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Alvin A. Achenbaum papers, 1948-2011 and undated 117 Linear Feet — 80,000 Items

Market researcher and advertising executive who worked at several agencies; partner in a consulting practice under several names; lecturer and author of marketing textbooks. The Alvin A. Achenbaum Papers span the years 1948-2011 and document Achenbaum's career in advertising (with Grey Advertising, J. Walter Thompson and Backer Spielvogel Bates agencies) and marketing consulting (as a partner in Alvin Achenbaum Associates, Canter Achenbaum Heekin, and Achenbaum Bogda Associates). Collection includes writings and speeches, correspondence, photographs, research reports and related materials. Clients represented include 7-Eleven, American Red Cross, AT&T, Block Drug, Bristol-Myers, Campbell Soup, Chrysler, Dairy Queen, Dentsu, Franklin Mint, General Foods, GTE, Hallmark, Honda, Integrity Music, Kayser-Roth, Kia, K-Mart, Miller Brewing, MTA, Nationwide, Nestlé, Nissan/Datsun, PCA, Pfizer, Philip Morris, Quaker Oats, Revlon, Ryerson Tull, Seagram, Toyota, U.S. Dept. of Defense, and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Alvin A. Achenbaum Papers span the years 1948-2011 and document Achenbaum's career in advertising (with Grey Advertising, J. Walter Thompson and Backer Spielvogel Bates agencies) and marketing consulting (as a partner in Alvin Achenbaum Associates, Canter Achenbaum Heekin, and Achenbaum Bogda Associates). Collection includes writings and speeches, correspondence, photographs, research reports and related materials. Clients represented include 7-Eleven, American Red Cross, AT&T, Block Drug, Bristol-Myers, Campbell Soup, Chrysler, Dairy Queen, Dentsu, Franklin Mint, General Foods, GTE, Hallmark, Honda, Integrity Music, Kayser-Roth, Kia, K-Mart, Miller Brewing, MTA, Nationwide, Nestlé, Nissan/Datsun, PCA, Pfizer, Philip Morris, Quaker Oats, Revlon, Ryerson Tull, Seagram, Toyota, U.S. Dept. of Defense, and Warner-Lambert.

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Bates Worldwide, Inc. records, 1934-2005 and undated 784 Linear Feet — 5.1 Gigabytes — Audiovisual objects in RL00090-SET-0001 are not included because they require Audiovisual processing before access!! — 336,000 Items

Bates Worldwide advertising agency (Bates) was established in 1940 by former executives of the Benton & Bowles agency. It grew to become one of the largest agencies in the U.S. until its demise in 2003. Bates began as a simple proprietorship, but as the company grew its organizational structure took on different forms: a partnership, then a corporation before becoming a publicly traded transnational entity, and finally becoming a subsidiary in a global holding company. From the 1970s on, Bates' growth and international expansion was fueled by a long series of mergers, partnerships and acquisitions that continued until the company was itself acquired, first by the Saatchi & Saatchi and later by the WPP Group. Materials in the collection relate to Bates' permutations into a variety of corporate entities, including Ted Bates & Co., Ted Bates, Inc., Backer Spielvogel Bates, and Bates Worldwide, Inc., along with its subsidiaries (such as Campbell-Mithun and Kobs and Draft) and parent organizations (Cordiant Communications Group, Saatchi & Saatchi). Thus, the collection provides a window into the larger corporate culture of mergers, consolidations, acquisitions and takeovers that led to the formation of giant transnational advertising conglomerates and marked a profound shift in the landscape of the advertising industry during the late 20th century. The Bates Worldwide, Inc. Records spans the years 1934-2003 and includes correspondence, corporate policy manuals, photographs, publications, graphic designs, print advertisements, electronic records and videocassettes that document the activities of this major global advertising agency over the course of its corporate life. Bates built its early reputation as an advertising agency with a particular talent for promoting pharmaceutical products (Carter's Pills, Anacin analgesics) and common household goods (Mars candies, Wonder bread, Palmolive soap, Colgate dental cream). Advertising policies developed around a philosophy Bates called the Unique Selling Proposition (USP), which informed an imperative to identify and promote a single, unique and compelling reason for consumers to use any given product or service. As the company grew into a global business, USP evolved into more complex forms, including the Bates Brand Wheel. Major clients included Brown & Williamson Tobacco Co., Carter-Wallace Corporation, Hyundai America, the Joint Recruiting Advertising Program of the combined U.S. Armed Services, M&M/Mars Inc., Miller Brewing Company, Pfizer, the U.S. Navy and Wendy's International. There is also some information on the company's founder, Ted Bates, as well as on Rosser Reeves, Bates' first copy writer and the chief architect of the USP concept.

The Bates Worldwide, Inc. ("Bates") Records span the years 1934-2003 and include correspondence, corporate policy manuals, photographs, publications, graphic designs, print advertisements, electronic records and videocassettes that document the activities of this major global advertising agency over the course of its corporate life. Bates began as a simple proprietorship, but as the company grew its organizational structure took on different forms: a partnership, then a corporation before becoming a publicly traded transnational entity, and finally becoming a subsidiary in a global holding company. From the 1970s on, Bates' growth and international expansion was fueled by a long series of mergers, partnerships and acquisitions that continued until the company was itself acquired, first by Saatchi & Saatchi and later by the WPP Group. Materials in the collection relate to Bates' permutations into a variety of corporate entities, including Ted Bates & Co., Ted Bates, Inc., Backer Spielvogel Bates, and Bates Worldwide, Inc., along with its subsidiaries (such as Campbell-Mithun and Kobs and Draft) and parent organizations (Cordiant Communications Group, Saatchi & Saatchi). Thus, the collection provides a window into the larger corporate culture of mergers, consolidations, acquisitions and takeovers that led to the formation of giant transnational advertising conglomerates and marked a profound shift in the landscape of the advertising industry during the late 20th century.

