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Adrienne Cohen papers, 1963-2000 and undated 5 Linear Feet — 2000 Items

Copy writer and advertising executive for several agencies primarily in the Atlanta, Ga. area. The Adrienne Cohen Papers span the years 1963-2000 and include print advertisements, copy designs, direct marketing mailings and brochures, storyboards, audiotapes, 16mm and 35mm films of radio and television commercials that document Cohen's work as an advertising copy writer and creative executive. Companies represented include Marschalk, Young & Rubicam, and McCann-Erickson. Clients include Coca-Cola, Drackett, Eastern Airways, Gulf Oil, and Texize. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Adrienne Cohen Papers span the years 1963-2000 and include print advertisements, copy designs, direct marketing mailings and brochures, storyboards, audiotapes, 16mm and 35mm films of radio and television commercials that document Cohen's work as an advertising copy writer and creative executive. Companies represented include Marschalk, Young & Rubicam, and McCann-Erickson. Clients include Coca-Cola, Drackett, Eastern Airways, Gulf Oil, and Texize.

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Alvin A. Achenbaum papers, 1948-2011 and undated 117 Linear Feet — 80,000 Items

Market researcher and advertising executive who worked at several agencies; partner in a consulting practice under several names; lecturer and author of marketing textbooks. The Alvin A. Achenbaum Papers span the years 1948-2011 and document Achenbaum's career in advertising (with Grey Advertising, J. Walter Thompson and Backer Spielvogel Bates agencies) and marketing consulting (as a partner in Alvin Achenbaum Associates, Canter Achenbaum Heekin, and Achenbaum Bogda Associates). Collection includes writings and speeches, correspondence, photographs, research reports and related materials. Clients represented include 7-Eleven, American Red Cross, AT&T, Block Drug, Bristol-Myers, Campbell Soup, Chrysler, Dairy Queen, Dentsu, Franklin Mint, General Foods, GTE, Hallmark, Honda, Integrity Music, Kayser-Roth, Kia, K-Mart, Miller Brewing, MTA, Nationwide, Nestlé, Nissan/Datsun, PCA, Pfizer, Philip Morris, Quaker Oats, Revlon, Ryerson Tull, Seagram, Toyota, U.S. Dept. of Defense, and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Alvin A. Achenbaum Papers span the years 1948-2011 and document Achenbaum's career in advertising (with Grey Advertising, J. Walter Thompson and Backer Spielvogel Bates agencies) and marketing consulting (as a partner in Alvin Achenbaum Associates, Canter Achenbaum Heekin, and Achenbaum Bogda Associates). Collection includes writings and speeches, correspondence, photographs, research reports and related materials. Clients represented include 7-Eleven, American Red Cross, AT&T, Block Drug, Bristol-Myers, Campbell Soup, Chrysler, Dairy Queen, Dentsu, Franklin Mint, General Foods, GTE, Hallmark, Honda, Integrity Music, Kayser-Roth, Kia, K-Mart, Miller Brewing, MTA, Nationwide, Nestlé, Nissan/Datsun, PCA, Pfizer, Philip Morris, Quaker Oats, Revlon, Ryerson Tull, Seagram, Toyota, U.S. Dept. of Defense, and Warner-Lambert.

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African-American graphic artist, professor and advertising executive based primarily in California; principal in the firm Archie Boston Graphic Design. Collection includes print materials, posters, sketches, greeting cards, correspondence, as well as audiovisual materials in multiple formats (DVDs, tape reels, and film reels) that document Boston's career in advertising and graphic design as well as his academic life at California State University-Long Beach. Companies represented include California Plum, Raisin and Apple Advisory Boards, FMC, Motorola, Pentel, Raytheon and Yamaha. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes print materials, posters, sketches, greeting cards, correspondence, as well as audiovisual materials in multiple formats (DVDs, tape reels, and film reels) that document Boston's career in advertising and graphic design as well as his academic life at California State University-Long Beach. Companies represented include California Plum, Raisin and Apple Advisory Boards, FMC, Motorola, Pentel, Raytheon and Yamaha. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Arthur Einstein papers, 1978-2001 and undated 54 Linear Feet — 30,000 Items

Advertising executive for Lord Geller Federico Einstein, Lord Einstein O'Neill; Arthur Einstein Advertising, an advertising and consulting firm; and Loyalty Builders LLC, a marketing services company. Collection spans the years 1978-2001 and includes advertising agency credentials presentations, correspondence, print advertisements, audiocassettes, videocassettes, compact discs, 16mm films, clippings and other materials that document Arthur Einstein's career as an advertising executive and consultant. Companies represented include Bankers Trust, Compaq, DDB Needham, Foote Cone Belding, IBM, the New York Stock Exchange, Oppenheimer Funds, Saab and Steinway. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1978-2001 and includes advertising agency credentials presentations, correspondence, print advertisements, audiocassettes, videocassettes, compact discs, 16mm films, clippings and other materials that document Arthur Einstein's career as an advertising executive and consultant. Companies represented include Bankers Trust, Compaq, DDB Needham, Foote Cone Belding, IBM, the New York Stock Exchange, Oppenheimer Funds, Saab and Steinway.

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C. Dayton Bud Titsworth was an executive at Lord, Geller, Federico, Einstein, a subsidiary of the J. Walter Thompson Company (JWT) advertising agency, in the 1970s and 1980s, before starting his own agency. The Bud Titsworth Commercials collection span the years 1968-1991 and consist of audio tapes, videocassettes and 16mm films of radio spots and television commercials on which Titsworth worked. Clients represented include Canada Dry, IBM, STP and Warner-Lambert. Announcers for radio spots include sportscaster Howard Cosell. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Bud Titsworth Commercials collection span the years 1968-1991 and consist of audio tapes, videocassettes and 16mm films of radio spots and television commercials on which Titsworth worked. Clients represented include Canada Dry, IBM, STP and Warner-Lambert. Announcers for radio spots include sportscaster Howard Cosell.

