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Adrienne Cohen papers, 1963-2000 and undated 5 Linear Feet — 2000 Items

Copy writer and advertising executive for several agencies primarily in the Atlanta, Ga. area. The Adrienne Cohen Papers span the years 1963-2000 and include print advertisements, copy designs, direct marketing mailings and brochures, storyboards, audiotapes, 16mm and 35mm films of radio and television commercials that document Cohen's work as an advertising copy writer and creative executive. Companies represented include Marschalk, Young & Rubicam, and McCann-Erickson. Clients include Coca-Cola, Drackett, Eastern Airways, Gulf Oil, and Texize. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Adrienne Cohen Papers span the years 1963-2000 and include print advertisements, copy designs, direct marketing mailings and brochures, storyboards, audiotapes, 16mm and 35mm films of radio and television commercials that document Cohen's work as an advertising copy writer and creative executive. Companies represented include Marschalk, Young & Rubicam, and McCann-Erickson. Clients include Coca-Cola, Drackett, Eastern Airways, Gulf Oil, and Texize.

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Alvin A. Achenbaum papers, 1948-2011 and undated 117 Linear Feet — 80,000 Items

Market researcher and advertising executive who worked at several agencies; partner in a consulting practice under several names; lecturer and author of marketing textbooks. The Alvin A. Achenbaum Papers span the years 1948-2011 and document Achenbaum's career in advertising (with Grey Advertising, J. Walter Thompson and Backer Spielvogel Bates agencies) and marketing consulting (as a partner in Alvin Achenbaum Associates, Canter Achenbaum Heekin, and Achenbaum Bogda Associates). Collection includes writings and speeches, correspondence, photographs, research reports and related materials. Clients represented include 7-Eleven, American Red Cross, AT&T, Block Drug, Bristol-Myers, Campbell Soup, Chrysler, Dairy Queen, Dentsu, Franklin Mint, General Foods, GTE, Hallmark, Honda, Integrity Music, Kayser-Roth, Kia, K-Mart, Miller Brewing, MTA, Nationwide, Nestlé, Nissan/Datsun, PCA, Pfizer, Philip Morris, Quaker Oats, Revlon, Ryerson Tull, Seagram, Toyota, U.S. Dept. of Defense, and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Alvin A. Achenbaum Papers span the years 1948-2011 and document Achenbaum's career in advertising (with Grey Advertising, J. Walter Thompson and Backer Spielvogel Bates agencies) and marketing consulting (as a partner in Alvin Achenbaum Associates, Canter Achenbaum Heekin, and Achenbaum Bogda Associates). Collection includes writings and speeches, correspondence, photographs, research reports and related materials. Clients represented include 7-Eleven, American Red Cross, AT&T, Block Drug, Bristol-Myers, Campbell Soup, Chrysler, Dairy Queen, Dentsu, Franklin Mint, General Foods, GTE, Hallmark, Honda, Integrity Music, Kayser-Roth, Kia, K-Mart, Miller Brewing, MTA, Nationwide, Nestlé, Nissan/Datsun, PCA, Pfizer, Philip Morris, Quaker Oats, Revlon, Ryerson Tull, Seagram, Toyota, U.S. Dept. of Defense, and Warner-Lambert.

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Archie Boston papers, 1963-2018 and undated 8.0 Linear Feet

African-American graphic artist, professor and advertising executive based primarily in California; principal in the firm Archie Boston Graphic Design. Collection includes print materials, posters, sketches, greeting cards, correspondence, as well as audiovisual materials in multiple formats (DVDs, tape reels, and film reels) that document Boston's career in advertising and graphic design as well as his academic life at California State University-Long Beach. Companies represented include California Plum, Raisin and Apple Advisory Boards, FMC, Motorola, Pentel, Raytheon and Yamaha. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes print materials, posters, sketches, greeting cards, correspondence, as well as audiovisual materials in multiple formats (DVDs, tape reels, and film reels) that document Boston's career in advertising and graphic design as well as his academic life at California State University-Long Beach. Companies represented include California Plum, Raisin and Apple Advisory Boards, FMC, Motorola, Pentel, Raytheon and Yamaha. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Arthur Einstein papers, 1978-2001 and undated 54 Linear Feet — 30,000 Items

