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Start Over You searched for: Subject Advertising agencies -- United States -- History Remove constraint Subject: Advertising agencies -- United States -- History Names International Business Machines Corporation Remove constraint Names: International Business Machines Corporation

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Advertising executive with several prominent agencies including Carl Ally, Inc. and Ally & Gargano, in both Detroit and New York. Includes correspondence, corporate reports and policy manuals, pamphlets and other printed material, proofs and tearsheet print advertisements, storyboards and sketches, videocassettes, 16mm and 35mm film reels, optical media (CDs and DVDs), memorabilia and other materials that document Gargano's career in advertising, film direction, education and consulting. Companies represented include Ally & Gargano, Carl Ally, Amil Gargano & Partners, Alabama Power, Audiovox, Burger King, Calvin Klein, Dunkin' Donuts, Federal Express, Fiat, Hertz, Horn & Hardart, IBM, Pentax, Piper Aircraft, Saab, SAS, Shearson Lehman, Sight Savers, Smithsonian Institution National Museum of American History, Syracuse University and Volvo. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Includes correspondence, corporate reports and policy manuals, pamphlets and other printed material, proofs and tearsheet print advertisements, storyboards and sketches, videocassettes, 16mm and 35mm film reels, optical media (CDs and DVDs), memorabilia and other materials that document Gargano's career in advertising, film direction, education and consulting. Companies represented include Ally & Gargano, Carl Ally, Amil Gargano & Partners, Alabama Power, Audiovox, Burger King, Calvin Klein, Dunkin' Donuts, Federal Express, Fiat, Hertz, Horn & Hardart, IBM, Pentax, Piper Aircraft, Saab, SAS, Shearson Lehman, Sight Savers, Smithsonian Institution National Museum of American History, Syracuse University and Volvo. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Arthur Einstein papers, 1978-2001 and undated 54 Linear Feet — 30,000 Items

Advertising executive for Lord Geller Federico Einstein, Lord Einstein O'Neill; Arthur Einstein Advertising, an advertising and consulting firm; and Loyalty Builders LLC, a marketing services company. Collection spans the years 1978-2001 and includes advertising agency credentials presentations, correspondence, print advertisements, audiocassettes, videocassettes, compact discs, 16mm films, clippings and other materials that document Arthur Einstein's career as an advertising executive and consultant. Companies represented include Bankers Trust, Compaq, DDB Needham, Foote Cone Belding, IBM, the New York Stock Exchange, Oppenheimer Funds, Saab and Steinway. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1978-2001 and includes advertising agency credentials presentations, correspondence, print advertisements, audiocassettes, videocassettes, compact discs, 16mm films, clippings and other materials that document Arthur Einstein's career as an advertising executive and consultant. Companies represented include Bankers Trust, Compaq, DDB Needham, Foote Cone Belding, IBM, the New York Stock Exchange, Oppenheimer Funds, Saab and Steinway.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT Account Files spans the years 1885-2007, with the bulk of materials covering 1920-1995. It is an artificially-created collection of information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The JWT Account Files spans the years 1885-2008, with the bulk of materials covering 1920-1995. It is an artificially-created collection of information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper.

Materials relating to client accounts for which only a limited amount of information is available are arranged into a Small Files Series. Following the Small Files, there are account records for thirty individual clients.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Charles J. Balestrino was an executive, primarily in account management, at JWT offices in New York, Detroit, San Francisco and Tokyo. The JWT Charles J. Balestrino Papers span the years 1986-1994 and include correspondence, presentations, photographs, and videocassettes that document the later years of Balestrino's career at JWT's New York Office. Correspondents include Burt Manning, John Furr and Bill Thompson. Clients represented in the collection include Esso/Exxon, Goodyear, IBM, and Northwest Airlines. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The JWT Charles J. Balestrino Papers span the years 1986-1994 and include correspondence, presentations, photographs, and videocassettes that document the later years of Balestrino's career at JWT's New York Office. Correspondents include Burt Manning, John Furr and Bill Thompson. Clients represented in the collection include Esso/Exxon, Goodyear, IBM, and Northwest Airlines.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising companies in the United States. The J. Walter Thompson Company (JWT) New Business Records span the years 1924-2006, with the bulk of materials spanning 1980-1989. The collection combines the records of the New Business Departments of JWT's major U.S. offices: New York, Chicago, Detroit, Atlanta, and San Francisco, and includes presentations, memoranda, case histories, market research, and profiles of companies, industries, market segments, products and product categories. Topics addressed include the youth market, financial services marketing, food and grocery marketing, feminine hygiene and other personal products, and product branding. The collection includes photographs, audiocassettes, videocassettes, DVDs. Over 300 companies are represented in the collection, including Alitalia, Baskin-Robbins, Bell Atlantic, Circuit City, Eastern Airlines, Eyelab, Frito-Lay, Goodyear, Häagen-Dazs, HBO, Hyatt Hotels, IBM, Johnson & Johnson, Kodak, Kraft, Miller Beer, Morgan Stanley, Nabisco, Nestlé, Prudential, Schering-Plough, and the U.S. Navy. Many of the companies represented in the collection subsequently became clients of JWT, so there is some correlation between this collection and the JWT Account Files collection. Acquired as part of the John W. Hartman Center for Sales, Advertising, & Marketing History.

