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Advertising executive with several prominent agencies including Carl Ally, Inc. and Ally & Gargano, in both Detroit and New York. Includes correspondence, corporate reports and policy manuals, pamphlets and other printed material, proofs and tearsheet print advertisements, storyboards and sketches, videocassettes, 16mm and 35mm film reels, optical media (CDs and DVDs), memorabilia and other materials that document Gargano's career in advertising, film direction, education and consulting. Companies represented include Ally & Gargano, Carl Ally, Amil Gargano & Partners, Alabama Power, Audiovox, Burger King, Calvin Klein, Dunkin' Donuts, Federal Express, Fiat, Hertz, Horn & Hardart, IBM, Pentax, Piper Aircraft, Saab, SAS, Shearson Lehman, Sight Savers, Smithsonian Institution National Museum of American History, Syracuse University and Volvo. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Includes correspondence, corporate reports and policy manuals, pamphlets and other printed material, proofs and tearsheet print advertisements, storyboards and sketches, videocassettes, 16mm and 35mm film reels, optical media (CDs and DVDs), memorabilia and other materials that document Gargano's career in advertising, film direction, education and consulting. Companies represented include Ally & Gargano, Carl Ally, Amil Gargano & Partners, Alabama Power, Audiovox, Burger King, Calvin Klein, Dunkin' Donuts, Federal Express, Fiat, Hertz, Horn & Hardart, IBM, Pentax, Piper Aircraft, Saab, SAS, Shearson Lehman, Sight Savers, Smithsonian Institution National Museum of American History, Syracuse University and Volvo. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Arthur Einstein papers, 1978-2001 and undated 54 Linear Feet — 30,000 Items

Advertising executive for Lord Geller Federico Einstein, Lord Einstein O'Neill; Arthur Einstein Advertising, an advertising and consulting firm; and Loyalty Builders LLC, a marketing services company. Collection spans the years 1978-2001 and includes advertising agency credentials presentations, correspondence, print advertisements, audiocassettes, videocassettes, compact discs, 16mm films, clippings and other materials that document Arthur Einstein's career as an advertising executive and consultant. Companies represented include Bankers Trust, Compaq, DDB Needham, Foote Cone Belding, IBM, the New York Stock Exchange, Oppenheimer Funds, Saab and Steinway. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1978-2001 and includes advertising agency credentials presentations, correspondence, print advertisements, audiocassettes, videocassettes, compact discs, 16mm films, clippings and other materials that document Arthur Einstein's career as an advertising executive and consultant. Companies represented include Bankers Trust, Compaq, DDB Needham, Foote Cone Belding, IBM, the New York Stock Exchange, Oppenheimer Funds, Saab and Steinway.

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Ben Rosen is an American graphic designer and visual communications consultant. Rosen worked as a designer for J. Gordon Carr and Associates and the Blaine Thompson Company before founding his own firm, Ben Rosen Associates, in 1952, which specialized in corporate identity programs. Rosen is the author of three books on on graphic design and typography: Type and Typography (1963); The Corporate Search for Visual Identity (1970); and Digital Type Specimens (1991). The Ben Rosen Papers span the years 1936 to 2006, with the bulk of the collection dating from 1945 through 1991, and document Rosen's sixty-year career in graphic design and visual communications consulting. The collection contains materials in a variety of formats, including correspondence, writings, graphic design and printed materials, sketches, presentation boards, photographs, and slides, that document design concepts and programs (corporate logos, letterhead, packaging, industrial design, promotion) Rosen developed, through his firm, Ben Rosen Associates, for clients including American Loose Leaf, CCMI McGraw-Hill, Equitable Life Assurance, Exxon/Esso, Food Fair Stores, IBM, Memorial Sloan-Kettering Cancer Center, North American Reinsurance, Philip Morris, Richardson-Vicks, Russ Berrie, and Tishman Realty and Construction. The collection also includes manuscripts and published editions of Rosen's books on graphic design and typography, and touches on several of Rosen's commmemorative projects, including a President Kennedy memorial, a United Nations 20th Anniversary book, and Rosen's submission to the World Trade Center Memorial design competition.

