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Burr L. Robbins papers, 1936-1975 and undated 2.1 Linear Feet — 1650 Items

Burr Lamberton Robbins was president of the General Outdoor Advertising Company (GOA). The Burr L. Robbins Papers span the years 1936-1975, and chiefly consist of three scrapbooks containing photographs, clippings, periodicals, memorabilia, and promotional materials. The majority of clippings are from advertising industry publications and Chicago newspapers. The loose materials section also includes administrative records. The collection primarily documents Robbins' career in outdoor advertising with the General Outdoor Advertising Company (GOA), and his involvement with professional advertising organizations, particularly the Outdoor Advertising Association of America (OAAA). Professional and outdoor advertising themes in the scrapbooks include Robbins' career advancement; his public speaking engagements on the role of advertising agencies in America; professional meetings and conferences; the history of GOA; outdoor advertising history; tension between citizens' groups and outdoor advertisers over billboard zoning; and legal decisions. The scrapbooks also touch on topics of personal interest to Robbins, including news about the Delevan Lake Improvement Association; Robbinswood Farm sheep; and family events. Photographs in the scrapbooks are primarily of professional meetings or conferences, or publicity events. Loose materials include items that were once part of the scrapbooks, and separate items. This section includes a notebook of 1942 photographs and papers about the 13th National Contest and Exhibit of Outdoor Advertising Art. Photographs of the three prizewinning posters, created by John DeLooy, Andrew Loomis, and Albert Staehle, are included in this notebook. Also in this section is a spiral-bound GOA publication, Image with Words, that documents a 1963 Chevrolet electric outdoor advertising campaign.

The Burr L. Robbins Papers span the years 1936-1975, and chiefly consist of three scrapbooks containing photographs, clippings, periodicals, memorabilia, and promotional materials. The majority of clippings are from advertising industry publications and Chicago newspapers. The loose materials section also includes administrative records. The collection primarily documents Robbins' career in outdoor advertising with the General Outdoor Advertising Company (GOA), and his involvement with professional advertising organizations, particularly the Outdoor Advertising Association of America (OAAA). Professional and outdoor advertising themes in the scrapbooks include Robbins' career advancement; his public speaking engagements on the role of advertising agencies in America; professional meetings and conferences; the history of GOA; outdoor advertising history; tension between citizens' groups and outdoor advertisers over billboard zoning; and legal decisions. The scrapbooks also touch on topics of personal interest to Robbins, including news about the Delevan Lake Improvement Association; Robbinswood Farm sheep; and family events. Photographs in the scrapbooks are primarily of professional meetings or conferences; advertising executives; or publicity events. Loose materials include items that were once part of the scrapbooks, and separate items. This section includes a notebook of 1942 photographs and papers about the 13th National Contest and Exhibit of Outdoor Advertising Art. Photographs of the three prizewinning posters, created by John DeLooy, Andrew Loomis, and Albert Staehle, are included in this notebook. Also in this section is a spiral-bound GOA publication, "Image with Words," that documents a 1963 Chevrolet electric outdoor advertising campaign.

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Advertising executive at several U.S. agencies, including McCann-Erickson, Backer Spielvogel Bates, Interpublic Group, and Saatchi & Saatchi. Served as U.S. Ambassador to Slovakia during the Clinton Administration.

Collection spans 1946-2014 and contains correspondence, photographs, scrapbooks, printed materials, memorabilia, audiovisual materials and other items pertaining to Spielvogel's career in advertising as well as his public service and community activities. Advertising agencies represented include Backer Spielvogel Bates, Interpublic and Saatchi & Saatchi. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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The records of the Charles W. Hoyt Company advertising agency span the years 1894-1973 with the bulk dating between 1909-1928. The collection primarily documents the founding and operation of the company, and to a lesser extent the personal activities of the Hoyt family (Charles, Effie, Winthrop, and Everett) and Winthrop's service during World War II in the U. S. Army Air Force. Materials include correspondence, scrapbooks, company publications and manuals, financial records, clippings, diaries, writings, drawings, photographs, house advertisements, Nazi medals, song lyrics, and printed material. Very little information exists in the collection concerning the Hoyt Company's clients. The only client advertisements that survive were produced for Merck and Co. The Hoyt company scrapbooks document some activities for clients including Arnold Bakers, Golden Blossom Honey, Jamaica Tourist Board, KLM, Stanley Home Products, the Charles B. Woolson Co. and the State of New Hampshire. The collection contains correspondence between family members as well as between the company and Merck and Co., the Charles B. Knox Co., and William Benton, one of the founders of the Benton and Bowles advertising agency. Another notable person mentioned in the collection is Hoyt Company employee Samuel Meek, who would go on to become an important executive for the J. Walter Thompson Company advertising agency. The collection is organized into the Company Series; the Family Series; and the Winthrop Hoyt World War II Series. Large-format items are located in the Oversize Materials.

