Search

Back to top

Search Constraints

Start Over You searched for: Subject Advertising agencies -- Canada Remove constraint Subject: Advertising agencies -- Canada

Search Results

collection icon
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Alun Jones was a financial executive at JWT's Toronto and New York offices during the 1960s-1970s, holding the positions of Secretary-Treasurer and Executive Vice-President; he was elected to JWT's Board of Directors in 1974. The Alun Jones Papers cover the years 1930-1984, with the bulk of the collection dating from the late 1970s, and contains files primarily relating to Jones's work as a financial executive and administrator at the J. Walter Thompson Company (JWT). The collection consists of memoranda, correspondence, and reports covering topics including audits, agency compensation, management incentive plans and other company policies, and files related to financial matters at JWT's offices including Chicago, Detroit, New York and San Francisco, as well as JWT's international offices including Australia, Canada, and South Africa. Clients represented include Burger King, Kodak, Kraft, and Lever Brothers (Unilever). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Alun Jones Papers cover the years 1930-1984, with the bulk of the collection dating from the late 1970s, and contains files primarily relating to Jones's work as a financial executive and administrator at the J. Walter Thompson Company (JWT). The collection consists of memoranda, correspondence, and reports covering topics including audits, agency compensation, management incentive plans and other company policies, and files related to financial matters at JWT's offices including Chicago, Detroit, New York and San Francisco, as well as JWT's international offices including Australia, Canada, and South Africa. Clients represented include Burger King, Kodak, Kraft, and Lever Brothers (Unilever).

collection icon
Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Don Robertson was an executive who served with JWT's Canadian and Australian offices as well as Thompson Recruitment.

Collection spans 1978-1985 and includes administrative, financial and research reports, publications, conference notes, policy manuals and other printed materials. Materials chiefly concern JWT operations in Canada and the United States. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

collection icon
Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Glen Dell served 1984-1986 as an executive in finance and administration with JWT Group. Collection spans the years 1969-1989 and includes financial reports, correspondence, acquisition and investment information, as well as materials on JWT's subsidiaries and international operations (including Canada, China, Europe and South Africa). Companies referenced in the papers include Carl Byoir, Gray and Company, Hill & Knowlton, Lord Geller Federico & Einstein, and Ogilvy & Mather. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1969-1989 and includes financial reports, correspondence, acquisition and investment information, as well as materials on JWT's subsidiaries and international operations (including Canada, China, Europe and South Africa). Companies referenced in the papers include Carl Byoir, Gray and Company, Hill & Knowlton, Lord Geller Federico & Einstein, and Ogilvy & Mather.

collection icon
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Herbert Eames was an executive at JWT and served as the company's Chief Financial Officer and Executive Vice President of Finance and Administration between 1980-1984. The Herbert Eames Papers cover the period of 1974-1985, with the bulk of the material spanning 1980-1984, during which time Eames served as Chief Financial Officer at JWT. The papers relate to the operations and finances of JWT offices and subsidiaries around the world. The collection includes memos, correspondence, press releases, clippings, and materials relating to management meetings, and reports on financial, administrative, operational, valuation and real estate matters. Companies represented include JWT subsidiaries such as Hill and Knowlton, Brouillard Communications, Lansdowne, Thompson Recruitment Advertising and JWT Canada, and clients such as Kraft, along with JWT offices in Chicago and Frankfurt. Collection also touches on relations with Gray and Company. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Herbert Eames Papers covers the period of 1974-1985, with the bulk of the material spanning 1980-1984, during which Eames served as Chief Financial Officer at JWT. The papers relate to the operations and finances of JWT offices and subsidiaries around the world. The collection includes memos, correspondence, press releases, clippings, and materials relating to management meetings, and reports on financial, administrative, operational, valuation and real estate matters. Companies represented include JWT subsidiaries such as Hill and Knowlton, Brouillard Communications, Lansdowne, Thompson Recruitment Advertising and JWT Canada, and clients such as Kraft, along with JWT offices in Chicago and Frankfurt. Collection also touches on relations with Gray and Company.

collection icon

The Information Center Records span the years from the 1890s to 1987 with the bulk dating from the 1940s to 1987. Reports, memoranda, clippings, financial papers, and printed materials that relate to specific J. Walter Thompson Company accounts and offices and to advertising strategies comprise the majority of the collection and are found in the Vertical Files Series and Communications Committee Reports Series. The Information Center Records provide information about a wide variety of J. Walter Thompson accounts, specific details about its operation of domestic and international offices, and an in-depth view of how specific products were evaluated and promoted. The history of the J. Walter Thompson Company, the organization of multinational advertising agencies, and advertising research and marketing are also represented in this collection.

