Search

Back to top

Search Constraints

Start Over You searched for: Subject Advertising agencies -- Illinois -- Chicago Remove constraint Subject: Advertising agencies -- Illinois -- Chicago

Search Results

collection icon
Direct marketing and advertising executive based primarily in Chicago, Ill. Jim Kobs papers include: correspondence, mail order catalogs, mailings, print advertisements and advertising designs, research reports, slides and photographs and audiovisual materials (audiocassettes, videocassettes, 16mm film, DVD) that document Kobs' career in direct, database and catalog marketing. Companies and institutions represented include: Amoco, AT&T, Bankers Life, Boys and Girls Clubs of Chicago, DHL, Direct Mail Advertising Association (DMAA), Direct Mail Marketing Association (DMMA), Direct Marketing Association (DMA), Encyclopedia Britannica, Gander Mountain, General Electric, General Mills, Hewlett-Packard, Honeywell, Mayo Clinic, Montgomery Ward, Playboy, Prudential, Scott Paper, Tupperware, U.S. Navy recruiting, Wayside Gardens and Xerox. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Jim Kobs papers include: correspondence, mail order catalogs, mailings, print advertisements and advertising designs, research reports, slides and photographs and audiovisual materials (audiocassettes, videocassettes, 16mm film, DVD) that document Kobs' career in direct, database and catalog marketing. Companies and institutions represented include: Amoco, AT&T, Bankers Life, Boys and Girls Clubs of Chicago, DHL, Direct Mail Advertising Association (DMAA), Direct Mail Marketing Association (DMMA), Direct Marketing Association (DMA), Encyclopedia Britannica, Gander Mountain, General Electric, General Mills, Hewlett-Packard, Honeywell, Mayo Clinic, Montgomery Ward, Playboy, Prudential, Scott Paper, Tupperware, U.S. Navy recruiting, Wayside Gardens and Xerox. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

collection icon
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The Chicago Office opened in 1891.

Consists mainly of internal and trade research and subject reports. Topics covered include Broadcast and cable television, general marketing and market research, magazines, out of home media. Market research firms represented include Daniel Starch, Gallup, Marketing Science Institute, Nielsen, Roper and Yankelovich. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

collection icon

Kensinger Jones papers, 1934-2001 and undated 37 Linear Feet — 22,500 Items

Advertising executive, 1950s-1980s. The collection documents Jones's primary career as an executive for several major advertising agencies, including Leo Burnett Company, Campbell-Ewald Company, D.P. Brother and Company, Wilding Advertising, and William R.Biggs/Gilmore Associates; and his second career as a professor of advertising at Michigan State University. Materials consist primarily of correspondence, memoranda, notes, reports, scripts, and audiovisual (including videocassettes) materials that document the development of print, radio, and television advertising campaigns for a wide variety of clients. The history and management of advertising companies in Chicago and Detroit, in Australia, and in Singapore is also represented. Major clients and campaigns documented include Chevrolet, the Florida Citrus Commission, General Motors Corporation, and Oldsmobile.

The Kensinger Jones Papers, 1934-2001, document Jones's primary career as an executive for several major advertising agencies, including Leo Burnett Company, Campbell-Ewald Company, D.P. Brother and Company, Wilding Advertising, and William R.Biggs/Gilmore Associates; and his second career as a professor of advertising at Michigan State University. Materials consist primarily of correspondence, memoranda, notes, reports, scripts, and audiovisual materials that document the development of print, radio, and television advertising campaigns for a wide variety of clients. The history and management of advertising companies in Chicago and Detroit in the United States, in Australia, and in Singapore is also represented. Major clients documented include Chevrolet, the Florida Citrus Commission, General Motors Corporation, and Oldsmobile.