Bates built its early reputation as an advertising agency with a particular talent for promoting pharmaceutical products (Carter's Pills, Anacin analgesics) and common household goods (Mars candies, Wonder bread, Palmolive soap, Colgate dental cream). Advertising policies developed around a philosophy Bates called the Unique Selling Proposition (USP), which informed an imperative to identify and promote a single, unique and compelling reason for consumers to use any given product or service. As the company grew into a global business, USP evolved into more complex forms, including the Bates Brand Wheel. Major clients include Brown & Williamson Tobacco Co., Carter-Wallace Corporation, Colgate-Palmolive Company, Hyundai America, the Joint Recruiting Advertising Program of the combined U.S. Armed Services, M&M/Mars Inc., Miller Brewing Company, Pfizer, the U.S. Navy and Wendy's International. There is also some information on the company's founder, Ted Bates, as well as on Rosser Reeves, Bates' first copy writer and the chief architect of the USP concept.

The collection is organized into ten series and one cumulative subject index--Client Files, Corporate Communications Department, Creative Department, Financial Records, Human Resources Department, Memorabilia, New Business, Print Books, Vertical Files and Audiovisual Materials. The Client Files Series includes research reports, storyboards and graphic designs for Bates' clients. The Corporate Communications Department Series includes company-wide memoranda, public relations policy manuals, and a large file of biographical sketches and photographs of Bates' executives, as well as news clippings and press releases relating to the company and its clients. The Creative Department Series primarily focuses on Bates' efforts to stimulate creativity throughout its worldwide offices through participation in internal and industry-wide advertising competitions. The Financial Records Series includes general ledgers and other accounting reports. The Human Resources Department Series includes employee benefits literature and information on company affairs including press releases and staff memoranda. The Memorabilia Series includes promotional clothing, games, office posters and awards. The New Business Series includes materials relating to requests for proposals from prospective clients. The Print Books Series contains material from over 100 albums of proof sheets and print advertisements from existing clients. The Vertical Files Series consists of an alphabetical file of general information collected to aid in various aspects of company operations. The Audiovisual Materials Series contains periodic review collections of advertising, video memoranda, speeches, retirement presentations and highlight compilations prepared for prospective clients and award show consideration. A Subject Cross-Reference Index at the end of the finding aid links materials pertaining to specific clients, corporations, events and policies scattered throughout the various subject series.

Some materials were received as electronic files. Disks were assigned consecutive numbers reflecting the order in which they were encountered. If a work has a corresponding or associated electronic file, the file is included in the container list. The contents of each disk have been migrated to the Special Collections server. Consequently, the contents of these disks are available only in correspondingly numbered electronic subdirectories. Consult a reference archivist for access to the electronic files.

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Advertising executive at several U.S. agencies, including McCann-Erickson, Backer Spielvogel Bates, Interpublic Group, and Saatchi & Saatchi. Served as U.S. Ambassador to Slovakia during the Clinton Administration.

Collection spans 1946-2014 and contains correspondence, photographs, scrapbooks, printed materials, memorabilia, audiovisual materials and other items pertaining to Spielvogel's career in advertising as well as his public service and community activities. Advertising agencies represented include Backer Spielvogel Bates, Interpublic and Saatchi & Saatchi. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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The records of the Charles W. Hoyt Company advertising agency span the years 1894-1973 with the bulk dating between 1909-1928. The collection primarily documents the founding and operation of the company, and to a lesser extent the personal activities of the Hoyt family (Charles, Effie, Winthrop, and Everett) and Winthrop's service during World War II in the U. S. Army Air Force. Materials include correspondence, scrapbooks, company publications and manuals, financial records, clippings, diaries, writings, drawings, photographs, house advertisements, Nazi medals, song lyrics, and printed material. Very little information exists in the collection concerning the Hoyt Company's clients. The only client advertisements that survive were produced for Merck and Co. The Hoyt company scrapbooks document some activities for clients including Arnold Bakers, Golden Blossom Honey, Jamaica Tourist Board, KLM, Stanley Home Products, the Charles B. Woolson Co. and the State of New Hampshire. The collection contains correspondence between family members as well as between the company and Merck and Co., the Charles B. Knox Co., and William Benton, one of the founders of the Benton and Bowles advertising agency. Another notable person mentioned in the collection is Hoyt Company employee Samuel Meek, who would go on to become an important executive for the J. Walter Thompson Company advertising agency. The collection is organized into the Company Series; the Family Series; and the Winthrop Hoyt World War II Series. Large-format items are located in the Oversize Materials.

The Company Series contains the bulk of material in the collection and is concerned with the founding, and subsequent operation of the Charles W. Hoyt Company from 1909 to 1965 by Charles W. Hoyt (until his death in 1928), and then by his sons Winthrop and Everett "Red" Hoyt. The Company produced and sold advertising and marketing plans to clients in addition to providing other advertising services. Charles Hoyt's philosophy of "planned" advertising is well-documented.

The Family Series consists of personal diaries, correspondence, photographs and other printed materials relating to Hoyt family members as distinct from the activities of the Charles W. Hoyt Company. Family members for whom materials exist include Charles W. Hoyt, Effie Smith Hoyt, Winthrop Hoyt, and Everett "Red" Hoyt.