The J. Walter Thompson Company (JWT) New Business Records span the years 1924-2007, with the bulk of materials spanning 1980-1989. The collection combines the records of the New Business Departments of JWT's major U.S. offices: New York, Chicago, Detroit, Atlanta, and San Francisco, and includes presentations, memoranda, case histories, market research, and profiles of companies, industries, market segments, products and product categories. Topics addressed include the youth market, financial sservices marketing, food and grocery marketing, feminine hygiene and other personal products, and product branding. The collection includes photographs, audiocassettes, videocassettes, DVDs. Over 300 companies are represented in the collection, including Alitalia, Baskin-Robbins, Bell Atlantic, Circuit City, Eastern Airlines, Eyelab, Frito-Lay, Goodyear, Häagen-Dazs, HBO, Hyatt Hotels, IBM, Johnson & Johnson, Kodak, Kraft, Miller Beer, Morgan Stanley, Nabisco, Nestlé, Prudential, Schering-Plough, and the U.S. Navy. Many of the companies represented in the collection subsequently became clients of JWT, so there is some correlation between this collection and the JWT Account Files collection.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Walter J. (Wally) O'Brien was an executive with JWT and JWT Group, serving in a number of offices and as Vice Chairman of the company. Collection includes texts and accompanying slides of speeches and presentations; financial and management reports, correspondence and other printed materials as well as audiovisual materials in multiple formats (videocassettes, audio cassettes and tape reels, film reels). Companies represented include Beatrice, Burger King, De Beers, Ford, Goodyear, IBM, Kellogg, Kodak, Kraft, Lord Geller Federico Einstein, Mattel, Nestle, Pepsi, Philips, Reynolds Tobacco, Rolex, Unilever and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes texts and accompanying slides of speeches and presentations; financial and management reports, correspondence and other printed materials as well as audiovisual materials in multiple formats (videocassettes, audio cassettes and tape reels, film reels). Companies represented include Beatrice, Burger King, De Beers, Ford, Goodyear, IBM, Kellogg, Kodak, Kraft, Lord Geller Federico Einstein, Mattel, Nestle, Pepsi, Philips, Reynolds Tobacco, Rolex, Unilever and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Stephen Harty is an advertising executive who began his career at Ogilvy & Mather and later became North American Chairman of Bartle Bogle Hegarty agency. Harty co-founded Merkley Newman Harty advertising agency (later renamed Merkley+Partners), part of the Omnicom Group. The Stephen Harty Papers cover the years 1992-2001, and contains primarily files relating to the founding of Merkley Newman Harty (MNH) advertising agency. Records consist of notes on strategic plans; annual meetings; agency founding; articles featuring MNH; promotional booklets; clippings; photographs and proofs of print advertiesements that chronicle the purpose, history, philosophy, and goals of MNH. Clients mentioned in materials include The American Stock Exchange, Bankers Trust, BellSouth, Casio (Kashio), Champion Sportswear (Hanes), Dime Bank, Forbes, General Electric, IBM, International Wool Secretariat, M&M/Mars, Oxford Health Plan, TDK, Time Life Medical, Volvic Natural Spring Water, and WordPerfect. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Stephen Harty Papers cover the years 1992-2001, and contains primarily files relating to the founding of Merkley Newman Harty (MNH) advertising agency. Records consist of notes on strategic plans; annual meetings; agency founding; articles featuring MNH; promotional booklets; clippings; photographs and proofs of print advertisements that chronicle the purpose, history, philosophy, and goals of MNH. Clients mentioned in materials include The American Stock Exchange, Bankers Trust, BellSouth, Casio (Kashio), Champion Sportswear (Hanes), Dime Bank, Forbes, General Electric, IBM, International Wool Secretariat, M&M/Mars, Oxford Health Plan, TDK, Time Life Medical, Volvic Natural Spring Water, and WordPerfect.

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The Wells Rich Greene, Inc. (WRG) advertising agency was founded in 1966 by Mary Wells, Richard Rich, and Stewart Greene, who were associates at Jack Tinker and Partners agency. Until its demise in 1998, WRG was ranked as one of the top 15 advertising agencies in the United States. The Wells Rich Greene, Inc. (WRG) Records contain primarily print advertisements and broadcast commercials and advertising spots for clients of WRG. Materials span 1966-1998 and include magazine and newspaper advertisements, proof sheets, audiocassettes, videocassettes, analog and digital audio tape. Corporate documentation includes press releases, clipping files, and staff photographs and slides. Clients represented in the collection include: American Motors; Bristol-Myers (Boost, Clairol, Herbal Essence, Vagistat); Cadbury (Canada Dry, Schweppes); Continental Airlines; Ford; IBM; ITT (Technology Institute, Sheraton); Liberty Mutual; MCI; Miles Laboratories (Alka-Seltzer); New York Department of Commerce; Pan Am; Philip Morris (Benson & Hedges, Player, Dunhill); Procter & Gamble (Gain, Oil of Olay, Pringles, Folder's, Sure); Ralston Purina (Chex, Dog Chow, Tender Vittles); Seagram; TWA; and Warnaco (Warner's lingerie). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Wells Rich Greene, Inc. (WRG) Records contain primarily print advertisements and broadcast commercials and advertising spots for clients of WRG. Materials span 1966-1998 and include magazine and newspaper advertisements, proof sheets, audiocassettes, videocassettes, analog and digital audio tape. Corporate documentation includes press releases, clipping files, and staff photographs and slides. Clients represented in the collection include: American Motors; Bristol-Myers (Boost, Clairol, Herbal Essence, Vagistat); Cadbury (Canada Dry, Schweppes); Continental Airlines; Ford; IBM; ITT (Technology Institute, Sheraton); Liberty Mutual; MCI; Miles Laboratories (Alka-Seltzer); New York Department of Commerce; Pan Am; Philip Morris (Benson & Hedges, Player, Dunhill); Procter & Gamble (Gain, Oil of Olay, Pringles, Folder's, Sure); Ralston Purina (Chex, Dog Chow, Tender Vittles); Seagram; TWA; and Warnaco (Warner's lingerie).

NOTE: Throughout this finding aid, "TRT" refers to "Total Running Time," the total duration of content contained on a tape or film.