The Company Series contains the bulk of material in the collection and is concerned with the founding, and subsequent operation of the Charles W. Hoyt Company from 1909 to 1965 by Charles W. Hoyt (until his death in 1928), and then by his sons Winthrop and Everett "Red" Hoyt. The Company produced and sold advertising and marketing plans to clients in addition to providing other advertising services. Charles Hoyt's philosophy of "planned" advertising is well-documented.

The Family Series consists of personal diaries, correspondence, photographs and other printed materials relating to Hoyt family members as distinct from the activities of the Charles W. Hoyt Company. Family members for whom materials exist include Charles W. Hoyt, Effie Smith Hoyt, Winthrop Hoyt, and Everett "Red" Hoyt.

The Winthrop Hoyt World War II Records Series documents Hoyt's service during the war as an intelligence officer in the United States Army Air Force. It includes correspondence and writings, photographs, Nazi medals and other materials.

Oversize Materials include items removed from other series due to their size.

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David B. McCall was an advertising executive and humanitarian. He was the originator of the idea for the children's educational television series Schoolhouse Rock. The David B. McCall Papers span the years 1939-1999, with the bulk documenting the years 1980-1994, and are comprised of clippings, correspondence, business reports, photographs, scrapbooks, speeches and writings, videocassettes, audio tapes and phonograph records. In particular, three main areas of McCall's career are represented: as an advertising executive and partner in agencies such as Young & Rubicam, Ogilvy Benson & Mather, McCaffrey & McCall, David J. Mahoney, Inc., the Sawyer Miller Group, and Shepardson Stern and Kaminsky; as a corporate director for the Hunter Fan Company, Save the Children, and two local radio broadcasting corporations, among others; and as a humanitarian involved with organizations such as the Committee for the Support of Roe v. Wade, CARE, and Refugees International. In addition, there is a substantial body of McCall's speeches and writings that reflect both the wide range of his professional and personal interests and commitments as well as his status as a public intellectual in high demand, as well as a number of files containing correspondence, clippings and articles concerning David Ogilvy, McCall's mentor in advertising. Major advertising campaigns represented in this collection include Mercedes Benz of North America, North American Philips, Life magazine, the American Can Company, Lever Brothers Company, and the Zippo Manufacturing Company, along with public relations work for such clients as the National Football League, Puerto Rico Telephone Company (PRTC), and the Regional Bell Operating Companies. Major humanitarian issues documented in the collection include the Unsell protest movement against the war in Vietnam, tobacco advertising aimed at children, land mine removal, refugee welfare, and support of abortion rights. McCall was also involved in political campaigns for a number of notable candidates, such as John Lindsay (New York), Harvey Gannt (North Carolina), George Kevarian (Massachusetts), Ramón Mitra (Philippines) and Mario Vargas Llosa (Peru). While McCall is recognized as the originator of the idea behind the popular children's educational television series Schoolhouse Rock!, the collection contains very little documentation concerning that project apart from a copy of the original soundtrack.

The David B. McCall Papers span the years 1939-1999, with the bulk documenting the years 1980-1994, and are comprised of clippings, correspondence, business reports, photographs, scrapbooks, speeches and writings, videocassettes, audio tapes and phonograph records. In particular, three main areas of McCall's career are represented: as an advertising executive and partner in agencies such as Young & Rubicam, Ogilvy Benson & Mather, McCaffrey & McCall, David J. Mahoney, Inc., the Sawyer Miller Group, and Shepardson Stern and Kaminsky; as a corporate director for the Hunter Fan Company, Save the Children, and two local radio broadcasting corporations, among others; and as a humanitarian involved with organizations such as the Committee for the Support of Roe v. Wade, CARE, and Refugees International. In addition, there is a substantial body of McCall's speeches and writings that reflect both the wide range of his professional and personal interests and commitments as well as his status as a public intellectual in high demand, as well as a number of files containing correspondence, clippings and articles concerning David Ogilvy, McCall's mentor in advertising. Major advertising campaigns represented in this collection include Mercedes Benz of North America, North American Philips, Life magazine, the American Can Company, Lever Brothers Company, and the Zippo Manufacturing Company, along with public relations work for such clients as the National Football League, Puerto Rico Telephone Company (PRTC), and the Regional Bell Operating Companies. Major humanitarian issues documented in the collection include the "Unsell" protest movement against the war in Vietnam, tobacco advertising aimed at children, land mine removal, refugee welfare, and support of abortion rights. McCall was also involved in political campaigns for a number of notable candidates, such as John Lindsay (New York), Harvey Gannt (North Carolina), George Kevarian (Massachusetts), Ramón Mitra (Philippines) and Mario Vargas Llosa (Peru). While McCall is recognized as the originator of the idea behind the popular children's educational television series Schoolhouse Rock!, the collection contains very little documentation concerning that project apart from a copy of the original soundtrack.