The Winthrop Hoyt World War II Records Series documents Hoyt's service during the war as an intelligence officer in the United States Army Air Force. It includes correspondence and writings, photographs, Nazi medals and other materials.

Oversize Materials include items removed from other series due to their size.

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David B. McCall was an advertising executive and humanitarian. He was the originator of the idea for the children's educational television series Schoolhouse Rock. The David B. McCall Papers span the years 1939-1999, with the bulk documenting the years 1980-1994, and are comprised of clippings, correspondence, business reports, photographs, scrapbooks, speeches and writings, videocassettes, audio tapes and phonograph records. In particular, three main areas of McCall's career are represented: as an advertising executive and partner in agencies such as Young & Rubicam, Ogilvy Benson & Mather, McCaffrey & McCall, David J. Mahoney, Inc., the Sawyer Miller Group, and Shepardson Stern and Kaminsky; as a corporate director for the Hunter Fan Company, Save the Children, and two local radio broadcasting corporations, among others; and as a humanitarian involved with organizations such as the Committee for the Support of Roe v. Wade, CARE, and Refugees International. In addition, there is a substantial body of McCall's speeches and writings that reflect both the wide range of his professional and personal interests and commitments as well as his status as a public intellectual in high demand, as well as a number of files containing correspondence, clippings and articles concerning David Ogilvy, McCall's mentor in advertising. Major advertising campaigns represented in this collection include Mercedes Benz of North America, North American Philips, Life magazine, the American Can Company, Lever Brothers Company, and the Zippo Manufacturing Company, along with public relations work for such clients as the National Football League, Puerto Rico Telephone Company (PRTC), and the Regional Bell Operating Companies. Major humanitarian issues documented in the collection include the Unsell protest movement against the war in Vietnam, tobacco advertising aimed at children, land mine removal, refugee welfare, and support of abortion rights. McCall was also involved in political campaigns for a number of notable candidates, such as John Lindsay (New York), Harvey Gannt (North Carolina), George Kevarian (Massachusetts), Ramón Mitra (Philippines) and Mario Vargas Llosa (Peru). While McCall is recognized as the originator of the idea behind the popular children's educational television series Schoolhouse Rock!, the collection contains very little documentation concerning that project apart from a copy of the original soundtrack.

The David B. McCall Papers span the years 1939-1999, with the bulk documenting the years 1980-1994, and are comprised of clippings, correspondence, business reports, photographs, scrapbooks, speeches and writings, videocassettes, audio tapes and phonograph records. In particular, three main areas of McCall's career are represented: as an advertising executive and partner in agencies such as Young & Rubicam, Ogilvy Benson & Mather, McCaffrey & McCall, David J. Mahoney, Inc., the Sawyer Miller Group, and Shepardson Stern and Kaminsky; as a corporate director for the Hunter Fan Company, Save the Children, and two local radio broadcasting corporations, among others; and as a humanitarian involved with organizations such as the Committee for the Support of Roe v. Wade, CARE, and Refugees International. In addition, there is a substantial body of McCall's speeches and writings that reflect both the wide range of his professional and personal interests and commitments as well as his status as a public intellectual in high demand, as well as a number of files containing correspondence, clippings and articles concerning David Ogilvy, McCall's mentor in advertising. Major advertising campaigns represented in this collection include Mercedes Benz of North America, North American Philips, Life magazine, the American Can Company, Lever Brothers Company, and the Zippo Manufacturing Company, along with public relations work for such clients as the National Football League, Puerto Rico Telephone Company (PRTC), and the Regional Bell Operating Companies. Major humanitarian issues documented in the collection include the "Unsell" protest movement against the war in Vietnam, tobacco advertising aimed at children, land mine removal, refugee welfare, and support of abortion rights. McCall was also involved in political campaigns for a number of notable candidates, such as John Lindsay (New York), Harvey Gannt (North Carolina), George Kevarian (Massachusetts), Ramón Mitra (Philippines) and Mario Vargas Llosa (Peru). While McCall is recognized as the originator of the idea behind the popular children's educational television series Schoolhouse Rock!, the collection contains very little documentation concerning that project apart from a copy of the original soundtrack.

The collection is organized into 12 series that broadly outline the sequence of McCall's business and humanitarian activities: the Biographical and Personal Materials Series, the Ogilvy & Mather Series, the McCaffrey & McCall Series, the Radio Stations Series, the Sawyer Miller Group Series, the Hunter Fan Company Series, the Shepardson, Stern & Kaminsky Series, the Refugees International Series, the Speeches Series, the Writings Series, and the Portfolio Series. In addition, non-print materials have been removed to the Audiovisual Materials Series. Large-format print materials have been removed from their original series locations and relocated to Oversize Materials locations; these items have been cross-referenced to the points in the body of the collection from which they were removed.

