also can be found.

RCA (Radio Corporation of America), 1943-1976. In addition to consumer products, advertisements for the National Broadcasting Company (NBC) programs can be found in this group.

Reader's Digest, 1945-present. Many of the advertisements since the 1960s highlight articles appearing in the current month's issue. Examples of corporate advertising for international editions of Reader's Digest are also present.

Scott Paper Co., 1927-1983. Numerous product introductions are represented.

Seven-Up, 1944-1978. Shows the changes in positioning this beverage from a family drink to "Wet 'n' Wild" to the "Un-Cola."

Standard Brands, 1925-1984. Advertisements cover a range of products, including Fleischmann's Yeast, Chase and Sanborn, Tenderleaf Tea, and Royal Pudding and Gelatin.

Warner-Lambert, 1915-1997. Advertisements consist primarily of proofs and tearsheets. There are no advertisements present for the years 1945-1947 or 1949. The vast majority of the advertisements are for Listerine Antiseptic, with other products represented beginning in the late 1960s. Listerine was manufactured by the Lambert Pharmacal Company beginning around 1915. William Warner acquired the company in 1955, merged it into his own pharmaceutical business and changed the name to the Warner-Lambert Co.

Warner-Lambert is the only client file in this collection that includes the work of an agency other than JWT. Until 1962, Listerine advertising was handled by the Lambert and Feasley agency in New York, the house agency for the Lambert Pharmacal Co. (St. Louis) up to 1955, and for its successor the Warner-Lambert Co. (Morris Plains, N.J.), from 1955-1962. When JWT obtained the Listerine account in October 1962, the back files of Listerine advertisements were transferred to JWT.

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Willard B. Golovin papers, 1882-1974 and undated 15 Linear Feet — 10,500 Items

Artist, advertising executive (Willard B. Golovin Co.) and director of an art gallery (Bayer Gallery) in New York, N.Y. Collection spans the years 1882-1974 and includes correspondence, tear sheets, clippings, printed material and original artwork that document Golovin's careers running the Willard B. Golovin agency and the Bayer Gallery. Clients include Aberle, Frances Denney, Glen Guard clothiers, and Harry Winston jewelers. There are also files relating to support efforts during World War II and a series of posters addressing absenteeism in war work industries. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.Cataloged from inventory.

Collection spans the years 1882-1974 and includes correspondence, tear sheets, clippings, printed material and original artwork that document Golovin's careers running the Willard B. Golovin agency and the Bayer Gallery. Clients include Aberle, Frances Denney, Glen Guard clothiers, and Harry Winston jewelers. There are also files relating to support efforts during World War II and a series of posters addressing absenteeism in war work industries.

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R.C. Maxwell Company records, 1891-2001 and undated 135 Linear Feet — 118,350 Items

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R.C. Maxwell Company of Trenton, N.J., was one of the earliest enduring outdoor advertising companies, founded in 1894 by Robert Chester Maxwell (1873-1955) and continued to operate primarily in the New Jersey, New York and Pennsylvania area until the company was sold in 2000. The R.C. Maxwell Company Records span the years 1891-2001 and include photographs and negatives, videocassettes, ledgers and account books, scrapbooks, correspondence and legal papers relating to the company's operations in outdoor advertising. Photographs and negatives in several formats (film, glass negatives, polaroid prints) document billboard designs for a variety of advertisers as well as depicting billboard and electric sign structures and their location relative to the surrounding environment. Urban locations include Times Square in New York and the Atlantic City, N.J., Boardwalk, where a number of photographs also document the Miss America beauty pageant parade and other parades in which the R.C. Maxwell Company participated. A few photographs document billboard construction and erection; there are also photographs of the Maxwell family and of Maxwell company staff and employees. Scrapbooks contain images of billboards and wall paintings produced by the Maxwell company as well as by David L. Clark, a High Point, N.C. artist and sign painter who was R.C. Maxwell's guardian. Other scrapbooks document primarily Coca-Cola signs of the early 20th century, as well as World War I support efforts including the U.S. Food Administration (under the direction of Herbert Hoover), the U.S. Fuel Administration, and Liberty Bond campaigns. Companies represented in the collection include the Boardwalk Advertising Signs Co., C&B Electric Signs Co., Trenton Advertising Co., and Trenton Poster Advertising Co. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The R.C. Maxwell Company Records span the years 1891-2001 and include photographs and negatives, videocassettes, ledgers and account books, scrapbooks, correspondence and legal papers relating to the company's operations in outdoor advertising. Photographs and negatives in several formats (film, glass negatives, polaroid prints) document billboard designs for a variety of advertisers as well as depicting billboard and electric sign structures and their location relative to the surrounding environment. Urban locations include Times Square in New York and the Atlantic City, N.J., Boardwalk, where a number of photographs also document the Miss America beauty pageant parade and other parades in which the R.C. Maxwell Company participated. A few photographs document billboard construction and erection; there are also photographs of the Maxwell family and of Maxwell company staff and employees. Scrapbooks contain images of billboards and wall paintings produced by the Maxwell company as well as by David L. Clark, a High Point, N.C. artist and sign painter who was R.C. Maxwell's guardian. Other scrapbooks document primarily Coca-Cola signs of the early 20th century, as well as World War I support efforts including the U.S. Food Administration (under the direction of Herbert Hoover), the U.S. Fuel Administration, and Liberty Bond campaigns. Companies represented in the collection include the Boardwalk Advertising Signs Co., C&B Electric Signs Co., Trenton Advertising Co., and Trenton Poster Advertising Co.

