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Douglass L. Alligood papers, 1963-2013 1 Linear Foot — 100 Items

Advertising executive with BBDO and Uniworld agencies, and RCA. One of the first African Americans to become an executive in the advertising industry in the United States Collection spans the years 1963-2013, with the bulk of materials spanning 1980-2006. It contains primarily of research reports focused on ethnic minority (African American, Asian, Hispanic) and youth consumer market demographics and media issues such as television viewing habits. The collection also includes clippings and a 1963 audio recording, Adventures in Negro History. Companies referenced in the materials include BBDO, RCA, Chrysler and Pepsi. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1963-2013, with the bulk of materials spanning 1980-2006. It contains primarily of research reports focused on ethnic minority (African American, Asian, Hispanic) and youth consumer market demographics and media issues such as television viewing habits. The collection also includes clippings and a 1963 phonograph record, Adventures in Negro History. Companies referenced in the materials include BBDO, RCA, Chrysler and Pepsi.

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Media critic, feminist author and documentary filmmaker based in Massachusetts. Collection spans 1918-2014 and includes: clippings; tear sheets; correspondence; research reports and other printed materials; slides and slide presentation texts; audiovisual materials in multiple formats including 8mm and 16mm films, audio and video cassettes; book drafts and research files used for teaching and production of Kilbournes books and films. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History and the Sallie Bingham Center for Women's History & Culture.

Collection spans 1918-2014 and includes: clippings; tear sheets; correspondence; research reports and other printed materials; slides and slide presentation texts; audiovisual materials in multiple formats including 8mm and 16mm films, audio and video cassettes; book drafts and research files used for teaching and production of Kilbournes books and films. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History and the Sallie Bingham Center for Women's History & Culture.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The Chicago Office opened in 1891. The Information Center served as a corporate research library and reference center for the agency.

Collection and includes memoranda, clippings, research reports and other materials. Subjects addressed include contests, free-standing advertising inserts, coupons and other promotions, marketing of a variety of products including tobacco, hair care and other toiletries, foods including soy protein meat substitutes. Demographic research topics include marketing to children and youth, African Americans, Hispanic Americans, Asian Americans, older consumers, baby boom generation and women. Companies represented include Procter & Gamble, Andrew Jergens, Aunt Jemima and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.