The Biographical and Personal Materials Series contains materials relating to McCall's childhood and family life, and includes correspondence, photographs, biographical sketches, resumes and obituary notices. The Ogilvy & Mather Series includes correspondence and articles pertaining to the agency, along with profiles and tributes to agency founder David Ogilvy and correspondence between Ogilvy and McCall. The McCaffrey & McCall Series includes correspondence, corporate publications and client files. Legal documents that detail McCall's initial investment and employment in the C.J. Laroche & Co. agency, which was eventually renamed McCaffrey & McCall, are included. Major clients include Mercedes-Benz of North America, the New York Zoological Society, and Save the Children. The agency was also involved in the political campaign of New York Mayor John Lindsay. The Radio Stations Series includes correspondence, periodic reports and profit-and-loss statements for the 790 Communications Corporation and the 1340 Broadcasting Corporation, radio broadcasting corporations in which McCaffrey & McCall had invested, and in which McCall remained involved after retiring from the agency. The Sawyer Miller Group Series contains administrative records, correspondence and client files. Sawyer Miller was instrumental in helping the telecommunications industry after the breakup of the Bell system into regional operating companies. Other clients included the National Football League and the Puerto Rico Telephone Company, along with a number of political candidates.

The Hunter Fan Company Series consists primarily of reports pertaining to periodic meetings of the Board of Directors in addition to some information on marketing strategies and advertising campaigns. The Shepardson, Stern & Kaminsky Series contains administrative files and correspondence relating to internal operations and political advertising, as well as files documenting McCall's advocacy work on a tobacco-free initiative aimed at children. The Refugees International Series documents McCall's involvement in a number of humanitarian efforts undertaken by Refugees International, including relief for refugee children and land mine eradication. The series includes correspondence, travel itineraries and trip journals kept by McCall, as well as printed materials from Refugees International and other humanitarian organizations. The Speeches Series includes texts of speeches, talks, and commencement addresses given by McCall, along with a small collection of speeches given by others. There is also a set of "speech files" that contain clippings, writing fragments, and other materials used to compose or plan speeches. In a few cases, speeches are accompanied by supporting materials and relevant correspondence. The Writings Series includes letters to the editors of various publications, journal articles, poetry and other writings by McCall, along with a small collection of writings by others. The Portfolio Series contains clippings, copies of advertisements and scrapbook contents relating primarily to McCall's early career. The Audiovisual Materials Series includes documentary and promotional films, commercials and radio spot announcements, especially concerning the Roe v. Wade court case and demining efforts supported by Refugees International. Oversize materials have been moved to the Oversize Materials Series.

Other materials relating to this collection may be found in the J. Walter Thompson Company Archives: Competitive Advertisements Collection; the J. Walter Thompson Company Archives: Corporation Vertical Files, the J. Walter Thompson Company Archives: Advertising Vertical Files, and the Arthur Einstein Papers. Materials relating particularly to Ogilvy & Mather may also be found in the John E. Brennan Papers, the Kensinger Jones Papers, the Robert S. Smith Papers, and the Edgar Hatcher Papers. Additionally, materials relating to Save the Children may be found in the collection African-Americans in Film: Collection of Press Books, Campaign Books, Advertising Manuals, Etc., the Africa News Service (Durham, N.C.) Leroy T. Walker Africa News Service Archives, the J.B. Matthews Papers, the Amber Arthun Warburton Papers, and the North Carolina Council of Churches Records.

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The Duplex Advertising Company. Billboard Images and Records spans the period 1964-1993 and documents the outdoor advertising work of this company in the central Texas area, primarily through photographs, negatives and slides of billboards. Many of the images are in color. A large number of the images are of national campaigns advertised in central Texas, as well as billboards, signs and posters of local Texas business services. In addition, a handful of articles written by R. V. Miller, Jr. for a number of publications, as well as other printed material and miscellaneous items from the Duplex Advertising Company, are present. Some of these articles, along with the images themselves, provide examples of commercial art and design in the outdoor advertising arena. The collection includes outdoor advertising images from national clients such as Kentucky Fried Chicken, Chevrolet, Coca Cola, Coors, Wendy's, Hardee's, and Taco Bell, and Texas clients such as Lone Star and Pearl beers.

Related materials may be found in other outdoor advertising collections, including the Outdoor Advertising Association of America Archives, the Garrett Orr Papers, the Howard Scott Papers, the John Paver Papers, the John E. Browning Papers, the R.C. Maxwell Co. Records, and the Strobridge Collection.

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Gotham Inc. records, 1967-1997 and undated 113.5 Linear Feet — 5000 Items

The Gotham Inc. advertising agency was established by the Interpublic Group in 1994 as an independent agency of the global marketing services holding company. Gotham Inc. is one of New York's leading integrated communication agencies. The Gotham Inc. Records contain primarily video and print advertisements created for clients by Gotham's predecessor companies Daniel & Charles and Laurence, and Charles, Free & Lawson. The materials span 1967-1997 and include videocassettes, slides, magazine and newspaper advertisements, and memorabilia as well as agency brochures and limited general information. Clients represented in the collection include: Bristol-Myers (Ban, Bufferin, Comtrex); Clairol (Herbal Essence, Infusium); Dial; Drackett (Endust, Renuzit, Vanish); GAF Corporation; Ross Laboratories (Ensure, Selsun Blue); Thompson Medical (Cortizone, Dexatrim); and American Home Food Products. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Gotham Inc. Records contain primarily video and print advertisements created for clients by Gotham's predecessor companies (Daniel & Charles, and Laurence, Charles, Free & Lawson). The materials span 1967-1997 and include videocassettes, slides, magazine and newspaper advertisements, and memorabilia as well as agency brochures and information. Clients represented in the collection include: Bristol-Myers (Ban, Bufferin, Comtrex); Clairol (Herbal Essence, Infusium); Dial; Drackett (Endust, Renuzit, Vanish); GAF Corporation; Ross Laboratories (Ensure, Selsun Blue) Thompson Medical (Cortizone, Dexatrim); and American Home Food Products.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT Account Files spans the years 1885-2007, with the bulk of materials covering 1920-1995. It is an artificially-created collection of information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The JWT Account Files spans the years 1885-2008, with the bulk of materials covering 1920-1995. It is an artificially-created collection of information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper.

