The Adrienne Cohen Papers span the years 1963-2000 and include print advertisements, copy designs, direct marketing mailings and brochures, storyboards, audiotapes, 16mm and 35mm films of radio and television commercials that document Cohen's work as an advertising copy writer and creative executive. Companies represented include Marschalk, Young & Rubicam, and McCann-Erickson. Clients include Coca-Cola, Drackett, Eastern Airways, Gulf Oil, and Texize.
Includes correspondence, corporate reports and policy manuals, pamphlets and other printed material, proofs and tearsheet print advertisements, storyboards and sketches, videocassettes, 16mm and 35mm film reels, optical media (CDs and DVDs), memorabilia and other materials that document Gargano's career in advertising, film direction, education and consulting. Companies represented include Ally & Gargano, Carl Ally, Amil Gargano & Partners, Alabama Power, Audiovox, Burger King, Calvin Klein, Dunkin' Donuts, Federal Express, Fiat, Hertz, Horn & Hardart, IBM, Pentax, Piper Aircraft, Saab, SAS, Shearson Lehman, Sight Savers, Smithsonian Institution National Museum of American History, Syracuse University and Volvo. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Collection spans the years 1978-2001 and includes advertising agency credentials presentations, correspondence, print advertisements, audiocassettes, videocassettes, compact discs, 16mm films, clippings and other materials that document Arthur Einstein's career as an advertising executive and consultant. Companies represented include Bankers Trust, Compaq, DDB Needham, Foote Cone Belding, IBM, the New York Stock Exchange, Oppenheimer Funds, Saab and Steinway.
The Ben Rosen Papers span the years 1936 to 2006, with the bulk of the collection dating from 1945 through 1991, and document Rosen's sixty-year career in graphic design and visual communications consulting. The collection contains materials in a variety of formats, including correspondence, writings, graphic design and printed materials, sketches, presentation boards, photographs, and slides, that document design concepts and programs (corporate logos, letterhead, packaging, industrial design, promotion). Rosen developed corporate visual identity programs and packaging designs, first as an employee of J. Gordon Carr and Associates and the Blaine Thompson Company, and later through his own firm, Ben Rosen Associates, for clients including American Loose Leaf, CCMI McGraw-Hill, Equitable Life Assurance, Exxon/Esso, Food Fair Stores, IBM, Memorial Sloan-Kettering Cancer Center, North American Reinsurance, Philip Morris, Richardson-Vicks, Russ Berrie, and Tishman Realty and Construction. The collection also includes manuscripts and published editions of Rosen's books on graphic design and typography: Type and Typography (1963); The Corporate Search for Visual Identity (1970); and Digital Type Specimens (1991); and touches on several of Rosen's commmemorative projects, including a memorial for President John F. Kennedy, a United Nations 20th Anniversary book, and Rosen's submission to the World Trade Center Memorial design competition.
The collection is organized into five series: Personal Files, Writings, Business Files, Client Files, and Photographic Materials. The Personal Files Series includes original student drawings and sketches from Rosen's years at Cranbrook and Pratt, and later artwork; World War II materials, primarily relating to Rosen's proposed plan to the British government for the conversion of U.S. military bases into postwar British housing; and limited biographical material. The Writings Series contains articles on package design and visual communications by Rosen and others; manuscripts, published volumes, and promotional materials for Rosen's books; and unpublished book concepts and manuscripts. The Business Files Series includes administrative records, new business presentations, reference files and scrapbooks of creative output from several advertising and graphic design firms where Rosen was an employee or partner. The Client Files Series consists primarily of visual communications design work for a number of clients, and materials relating to several commemorative projects. The Photographic Materials Series contains negatives, photographs, and slides documenting some of Rosen's designs.