Advertising executive for Lord Geller Federico Einstein, Lord Einstein O'Neill; Arthur Einstein Advertising, an advertising and consulting firm; and Loyalty Builders LLC, a marketing services company. Collection spans the years 1978-2001 and includes advertising agency credentials presentations, correspondence, print advertisements, audiocassettes, videocassettes, compact discs, 16mm films, clippings and other materials that document Arthur Einstein's career as an advertising executive and consultant. Companies represented include Bankers Trust, Compaq, DDB Needham, Foote Cone Belding, IBM, the New York Stock Exchange, Oppenheimer Funds, Saab and Steinway. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1978-2001 and includes advertising agency credentials presentations, correspondence, print advertisements, audiocassettes, videocassettes, compact discs, 16mm films, clippings and other materials that document Arthur Einstein's career as an advertising executive and consultant. Companies represented include Bankers Trust, Compaq, DDB Needham, Foote Cone Belding, IBM, the New York Stock Exchange, Oppenheimer Funds, Saab and Steinway.

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Bud Titsworth Commercials, 1968-1991 and undated 3 Linear Feet — 19 Items

C. Dayton Bud Titsworth was an executive at Lord, Geller, Federico, Einstein, a subsidiary of the J. Walter Thompson Company (JWT) advertising agency, in the 1970s and 1980s, before starting his own agency. The Bud Titsworth Commercials collection span the years 1968-1991 and consist of audio tapes, videocassettes and 16mm films of radio spots and television commercials on which Titsworth worked. Clients represented include Canada Dry, IBM, STP and Warner-Lambert. Announcers for radio spots include sportscaster Howard Cosell. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Bud Titsworth Commercials collection span the years 1968-1991 and consist of audio tapes, videocassettes and 16mm films of radio spots and television commercials on which Titsworth worked. Clients represented include Canada Dry, IBM, STP and Warner-Lambert. Announcers for radio spots include sportscaster Howard Cosell.

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Carl Spielvogel papers, 1946-2014 and undated 12 Linear Feet

Advertising executive at several U.S. agencies, including McCann-Erickson, Backer Spielvogel Bates, Interpublic Group, and Saatchi & Saatchi. Served as U.S. Ambassador to Slovakia during the Clinton Administration.

Collection spans 1946-2014 and contains correspondence, photographs, scrapbooks, printed materials, memorabilia, audiovisual materials and other items pertaining to Spielvogel's career in advertising as well as his public service and community activities. Advertising agencies represented include Backer Spielvogel Bates, Interpublic and Saatchi & Saatchi. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Caroline Bien papers, 1960s-2006 and undated 5 Linear Feet

Copywriter and executive at several U.S. advertising agencies, including Warwick & Legler, D'Arcy MacManus & Masius/deGarmo and Grey Advertising. Collection spans 1960s-2006 and includes proofs and tearsheets, correspondence, printed material, storyboards and other materials documenting Bien's career in advertising. Companies and products represented include Campho-Phenique, D-Con, Gerber, Helena Rubenstein, Karo, Mazola, Midol, Panasonic, Pepsi, Playtex, Seagram, and Timex. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans 1960s-2006 and includes proofs and tearsheets, correspondence, printed material, storyboards and other materials documenting Bien's career in advertising. Companies and products represented include Campho-Phenique, D-Con, Gerber, Helena Rubenstein, Karo, Mazola, Midol, Panasonic, Pepsi, Playtex, Seagram, and Timex. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Charlotte Beers papers, 1958-2013 and undated 11.0 Linear Feet

