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Start Over You searched for: Subject Advertising agencies -- United States -- History Remove constraint Subject: Advertising agencies -- United States -- History Format Audiocassettes Remove constraint Format: Audiocassettes Format Videocassettes Remove constraint Format: Videocassettes

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Arthur Einstein papers, 1978-2001 and undated 54 Linear Feet — 30,000 Items

Advertising executive for Lord Geller Federico Einstein, Lord Einstein O'Neill; Arthur Einstein Advertising, an advertising and consulting firm; and Loyalty Builders LLC, a marketing services company. Collection spans the years 1978-2001 and includes advertising agency credentials presentations, correspondence, print advertisements, audiocassettes, videocassettes, compact discs, 16mm films, clippings and other materials that document Arthur Einstein's career as an advertising executive and consultant. Companies represented include Bankers Trust, Compaq, DDB Needham, Foote Cone Belding, IBM, the New York Stock Exchange, Oppenheimer Funds, Saab and Steinway. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1978-2001 and includes advertising agency credentials presentations, correspondence, print advertisements, audiocassettes, videocassettes, compact discs, 16mm films, clippings and other materials that document Arthur Einstein's career as an advertising executive and consultant. Companies represented include Bankers Trust, Compaq, DDB Needham, Foote Cone Belding, IBM, the New York Stock Exchange, Oppenheimer Funds, Saab and Steinway.

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Carlton "Butch" Foust was an advertising executive who worked for J. Walter Thompson, Benton & Bowles, McCann-Erickson and other agencies, often in Latin America and Spain. Collection contains advertising and market research files, client files, brochures, tear sheets, annual reports, case histories, videocassettes, and other files documenting Foust's career as an advertising executive primarily in Latin America and Spain. Materials chiefly relate to Foust's work on behalf of clients such as Kraft Foods, Kellogg, Proctor & Gamble, Coca-Cola, and Unilever, as well as numerous alcoholic beverage companies. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Carlton "Butch" Foust was an advertising executive who worked for J. Walter Thompson, Benton & Bowles, McCann-Erickson and other agencies, often in Latin America and Spain. Collection contains advertising and market research files, client files, brochures, tear sheets, annual reports, case histories, videocassettes, and other files documenting Foust's career as an advertising executive primarily in Latin America and Spain. Materials chiefly relate to Foust's work on behalf of clients such as Kraft Foods, Kellogg, Proctor & Gamble, Coca-Cola, and Unilever, as well as numerous alcoholic beverage companies. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Jean Yeager papers, 1959-2012 15 Linear Feet — 7,000 Items

Advertising copy writer and artist who managed his own agency, Jean W. Yeager, Inc. based in Dallas, Tex. Later taught at several Waldorf Method institutions; director of the Anthroposophical Society in America. Collection spans the years 1959-2012 and includes correspondence, direct marketing printed materials, print advertisements and recordings of radio and television broadcast commercials and public service messages that document Yeager's career producing advertising primarily for companies based in Texas. Examples of Yeager's original art are also included. Formats include audio- and videocassettes, audio reels and 16mm films. Companies represented include 7-Eleven, Coca-Cola, Frito-Lay, Radio Shack, Republic Health Corporation, Schenley, Southland Corporation, and Sterling Optical. The collection also touches on Yeager's involvement with the Anthroposophical Society and related enterprises, including Waldorf Method schools such as the Kimberton Waldorf School in Detroit. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1959-2012 and includes correspondence, direct marketing printed materials, print advertisements and recordings of radio and television broadcast commercials and public service messages that document Yeager's career producing advertising primarily for companies based in Texas. Examples of Yeager's original art are also included. Formats include audio- and videocassettes, audio reels and 16mm films. Companies represented include 7-Eleven, Coca-Cola, Frito-Lay, Radio Shack, Republic Health Corporation, Schenley, Southland Corporation, and Sterling Optical. The collection also touches on Yeager's involvement with the Anthroposophical Society and related enterprises, including Waldorf Method schools such as the Kimberton Waldorf School in Detroit.

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Joy Golden papers, 1956-2012 28 Linear Feet — 10,000 Items