Particularly highlighted in the Vertical Files Series is information about the T-plan and T-square, which documents the foundation upon which the J. Walter Thompson Company sought to market its clients' products. Knowledge about how particular products were studied and marketed are represented by product histories and case studies in the Vertical files Series. Typical information about a product includes its history, government standards, advertising and sales history, advertising investment sales records, packaging and labeling, consumer research, and surveys relating to the product.

Marketing research studies and media research reports are common types of data found in the J. Walter Thompson domestic and international office records. For example, New York office files contain reports titled "Advertising to Women" and "Advertising and Spanish Speaking Americans." The United Kingdom Files contain a report about the interests of children from four to twelve. While records relating to employees are primarily located in the New York Office files, the Chicago Office files include an Employee Attitude Survey (1969) completed by Elrick and Lavidge, a marketing research company. The domestic and international office files referred to above are located in the Vertical Files Series.

collection icon
The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Beginning with the opening of its London office in 1899, JWT has continually expanded its international activities, and currently operates out of over 200 offices in nearly 100 countries. The International Offices Records cover the years 1929-1998, with the bulk of materials dating from the 1970s-1980s. The collection primarily consists of financial records, correspondence, presentations, campaign drafts, account lists, meeting minutes and printed materials. Also includes slides from several presentations, videocassettes and audiocassettes. Countries and offices most heavily represented in the collection include Argentina (Buenos Aires), Australia (Sydney and Melbourne), Canada (Toronto and Vancouver), Colombia (Bogota), India (Bangalore, Calcutta, Madras, Mumbai, New Delhi), Japan (Tokyo), Mexico (Mexico City), Philippines (Manila), and Puerto Rico (San Juan). Client companies represented include: Air-India, Continental Airlines, Kodak, Ford, Hall's, Harayana Breweries, Kellogg's, Lotto, Nabisco, Nestlé, Oscar Mayer, Pepsi, Pizza Hut, Pond's (Unilever), and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The International Offices Records cover the years 1929-1998, with the bulk of materials dating from the 1970s-1980s. The collection primarily consists of financial records, correspondence, presentations, campaign drafts, account lists, meeting minutes and printed materials. Also includes slides from several presentations, videocassettes and audiocassettes. Countries and offices most heavily represented in the collection include Argentina (Buenos Aires), Australia (Sydney and Melbourne), Canada (Toronto and Vancouver), Colombia (Bogota), India (Bangalore, Calcutta, Madras, Mumbai, New Delhi), Japan (Tokyo), Mexico (Mexico City), Philippines (Manila), and Puerto Rico (San Juan). Client companies represented include Air-India, Continental Airlines, Kodak, Ford, Kellogg's, Nabisco, Nestlé, Oscar Mayer, Pepsi-Cola, Pizza Hut, Pond's (Unilever), and Warner-Lambert.

collection icon
The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Jack Peters worked at JWT 31 years and served as Chief Operating Officer and President of JWT-USA (1984-1987) and JWT-Worldwide (1986-1987). The Jack Peters Papers span the years 1965-1989 and document Peters' career, especially his role in JWT's international offices, and with the Ford Motor Company advertising account. The collection includes general files related to JWT policies, procedures and personnel, advertising research reports, correspondence files, campaign proofs and launch materials, files related to media campaign strategies, presentation notes and scripts. The collection also contain marketing plans, evaluations and reports for a number of JWT's domestic and international offices, including Argentina, Canada, South Africa as well as offices in Europe and Asia. Represented clients include Eastman Kodak, Ford, Goodyear, Kellogg, Kraft, Miller beer, Twentieth Century Fox, Unilever, and Warner-Lambert.

The Jack Peters Papers span the years 1965-1989 and document Peters' career, especially his role in JWT's international offices, and with the Ford Motor Company advertising account. The collection includes general files related to JWT policies, procedures and personnel, advertising research reports, correspondence files, campaign proofs and launch materials, files related to media campaign strategies, presentation notes and scripts. The collection also contain marketing plans, evaluations and reports for a number of JWT's domestic and international offices, including Argentina, Canada, South Africa as well as offices in Europe and Asia. Represented clients include Eastman Kodak, Ford, Goodyear, Kellogg, Kraft, Miller beer, Twentieth Century Fox, Unilever, and Warner-Lambert.