Charlotte Beers is an advertising executive, author and diplomat based in Chicago, New York and Charleston, South Carolina. Collection includes clippings, correspondence, book manuscript drafts, presentations and speech scripts, memos to and from David Ogilvy, transcripts of interviews and other printed materials as well as audiovisual materials (videocassettes and optical disks) that document Beers' career in advertising and her tenure as Under Secretary of State for Public Diplomacy and Public Affairs. Institutions represented in the collection include American Express, J. Walter Thompson Company, Ogilvy & Mather, Tatham-Laird & Kudner, the U.S. State Department and the 9-11 Commission. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes clippings, correspondence, book manuscript drafts, presentations and speech scripts, memos to and from David Ogilvy, transcripts of interviews and other printed materials as well as audiovisual materials (videocassettes and optical disks) that document Beers' career in advertising and her tenure as Under Secretary of State for Public Diplomacy and Public Affairs. Institutions represented in the collection include American Express, J. Walter Thompson Company, Ogilvy & Mather, Tatham-Laird & Kudner, the U.S. State Department and the 9-11 Commission. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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C.K. Woodbridge papers, 1917-1997 and undated 6.0 Linear Feet

Advertising and business executive. President of Dictaphone Corporation (1922-1927, 1948-1960), based in New York. President of Associated Advertising Clubs of the World and International Advertising Association (precursor to American Advertising Federation). C.K. Woodbridge papers include correspondence, text and notes for speeches and writings, clippings, scrapbooks, black-and-white photographs, audio belt recordings and other printed materials. Topics addressed include the management, training and compensation of sales personnel; women in the advertising business; corporate management and public relations; internationalization of advertising and marketing and the role of professional organizations; and product development (importation of margarine from the Netherlands to the U.S. and Canada; popularization of dictating equipment in office spaces). Companies and organizations represented include Advertising Club of New York, American Machine and Metals (parent company of Trout Mining), Anton Jurgens Margarine Works (precursor of Unilever), Associated Advertising Clubs of the World, Dictaphone, Incorporated Sales Managers' Association (UK), International Advertising Association (later renamed Advertising Federation of America merged to become the present American Advertising Federation), Kelvinator, League of Advertising Women, Philadelphia Club of Advertising Women, Remington Rand, and Spencer Kellogg & Sons. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

C.K. Woodbridge papers include correspondence, text and notes for speeches and writings, clippings, scrapbooks, black-and-white photographs, audio belt recordings and other printed materials. Topics addressed include the management, training and compensation of sales personnel; women in the advertising business; corporate management and public relations; internationalization of advertising and marketing and the role of professional organizations; and product development (importation of margarine from the Netherlands to the U.S. and Canada; popularization of dictating equipment in office spaces). Companies and organizations represented include Advertising Club of New York, American Machine and Metals (parent company of Trout Mining), Anton Jurgens Margarine Works (precursor of Unilever), Associated Advertising Clubs of the World, Dictaphone, Incorporated Sales Managers' Association (UK), International Advertising Association (later renamed Advertising Federation of America merged to become the present American Advertising Federation), Kelvinator, League of Advertising Women, Philadelphia Club of Advertising Women, Remington Rand, and Spencer Kellogg & Sons. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Douglass L. Alligood papers, 1963-2013 1 Linear Foot — 100 Items

Advertising executive with BBDO and Uniworld agencies, and RCA. One of the first African Americans to become an executive in the advertising industry in the United States Collection spans the years 1963-2013, with the bulk of materials spanning 1980-2006. It contains primarily of research reports focused on ethnic minority (African American, Asian, Hispanic) and youth consumer market demographics and media issues such as television viewing habits. The collection also includes clippings and a 1963 audio recording, Adventures in Negro History. Companies referenced in the materials include BBDO, RCA, Chrysler and Pepsi. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1963-2013, with the bulk of materials spanning 1980-2006. It contains primarily of research reports focused on ethnic minority (African American, Asian, Hispanic) and youth consumer market demographics and media issues such as television viewing habits. The collection also includes clippings and a 1963 phonograph record, Adventures in Negro History. Companies referenced in the materials include BBDO, RCA, Chrysler and Pepsi.