Materials relating to client accounts for which only a limited amount of information is available are arranged into a Small Files Series. Following the Small Files, there are account records for thirty individual clients.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Charles J. Balestrino was an executive, primarily in account management, at JWT offices in New York, Detroit, San Francisco and Tokyo. The JWT Charles J. Balestrino Papers span the years 1986-1994 and include correspondence, presentations, photographs, and videocassettes that document the later years of Balestrino's career at JWT's New York Office. Correspondents include Burt Manning, John Furr and Bill Thompson. Clients represented in the collection include Esso/Exxon, Goodyear, IBM, and Northwest Airlines. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The JWT Charles J. Balestrino Papers span the years 1986-1994 and include correspondence, presentations, photographs, and videocassettes that document the later years of Balestrino's career at JWT's New York Office. Correspondents include Burt Manning, John Furr and Bill Thompson. Clients represented in the collection include Esso/Exxon, Goodyear, IBM, and Northwest Airlines.

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The papers of George Black, former advertising executive of the J. Walter Thompson Company, span the years 1968 to 1989, with the bulk of the material dating from 1972 to 1988. The papers document Black's activities during his tenure as Creative Department Head in the 1970's and then as Chairman of JWT-Frankfurt from 1976 to 1988. During the 1980's, Black presided over an expansion of business in the German Speaking Area (GSA) which included the opening of new offices in Hamburg and Düsseldorf; the establishment of JWT divisions for pharmaceutical advertising (Deltakos) and direct marketing (JWT-Direkt); and the British WPP Group's leveraged buyout of JWT in 1987. General trends and events reflected in the papers include the increasing globalization of clients and markets, the world energy and financial crises of the 1970's, JWT's international expansion and business management worldwide. Specific topics documented include ethical and legal issues surrounding children and advertising in Germany; the production of film and print advertisements for current and prospective clients; Black's membership in professional organizations such as European Association of Advertising Agencies (EAAA) and the Art Directors Club of Germany; Black's participation in JWT international strategic planning groups, with emphasis on Europe and the GSA; promotions and management changes within JWT; and special events and seminars for JWT international staff and clients. The collection consists of correspondence, memoranda, manuscripts, reports, photographs, press releases, speeches, overhead transparencies, agendas, invoices and receipts, contracts, newsletters, articles, advertisements, and collateral literature. Correspondents in the collection include media and management consultants, artists and producers, current and prospective clients, persons affiliated with various agencies, publications, and organizations, and JWT executives such as David Campbell-Harris (JWT-Milan), Jack Cronin (JWT-New York), Peter Horak (JWT-Zürich), Don Johnston (JWT-New York), Denis Lanigan (JWT-London), Eilika Schmidt-Roessler (JWT-Brussels), Alfred Tiefenbrunner (JWT-Vienna), and Hakan Verner-Carlsson (JWT-Stockholm). Clients well-documented in the collection include Braun, Campari, DeBeers, Elida Gibbs, Ford, Jacobs, Kellogg, Kraft, Lever-Sunlicht (Unilever), Nestle, Singer, Pepsi, Warner-Lambert, and Wick.

Approximately 60% of the collection is in English and the remainder is in German, except for small portions in Danish, Dutch, French, Greek, Portuguese, Russian, Spanish, and Swedish.

The Other JWT Offices Series documents the coordination of operations between the Frankfurt Office and 40 other JWT offices and subsidiaries worldwide. Communications with JWT's London and New York offices account for the bulk of the correspondence files. Topics include long-term account planning for individual clients, regional strategy planning for Scandinavia and for the GSA, comparison of international advertising styles and regulations, and JWT worldwide executive promotions and organizational changes. Issues specifically noted in the series include a 1979 International Conference on Public Service Advertising, strategies for dealing with the 1970s oil crisis, art buying, improving multinational management and marketing techniques, "JWT Learning Tape Series" training videos for international JWT offices, restructuring of JWT's pharmaceutical advertising subsidiary Deltakos, leadership and performance problems in JWT's Zurich Office, and Denis Lanigan's (JWT-London) push to develop strict financial goals for the company following the financial downturn in the mid-1970s.

Correspondents in the Other JWT Offices Series include Denis Lanigan (London Office); Harry Clark, Don Johnston, Burt Manning, and Eugene Secunda (New York Office); Albert Brouwet (JWT-Brussels), Glen Fortinberry (JWT-Detroit), Peter Horak (JWT-Zurich), and Alfred Tiefenbrunner (JWT-Vienna). Clients and prospective accounts mentioned in this series include Bacardi, Braun AG, Brown and Williamson Tobacco, Burger King, Deutsche Bank, Ford, Levi-Strauss, Jacobs, Kraft, Nestle, Maggi, Pepsico, Singer, and Unilever. See also the German Speaking Area Series for related material on the Zurich and Vienna Offices.

The German Speaking Area Series documents the operations of J. Walter Thompson AG (Aktien Gesellschaft, a company offering public stock) in the three-country area of Germany, Austria and Switzerland. Topics covered in the series include finding appropriate management of the Zurich office, remuneration for work done between GSA offices, new business targets, and formal reporting requirements for operating results of the three offices. The series also includes minutes of the general meetings of the GSA Verwaltungsrat, of which Black was president; monthly and annual assessments of the Frankfurt, Zurich, and Vienna offices; and internal audit reports of the Zurich office. Correspondents include Alfred Tiefenbrunner (JWT-Vienna), Jack Cronin (JWT-Europe), Peter Horak (JWT-Zurich), Swiss legal consultant Lelio Vieli, management consultant John Stork, and Denis Lanigan (JWT-London). Clients mentioned include Elida, Ford, and Jacobs. For related material on the Zurich and Vienna Offices, see also the Other JWT Offices Series.