collection icon

The J. Walter Thompson Company. John F. Devine Papers span the years from 1952 to 1974 but primarily contain files from 1956 to 1970 documenting Devine's activities first as administrator of the Radio/Television Department (1954 to 1960) and then as a corporate executive in the New York office (1960 to 1970). As a whole, the collection provides a glimpse into media advertising operations during the period of transition from radio to television as the dominant medium for product-sponsored advertising and programming. In particular, the papers reveal Devine as an adept financial manager on the corporate level. As Department administrator, Devine was responsible for the development of television programming for specific clients, including Eastman Kodak Company (The Adventures of Ozzie and Harriet, Screen Directors Playhouse, and The Ed Sullivan Show), Ford Motor Company (Ford Theatre, Tennessee Ernie Ford, and Suspicion), Kraft Foods Company (Kraft Television Theatre), and Lever Brothers Company (The Lux Show Starring Rosemary Clooney and Lux Video Theatre), among others. Correspondence, memoranda, and reports indicate the rapid acceptance of television as the primary advertising medium and the concurrent development of specialized departments within JWT to serve the expanding needs of clients. The importance of market research to define product consumption patterns and to refine client advertising promotions is illustrated in research requests, correspondence, memoranda, and reports. The inception and growth of organized labor groups, including the American Federation of Musicians (AFM), American Federation of Radio and Television Artists (AFTRA), American Society of Composers, Authors, and Publishers (ASCAP), Screen Actors Guild (SAG), and Writers Guild of America (WGA), are also delineated in correspondence, memoranda, and reports. In addition to his employment at JWT, Devine was an advertising industry representative to negotiations between television networks and organized labor groups during the period from 1956 to 1960.

After Devine moved to corporate administration in 1961, he dealt with larger corporate issues rather than specific client matters. Administrative files from this period in the collection include documentation of corporate policy, financial charts and projections, client research projects, correspondence and reports from various JWT offices in the United States and Canada addressing a range of issues, such as policies regarding employment of minorities, fiscal accounting, management techniques, and development of new advertising services. There is no material in this collection reflecting Devine's early career in the JWT Legal Department or life after retirement in 1974.

The collection is arranged into three series: the Radio/Television Department Series, the Corporate Administration Series (Restricted), and the Personnel Series (Restricted). Large-format items from the Radio/Television Department Series and the Corporate Administration Series (Restricted) have been relocated to Oversize Materials.

The Radio/Television Department Series includes materials pertaining to department organization and administration; advertising campaigns and television programming sponsored by or produced for specific clients; development of television production facilities; advertising research; and the television networks. Clients with the largest amount of program-specific information include Eastman Kodak Company, Ford Motor Company, Kraft Foods Company, and Lever Brothers Company. Correspondence, memoranda, production reports, and reports relating to specific clients and programming are primarily concentrated in the Client Subseries of the Radio/Television Series, but references to some clients can be found in the Office Files Subseries of the Corporate Administration Series (Restricted).

The Corporate Administration Series (Restricted) contains those office files that generally address broader JWT corporate issues. Devine was particularly involved in efforts to reduce JWT cost expenditures and increase corporate profits, and there are numerous files relating to employee compensation, capital expenditures, financial analysis, and client research projects. The research requests include detailed information about the proposed research, its purpose, methodology, and cost and expense projections. Minority relations, both in employment of minorities by advertising agencies and participation of minorities in television programs and commercials, are also documented in both the Offices and Office Files subseries through a variety of corporate and governmental correspondence, charts, and reports. Devine's records from the Review Board meetings from 1953 to 1955 included in this series are generally not found in other JWT collections. Some of the clients included are Ballantine, National Broadcasting Company, and Radio Corporation of America.

The Personnel Series (Restricted) includes correspondence, memoranda, charts, tables, and notes relating to applicants and current and former JWT employees.

Related materials may be found in other collections within the J. Walter Thompson Archives, including the Sidney Ralph Bernstein Company History Files, the Colin Dawkins Papers, and the Review Board Records.

collection icon
The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Thomas Sutton was an executive in charge of JWT's international operations during the 1960s-1970s. The Thomas Sutton Papers span the years 1965-1975 and document Sutton's career, especially his role in JWT's international expansion and the establishment of global advertising markets. The papers provide insight into JWT's international financial matters--budgets, salary structure, stock incentive plans and market shares--as well as personnel policies, client relations, product launches, television advertising projects and marketing research and strategies, seen from the perspective of Sutton's position as JWT chief executive for international operations. The papers also contain marketing plans, evaluations and reports for a number of JWT's international offices, that provide a detailed glimpse into JWT's operations within the respective countries' economic and socio-political contexts. The offices represented include Amsterdam, Bogotá, Brussels, Buenos Aires, Caracas, Ceylon, Copenhagen, Frankfurt, Johannesburg, Karachi, Lima, London, Mexico City, Milan, Paris, Rio de Janeiro, San Juan, Santiago, Sydney, Tokyo, Toronto, Vienna and Zürich. Key clients include the Honda Motor Company, Eastman Kodak Company, Ford Motor Company, the Hertz Corporation, IBM, Johnson & Johnson, Kellogg Company, Liggett & Myers Tobacco Company, Nestlé, Pan American World Airways, PepsiCo, Inc. and Unilever (Lever Brothers).