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Earle Ludgin papers, 1920-1979 and undated 4.5 Linear Feet

Advertising executive, founder of Earle Ludgin and Company agency, Chicago, Ill. Collection includes correspondence, clippings, tear sheets and proofs of print advertisements, speeches and other printed materials. Companies represented include: Albert Pick, B. Altman, Bluebird Diamond Syndicate, Chicago Title and Trust, Clinton Carpets (Ozite), Elgin, Elizabeth Arden, Eureka, Lenox, Lucien Lelong, Macy's, Matson Line, Mullins Manufacturing, Pennsylvania Railroad, Rit Dye, Saks, Scott Radio Laboratories, Swift, Walgreen, and W.F. McLaughlin. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes correspondence, clippings, tear sheets and proofs of print advertisements, speeches and other printed materials. Companies represented include: Albert Pick, B. Altman, Bluebird Diamond Syndicate, Chicago Title and Trust, Clinton Carpets (Ozite), Elgin, Elizabeth Arden, Eureka, Lenox, Lucien Lelong, Macy's, Matson Line, Mullins Manufacturing, Pennsylvania Railroad, Rit Dye, Saks, Scott Radio Laboratories, Swift, Walgreen, and W.F. McLaughlin. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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George Lois papers, 1985-1991 0.2 Linear Feet

Advertising executive based in New York; partner in several different agencies over time. Collection consists of two case studies, for ESPN and Tommy Hilfiger's Murjani campaign. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection consists of two case studies, for ESPN and Tommy Hilfiger's Murjani campaign. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Irving B. Gerson papers, 1937-2007 and undated 23.0 Linear Feet — 0.05 Gigabytes — 1,903 Document files

Marketing executive and author based primarily in Chicago. Collection includes correspondence, autobiographical writings, research reports, short stories, manuscripts of memoirs and novels, clippings and other printed materials, as well as audiovisual materials (videocassettes, microfilm, audiotape reels, phonograph record) and electronic records on floppy disks. Topics include Gerson's work history in advertising, marketing and consulting; personal and family life; reflections on aging and career changes; and reminiscences of Gerson's experiences in the military during World War II. Companies represented include Elgin, Gerson Howe & Johnson, Hammond Organ, Irving B. Gerson Company, Robert Haas Advertising, Sears, W.T. Grand, Whirlpool and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes correspondence, autobiographical writings, research reports, short stories, manuscripts of memoirs and novels, clippings and other printed materials, as well as audiovisual materials (videocassettes, microfilm, audiotape reels) and electronic records on floppy disks. Topics include Gerson's work history in advertising, marketing and consulting; personal and family life; reflections on aging and career changes; and reminiscences of Gerson's experiences in the military during World War II. Companies represented include Elgin, Gerson Howe & Johnson, Hammond Organ, Irving B. Gerson Company, Robert Haas Advertising, Sears, W.T. Grand, Whirlpool and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Jean Yeager papers, 1959-2012 15 Linear Feet — 7,000 Items

Advertising copy writer and artist who managed his own agency, Jean W. Yeager, Inc. based in Dallas, Tex. Later taught at several Waldorf Method institutions; director of the Anthroposophical Society in America. Collection spans the years 1959-2012 and includes correspondence, direct marketing printed materials, print advertisements and recordings of radio and television broadcast commercials and public service messages that document Yeager's career producing advertising primarily for companies based in Texas. Examples of Yeager's original art are also included. Formats include audio- and videocassettes, audio reels and 16mm films. Companies represented include 7-Eleven, Coca-Cola, Frito-Lay, Radio Shack, Republic Health Corporation, Schenley, Southland Corporation, and Sterling Optical. The collection also touches on Yeager's involvement with the Anthroposophical Society and related enterprises, including Waldorf Method schools such as the Kimberton Waldorf School in Detroit. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1959-2012 and includes correspondence, direct marketing printed materials, print advertisements and recordings of radio and television broadcast commercials and public service messages that document Yeager's career producing advertising primarily for companies based in Texas. Examples of Yeager's original art are also included. Formats include audio- and videocassettes, audio reels and 16mm films. Companies represented include 7-Eleven, Coca-Cola, Frito-Lay, Radio Shack, Republic Health Corporation, Schenley, Southland Corporation, and Sterling Optical. The collection also touches on Yeager's involvement with the Anthroposophical Society and related enterprises, including Waldorf Method schools such as the Kimberton Waldorf School in Detroit.