The collection is organized into 12 series that broadly outline the sequence of McCall's business and humanitarian activities: the Biographical and Personal Materials Series, the Ogilvy & Mather Series, the McCaffrey & McCall Series, the Radio Stations Series, the Sawyer Miller Group Series, the Hunter Fan Company Series, the Shepardson, Stern & Kaminsky Series, the Refugees International Series, the Speeches Series, the Writings Series, and the Portfolio Series. In addition, non-print materials have been removed to the Audiovisual Materials Series. Large-format print materials have been removed from their original series locations and relocated to Oversize Materials locations; these items have been cross-referenced to the points in the body of the collection from which they were removed.

The Biographical and Personal Materials Series contains materials relating to McCall's childhood and family life, and includes correspondence, photographs, biographical sketches, resumes and obituary notices. The Ogilvy & Mather Series includes correspondence and articles pertaining to the agency, along with profiles and tributes to agency founder David Ogilvy and correspondence between Ogilvy and McCall. The McCaffrey & McCall Series includes correspondence, corporate publications and client files. Legal documents that detail McCall's initial investment and employment in the C.J. Laroche & Co. agency, which was eventually renamed McCaffrey & McCall, are included. Major clients include Mercedes-Benz of North America, the New York Zoological Society, and Save the Children. The agency was also involved in the political campaign of New York Mayor John Lindsay. The Radio Stations Series includes correspondence, periodic reports and profit-and-loss statements for the 790 Communications Corporation and the 1340 Broadcasting Corporation, radio broadcasting corporations in which McCaffrey & McCall had invested, and in which McCall remained involved after retiring from the agency. The Sawyer Miller Group Series contains administrative records, correspondence and client files. Sawyer Miller was instrumental in helping the telecommunications industry after the breakup of the Bell system into regional operating companies. Other clients included the National Football League and the Puerto Rico Telephone Company, along with a number of political candidates.

The Hunter Fan Company Series consists primarily of reports pertaining to periodic meetings of the Board of Directors in addition to some information on marketing strategies and advertising campaigns. The Shepardson, Stern & Kaminsky Series contains administrative files and correspondence relating to internal operations and political advertising, as well as files documenting McCall's advocacy work on a tobacco-free initiative aimed at children. The Refugees International Series documents McCall's involvement in a number of humanitarian efforts undertaken by Refugees International, including relief for refugee children and land mine eradication. The series includes correspondence, travel itineraries and trip journals kept by McCall, as well as printed materials from Refugees International and other humanitarian organizations. The Speeches Series includes texts of speeches, talks, and commencement addresses given by McCall, along with a small collection of speeches given by others. There is also a set of "speech files" that contain clippings, writing fragments, and other materials used to compose or plan speeches. In a few cases, speeches are accompanied by supporting materials and relevant correspondence. The Writings Series includes letters to the editors of various publications, journal articles, poetry and other writings by McCall, along with a small collection of writings by others. The Portfolio Series contains clippings, copies of advertisements and scrapbook contents relating primarily to McCall's early career. The Audiovisual Materials Series includes documentary and promotional films, commercials and radio spot announcements, especially concerning the Roe v. Wade court case and demining efforts supported by Refugees International. Oversize materials have been moved to the Oversize Materials Series.

Other materials relating to this collection may be found in the J. Walter Thompson Company Archives: Competitive Advertisements Collection; the J. Walter Thompson Company Archives: Corporation Vertical Files, the J. Walter Thompson Company Archives: Advertising Vertical Files, and the Arthur Einstein Papers. Materials relating particularly to Ogilvy & Mather may also be found in the John E. Brennan Papers, the Kensinger Jones Papers, the Robert S. Smith Papers, and the Edgar Hatcher Papers. Additionally, materials relating to Save the Children may be found in the collection African-Americans in Film: Collection of Press Books, Campaign Books, Advertising Manuals, Etc., the Africa News Service (Durham, N.C.) Leroy T. Walker Africa News Service Archives, the J.B. Matthews Papers, the Amber Arthun Warburton Papers, and the North Carolina Council of Churches Records.