The Clients Series documents all aspects of JWT's day-to-day work for and communication with clients. In particular, the series discusses market research and strategy, media planning, the JWT "T-Plan," product development, packaging guidelines, conflicts among international JWT clients, agency compensation, corporate identity and umbrella campaigns, and the production of advertisements. The series also contains Corporate Image Advertising campaigns for Braun, Kraft, Rolex (featuring Yehudi Menuhin), and other major multinational clients; the highly successful "Campari: Was Sonst?" campaign launched in 1980. Particular items contained in the series include 1973 T-Plans for "Pepsi Generation" advertising; 1973 memos on "Slice of Life" advertising for Sunlicht; 1973-1974 information on Ford, including international press coverage of the Ford strike in Great Britain, and an extensive memo on Ford-JWT conflicts over proposed strategies for Europe. Other well-documented accounts in the series include Burger King, DeBeers, Deutsche Bank, Jacobs, and Kellogg.

The New Business Series materials document Frankfurt's strategies to acquire new clients and new product accounts. The series includes both successful and unsuccessful new business presentations for companies including Braemar, Elida-Gibbs, Nestle, and Pepsico. Specific documents in the series include a 1974 report entitled "Bausparkassen und Banken: die wichtigsten Etats" (Savings & Loans and Banks: The Most Important Accounts") on the growing importance of the banking industry; a 1976 "Aligned Client List" including multinationals such as Ford, Gillette, Kellogg, Kodak, and Unilever; and a report on Nestle's 1976 legal case with the Third World Working Committee.

The Meetings Series documents the meetings of various JWT executive committees. Specific meetings include the European Managers Meeting, European Planning Group, JWT Operating Committee, and Worldwide Managers. In 1978 the European Management Group (EMG) changed its name to the European Planning Group (EPG). The series also contains a 1978 Status Report for Ford of Europe.

The JWT Allgemein Series pertains to the day-to-day operations and projects of the Frankfurt Office. The series documents visitors, special events, talks, promotions and reorganizations, Directors Meetings, publicity, Black's membership in professional organizations such as the Art Directors Club for Germany and the GWA (Gesellschaft-Werbeagenturen), and meetings and conferences attended by Black. Also found in this series is a 1974 interview with Peter Gilow about the use of freelance graphic designers in large agencies; articles documenting creative trends in advertising; information on art buying; a 1976 strategy evaluation entitled "Expose zum Thompson T-Plan;" a 1974 memo on the introduction of cable television to Germany; information on procedural matters such as hiring consultants, and departmental and creative unit restructurings. A wide range of clients, products, and individual advertisements are mentioned in this series. For related material, see also the Memoranda/Haus-Mitteilungen Series.

The Memoranda/Haus-Mitteilungen Series documents the daily operations of the Frankfurt Office. It includes 1973 lists of clients and of JWT subsidiaries; New Business Presentation guidelines; and information on the 1977 celebration of JWT-Frankfurt's 25th anniversary. For related material, see also the JWT Allgemein Series.

The Creative Department Series documents the activities of JWT-Frankfurt's Creative Department and its own production division, FFF-Produktion during Black's tenure as Creative Director from 1971 to 1974. The materials inform on legal restrictions on radio advertising; market and media research; the impact of consumerism and profits on advertising trends; public debates on the role of advertising in Germany's market economy resulting from the 1974 Hamburg "Kongress der Werbung" ("Advertising Congress"); and advertising awards and festivals. It also contains information on the contracting of freelance artists and photographers ("Art Buying"), casting decisions and other aspects of television advertisement production, and the assignment of Creative Units personnel and accounts. Correspondents in this series include various studios, producers, and agencies; in-house communications between Black, Wilfried Henkel, Jack Rorem (FFF), W. Rommel (head of FFF), Eilika Schmidt-Roessler, Peter Gilow, and Manfred Ostwald; and external correspondence with other JWT executives David Campbell-Harris (Milan) and Alfred Tiefenbrunner (Vienna). Clients mentioned in the series include DeBeers, Elida, Jacobs, Kellogg's, Kraft, Pepsi and Wick.

The Correspondence Series documents management and organizational changes in the Frankfurt Office in the years 1976-1977, most notably George Black's transition from Creative Department Head to Chairman of the Frankfurt Office. The series also contains some documents pertaining to Peter Gilow's retirement from JWT and Wilfried Henkel's promotion to the position of "Geschäftsführer" (General Manager). Correspondents include clients such as Braun, Glücksklee, Kraft, Pan Am and Unilever; other agencies such as Lintas and Richardson-Merrell; and JWT executives Herbert Brungs, Harry Clark, Peter Gilow, Wilfried Henkel and Don Johnston.

The Farewell Series pertains to the planning and celebration of official retirement parties and special commemorations for JWT-Frankfurt's senior executives. Executives honored include Peter Gilow in 1978 and Denis Lanigan in 1980. The Gilow material includes microfilm of an Ullstein Verlag exhibit containing German ads from the 1920's through the 1940's.

