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The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Edward G. Wilson was an executive with JWT from 1930 until his retirement in 1971, and held the positions of General Counsel, Executive Vice-President and Secretary of the Company. The Edward G. Wilson Papers span the period 1906-1991 and includes clippings, correspondence, inter-office memoranda, reports, writings, speeches and personal diaries that highlight Wilson's 40 year career (1930-1971) as an executive with the J. Walter Thompson Company (JWT). The bulk of materials fall between 1946 and 1971, and covers the period from Wilson's return to JWT following military service in World War II until his retirement. As General Counsel and head of JWT's Legal Department, Wilson oversaw contractual relations pertaining primarily to the sponsorship of radio and television programs for a number of clients--including DeBeers Consolidated Mines, Ltd., the Eastman Kodak Company, the Ford Motor Company, the Scott Paper Company and Unilever. The collection reveals JWT's relationships with radio and television personalities--such as Fred Allen and Edgar Bergen--and professional organizations including the Radio Writers Guild and the Television Writers of America. In addition, materials in the collection touch on the anti-communist movement and blacklisting within the U.S. entertainment industry of the 1950s--involving personalities such as Jean Muir and John Henry Faulk, among others. The collection also includes records from a number of JWT international offices, with heavier representation from offices in London; Bombay (Mumbai), India; and Johannesburg, South Africa, along with records kept by some of Wilson's predecessors, such as Donald Foote and Sam Meek, and the South African advertising executive and politician James Hamilton Russell.

The Edward G. Wilson Papers cover the period 1906-1991 and highlight Wilson's 40 year career (1930-1971) as an executive with the J. Walter Thompson Company (JWT). The bulk of materials fall between 1946 and 1971, and covers the period from Wilson's return to JWT following military service in World War II until his retirement, and includes Wilson's writings and speeches, clippings, correspondence and memoranda. As General Counsel and head of JWT's Legal Department, Wilson oversaw contractual relations pertaining primarily to the sponsorship of radio and television programs for a number of clients--including DeBeers Consolidated Mines, Ltd., the Eastman Kodak Company, the Ford Motor Company, the Scott Paper Company and Unilever. The collection reveals JWT's relationships with radio and television personalities--such as Fred Allen and Edgar Bergen--and professional organizations like the Radio Writers Guild and the Television Writers of America. In addition, materials in the collection touch on the anti-communist movement and blacklisting within the U.S. entertainment industry of the 1950s--involving personalities such as Jean Muir and John Henry Faulk, among others. The collection also includes records from a number of JWT international offices, with heavier representation from offices in London; Bombay (Mumbai), India; and Johannesburg, South Africa, along with records kept by some of Wilson's predecessors, such as Donald Foote and Sam Meek, and the South African advertising executive and politician James Hamilton Russell.

The papers are organized into twelve series--International Offices (Restricted), Trip Files, Client Files, Chronological Files (Restricted), Legal Files (Restricted), Subject Files, Financial Files (Restricted), Personnel Files (Restricted), Domestic Policy and Procedures, International Policy and Procedures, Writing & Speeches, and Personal Files. The bulk of materials is contained in three large series--International Offices, Chronological Files, and Legal Files. Large-format materials have been located in Oversize Materials. Sensitive personnel materials pertaining to individual employee matters are closed to non-JWT users until 2045, and have been physically removed to Restricted Materials.

The International Offices Series (Restricted) contains files documenting Wilson's tenure as head of JWT's international operations, including information on the England, India and South African offices. The bulk of the records date from the 1950s and 1960s.

The Trip Files Series contains clippings, correspondence, and memoranda detailing trips Wilson made during his tenure as the head of JWT's international operations. Also includes Wilson's reports on the regional offices as well as their clients.

The Client Files Series contains correspondence between Wilson and the managers of individual JWT offices relating to specific clients, such as Caltex, the Campbell Soup Company, S.C. Johnson, Kraft, Pan American Airlines, and the Shell Oil Company and Unilever.