Advertising copy writer and executive for several American agencies, including BBDO, Normal Craig & Kummel, J. Walter Thompson (JWT), and Scali McCabe Sloves. Managed a radio advertising and production company, Joy Radio. The Joy Golden Papers span the years 1956-2012 and include correspondence, audition records, scripts, print advertisements, design layouts, storyboards, and other records that document Golden's career in print and radio/television broadcast advertising. Formats include audiocassettes, VHS and Umatic videotapes, 16mm and 1/4" reels, and DVDs. Companies represented include Batten, Barton, Durstine & Osborn (BBDO), J. Walter Thompson Company (JWT), Norman Craig & Kummel, Scali McCabe Sloves, and Golden's own company, Joy Radio. Client files include materials for Abe Beame for Mayor, Alpine Lace Cheese, Automated Data Processing (ADP), Blue Cross/Blue Shield of New Jersey, DuPont, E-Loan, Frommagerie Bel (Frobel), MTA, North Fork Bank, Port Authority of New York, Shell Oil, Warnaco and Wilmington Trust. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Joy Golden Papers span the years 1956-2012 and include correspondence, audition records, scripts, print advertisements, design layouts, storyboards, and other records that document Golden's career in print and radio/television broadcast advertising. Formats include audiocassettes, VHS and Umatic videotapes, 16mm and 1/4" reels, and DVDs. Companies represented include Batten, Barton, Durstine & Osborn (BBDO), J. Walter Thompson Company (JWT), Norman Craig & Kummel, Scali McCabe Sloves, and Golden's own company, Joy Radio. Client files include materials for Abe Beame for Mayor, Alpine Lace Cheese, Automated Data Processing (ADP), Blue Cross/Blue Shield of New Jersey, DuPont, E-Loan, Frommagerie Bel (Frobel), MTA, North Fork Bank, Port Authority of New York, Shell Oil, Warnaco and Wilmington Trust.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT Account Files spans the years 1885-2007, with the bulk of materials covering 1920-1995. It is an artificially-created collection of information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The JWT Account Files spans the years 1885-2008, with the bulk of materials covering 1920-1995. It is an artificially-created collection of information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper.

Materials relating to client accounts for which only a limited amount of information is available are arranged into a Small Files Series. Following the Small Files, there are account records for thirty individual clients.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising companies in the United States. The J. Walter Thompson Company (JWT) New Business Records span the years 1924-2006, with the bulk of materials spanning 1980-1989. The collection combines the records of the New Business Departments of JWT's major U.S. offices: New York, Chicago, Detroit, Atlanta, and San Francisco, and includes presentations, memoranda, case histories, market research, and profiles of companies, industries, market segments, products and product categories. Topics addressed include the youth market, financial services marketing, food and grocery marketing, feminine hygiene and other personal products, and product branding. The collection includes photographs, audiocassettes, videocassettes, DVDs. Over 300 companies are represented in the collection, including Alitalia, Baskin-Robbins, Bell Atlantic, Circuit City, Eastern Airlines, Eyelab, Frito-Lay, Goodyear, Häagen-Dazs, HBO, Hyatt Hotels, IBM, Johnson & Johnson, Kodak, Kraft, Miller Beer, Morgan Stanley, Nabisco, Nestlé, Prudential, Schering-Plough, and the U.S. Navy. Many of the companies represented in the collection subsequently became clients of JWT, so there is some correlation between this collection and the JWT Account Files collection. Acquired as part of the John W. Hartman Center for Sales, Advertising, & Marketing History.

The J. Walter Thompson Company (JWT) New Business Records span the years 1924-2007, with the bulk of materials spanning 1980-1989. The collection combines the records of the New Business Departments of JWT's major U.S. offices: New York, Chicago, Detroit, Atlanta, and San Francisco, and includes presentations, memoranda, case histories, market research, and profiles of companies, industries, market segments, products and product categories. Topics addressed include the youth market, financial sservices marketing, food and grocery marketing, feminine hygiene and other personal products, and product branding. The collection includes photographs, audiocassettes, videocassettes, DVDs. Over 300 companies are represented in the collection, including Alitalia, Baskin-Robbins, Bell Atlantic, Circuit City, Eastern Airlines, Eyelab, Frito-Lay, Goodyear, Häagen-Dazs, HBO, Hyatt Hotels, IBM, Johnson & Johnson, Kodak, Kraft, Miller Beer, Morgan Stanley, Nabisco, Nestlé, Prudential, Schering-Plough, and the U.S. Navy. Many of the companies represented in the collection subsequently became clients of JWT, so there is some correlation between this collection and the JWT Account Files collection.