Collection comprises a series of memoranda written by company staff. Training topics address various aspects of the marketing process, as well as advertising for regional or specialized consumer markets, including the "modern woman." Other topics include selling through contests, sampling, and installment plans, in addition to department or chain stores, grocers, and outdoor advertsing; advertsing copy, teams, budgets, and costs; packaging; newspaper advertising; trademarks; the use of artwork; and salesmens' education and pay. There are also research reports, as well as an address by M. L. Wilson on industrial advertsing. The memoranda were housed in a binder, and there are tabbed dividers that provide the titles of each piece; many also feature a list of companies for whom Blackman worked or a list of staff writers for the series. It is unclear whether the material was meant for in-house use only. There are copywrite symbols that may indicate that the material was available to train those outside the company as well. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Collection spans 1950-2004 and includes speeches, newsletters and other publications; research and strategy reports, audiovisual materials and other materials documenting administration and management of the Grey agency. The collection also touches on activities of other WPP subsidiary agencies. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
The Bud Titsworth Commercials collection span the years 1968-1991 and consist of audio tapes, videocassettes and 16mm films of radio spots and television commercials on which Titsworth worked. Clients represented include Canada Dry, IBM, STP and Warner-Lambert. Announcers for radio spots include sportscaster Howard Cosell.
The Burr L. Robbins Papers span the years 1936-1975, and chiefly consist of three scrapbooks containing photographs, clippings, periodicals, memorabilia, and promotional materials. The majority of clippings are from advertising industry publications and Chicago newspapers. The loose materials section also includes administrative records. The collection primarily documents Robbins' career in outdoor advertising with the General Outdoor Advertising Company (GOA), and his involvement with professional advertising organizations, particularly the Outdoor Advertising Association of America (OAAA). Professional and outdoor advertising themes in the scrapbooks include Robbins' career advancement; his public speaking engagements on the role of advertising agencies in America; professional meetings and conferences; the history of GOA; outdoor advertising history; tension between citizens' groups and outdoor advertisers over billboard zoning; and legal decisions. The scrapbooks also touch on topics of personal interest to Robbins, including news about the Delevan Lake Improvement Association; Robbinswood Farm sheep; and family events. Photographs in the scrapbooks are primarily of professional meetings or conferences; advertising executives; or publicity events. Loose materials include items that were once part of the scrapbooks, and separate items. This section includes a notebook of 1942 photographs and papers about the 13th National Contest and Exhibit of Outdoor Advertising Art. Photographs of the three prizewinning posters, created by John DeLooy, Andrew Loomis, and Albert Staehle, are included in this notebook. Also in this section is a spiral-bound GOA publication, "Image with Words," that documents a 1963 Chevrolet electric outdoor advertising campaign.
Collection spans 1946-2014 and contains correspondence, photographs, scrapbooks, printed materials, memorabilia, audiovisual materials and other items pertaining to Spielvogel's career in advertising as well as his public service and community activities. Advertising agencies represented include Backer Spielvogel Bates, Interpublic and Saatchi & Saatchi. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
The Charles McKinney Papers cover the years 1952-1993, with the bulk of materials dating from 1968-1990, the period during which McKinney served as President and CEO of the McKinney & Silver (M&S) advertising agency. The collection primarily consists of correspondence; memoranda; clippings; presentations to clients; proofs; speeches; reports; McKinney's handwritten drafts of advertising campaigns; and brochures from graphic artists and design companies. The collection also includes films and videocassettes of advertising spots, slides for new business presentations, and periodicals related to advertising and graphic design. Companies represented in the collection include American Drew; Bacardi Corporation; Bahamas Tourism; Barnett Banks; Benihana; Beatrice Foods Company; Bigelow-Sanford Carpet Company; Black & Decker Corporation; Braniff Airways; Brown & Forman Inc.; Brown & Williamson; Colours; Del Monte Corporation; Drackett; Dunlop Sport; GoodMark Foods, Inc.; Gravely; Homelite; Kingsdown; Mars, Inc.; North Carolina National Bank; North Carolina Travel and Tourism; Norweigan Cruise Line; PET Dairy; Piedmont Airlines, Inc.; Pillsbury Company; Pine State Dairy; Quincy's; Royal Caribbean Cruise Line; Tile Council of America; Travelmation; and USAir Group, Inc.; among others.
Many of the clippings and presentation drafts and fragments arrived unfoldered and interspersed throughout the collection. Complete presentation drafts were foldered by presentation title; presentation fragments and clippings were foldered as miscellaneous. Many of McKinney's drafts of advertising campaigns appeared in ruled notepads, often with clippings and additional sketched interleaved. Items attached to a particular notepad were foldered together and titled by subject and detached from cardboard backing. Legal sized notes were photocopied and reduced to letter size.