The Chronological Files Series (Restricted) consists of letters and memoranda that reflect the company's routine operations.

The Legal Files Series (Restricted) contains files relating to entertainment law--contract negotiations between the professional unions such as the Radio Writers Guild and the advertisers and agencies; and contractual and billing information pertaining to radio personalities like Fred Allen and Edgar Bergen. Legal actions, disputes, lawsuits, and the blacklisting of entertainers--as well as to corporate affairs, such as stock ownership, profit-shairing, client relations, and lawsuits against JWT are also represented.

The Subject Files Series consist of Wilson's office files and include reports, correspondence, articles and printed materials that cover topics such as Agent-Client relationships, employee evaluations and recruitment, management meetings, and client records, especially for the Eastman Kodak Company, the Ford Motor Company and the Scott Paper Company.

The Financial Files Series (Restricted)include Finance Committee minutes and background materials, along with organizational information on regional offices.

The Personnel Files Series (Restricted) consists of statistical records of departmental personnel, as well as biographical information, clippings, and correspondence relating to transfers, promotions, and job responsibilities of individual executives and office managers.

The Domestic Policies and Procedures Series and International Policies and Procedures Series document the operational guidelines for JWT's domestic and international offices.

The Writing and Speeches Series contains primarily speeches given by Wilson, including several made after his retirement.

The Personal Files Series includes correspondence, interviews and articles about Wilson that reflect in large part Wilson's ongoing relationship with JWT after his retirement.

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The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest advertising agencies in the United States. Greg Bathon was an executive with JWT, serving in a numver of positions abroad, particularly in India, before becoming President of JWT USA. The Greg Bathon Papers span the years 1966-1970 and include biographical sketches, correspondence, financial reports and printed materials that primarily document Bathon's tenure as the head of the J. Walter Thompson Company's Bombay (India) office.

The Greg Bathon Papers span the years 1966-1970 and include biographical sketches, correspondence, financial reports and printed materials that primarily document Bathon's tenure as the head of the J. Walter Thompson Company's Bombay, India, office. Bathon's career prior to and following his appointment in India is mentioned; otherwise, very little material relevant to those periods appear in the papers.

The collection is arranged alphabetically into the following categories: Biographical Materials, Correspondence, Financial Reports, and Printed Materials.

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The Information Center Records span the years from the 1890s to 1987 with the bulk dating from the 1940s to 1987. Reports, memoranda, clippings, financial papers, and printed materials that relate to specific J. Walter Thompson Company accounts and offices and to advertising strategies comprise the majority of the collection and are found in the Vertical Files Series and Communications Committee Reports Series. The Information Center Records provide information about a wide variety of J. Walter Thompson accounts, specific details about its operation of domestic and international offices, and an in-depth view of how specific products were evaluated and promoted. The history of the J. Walter Thompson Company, the organization of multinational advertising agencies, and advertising research and marketing are also represented in this collection.

Particularly highlighted in the Vertical Files Series is information about the T-plan and T-square, which documents the foundation upon which the J. Walter Thompson Company sought to market its clients' products. Knowledge about how particular products were studied and marketed are represented by product histories and case studies in the Vertical files Series. Typical information about a product includes its history, government standards, advertising and sales history, advertising investment sales records, packaging and labeling, consumer research, and surveys relating to the product.

Marketing research studies and media research reports are common types of data found in the J. Walter Thompson domestic and international office records. For example, New York office files contain reports titled "Advertising to Women" and "Advertising and Spanish Speaking Americans." The United Kingdom Files contain a report about the interests of children from four to twelve. While records relating to employees are primarily located in the New York Office files, the Chicago Office files include an Employee Attitude Survey (1969) completed by Elrick and Lavidge, a marketing research company. The domestic and international office files referred to above are located in the Vertical Files Series.