The Organizations Series contains materials resulting from Black's membership in organizations during the 1970's and early 1980's. Black served on the Technical Working Group of Sodepax in 1971-1972. Sodepax's activities included public awareness campaigns for government support of international development and environmental protection. From 1978-1982 Black maintained membership in the professional organization European Association of Advertising Agencies (EAAA). Correspondents in the series include Vic Henny and Rev. Charles Elliott (Sodepax), and Tom Sutton (JWT).

The Seminars Series details seminars and workshops for JWT employees. Seminars specifically documented in the series include Advertising Age, Creative Directors, and Samuel Meek. The series contains information on JWT's Campari campaign (Advertising Age Seminar, 1976) and types of advertising, including the "product as hero," "product demonstration," and "slice of life" approaches (Marketing Week Seminar, 1978).

The Writings and Speeches Series contains speeches and writings either given by Black or retained by him for reference or other purposes. The series includes speeches given by Kraft and JWT executives at Burgenstock Conferences held in Switzerland in the 1960's. Specific speeches by Black include "The T-Plan" in German and English from 1968; an untitled speech on the "Generation Gap" and advertising from 1969; and "Creative Objectives" from 1970. Other speeches include "The German Consumer," by Black and Wally O'Brien, "Advertising: The Most Public Kind of Responsibility," by Norman H. Strouse, and a "JWT Image Paper" from the Seminar on New Business. The series also contains the speech "Insurance Advertising All Over the World," authored by a JWT-Frankfurt executive in 1971 that is illustrated with advertisements from 12 international JWT offices.

The Acquisitions Series contains materials used in negotiations for acquisition of subsidiary agencies internationally. Includes details of offers, research into the pharmaceutical market, and a 1978 Operating Report from Euro-Advertising.

The Other JWT Offices Series, Restricted, contains information on the 1981 founding of the "Thompson Recruitment" and "Corporate Communications" subsidiaries; the extension of the Nordic markets to Norway and Finland in the mid-1980s; and management of the Vienna Office in the mid-1980s. Specific items in this portion of the series include a 1981 letter from Wayne Fickinger outlining the history of JWT-Frankfurt's market research subsidiaries "Basis Research" and "Market Research Bureau International;" a 1980 "Worldwide Client Alignment List," a 1984 article offprint from "Television/Radio Age," entitled "JWT New York is suddenly a 'hot' creative shop;" the speech "Environmental Forces" given by EAAA Director Ron Beatson at JWT-Zurich in 1988; and Annual Reports of J. Walter Thompson AG issued from the "Generalversammlungen" held in Zurich.

The German Speaking Area Series, Restricted, contains information on account retention and operating and marketing plans and includes Three-Year-Plans, Marketing Plans for Frankfurt and Germany, Operations Reports for Europe, information on account gains and losses, and a bound brochure of the 1987 "Strategy and Policy Statement for the Frankfurt Office with a Brief Overview of the German Operation."

The Clients Series, Restricted, contains account histories for Jacobs and Wick; corporate client newsletters for Kraft; consumer profiles of the "Marlboro Man" and "Camel Man" for R.J.R. Reynolds; reports on outdoor advertising in Germany and Spain; a 1983 interview with Klaus Jacobs; a detailed memo on the JWT Management Development Program (in 1984 Jacobs file); a Don Johnston speech on "Marketing in the Global Village" delivered to Jacobs Suchard AG management in 1984; and a document commissioned in 1985 by JWT for Ford entitled, "Psycho-Analyse der Autowerbung in der Bundesrepublik Deutschland" ("Psychoanalysis of Automobile Advertising in the Federal Republic of Germany") linking German national character to automobile advertising. Specific events documented in the series include the 1981 merging of Ford's European and German JWT accounts; the 1985 loss of the Harley-Davidson account; and the 1987 merger of Jacobs and Suchard and resulting conflicts internationally with JWT's Nestle accounts. Other well-documented clients in the Clients Series, Restricted, include Campari, Elida, Kellogg, Rustenberg, Texaco, and Unilever. At the end of the series are two Account Planning folders detailing the introduction of new advertising concepts at JWT in the 1980's.

The Client Development & Agency Evaluation Series, Restricted, documents the establishment of a formalized system of planned evaluations of JWT's major multinational clients for the purposes of client retention and monitoring communication between agency and client. Among the correspondents in the series are Michael Cooper-Evans, Jack Cronin, and Christian Grupe (JWT-Europe); and Burkhard Schwarz (JWT-Frankfurt). Specific items in the series include policy statements outlining the role and purpose of the program, reporting requirements and evaluations, and an internal report on JWT's 1986 loss of the Ford account. Other clients mentioned in the series include Burger King, De Beers, Johnson Wax, Kellogg, Kraft, Mattel, Nestle, Pepsi, Philips, Reynolds, Rolex, Unilever and Warner Lambert.

The New Business Series, Restricted, contains annual lists of international gains and losses; a 1985 detailed letter written by Black analyzing the style of JWT's immensely successful Bacardi and Campari campaigns; and a 1987 article on Nestle in the United Kingdom. Other new business prospects mentioned in the restricted portion of the series include Green Giant, 3M, and Rotring.