The Ben Rosen Papers span the years 1936 to 2006, with the bulk of the collection dating from 1945 through 1991, and document Rosen's sixty-year career in graphic design and visual communications consulting. The collection contains materials in a variety of formats, including correspondence, writings, graphic design and printed materials, sketches, presentation boards, photographs, and slides, that document design concepts and programs (corporate logos, letterhead, packaging, industrial design, promotion). Rosen developed corporate visual identity programs and packaging designs, first as an employee of J. Gordon Carr and Associates and the Blaine Thompson Company, and later through his own firm, Ben Rosen Associates, for clients including American Loose Leaf, CCMI McGraw-Hill, Equitable Life Assurance, Exxon/Esso, Food Fair Stores, IBM, Memorial Sloan-Kettering Cancer Center, North American Reinsurance, Philip Morris, Richardson-Vicks, Russ Berrie, and Tishman Realty and Construction. The collection also includes manuscripts and published editions of Rosen's books on graphic design and typography: Type and Typography (1963); The Corporate Search for Visual Identity (1970); and Digital Type Specimens (1991); and touches on several of Rosen's commmemorative projects, including a memorial for President John F. Kennedy, a United Nations 20th Anniversary book, and Rosen's submission to the World Trade Center Memorial design competition.

The collection is organized into five series: Personal Files, Writings, Business Files, Client Files, and Photographic Materials. The Personal Files Series includes original student drawings and sketches from Rosen's years at Cranbrook and Pratt, and later artwork; World War II materials, primarily relating to Rosen's proposed plan to the British government for the conversion of U.S. military bases into postwar British housing; and limited biographical material. The Writings Series contains articles on package design and visual communications by Rosen and others; manuscripts, published volumes, and promotional materials for Rosen's books; and unpublished book concepts and manuscripts. The Business Files Series includes administrative records, new business presentations, reference files and scrapbooks of creative output from several advertising and graphic design firms where Rosen was an employee or partner. The Client Files Series consists primarily of visual communications design work for a number of clients, and materials relating to several commemorative projects. The Photographic Materials Series contains negatives, photographs, and slides documenting some of Rosen's designs.

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C. Dayton Bud Titsworth was an executive at Lord, Geller, Federico, Einstein, a subsidiary of the J. Walter Thompson Company (JWT) advertising agency, in the 1970s and 1980s, before starting his own agency. The Bud Titsworth Commercials collection span the years 1968-1991 and consist of audio tapes, videocassettes and 16mm films of radio spots and television commercials on which Titsworth worked. Clients represented include Canada Dry, IBM, STP and Warner-Lambert. Announcers for radio spots include sportscaster Howard Cosell. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Bud Titsworth Commercials collection span the years 1968-1991 and consist of audio tapes, videocassettes and 16mm films of radio spots and television commercials on which Titsworth worked. Clients represented include Canada Dry, IBM, STP and Warner-Lambert. Announcers for radio spots include sportscaster Howard Cosell.

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The Gene Federico Papers span the years 1918-2003, with the bulk of the collection dating 1951-1991. The collection documents Federico's sixty years as a pioneering leader in advertising and graphic design, and contains materials from a variety of formats, including correspondence, writings, advertisements proofs and clippings, graphic design and printed materials, posters, sketches/sketchbooks, photographs, negatives, and videotapes. In addition to limited personal and biographical material, the collection primarily documents Federico's creative output as a graphic designer, art director, and advertising executive at agencies including Grey Advertising, Doyle Dane Bernbach, Douglas D. Simon, Benton & Bowles, Warwick & Legler, and as a principal at Lord Geller Federico Einstein; the collection has limited material relating to the specific agencies for which he worked. The collection also documents Federico's extensive freelance and exhibition work throughout his career (most notably the "Love of Apples" and "24-Page Book" designs), in addition to his later consulting work for Brouillard Communications. Client advertisements and graphic design materials compose the majority of the collection. Significant clients represented include: Christian Dior; Elektra Records; Elizabeth Arden; Goldman Sachs; IBM; L'Aiglon Apparel; Lady Pepperell; Napier; The New Yorker; and Woman's Day. Though an art director throughout most of his career, Federico contributed significantly to the graphic design and typographical components of advertising. Through clear and innovative integration of design and typographical components, Federico pioneered the use of visual puns in advertisements, and emphasized clarity of message over design complexity. The collection will be of particular value to researchers interested in developments in print advertising and typographical design since World War II. The collection is organized into six series which focus on Federico's contributions to advertising and graphic design: Professional Files, Personal Files, Graphic Design, Advertising Campaigns, Photographs and Negatives, and Videocassettes.