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Advertising executive at several U.S. agencies, including McCann-Erickson, Backer Spielvogel Bates, Interpublic Group, and Saatchi & Saatchi. Served as U.S. Ambassador to Slovakia during the Clinton Administration.

Collection spans 1946-2014 and contains correspondence, photographs, scrapbooks, printed materials, memorabilia, audiovisual materials and other items pertaining to Spielvogel's career in advertising as well as his public service and community activities. Advertising agencies represented include Backer Spielvogel Bates, Interpublic and Saatchi & Saatchi. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Copywriter and executive at several U.S. advertising agencies, including Warwick & Legler, D'Arcy MacManus & Masius/deGarmo and Grey Advertising. Collection spans 1960s-2006 and includes proofs and tearsheets, correspondence, printed material, storyboards and other materials documenting Bien's career in advertising. Companies and products represented include Campho-Phenique, D-Con, Gerber, Helena Rubenstein, Karo, Mazola, Midol, Panasonic, Pepsi, Playtex, Seagram, and Timex. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans 1960s-2006 and includes proofs and tearsheets, correspondence, printed material, storyboards and other materials documenting Bien's career in advertising. Companies and products represented include Campho-Phenique, D-Con, Gerber, Helena Rubenstein, Karo, Mazola, Midol, Panasonic, Pepsi, Playtex, Seagram, and Timex. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Charlotte Beers is an advertising executive, author and diplomat based in Chicago, New York and Charleston, South Carolina. Collection includes clippings, correspondence, book manuscript drafts, presentations and speech scripts, memos to and from David Ogilvy, transcripts of interviews and other printed materials as well as audiovisual materials (videocassettes and optical disks) that document Beers' career in advertising and her tenure as Under Secretary of State for Public Diplomacy and Public Affairs. Institutions represented in the collection include American Express, J. Walter Thompson Company, Ogilvy & Mather, Tatham-Laird & Kudner, the U.S. State Department and the 9-11 Commission. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes clippings, correspondence, book manuscript drafts, presentations and speech scripts, memos to and from David Ogilvy, transcripts of interviews and other printed materials as well as audiovisual materials (videocassettes and optical disks) that document Beers' career in advertising and her tenure as Under Secretary of State for Public Diplomacy and Public Affairs. Institutions represented in the collection include American Express, J. Walter Thompson Company, Ogilvy & Mather, Tatham-Laird & Kudner, the U.S. State Department and the 9-11 Commission. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Advertising and business executive. President of Dictaphone Corporation (1922-1927, 1948-1960), based in New York. President of Associated Advertising Clubs of the World and International Advertising Association (precursor to American Advertising Federation). C.K. Woodbridge papers include correspondence, text and notes for speeches and writings, clippings, scrapbooks, black-and-white photographs, audio belt recordings and other printed materials. Topics addressed include the management, training and compensation of sales personnel; women in the advertising business; corporate management and public relations; internationalization of advertising and marketing and the role of professional organizations; and product development (importation of margarine from the Netherlands to the U.S. and Canada; popularization of dictating equipment in office spaces). Companies and organizations represented include Advertising Club of New York, American Machine and Metals (parent company of Trout Mining), Anton Jurgens Margarine Works (precursor of Unilever), Associated Advertising Clubs of the World, Dictaphone, Incorporated Sales Managers' Association (UK), International Advertising Association (later renamed Advertising Federation of America merged to become the present American Advertising Federation), Kelvinator, League of Advertising Women, Philadelphia Club of Advertising Women, Remington Rand, and Spencer Kellogg & Sons. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

C.K. Woodbridge papers include correspondence, text and notes for speeches and writings, clippings, scrapbooks, black-and-white photographs, audio belt recordings and other printed materials. Topics addressed include the management, training and compensation of sales personnel; women in the advertising business; corporate management and public relations; internationalization of advertising and marketing and the role of professional organizations; and product development (importation of margarine from the Netherlands to the U.S. and Canada; popularization of dictating equipment in office spaces). Companies and organizations represented include Advertising Club of New York, American Machine and Metals (parent company of Trout Mining), Anton Jurgens Margarine Works (precursor of Unilever), Associated Advertising Clubs of the World, Dictaphone, Incorporated Sales Managers' Association (UK), International Advertising Association (later renamed Advertising Federation of America merged to become the present American Advertising Federation), Kelvinator, League of Advertising Women, Philadelphia Club of Advertising Women, Remington Rand, and Spencer Kellogg & Sons. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Douglass L. Alligood papers, 1963-2013 1 Linear Foot — 100 Items

Advertising executive with BBDO and Uniworld agencies, and RCA. One of the first African Americans to become an executive in the advertising industry in the United States Collection spans the years 1963-2013, with the bulk of materials spanning 1980-2006. It contains primarily of research reports focused on ethnic minority (African American, Asian, Hispanic) and youth consumer market demographics and media issues such as television viewing habits. The collection also includes clippings and a 1963 audio recording, Adventures in Negro History. Companies referenced in the materials include BBDO, RCA, Chrysler and Pepsi. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1963-2013, with the bulk of materials spanning 1980-2006. It contains primarily of research reports focused on ethnic minority (African American, Asian, Hispanic) and youth consumer market demographics and media issues such as television viewing habits. The collection also includes clippings and a 1963 phonograph record, Adventures in Negro History. Companies referenced in the materials include BBDO, RCA, Chrysler and Pepsi.