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Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Peter A. Schweitzer was an executive with JWT in the New York and Detroit offices, serving as Chief Executive Officer of the agency 2001-2004. Collection spans the years 1916-2005 with the bulk of materials spanning 1980-2000 and includes texts for speeches and presentations, correspondence and other administrative records, printed materials, photographs and slides, and audiovisual materials (audio and video cassettes, CDs and DVDs) that primarily document Schweitzer's career as an executive, especially with JWT's Detroit Office. Companies represented in the collection include Brouillard Communications, Burger King, Ford, Kodak, Kraft, Nestlé, Rolex, and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1916-2005 with the bulk of materials spanning 1980-2000 and includes texts for speeches and presentations, correspondence and other administrative records, printed materials, photographs and slides, and audiovisual materials (audio and video cassettes, CDs and DVDs) that primarily document Schweitzer's career as an executive, especially with JWT's Detroit Office. Companies represented in the collection include Brouillard Communications, Burger King, Ford, Kodak, Kraft, Nestlé, Rolex, and Unilever.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT San Francisco office was opened in 1923. The JWT San Francisco Office Records span the years 1959-1999, and includes advertising proofs, commercial artwork, print schedules, marketing plans, manuals, company history materials, correspondence, Creative Library catalogs and audiovisual materials (audio cassettes, VHS video cassettes and videotapes). Also included are the papers of Harry A. Lee, a JWT executive involved in the development of JWT's Pacific Rim business during the 1960s. Companies represented in the collection include California Raisin Advisory Board, Dean Witter, Ferry-Morse Seed Company, Labatt's, Morris Plan, and Schlage. JWT offices touched on in the collection include New York, Manila (Philippines) and Tokyo (Japan). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The JWT San Francisco Office Records span the years 1959-1999, and includes advertising proofs, commercial artwork, print schedules, marketing plans, manuals, company history materials, correspondence, Creative Library catalogs and audiovisual materials (audio cassettes, VHS video cassettes and videotapes). Also included are the papers of Harry A. Lee, a JWT executive involved in the development of JWT's Pacific Rim business during the 1960s. Companies represented in the collection include California Raisin Advisory Board, Dean Witter, Ferry-Morse Seed Company, Labatt's, Morris Plan, and Schlage. JWT offices touched on in the collection include New York, Manila (Philippines) and Tokyo (Japan).

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Kenneth Roman papers, 1906-2011 and undated 16 Linear Feet — 11,000 Items

Kenneth Roman is a former advertising executive and CEO of Ogilvy & Mather agency, and author of several books. The collection spans the years 1906-2011 and primarily contains materials gathered during Roman's research for a biography of David Ogilvy, The King of Madison Avenue. Includes printed materials, articles, photographs, CDs, VHS videocassettes, audiocassettes of interviews with printed transcriptions, and a collection of writings and speeches by Roman and Ogilvy. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Kenneth Roman Papers span the years 1906-2011 and primarily contain materials gathered during Roman's research for a biography of David Ogilvy, The King of Madison Avenue. Includes printed materials, articles, photographs, CDs, VHS videocassettes, audiocassettes of interviews with printed transcriptions, and a collection of writings and speeches by Roman and Ogilvy.

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Advertising agency founded in 1939 as Warwick and Legler; closed in 2001. The Warwick Baker O'Neill Records span the years 1939-2001 and include correspondence, proofs, clippings, research reports, financial records and other materials that document the agency's activities, particularly during the 1980s and 1990s. Formats include as-produced radio and television commercial scripts, 16mm films, audio cassettes and video cassettes. Clients represented include Bacardi, Bausch & Lomb (Curèl and other eye drops), Benjamin Moore paints, Burlington Industries, Coty (Emeraude, Stetson), Crafted with Pride (Made in the USA), Driver's Mart, East Coast Energy Council, Fruit of the Loom, Glenbrook (Midol), Heineken (including Amstel and Buckler), Lehn & Fink (Lysol, Resolve), Prodigy internet services, Reckitt & Colman (Easy Off oven cleaner, Rid-X), Schering-Plough (Lotrimin, Coricidin, Drixoral, Coppertone, St. Joseph's, Di-Gel), Seagram, U.S. Tobacco (Skoal, House of Windsor), and West Point Pepperell. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Warwick Baker O'Neill Records span the years 1939-2001 and include correspondence, proofs, clippings, research reports, financial records and other materials that document the agency's activities, particularly during the 1980s and 1990s. Formats include as-produced radio and television commercial scripts, 16mm films, audiocassettes and videocassettes. Clients represented include Bacardi, Bausch & Lomb (Curèl and other eye drops), Benjamin Moore paints, Burlington Industries, Coty (Emeraude, Stetson), Crafted with Pride (Made in the USA), Driver's Mart, East Coast Energy Council, Fruit of the Loom, Glenbrook (Midol), Heineken (including Amstel and Buckler), Lehn & Fink (Lysol, Resolve), Prodigy internet services, Reckitt & Colman (Easy Off oven cleaner, Rid-X), Schering-Plough (Lotrimin, Coricidin, Drixoral, Coppertone, St. Joseph's, Di-Gel), Seagram, U.S. Tobacco (Skoal, House of Windsor), and West Point Pepperell.

Restrictions on Access: Unpublished corporate records are closed to researchers for 15 years from the date of creation. Personnel records are closed until 2041. Original audiovisual materials are closed until use copies can be produced. Restricted documentation is designated by an "R" in the container numbering (for example, Box R1).