Approximately 15,000 photographs, dating up to around 1952, have been described in the searchable ROAD Database (Resource of Outdoor Advertising Descriptions). The numbered and indexed black-and-white photographs and negatives (along with a limited number of glass negatives) include images of billboard and electric spectacular executions (illuminated billboards); road shots showing the approach views to billboard structures; images of Maxwell advertising structures; and images of urban and rural billboard displays in various states, primarily Pennsylvania and New Jersey, including a number of images of Times Square in New York and the Atlantic City, N.J. boardwalk. Because the majority of photographs show the billboards in their surroundings, the images provide a snapshot of the people and buildings near the billboard.

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Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Collection spans the years 1895-2006 and includes research reports, policy manuals, correspondence, writings and presentations and other materials documenting JWT's history and operations. It is an artificial collection that gathers a large number of small accessions and loose materials discovered during periodic cleanup and inventory of archival stacks and office spaces. Also included are some videocassettes and audio tapes. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing history.

Collection spans the years 1895-2006 and includes research reports, policy manuals, correspondence, writings and presentations and other materials documenting JWT's history and operations. It is an artificial collection that gathers a large number of small accessions and loose materials discovered during periodic cleanup and inventory of archival stacks and office spaces.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT 35mm Microfilm Proofs collection spans the years 1906-1960 and consists primarily of images of print advertisements and proofs taken from proof books and portfolios of domestic and foreign JWT offices. Clients include Ballantine's, B.F. Goodrich, Butterick, Corning, Crowell Publishing, Davey Tree Surgeons, General Cigar, General Motors, Guinness, Horlicks, J.B. Williams, Jergens, Johns-Manville, Nash, Northam Warren, Pennsylvania RR, RCA, Sharp & Dohme, Shell, Standard Brands, Sun Maid, Swift, Sylvania, United Airlines, Ward Baking, and Welch's Grape Juice. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The JWT 35mm Microfilm Proofs collection spans the years 1906-1960 and consists primarily of images of print advertisements and proofs taken from proof books and portfolios of domestic and foreign JWT offices. Clients include Ballantine's, B.F. Goodrich, Butterick, Corning, Crowell Publishing, Davey Tree Surgeons, General Cigar, General Motors, Guinness, Horlicks, J.B. Williams, Jergens, Johns-Manville, Nash, Northam Warren, Pennsylvania RR, RCA, Sharp & Dohme, Shell, Standard Brands, Sun Maid, Swift, Sylvania, United Airlines, Ward Baking, and Welch's Grape Juice.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT 16mm Microfilm Investigations span the years 1913-1950 and consist of research reports, market studies, account histories, office overviews, campaign studies and other investigative documents. Clients include Andrew Jergens, Ballantine, Corning, Kodak, Emerson Drug, General Cigar, J&J Colman, J.B. Williams, J.P. Stevens, Johns-Manville, Lehn & Fink, Lever Brothers (Unilever), Lorillard, Northam Warren, Penick & Ford, Pond's, R.T. French, Scott Paper, Standard Brands and the U.S. Marine Corps. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The JWT 16mm Microfilm Investigations span the years 1913-1950 and consist of research reports, market studies, account histories, office overviews, campaign studies and other investigative documents. Clients include Andrew Jergens, Ballantine, Corning, Eastman Kodak, Emerson Drug, General Cigar, J&J Colman, J.B. Williams, J.P. Stevens, Johns-Manville, Lehn & Fink, Lever Brothers (Unilever), Lorillard, Northam Warren, Penick & Ford, Pond's, R.T. French, Scott Paper, Standard Brands and the U.S. Marine Corps.

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Billboard and poster company formed in 1925 from the merger of The Fulton Group and Cusack Co. Outdoor Advertising Plans were scrapbooks that contained examples of billboards and outdoor posters, testimonial correspondence, trade advertisements and other materials. They were organized according to product type. Collection spans the years 1916-1927 and contains 18 scrapbooks. Companies represented include the Poster Advertising Service, General Outdoor, O. J. Gude, the Thomas Cusack Company, General Foods (Maxwell House) and Procter & Gamble (Crisco, Ivory soap). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Outdoor Advertising Plans were scrapbooks that contained examples of billboards and outdoor posters, testimonial correspondence, trade advertisements and other materials. They were organized according to product type. Collection spans the years 1916-1927 and contains 18 scrapbooks. Companies represented include the Poster Advertising Service, General Outdoor, O. J. Gude, the Thomas Cusack Company, General Foods (Maxwell House) and Procter & Gamble (Crisco, Ivory soap).