The Thomas Sutton Papers span the years 1965-1975 and document Sutton's career, especially his role in JWT's international expansion and the establishment of global advertising markets. The papers include correspondence, printed materials, business reports, advertising brochures, photographs, statistical documents, and pamphlets that provide insight into JWT's international financial matters--budgets, salary structure, stock incentive plans and market shares--as well as personnel policies, client relations, product launches, television advertising projects and marketing research and strategies, seen from the perspective of Sutton's position as JWT chief executive for international operations. The papers also contain marketing plans, evaluations and reports for a number of JWT's international offices, that provide a detailed glimpse into JWT's operations within the respective countries' economic and socio-political contexts. The offices represented herein include Amsterdam, Bogotá, Brussels, Buenos Aires, Caracas, Ceylon, Copenhagen, Frankfurt, Johannesburg, Karachi, Lima, London, Mexico City, Milan, Paris, Rio de Janeiro, San Juan, Santiago, Sydney, Tokyo, Toronto, Vienna and Zürich. Key clients include the Eastman Kodak Company; Ford Motor Company; the Hertz Corporation; Honda Motor Company; IBM; Johnson & Johnson; Kellogg Company; Liggett & Myers Tobacco Company; Nestlé; Pan American World Airways; PepsiCo, Inc.; and Unilever (Lever Brothers). While most of the files are in English, some of the documents are written in Spanish and Portuguese.

The collection is organized into three Series--the General Office Files Series; the Central and South American Office Files Series; and the Annual Marketing Plans and Reports Series.

The General Files Series contains correspondence, memoranda and periodical reports on JWT management and marketing, JWT's international offices and operations, as well as on other international advertising agencies. Topics include capital expenditures, fees and commissions, management salary and bonus policies, and stock incentive plans. The correspondence on international new business includes clients such as Hertz, Honda, and IBM. Arranged alphabetically.

The Central and South American Offices Files Series contains correspondence and reports on JWT budgets, market shares, profits, marketing research and product launches, as well as newsletters and some newspaper clippings pertaining to individual country offices of JWT throughout Latin America. The documents reflect the communication between JWT personnel and the dealings between JWT and its large international clients such as Ford, Johnson & Johnson, Kellogg's, Kodak, Lever, Liggett & Myers, Pan American World Airways, Pepsi-Cola, and Nestle, as well as prospective clients like Siemens and local clients in Central America and South America. The documents provide insights into JWT's operation in the expanding advertising markets of Central and South America. This series also includes assessments of the respective countries' economies, census data, and the competition in the advertising market. Moreover, it shows the increasing importance of television advertising in the Latin American market. Organized alphabetically.

Annual Marketing Plans and Reports Series contains status and planning reports from JWT's international operations. The documents assess the respective country's economy, politics, and the advertising and media market as a context for presenting a review of the JWT's offices' financial and organizational performance that includes billings, expenditures, and profits, salaries, personnel, specific clients, and the company's public relations in the respective past year. This analysis of strengths and weaknesses provides the bases for a discussion of the targets and objectives for the respective next year. Arranged alphabetically.

Restriction on access: Sensitive personnel materials pertaining to individual employee matters are closed to non-JWT users until 2043. Those items have been physically removed to Restricted Materials. Fragile original materials have been relocated to Removed Materials. Use Copies are available to patrons.

Additional information on JWT's international advertising operations may be found in the J. Walter Thompson Co. London Office Records, the J. Walter Thompson Co. Frankfurt Office Records, the Harry Clark Papers, the Arthur Stridsberg Papers, and the Shirley F. Woodell Papers. In addition, files relating to Thomas Sutton may be found in the Denis Lanigan Papers and the Peter Gilow Papers.

collection icon
Advertising agency founded 1935 in Chicago, Ill. Collection consists of a research report on the construction of a hydroelectric power plant and aluminum manufacturing facility in British Columbia by the Aluminum Company of Canada (later ALCAN). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection consists of a research report on the construction of a hydroelectric power plant and aluminum manufacturing facility in British Columbia by the Aluminum Company of Canada (later ALCAN). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.