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Advertising Ephemera collection, 1850s-1980s 35 Linear Feet — 9,279 items

The Advertising Ephemera Collection is composed of single advertisements, product and trade catalogs, advertising pamphlets, and broadsides. The advertisements are primarily American and from the late 19th and early to mid 20th century.

The Advertising Ephemera Collection is composed of single advertisements, product and trade catalogs, advertising pamphlets, and broadsides. The advertisements are primarily American and from the late 19th and early to mid 20th century. The collection is divided into broad subject categories, based on the primary type of product or service being advertised, which are arranged in alphabetical order. Within each subject category material is divided based upon the form of the material; leaflets, letters, and sheets printed on both sides; trade cards (mechanical, metamorphic, see-thru, shape, fabric inserts, unusual feature, postcards and insert cards); booklets; special categories; and miscellaneous. A subseries of foreign advertising material consists predominately of travel related literature and is arrange alphabetically by country. The arrangement of oversize materials parallels the original arrangement.

The researcher should note that trade catalogs that are pamphlets may be found in several places in the Perkins Library: this collections; individually in the stacks as fully cataloged items; or as part of groups of old pamphlets for which the cataloging was by main entry only. Advertising broadsides may also be found in the Broadsides Collection and many collections of manuscripts also contain advertising materials.

Some useful reference sources for gathering further information on this type of material include:

Romaine, Lawrence B., "A Guide to American Trade Catalogs," 1944-1900 (New York, 1960).

Hammond, Dorothy, "Advertising Collectibles of Times Past," (Des Moines, Iowa, 1974).

Kaduck, John M., "Advertising Trade Cards," (Des Moines, Iowa, 1976).

McQuarry, Jim, "Collectors Guide to Advertising Cards," (Gas City, Indiana, 1975).

Additions to the collection have not been processed and therefore to do reflect the arrangement of the rest of the collection. Please refer to the detailed description below for more information about their content.

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The Southern Sweet Gum Company was a chewing gum manufacturer in Greensboro (Guilford Co.), N.C. Collection comprises 8 full-color advertising trade cards (approx. 4x6 in.), featuring authors and composers, produced as a purchasing incentive for the chewing gum. Included are cards for Burns, Byron, Dickens, Goethe, Longfellow, Mozart, Schiller, and Tennyson. Missing from the collection are Wagner, Beethoven, and Liszt. The cards are undated, but there is documentation for the company's location in Greensboro between 1898 and 1903.

Collection comprises 8 full-color advertising trade cards (approx. 4x6 in.), featuring authors and composers, produced as a purchasing incentive for the chewing gum. Included are cards for Burns, Byron, Dickens, Goethe, Longfellow, Mozart, Schiller, and Tennyson. Missing from the collection are Wagner, Beethoven, and Liszt. The cards are undated, but there is documentation for the company's location in Greensboro between 1898 and 1903.

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The Tobacco Collection spans the years 1828-1987, with the bulk of the items dating from the late 19th and early 20th centuries, and contains material assembled by library staff related to the manufacturing, sale, and use of tobacco in the United States, particularly in the South. There are also items referring to tobacco cultivation and processing. Printed advertising predominates, but the contents also include items that are not paper products. Typical paper-based items include cigarette and cigar advertising trade cards of W. Duke, Sons & Co., Lorillard, Liggett and Myers, John Player and Sons, and various other American and British companies; tobacco advertisements by Krueger and Brown of N.Y.; and souvenir tobacco albums published by Allen & Ginter. Other forms of advertising in the collection include broadsides, pamphlets, books, leaflets, letters, envelopes, cigar and cigarette boxes and labels, cans, a plate, wrappers, labels, and catalogs. Images include birds, animals, battle scenes, and persons, including a series on "African Types." The bulk of the material dates from the later decades of the 19th century and the early 20th century but there are items dated earlier and later. The contents are primarily domestic, chiefly pertaining to business concerns in North Carolina and Virginia, but items from other countries are also included. Items are physically arranged by company name when known, otherwise by format. For easier searching, the descriptive finding aid is arranged in two alphabetical sections, by company name and by format.

The Tobacco Collection spans the years 1828-1987, with the bulk of the items dating from the late 19th and early 20th centuries, and contains material assembled by the library staff related to the manufacturing, sale, and use of tobacco in the United States, particularly in the South. There are also items concerning its cultivation and processing. Printed advertising predominates, but the contents also include artifacts and cloth items. Typical items include cigarette and cigar advertising trade cards of W. Duke, Sons & Co., Lorillard, Liggett and Myers, John Player and Sons, and various other American and British companies; tobacco advertisements by Krueger and Brown of N.Y.; and souvenir tobacco albums published by Allen & Ginter. There are also many posters, large and small, and printed materials, chiefly pamphlets and leaflets, some addressing tobacco farmers. The contents are primarily domestic, chiefly pertaining to business concerns in North Carolina and Virginia, but items from other countries are also included, and there are some items in the Spanish language.

The collection contains many advertising posters from the early years of American commercial color printing. Also present are cloth items: small silks, blankets, and rugs that were in use in the period around 1912 as both inserts and premiums. The various series of these cloth materials are listed in Jefferson R. Burdick's The American Card Catalog. Trade cards are present, chiefly in the W. Duke Sons & Co. Papers, as insert cards that were issued not only by the Dukes but also by their competitors. Card depict animals, flags, battle scenes, photographic views, and various persons, including a series on "African Types" from the 1930s. Other forms of advertising in the collection include broadsides, pamphlets, books, leaflets, letters, envelopes, cigar boxes and labels, cans, a plate, wrappers, labels, and catalogs. Pamphlets include an almanac, a smoking guide, a company history, and many other publicities related to tobacco cultivation and manufacturing. One 20th century item found in the collection is a plastic box for Camel cigarettes dated circa 1945-1949, typical of those distributed at Duke football games.

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Collector and scholar of medical and pharmaceutical advertising, and advertising Go Cards. Collection contains primarily advertising postcards (500 items, 1999-2000), mainly for clothing, entertainment, and alcoholic beverages, but also promoting AIDS awareness, AIDS drugs, and safe sex. The collection includes 5 handmade AIDS awareness cards from Burkina Faso; advertising cards for phone sex lines, 1978-1992; and 5 papers by Helfand on medical and pharmaceutical advertising. A copy of M. Rickard's ENCYCLOPEDIA OF EPHEMERA was removed from the collection and cataloged separately. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection contains primarily advertising postcards (500 items, 1999-2000), mainly for clothing, entertainment, and alcoholic beverages, but also promoting AIDS awareness, AIDS drugs, and safe sex. The collection includes 5 handmade AIDS awareness cards from Burkina Faso; advertising cards for phone sex lines, 1978-1992; and 5 papers by Helfand on medical and pharmaceutical advertising. A copy of M. Rickard's ENCYCLOPEDIA OF EPHEMERA was removed from the collection and cataloged separately.