The Advertising Agencies Series, the largest, includes memoranda and correspondence related to the executive management of each agency and Jones's role in organizing and directing the creative activities of the agency or advertising team. Materials from Jones's work at the Leo Burnett Company consist primarily of office memoranda and weekly progress reports for radio and television commercials for clients such as: Mars, Incorporated; Kellogg Company; and the Green Giant Company. In Southeast Asia, Jones served as Regional Creative Director for Leo Burnett offices in Sydney, Singapore, Kuala Lumpur, Hong Kong and Bangkok. Materials include correspondence, speeches for creative seminars, and scripts for two films for the Singapore Tourist Promotion Board. Jones worked mainly with clients in the automotive industry, specifically Chevrolet at the Campbell-Ewald Company and Oldsmobile at D.P. Brother Company (as well as at Leo Burnett). Materials about General Motors relate to the potential of television specials for corporate advertising to promote the GM "Mark of Excellence" and the corporation's responsiveness to environmental and safety issues in the late sixties and seventies. Closely related to the Advertising Agencies Series, the Correspondence and Memoranda Series consists of carbons of outgoing correspondence from Jones, filed in chronological order with some memoranda.

Nearly a third of the collection pertains to Jones's tenure from 1982-1995 as Lecturer in the Department of Advertising, the School of Communication Arts at Michigan State University. The Michigan State University (MSU) Series includes correspondence with colleagues and students, materials from academic conferences and MSU's Visiting Advertising Professional program, as well as copies of "Impact," the alumni newsletter for the Advertising Department. Of particular note are materials related to China and Taiwan in 1988 and 1990. The Course Materials Subseries details his advanced courses in creative advertising. In order to create a realistic, professional experience for the students, Jones assigned group projects that required students to create advertising campaigns or marketing strategies for national or state clients, local businesses, and university departments, including Archway Cookies, Oldsmobile, McDonalds, American Tourister, the Muskegon County Museum, and several MSU facilities and departments. The projects were presented to the class and evaluated not only by the client and Professor Jones, but also by the other students.

Throughout his life, Jones considered himself primarily to be a writer, and the Writings and Speeches Series reflects Jones's lifelong writing efforts. The series includes a wide variety of professional, personal, and unpublished writing: advertising presentations, speeches, articles, advertising seminars, scripts for radio programs and plays, poetry, an unpublished novel, and an autobiography. The Speeches Subseries and Published Articles Subseries document his creativity in advertising and his contributions to the industry as well as to local schools and organizations. Material in the Personal Series demonstrates his activities with professional and civic organizations; in addition this series contains personal correspondence and materials about the life and career of Leo Burnett.

Much of Jones's creative work in advertising was produced for the broadcast media, especially the early days of television advertising in the 1950s and 1960s. The Audiovisual Materials Series includes film and sound materials that document television advertising and Jones's creative contributions to the professional education of his advertising colleagues. Because several of his most successful films about advertising or creativity originated as speeches with slides, these materials are particularly rich in conjunction with related materials in the Writings and Speeches Series.

collection icon
Thomas J. Burrell is a Chicago-based advertising executive who started his own advertising agency, Burrell Communications, in 1971. Collection includes clippings, correspondence, texts of presentations, research reports, print advertisements, commercial scripts and storyboards and other printed materials as well as slides, photographs and audiovisual items (videocassettes, optical discs). Professional files reflect Burrell's specialization in advertising to African American and other minority consumer groups and the firm's approach to multicultural marketing. Materials also relate to Burrell's student years as well as notes and drafts of his book, Brainwashed: Challenging the Myth of Black Inferiority and Burrell's nonprofit organization The Resolutions Project. Companies represented include Bell Atlantic, Brown-Forman (Bacardi, Canadian Mist, Jack Daniels), Coca-Cola (including Sprite), K-Mart, McDonald's, Mobil, Philip Morris (Marlboro), Polaroid, Procter & Gamble (Tide, Gain, Crest, others) and Sears. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes clippings, correspondence, texts of presentations, research reports, print advertisements, commercial scripts and storyboards and other printed materials as well as slides, photographs and audiovisual items (videocassettes, optical discs). Professional files reflect Burrell's specialization in advertising to African American and other minority consumer groups and the firm's approach to multicultural marketing. Materials also relate to Burrell's student years as well as notes and drafts of his book, Brainwashed: Challenging the Myth of Black Inferiority and Burrell's nonprofit organization The Resolutions Project. Companies represented include Bell Atlantic, Brown-Forman (Bacardi, Canadian Mist, Jack Daniels), Coca-Cola (including Sprite), K-Mart, McDonald's, Mobil, Philip Morris (Marlboro), Polaroid, Procter & Gamble (Tide, Gain, Crest, others) and Sears. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.