Consists of training and policy manuals, presentation materials, other printed materials and videocassettes pertaining to the T-Plan, Thompson Way and Thompson Total Branding programs. Materials appear in English, Spanish and Japanese and include materials from JWT offices in The U.S., Argentina, Australia, Canada, India, Italy, Japan, Mexico and Thailand. Case study information for individual companies include DeBeers, Ford, Nabisco (Ritz crackers), Nabob Coffee, Nestle, Steppenwolf Theater and White Castle. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Collection spans the years 1995-2005 and contains primarily proofs of print advertising campaigns, along with some tear sheets and printouts of PDF files. Some brochures, printed materials and direct mailing items are also present in the collection. Companies represented include American Gas Association, American Physical Therapy Association, Barclays, Bell Atlantic, CITCO, Dassault, Dow Jones, Johns Manville, Maserati, Morgan Stanley and United Technologies. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
J. Walter Thompson Company. Traveling Archives records, 1990-1995 1.2 Linear Feet — 50 Items
This collection is grouped by country and includes submissions on innovation and milestones as determined by JWT executives. These materials were submitted as part of a larger JWT Traveling Archives project in 1994. Countries represented include Japan, South Africa, India, Brazil, Spain, and Australia. Also includes a brief history of the JWT Company.
Includes correspondence, VHS videotapes, optical disks, research reports, direct marketing mailers and brochures, and other printed materials. Companies represented include Bear Stearns, Bell Atlantic (now AT&T), Citibank, Ford, Heinz and IBM. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
J. Walter Thompson Company. Charles J. Balestrino papers, 1986-1994 and undated 6 Linear Feet — 4200 Items
The JWT Charles J. Balestrino Papers span the years 1986-1994 and include correspondence, presentations, photographs, and videocassettes that document the later years of Balestrino's career at JWT's New York Office. Correspondents include Burt Manning, John Furr and Bill Thompson. Clients represented in the collection include Esso/Exxon, Goodyear, IBM, and Northwest Airlines.
J. Walter Thompson Company. Advertising Columnists Articles, 1985-1999 6 Linear Feet — 3600 Items
Collection of photocopies of thousands of daily columns on advertising and closely related subjects appearing in major newspapers, primarily the Chicago Sun-Times, the Chicago Tribune, and the New York Times. The most frequently represented authors are: George Lazarus ( Tribune, 1985-1999), Nancy Millman ( Sun-Times, until 1992), and Philip H. Dougherty ( NYT, died 1988 September), as well as Randall Rothenberg, Kim Foltz, and Stuart Elliott, who succeeded Dougherty at the Times. Various guest columnists also wrote occasionally for the NYT. For the time period covered, the files appear to contain most or all of the columns that were published in the three papers. The collection also includes several folders of articles and columns from the Wall Street Journal and other business publications, especially concerning management turmoil and succession at J. Walter Thompson Company in 1987. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.
Collection includes correspondence, brochures, research reports and other printed materials. JWT subsidiaries and other firms represented include Brouillard Communications, Hill & Knowlton, Lansdowne, Lord Geller Federico & Einstein, Soskin/Thompson Associates and Thompson Recruitment Advertising. Materials touch on a variety of topics relating to personnel management, including affirmative action, alcohol counseling, career development, compensation, executive succession, professional development, retirement and training. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
J. Walter Thompson Company. John J. Hamilton papers, 1976-1982 1.5 Linear Feet
Includes company policy documents and reports, research reports, new business and client presentations and other printed materials. Companies represented include JWT offices in San Francisco, India and Hong Kong; CBS; Deutsch Bank and Lufthansa. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
J. Walter Thompson Company. John R. Maher papers, 1970-1987 and undated 3 Linear Feet — 2100 Items
The John R. Maher Papers date from 1974 through 1986, with the bulk of the material spanning 1985-1986, roughly the period during which Maher managed corporate development for JWT. The collection contains information regarding companies proposed for acquisition by JWT; details from the acquisition of Winona Research; research and presentations regarding the state of advertising in China; strategic planning information for JWT Group and its subsidiaries; as well as some information about "mega mergers" and so called "mega agencies." The materials include correspondence, reports, news clippings, presentation slides, corporate logos, contracts, financial documents, revenue projections, and promotional brochures. Companies mentioned in the files include Hill & Knowlton; Gallop Organization; Kobs and Brady; Simmons Market Research Bureau; and Towers, Perrin, Forster & Crosby.
J. Walter Thompson Company. Jack Hilton papers, 1969-1979 and undated 1.5 Linear Feet — 1050 Items
The Jack Hilton Papers cover the years 1969-1979 and contains files primarily relating to Hilton's work in the Public Relations Department of the J. Walter Thompson Company (JWT). The collection consists of scripts from Hilton's radio program "Balance Sheet"; quarterly reports from the public relations department of JWT; public relation accounts; correspondence related to personnel and financial issues; a TeleCommunications Development Course; applications to professional organizations; and biographical information including a photograph. Clients mentioned in the papers include Exxon, Ford, Kraft, Mobil Oil, Seven-Up, and Sears.