The Professional Files Series includes business correspondence, professional writings, award/exhibit materials, press clippings and industry publications, in addition to limited files on the Art Directors Club of New York City and Lord Geller Federico Einstein. The Personal Files Series includes biographical and family materials; memorabilia documenting Federico's years as a student at Abraham Lincoln High School and Pratt Institute; World War II materials, including U.S. Army publications/posters produced by Federico and four sketchbooks; and original artwork (drawings, sketches, prints) not related to Federico's professional design and advertising work. The Graphic Design Series documents Federico's extensive graphic design work, including announcements and cards, book and record cover designs, calendars, design concepts, illustrations, letterhead, posters, transparencies, and typographic materials, as well as materials by other artists and designers. The Advertising Campaigns Series includes advertisement clippings and proofs, concepts and sketches, and client reports, representing over one hundred clients in a variety of industries. (Series contains a renowned example of Federico's use of visual puns: a 1953 Woman's Day advertisement - "She's got to Go Out to get Woman's Day " - which features a woman on a bicycle, the wheels of which form the "O"s in "Go Out.") The Photographs and Negatives Series includes both black & white and color images of Federico's advertising and graphic design work, Federico and his associates in a business setting, and a limited selection of personal and family photographs. The Videocassettes Series includes seven videotapes of commercials, short films, and memorial tributes documenting Federico's career in graphic design and advertising. Large-format materials (clippings, proofs, sketches, posters) have been removed from their original series location and relocated to Oversize Materials.

Other materials related to this collection may be found in the J. Walter Thompson Company Archives: Competitive Advertisements Collection and Corporation Vertical Files. For materials relating specifically to the advertising agency Benton & Bowles, consult the D'Arcy Masius Benton & Bowles Advertisements and Archives. Materials relevant to Lord Geller Federico Einstein and advertising strategy may be found in the Arthur Einstein Papers. For materials relating to Brouillard Communications and Doyle Dane Bernbach Advertising, see the Thomas F. Garbett Papers. Materials relevant to IBM advertising may be found in the Edgar Hatcher Papers.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT Account Files spans the years 1885-2007, with the bulk of materials covering 1920-1995. It is an artificially-created collection of information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The JWT Account Files spans the years 1885-2008, with the bulk of materials covering 1920-1995. It is an artificially-created collection of information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper.

Materials relating to client accounts for which only a limited amount of information is available are arranged into a Small Files Series. Following the Small Files, there are account records for thirty individual clients.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Charles J. Balestrino was an executive, primarily in account management, at JWT offices in New York, Detroit, San Francisco and Tokyo. The JWT Charles J. Balestrino Papers span the years 1986-1994 and include correspondence, presentations, photographs, and videocassettes that document the later years of Balestrino's career at JWT's New York Office. Correspondents include Burt Manning, John Furr and Bill Thompson. Clients represented in the collection include Esso/Exxon, Goodyear, IBM, and Northwest Airlines. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The JWT Charles J. Balestrino Papers span the years 1986-1994 and include correspondence, presentations, photographs, and videocassettes that document the later years of Balestrino's career at JWT's New York Office. Correspondents include Burt Manning, John Furr and Bill Thompson. Clients represented in the collection include Esso/Exxon, Goodyear, IBM, and Northwest Airlines.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Joseph O'Donnell was an executive with JWT and served as the company's Chief Executive Officer during 1986. The Joseph O'Donnell Papers cover the years 1947-1987, with the bulk of materials from 1986, the year O'Donnell served as Chief Executive Officer of JWT. The collection primarily consists of correspondence, memoranda, reports of company performance, presentations and company policy information. The collection also includes personnel-related records, photographs, and videocassettes of television commercials of JWT and competing agencies. Companies represented in the collection include Beatrice Foods; Kodak; Ford; Hyatt Hotels; IBM; Kellogg's; Kraft; Pepsi-Cola; Sprint; Unilever; and U.S. Air. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Joseph O'Donnell Papers cover the years 1947-1987, with the bulk of materials from 1986, the year O'Donnell served as Chief Executive Officer of JWT. The collection primarily consists of correspondence, memoranda, reports of company performance, presentations and company policy information. The collection also includes personnel-related records, photographs, and videocassettes of television commercials of JWT and competing agencies. Companies represented in the collection include Beatrice Foods; Kodak; Ford; Hyatt Hotels; IBM; Kellogg's; Kraft; Pepsi-Cola; Sprint; Unilever; and U.S. Air.