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Jim Kobs papers, 1954-2015 and undated 40.0 Linear Feet

Direct marketing and advertising executive based primarily in Chicago, Ill. Jim Kobs papers include: correspondence, mail order catalogs, mailings, print advertisements and advertising designs, research reports, slides and photographs and audiovisual materials (audiocassettes, videocassettes, 16mm film, DVD) that document Kobs' career in direct, database and catalog marketing. Companies and institutions represented include: Amoco, AT&T, Bankers Life, Boys and Girls Clubs of Chicago, DHL, Direct Mail Advertising Association (DMAA), Direct Mail Marketing Association (DMMA), Direct Marketing Association (DMA), Encyclopedia Britannica, Gander Mountain, General Electric, General Mills, Hewlett-Packard, Honeywell, Mayo Clinic, Montgomery Ward, Playboy, Prudential, Scott Paper, Tupperware, U.S. Navy recruiting, Wayside Gardens and Xerox. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Jim Kobs papers include: correspondence, mail order catalogs, mailings, print advertisements and advertising designs, research reports, slides and photographs and audiovisual materials (audiocassettes, videocassettes, 16mm film, DVD) that document Kobs' career in direct, database and catalog marketing. Companies and institutions represented include: Amoco, AT&T, Bankers Life, Boys and Girls Clubs of Chicago, DHL, Direct Mail Advertising Association (DMAA), Direct Mail Marketing Association (DMMA), Direct Marketing Association (DMA), Encyclopedia Britannica, Gander Mountain, General Electric, General Mills, Hewlett-Packard, Honeywell, Mayo Clinic, Montgomery Ward, Playboy, Prudential, Scott Paper, Tupperware, U.S. Navy recruiting, Wayside Gardens and Xerox. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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John R. Blaney papers, 1953-2001 and undated 15.0 Linear Feet

Advertising executive who worked for the Ogilvy & Mather agency in New York and London. Collection includes correspondence, financial and research reports, client and new business presentations, speeches, policy manuals, booklets and other printed materials, as well as videocassettes and print advertisements that document Blaney's work in client services, staff training and general management at Ogilvy & Mather. Companies represented include American Express, Chesebrough-Pond's, Nestle, Procter & Gamble, Shell, SmithKline Beecham and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes correspondence, financial and research reports, client and new business presentations, speeches, policy manuals, booklets and other printed materials, as well as videocassettes and print advertisements that document Blaney's work in client services, staff training and general management at Ogilvy & Mather. Companies represented include American Express, Chesebrough-Pond's, Nestle, Procter & Gamble, Shell, SmithKline Beecham and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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John Stevenson papers, 1943-1983 and undated 18 Linear Feet — 7,000 Items

Pioneer in direct mail, director of Greystone Press which specialized in subscription encyclopedias and continuity series books. The John Stevenson papers span the years 1947-1983 and include correspondence, advertising designs, direct mail/direct marketing mailings, financial records and other materials that document Stevenson's career with Greystone Press selling encyclopedias, book club subscriptions, literary continuity series and home reference manuals. Some of the materials were co-produced by Fred Breismeister, a former New York Post copywriter. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The John Stevenson papers span the years 1947-1983 and include correspondence, advertising designs, direct mail/direct marketing mailings, financial records and other materials that document Stevenson's career with Greystone Press selling encyclopedias, book club subscriptions, literary continuity series and home reference manuals. Some of the materials were co-produced by Fred Breismeister, a former New York Post copywriter.