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The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Beginning with the opening of its London office in 1899, JWT has continually expanded its international activities, and currently operates out of over 200 offices in nearly 100 countries. The International Offices Records cover the years 1929-1998, with the bulk of materials dating from the 1970s-1980s. The collection primarily consists of financial records, correspondence, presentations, campaign drafts, account lists, meeting minutes and printed materials. Also includes slides from several presentations, videocassettes and audiocassettes. Countries and offices most heavily represented in the collection include Argentina (Buenos Aires), Australia (Sydney and Melbourne), Canada (Toronto and Vancouver), Colombia (Bogota), India (Bangalore, Calcutta, Madras, Mumbai, New Delhi), Japan (Tokyo), Mexico (Mexico City), Philippines (Manila), and Puerto Rico (San Juan). Client companies represented include: Air-India, Continental Airlines, Kodak, Ford, Hall's, Harayana Breweries, Kellogg's, Lotto, Nabisco, Nestlé, Oscar Mayer, Pepsi, Pizza Hut, Pond's (Unilever), and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The International Offices Records cover the years 1929-1998, with the bulk of materials dating from the 1970s-1980s. The collection primarily consists of financial records, correspondence, presentations, campaign drafts, account lists, meeting minutes and printed materials. Also includes slides from several presentations, videocassettes and audiocassettes. Countries and offices most heavily represented in the collection include Argentina (Buenos Aires), Australia (Sydney and Melbourne), Canada (Toronto and Vancouver), Colombia (Bogota), India (Bangalore, Calcutta, Madras, Mumbai, New Delhi), Japan (Tokyo), Mexico (Mexico City), Philippines (Manila), and Puerto Rico (San Juan). Client companies represented include Air-India, Continental Airlines, Kodak, Ford, Kellogg's, Nabisco, Nestlé, Oscar Mayer, Pepsi-Cola, Pizza Hut, Pond's (Unilever), and Warner-Lambert.

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Treasurer's Office Records span the years from 1928-1952, although the bulk of the material dates from 1928 to the 1940s. The collection documents the financial operations of JWT offices around the world and to a lesser extent in the United States. The materials consist of correspondence, financial records, and legal documents relating to the activities of JWT's Treasurer's Office. Correspondents include Earle Clark (Treasurer, 1921-39), Donald C. Foote, (Assistant Treasurer in charge of accounting and budgeting in JWT's international operations, 1937-52), Luther O. Lemon (Assistant Treasurer and Comptroller, 1937-46; Treasurer, 1946-57), and Sam Meek (Vice President in charge of International Operations 1930-64); senior staff members in domestic and international offices; JWT's legal counsel; and representatives from numerous financial institutions. Multinational clients represented in the International Offices Series are the Eastman Kodak Company, the Kellogg Company, the Gillette Company, RCA, and Reader's Digest. International offices well-documented include those in Antwerp, Berlin, Bombay, Bucharest, London, and Mexico City. Records for many of JWT's offices are not included in the Treasurer's Office Records, which indicates that the files in their present form may be incomplete.

The Domestic Offices Series focuses particularly on the New York, Detroit, and San Francisco offices. In addition to documenting routine matters relating to budgets, billing, and salaries, the records include material relating to the regulation of testimonial advertising by the Federal Trade Commission in 1929-1930.

The International Offices Series documents the complex relationship between the New York office and the several foreign offices of the company, especially offices in Antwerp, Berlin, Bombay, Bucharest, London, and Mexico City. A primary focus of the series is the legal and financial difficulties JWT faced as it attempted to expand abroad during a time of rising nationalism in many of the countries in which the company had offices. The impact of World War II on JWT especially the Bombay and Paris offices is documented, as well as the impact of the 1947 partition of India on JWT operations in India. The files also document JWT's efforts in the 1930s to develop radio advertising in Mexico, Belgium, and England. The series is divided into the following subseries: JWT International Corporation, Antwerp Office, Berlin Office, Bombay Office, Bucharest Office, London Office, and Mexico City Office.