The Meetings Series, Restricted, contains materials pertaining to the meetings of the Advertising Management Group (AMG), Creative Planning Board, European Managers Meeting (EMM), EROC (European Region Operating Committee), GL (Geschäftsleitung), New York Board of JWT Company, Operating Committee (OC) of JWT-Frankfurt, and the Professional Development Group (PDG). Items of specific note in the restricted portion of the series include a fax copy of the writing "JWT - Some Unconventional Wisdoms" (in AMG Correspondence); a report on "Choice of Media" and JWT Media Service International; and Black's 1982 speech to the European Managers entitled "Growing with an Existing Client: Ford in Europe." Correspondents include Harry Clark (JWT-New York), Elvira Bruhnsen-Cohen, Jack Cronin (JWT-New York), and Stephen King (JWT-London). Other clients mentioned include Kelloggs, and Warner Lambert.

The JWT Allgemein Series, Restricted, contains information on outdoor advertising in Germany and Greece (in 1981 Correspondence), on film production in Germany, and on the introduction of new media technologies such as scanners and computers. Specific items contained in the restricted portion include a 1981 "Campaign Europe" article on "Why advertisers fail to take advantage of radio's potential," and a 1982 Advertising Age FOCUS cover story, "JWT wakes up in Germany."

The Memoranda/Hausmitteilungen Series, Restricted, contains information on the founding of a JWT archive for radio advertisements in 1984; JWT's clients, its consultants, and its subsidiaries; the introduction of computers into JWT's offices; and the production of house publications such as "Portrait" and "JWT Special;" and Black's speaking tour to Chile, Argentina and Brazil in May, 1987. Specific items in this portion of the series include holiday cards and address lists for JWT clients and staff; 1984 video and tape scripts of house/corporate ads detailing JWT's relationship to Bacardi and other clients; invitations to conferences, contests and speaking engagements; reports and Jury information for the Art Directors Club of Germany Awards; and extensive articles from trade publications on the 1987 leveraged buyout of JWT by the British-based multinational marketing services firm WPP Group. Speeches by Black include the 1987 speech "Communication and its Function" given at the American College of Switzerland, and "Radio: Der Kontakt zum inneren Auge" ("Radio: The Link to the Inner Eye") held at the ARD WerbeTreff in 1988.

The Personnel Series documents applicants, current employees, consultants, and unit staff on individual accounts. Clients mentioned in the series include Bacardi, Burger King, Campari, Ford, Jacobs, Kellogg, Kraft and Wick.

The Farewell Series, Restricted, documents George Black's 1981 appointment to the Board, his 30th anniversary at JWT in 1984, and his retirement in 1988; Peter Gilow's 70th birthday in 1988; and Denis Lanigan's retirement in 1986.

The Presse/Articles Series comprises materials by or about George Black that document his advertising philosophies and events in his professional life as well as biographical information. The articles stem from a variety of German and English language trade publications in the field of advertising and business, such as "A + I," "Copy," "Handelsblatt," "Horizont," "Der Kontakter," "New Business," "Porentief," "Text Intern," and "Werben und Verkaufen," as well as mainstream German magazines and newspapers such as "FAZ" (Frankfurter Allgemeine Zeitung) and "Stern." Black wrote articles on advertising attitudes and regulations in Germany for the magazine of the American Chamber of Commerce(1988); on the Pepsi Challenge Campaign for "Werben & Verkaufen"(1988); and a tribute to Jeremy Bullmore on his retirement (1988). Specific titles by Black include: "Wie originell ist die deutsche Printwerbung?" ("How original is German print advertising?") (1987); "Power Brands - Oder: Die Realität subjektiver Werte" ("Power Brands, or: the Reality of Subjective Values"), written for "Der Spiegel" (1988); and "Corporate Identity: A definite need for communications," written for "Commerce in Germany" (1980).

The Organizations Series, Restricted, contains materials pertaining to advertising aimed at and employing children which was strictly regulated under German law.

The Seminars Series, Restricted, documents the Noordwijk-James Webb Young seminars in basic advertising training for JWT international staff, and the JWT-International Creative Forum.

The Writings & Speeches Series, Restricted, contains index lists of a collection of speeches by JWT executives other than Black which he retained in his office, dating from 1968 to 1987. The speeches themselves have been transferred to the J. Walter Thompson Company Archives Writings and Speeches Collection. The series also contains the 1983 "Interim List of Materials Available in the Management Resource Center."

The Acquisitions Series, Restricted, documents acquisitions and prospects for acquisition in Germany, Britain, Austria, France, Holland, Sweden, and the U.S. It includes a 1980 report on the acquisition of Die Werbe Wien GmbH, and information on the acquisitions of the Stein Schjaerven AB agency in Stockholm in 1980, and the Getas research firm in 1981.

The Subsidiaries & Divisions Series contains materials related to activities in J. Walter Thompson AG's divisions and subsidiaries. Agencies, design, and research firms mentioned in the series include Basisresearch, JWT Corporate Communications, Deltakos, JWT Direct, JWT-Düsseldorf, JWT-Hamburg, Hill & Knowlton, Proservice, and T&A. Events documented include the 1979 reorganization of JWT's pharmaceutical division Deltakos, the 1988 sale of Proservice, and the 1983 restructuring of Hill & Knowlton. Specific items include a report on "Direct Marketing as portrayed in JWT/WPP brochures," the "Magna Karta For Hill And Knowlton Germany" from 1983, and the Proservice Sale Agreement from 1988.

The Finance Series documents company billings worldwide, internal financial reorganizing, and operating expenses. Specifically documented is the 1983 financial reorganization of the J. Walter Thompson Company.

For related material, see other collections in the J. Walter Thompson Company Archives, especially the papers of other Frankfurt office executives, the Frankfurt Advertisements Collection, the JWT Newsletter Collection, JWT Writings and Speeches Collection, and the Frankfurt Film Video Collection.