Restrictions on Access: Files relating to personnel matters of JWT employees are closed to research for 40 years from the date of termination of employment, or 25 years from the date of the employee's death if termination date is unknown. In addition, original audiovisual materials are closed to research until use copies can be made.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising companies in the United States. The J. Walter Thompson Company (JWT) New Business Records span the years 1924-2006, with the bulk of materials spanning 1980-1989. The collection combines the records of the New Business Departments of JWT's major U.S. offices: New York, Chicago, Detroit, Atlanta, and San Francisco, and includes presentations, memoranda, case histories, market research, and profiles of companies, industries, market segments, products and product categories. Topics addressed include the youth market, financial services marketing, food and grocery marketing, feminine hygiene and other personal products, and product branding. The collection includes photographs, audiocassettes, videocassettes, DVDs. Over 300 companies are represented in the collection, including Alitalia, Baskin-Robbins, Bell Atlantic, Circuit City, Eastern Airlines, Eyelab, Frito-Lay, Goodyear, Häagen-Dazs, HBO, Hyatt Hotels, IBM, Johnson & Johnson, Kodak, Kraft, Miller Beer, Morgan Stanley, Nabisco, Nestlé, Prudential, Schering-Plough, and the U.S. Navy. Many of the companies represented in the collection subsequently became clients of JWT, so there is some correlation between this collection and the JWT Account Files collection. Acquired as part of the John W. Hartman Center for Sales, Advertising, & Marketing History.

The J. Walter Thompson Company (JWT) New Business Records span the years 1924-2007, with the bulk of materials spanning 1980-1989. The collection combines the records of the New Business Departments of JWT's major U.S. offices: New York, Chicago, Detroit, Atlanta, and San Francisco, and includes presentations, memoranda, case histories, market research, and profiles of companies, industries, market segments, products and product categories. Topics addressed include the youth market, financial sservices marketing, food and grocery marketing, feminine hygiene and other personal products, and product branding. The collection includes photographs, audiocassettes, videocassettes, DVDs. Over 300 companies are represented in the collection, including Alitalia, Baskin-Robbins, Bell Atlantic, Circuit City, Eastern Airlines, Eyelab, Frito-Lay, Goodyear, Häagen-Dazs, HBO, Hyatt Hotels, IBM, Johnson & Johnson, Kodak, Kraft, Miller Beer, Morgan Stanley, Nabisco, Nestlé, Prudential, Schering-Plough, and the U.S. Navy. Many of the companies represented in the collection subsequently became clients of JWT, so there is some correlation between this collection and the JWT Account Files collection.

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The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Thomas Sutton was an executive in charge of JWT's international operations during the 1960s-1970s. The Thomas Sutton Papers span the years 1965-1975 and document Sutton's career, especially his role in JWT's international expansion and the establishment of global advertising markets. The papers provide insight into JWT's international financial matters--budgets, salary structure, stock incentive plans and market shares--as well as personnel policies, client relations, product launches, television advertising projects and marketing research and strategies, seen from the perspective of Sutton's position as JWT chief executive for international operations. The papers also contain marketing plans, evaluations and reports for a number of JWT's international offices, that provide a detailed glimpse into JWT's operations within the respective countries' economic and socio-political contexts. The offices represented include Amsterdam, Bogotá, Brussels, Buenos Aires, Caracas, Ceylon, Copenhagen, Frankfurt, Johannesburg, Karachi, Lima, London, Mexico City, Milan, Paris, Rio de Janeiro, San Juan, Santiago, Sydney, Tokyo, Toronto, Vienna and Zürich. Key clients include the Honda Motor Company, Eastman Kodak Company, Ford Motor Company, the Hertz Corporation, IBM, Johnson & Johnson, Kellogg Company, Liggett & Myers Tobacco Company, Nestlé, Pan American World Airways, PepsiCo, Inc. and Unilever (Lever Brothers).