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John F. Hogan was a sales representative and manager for several transportation advertising companies, from the 1940s to the 1970s, responsible for placing advertisements in and on buses, subways, trains, and transit stations in the northeastern United States, particularly New York and Connecticut. The John F. Hogan Papers span the years 1928-1992, with the bulk of the material dating from 1949 to 1972, and document Hogan's career as an executive in transportation advertising. The collection consists of photographs, contracts, poster samples, print publications and other printed material, and scrapbooks of transit advertising images, clippings, correspondence and memorabilia. Particularly represented in the collection is Hogan's work for the John H. Breck, Inc. hair-care company.

The John F. Hogan Papers span the years 1928-1992, with the bulk of the material dating from 1949 to 1972, and consist of photographs, contracts, printed materials, scrapbooks and images of transit station posters and car cards that document Hogan's career placing advertising within the bus, subway and rail systems in the northeastern United States, particularly in New York and Connecticut. Several agencies and client companies are represented in the collection, including the John H. Breck, Inc. hair-care company.

The Papers are organized into six series: Scrapbooks, Contracts, Printed Materials, John H. Breck Inc., Electric Bus Clocks and Photographs. The Scrapbooks Series contains scrapbooks, compiled by Hogan in 1992, which include correspondence, clippings, printed material, photographs, and narrative written by Hogan. The Contracts Series contains contracts for the placement of transportation advertising in the northeastern United States, primarily in New York and Connecticut. The Printed Materials Series includes books, booklets, magazines, house organs and trade journals related to the subject of transportation advertising, along with non-titled print items such as rate cards, articles, clippings, and promotional materials. The John H. Breck Inc. Series includes correspondence, printed materials, clippings, and contracts relating to transportation advertising for Breck hair care products, such as Breck shampoo. The Electric Bus Clocks Series includes correspondence, printed materials, and clippings related to transportation advertisements which featured electric clocks. Examples of the car card advertisements, posters and signs can be found in the Photographs Series,which includes many undated black and white car card reproductions, along with color photographs of exterior bus signs taken in Connecticut during the 1950s and 1960s.

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O. Milton Gossett papers, 1951-2004 and undated 14 Linear Feet — 2760 items

O. Milton Gossett was an advertising executive with Compton Advertising and Saatchi & Saatchi agencies. He was also a member of the National Advertising Review Board and conducted career workshops for college students in conjunction with the American Advertising Federation. The O. Milton Gossett Papers span the years 1951-2004 and document Gossett's advertising career with the Compton Advertising (Compton) and Saatchi & Saatchi agencies, along with materials relating to the merger of Compton with Saatchi & Saatchi in 1982, including correspondence with Charles and Maurice Saatchi. The collection includes personal and professional correspondence, writings and speeches, company newsletters, and other printed materials. Also included are advertising proofs and tear sheets, television commercial scripts and storyboards, videocassettes, scrapbooks, clippings, photographs, and cutouts of company employees, as well as artifacts and memorabilia. In addition, there is information on the history of the Procter & Gamble Company and its major advertising campaigns, including a number of advertisements for Ivory Soap.

The O. Milton Gossett Papers span the years 1951-2004 and document Gossett's advertising career with the Compton Advertising (Compton) and Saatchi & Saatchi agencies, along with materials relating to the merger of Compton with Saatchi & Saatchi in 1982, including correspondence with Charles and Maurice Saatchi. The collection includes personal and professional correspondence, writings and speeches, company newsletters, and other printed materials. Also included are advertising proofs and tear sheets, television commercial scripts and storyboards, videocassettes, scrapbooks, clippings, photographs, and cutouts of company employees, as well as artifacts and memorabilia. In addition, there is information on the history of the Procter & Gamble Company and its major advertising campaigns, including a number of advertisements for Ivory Soap.

The collection is organized into four series: Personal Files, Administrative Files, Writings and Speeches, and Audiovisual Materials. The Personal Files Series includes personal correspondence, photographs of Gossett and his colleagues, and items relating to Gossett's international travels. Other materials document Gossett's professional life, including early resumes. Also included is a daily diary from 1960-1961. The Administrative Files Series includes corporate publications, photographs, print advertisements, television commercial scripts, storyboards, speeches, subject files, and correspondence that document Gossett's career at Compton Advertising and Saatchi & Saatchi. The Writings and Speeches Series chiefly includes speeches, written and delivered by Gossett, relating to various advertising topics. Many speeches were created as part of Gossett's American Advertising Federation workshops, and were delivered at a number of colleges and universities. Writings include magazine articles written by Gossett, as well as an introduction to an article in the Encyclopedia of Advertising and Marketing. The Audiovisual Materials Series features twenty-seven videocassettes, primarily of television commercials produced by Saatchi & Saatchi.

Large-format print materials have been removed from their original series locations and relocated to Oversize Materials. Restricted materials have also been removed from their original series locations and relocated to Restricted Materials. Relocated items have been replaced in the Detailed Description of the Collection by dummy folders enclosed in brackets.