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Joy Golden papers, 1956-2012 28 Linear Feet — 10,000 Items

Advertising copy writer and executive for several American agencies, including BBDO, Normal Craig & Kummel, J. Walter Thompson (JWT), and Scali McCabe Sloves. Managed a radio advertising and production company, Joy Radio. The Joy Golden Papers span the years 1956-2012 and include correspondence, audition records, scripts, print advertisements, design layouts, storyboards, and other records that document Golden's career in print and radio/television broadcast advertising. Formats include audiocassettes, VHS and Umatic videotapes, 16mm and 1/4" reels, and DVDs. Companies represented include Batten, Barton, Durstine & Osborn (BBDO), J. Walter Thompson Company (JWT), Norman Craig & Kummel, Scali McCabe Sloves, and Golden's own company, Joy Radio. Client files include materials for Abe Beame for Mayor, Alpine Lace Cheese, Automated Data Processing (ADP), Blue Cross/Blue Shield of New Jersey, DuPont, E-Loan, Frommagerie Bel (Frobel), MTA, North Fork Bank, Port Authority of New York, Shell Oil, Warnaco and Wilmington Trust. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Joy Golden Papers span the years 1956-2012 and include correspondence, audition records, scripts, print advertisements, design layouts, storyboards, and other records that document Golden's career in print and radio/television broadcast advertising. Formats include audiocassettes, VHS and Umatic videotapes, 16mm and 1/4" reels, and DVDs. Companies represented include Batten, Barton, Durstine & Osborn (BBDO), J. Walter Thompson Company (JWT), Norman Craig & Kummel, Scali McCabe Sloves, and Golden's own company, Joy Radio. Client files include materials for Abe Beame for Mayor, Alpine Lace Cheese, Automated Data Processing (ADP), Blue Cross/Blue Shield of New Jersey, DuPont, E-Loan, Frommagerie Bel (Frobel), MTA, North Fork Bank, Port Authority of New York, Shell Oil, Warnaco and Wilmington Trust.

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J. Walter Thompson Company. Bill Sharfman papers, 1958-2010 and undated 9.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Bill Sharfman was an executive who worked in strategic planning for JWT USA in New York as well as for the JWT subsidiary Brouillard Communications before opening his own agency, Sharfman & Co. The J. Walter Thompson Company Bill Sharfman papers include correspondence, speeches, research and policy reports and other printed materials, as well as audiovisual materials (video- and audio cassettes). Companies represented include Brouillard Communications, Chevron (Standard Oil of California), Ernst & Young (PACE Awards), GM, Goodyear, Harvard Business School, Kodak, Olivetti, Renault, Rockefeller Center, St. Ivel (Dairy Crest), Tayto (Golden Wonder), Televisión Nacional de Chile, and McNeil (Tylenol). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The J. Walter Thompson Company Bill Sharfman papers include correspondence, speeches, research and policy reports and other printed materials, as well as audiovisual materials (video- and audio cassettes). Companies represented include Brouillard Communications, Chevron (Standard Oil of California), Ernst & Young (PACE Awards), GM, Goodyear, Harvard Business School, Kodak, Olivetti, Renault, Rockefeller Center, St. Ivel (Dairy Crest), Tayto (Golden Wonder), Televisión Nacional de Chile, and McNeil (Tylenol). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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J. Walter Thompson Company. Burt Manning papers, 1956-1988 27 Linear Feet — 14,000 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Burt Manning was an advertising executive at JWT who served as Chief Creative Officer and Chairman/Chief Executive Officer (1987-1998). Collection spans the years 1956-1988 and includes correspondence, reports, policy manuals, presentations, speeches and other materials that document Manning's career as Creative Director and executive at JWT offices in Chicago and New York. Companies represented include American Advertising Federation, American Association of Advertising Agencies, Association of National Advertisers, Burger King, Ford, GTE Sprint, Institute of Life Insurance, Leo Burnett, Miller, Pepsi, Quaker Oats (Aunt Jemima, Ken-L-Ration, Puss 'n Boots), Schlitz, Scott Paper, Twentieth Century Fox and the U.S. Marine Corps. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1956-1988 and includes correspondence, reports, policy manuals, presentations, speeches and other materials that document Manning's career as Creative Director and executive at JWT offices in Chicago and New York. Companies represented include American Advertising Federation, American Association of Advertising Agencies, Association of National Advertisers, Burger King, Ford, GTE Sprint, Institute of Life Insurance, Leo Burnett, Miller, Pepsi, Quaker Oats (Aunt Jemima, Ken-L-Ration, Puss 'n Boots), Schlitz, Scott Paper, Twentieth Century Fox and the U.S. Marine Corps.