The Thomas Sutton Papers span the years 1965-1975 and document Sutton's career, especially his role in JWT's international expansion and the establishment of global advertising markets. The papers include correspondence, printed materials, business reports, advertising brochures, photographs, statistical documents, and pamphlets that provide insight into JWT's international financial matters--budgets, salary structure, stock incentive plans and market shares--as well as personnel policies, client relations, product launches, television advertising projects and marketing research and strategies, seen from the perspective of Sutton's position as JWT chief executive for international operations. The papers also contain marketing plans, evaluations and reports for a number of JWT's international offices, that provide a detailed glimpse into JWT's operations within the respective countries' economic and socio-political contexts. The offices represented herein include Amsterdam, Bogotá, Brussels, Buenos Aires, Caracas, Ceylon, Copenhagen, Frankfurt, Johannesburg, Karachi, Lima, London, Mexico City, Milan, Paris, Rio de Janeiro, San Juan, Santiago, Sydney, Tokyo, Toronto, Vienna and Zürich. Key clients include the Eastman Kodak Company; Ford Motor Company; the Hertz Corporation; Honda Motor Company; IBM; Johnson & Johnson; Kellogg Company; Liggett & Myers Tobacco Company; Nestlé; Pan American World Airways; PepsiCo, Inc.; and Unilever (Lever Brothers). While most of the files are in English, some of the documents are written in Spanish and Portuguese.

The collection is organized into three Series--the General Office Files Series; the Central and South American Office Files Series; and the Annual Marketing Plans and Reports Series.

The General Files Series contains correspondence, memoranda and periodical reports on JWT management and marketing, JWT's international offices and operations, as well as on other international advertising agencies. Topics include capital expenditures, fees and commissions, management salary and bonus policies, and stock incentive plans. The correspondence on international new business includes clients such as Hertz, Honda, and IBM. Arranged alphabetically.

The Central and South American Offices Files Series contains correspondence and reports on JWT budgets, market shares, profits, marketing research and product launches, as well as newsletters and some newspaper clippings pertaining to individual country offices of JWT throughout Latin America. The documents reflect the communication between JWT personnel and the dealings between JWT and its large international clients such as Ford, Johnson & Johnson, Kellogg's, Kodak, Lever, Liggett & Myers, Pan American World Airways, Pepsi-Cola, and Nestle, as well as prospective clients like Siemens and local clients in Central America and South America. The documents provide insights into JWT's operation in the expanding advertising markets of Central and South America. This series also includes assessments of the respective countries' economies, census data, and the competition in the advertising market. Moreover, it shows the increasing importance of television advertising in the Latin American market. Organized alphabetically.

Annual Marketing Plans and Reports Series contains status and planning reports from JWT's international operations. The documents assess the respective country's economy, politics, and the advertising and media market as a context for presenting a review of the JWT's offices' financial and organizational performance that includes billings, expenditures, and profits, salaries, personnel, specific clients, and the company's public relations in the respective past year. This analysis of strengths and weaknesses provides the bases for a discussion of the targets and objectives for the respective next year. Arranged alphabetically.

Restriction on access: Sensitive personnel materials pertaining to individual employee matters are closed to non-JWT users until 2043. Those items have been physically removed to Restricted Materials. Fragile original materials have been relocated to Removed Materials. Use Copies are available to patrons.

Additional information on JWT's international advertising operations may be found in the J. Walter Thompson Co. London Office Records, the J. Walter Thompson Co. Frankfurt Office Records, the Harry Clark Papers, the Arthur Stridsberg Papers, and the Shirley F. Woodell Papers. In addition, files relating to Thomas Sutton may be found in the Denis Lanigan Papers and the Peter Gilow Papers.