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Willard B. Golovin papers, 1882-1974 and undated 15 Linear Feet — 10,500 Items

Artist, advertising executive (Willard B. Golovin Co.) and director of an art gallery (Bayer Gallery) in New York, N.Y. Collection spans the years 1882-1974 and includes correspondence, tear sheets, clippings, printed material and original artwork that document Golovin's careers running the Willard B. Golovin agency and the Bayer Gallery. Clients include Aberle, Frances Denney, Glen Guard clothiers, and Harry Winston jewelers. There are also files relating to support efforts during World War II and a series of posters addressing absenteeism in war work industries. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.Cataloged from inventory.

Collection spans the years 1882-1974 and includes correspondence, tear sheets, clippings, printed material and original artwork that document Golovin's careers running the Willard B. Golovin agency and the Bayer Gallery. Clients include Aberle, Frances Denney, Glen Guard clothiers, and Harry Winston jewelers. There are also files relating to support efforts during World War II and a series of posters addressing absenteeism in war work industries.

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R.C. Maxwell Company records, 1891-2001 and undated 135 Linear Feet — 118,350 Items

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R.C. Maxwell Company of Trenton, N.J., was one of the earliest enduring outdoor advertising companies, founded in 1894 by Robert Chester Maxwell (1873-1955) and continued to operate primarily in the New Jersey, New York and Pennsylvania area until the company was sold in 2000. The R.C. Maxwell Company Records span the years 1891-2001 and include photographs and negatives, videocassettes, ledgers and account books, scrapbooks, correspondence and legal papers relating to the company's operations in outdoor advertising. Photographs and negatives in several formats (film, glass negatives, polaroid prints) document billboard designs for a variety of advertisers as well as depicting billboard and electric sign structures and their location relative to the surrounding environment. Urban locations include Times Square in New York and the Atlantic City, N.J., Boardwalk, where a number of photographs also document the Miss America beauty pageant parade and other parades in which the R.C. Maxwell Company participated. A few photographs document billboard construction and erection; there are also photographs of the Maxwell family and of Maxwell company staff and employees. Scrapbooks contain images of billboards and wall paintings produced by the Maxwell company as well as by David L. Clark, a High Point, N.C. artist and sign painter who was R.C. Maxwell's guardian. Other scrapbooks document primarily Coca-Cola signs of the early 20th century, as well as World War I support efforts including the U.S. Food Administration (under the direction of Herbert Hoover), the U.S. Fuel Administration, and Liberty Bond campaigns. Companies represented in the collection include the Boardwalk Advertising Signs Co., C&B Electric Signs Co., Trenton Advertising Co., and Trenton Poster Advertising Co. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The R.C. Maxwell Company Records span the years 1891-2001 and include photographs and negatives, videocassettes, ledgers and account books, scrapbooks, correspondence and legal papers relating to the company's operations in outdoor advertising. Photographs and negatives in several formats (film, glass negatives, polaroid prints) document billboard designs for a variety of advertisers as well as depicting billboard and electric sign structures and their location relative to the surrounding environment. Urban locations include Times Square in New York and the Atlantic City, N.J., Boardwalk, where a number of photographs also document the Miss America beauty pageant parade and other parades in which the R.C. Maxwell Company participated. A few photographs document billboard construction and erection; there are also photographs of the Maxwell family and of Maxwell company staff and employees. Scrapbooks contain images of billboards and wall paintings produced by the Maxwell company as well as by David L. Clark, a High Point, N.C. artist and sign painter who was R.C. Maxwell's guardian. Other scrapbooks document primarily Coca-Cola signs of the early 20th century, as well as World War I support efforts including the U.S. Food Administration (under the direction of Herbert Hoover), the U.S. Fuel Administration, and Liberty Bond campaigns. Companies represented in the collection include the Boardwalk Advertising Signs Co., C&B Electric Signs Co., Trenton Advertising Co., and Trenton Poster Advertising Co.

Approximately 15,000 photographs, dating up to around 1952, have been described in the searchable ROAD Database (Resource of Outdoor Advertising Descriptions). The numbered and indexed black-and-white photographs and negatives (along with a limited number of glass negatives) include images of billboard and electric spectacular executions (illuminated billboards); road shots showing the approach views to billboard structures; images of Maxwell advertising structures; and images of urban and rural billboard displays in various states, primarily Pennsylvania and New Jersey, including a number of images of Times Square in New York and the Atlantic City, N.J. boardwalk. Because the majority of photographs show the billboards in their surroundings, the images provide a snapshot of the people and buildings near the billboard.

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William P. Littell papers, 1901-2020 0.2 Linear Feet

William P. Littell was an advertising executive at the Chicago office of Ruthrauff & Ryan (a subsidiary of the Interpublic Group) from 1922-1964. The William Littell papers include photographs, biographical information, correspondence, writings and other printed materials. The bulk of the collection consists of materials compiled for an advertising instructional course and proposed public relations campaigns for Barry Goldwater and Richard Nixon. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The William Littell papers include photographs, biographical information, correspondence, writings and other printed materials. The bulk of the collection consists of materials compiled for an advertising instructional course and proposed public relations campaigns for Barry Goldwater and Richard Nixon.

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Kenneth Roman papers, 1906-2011 and undated 16 Linear Feet — 11,000 Items

Kenneth Roman is a former advertising executive and CEO of Ogilvy & Mather agency, and author of several books. The collection spans the years 1906-2011 and primarily contains materials gathered during Roman's research for a biography of David Ogilvy, The King of Madison Avenue. Includes printed materials, articles, photographs, CDs, VHS videocassettes, audiocassettes of interviews with printed transcriptions, and a collection of writings and speeches by Roman and Ogilvy. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Kenneth Roman Papers span the years 1906-2011 and primarily contain materials gathered during Roman's research for a biography of David Ogilvy, The King of Madison Avenue. Includes printed materials, articles, photographs, CDs, VHS videocassettes, audiocassettes of interviews with printed transcriptions, and a collection of writings and speeches by Roman and Ogilvy.

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J. Walter Thompson Company. Peter A. Schweitzer papers, 1916-2005 and undated 18 Linear Feet — 12,000 Items

Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Peter A. Schweitzer was an executive with JWT in the New York and Detroit offices, serving as Chief Executive Officer of the agency 2001-2004. Collection spans the years 1916-2005 with the bulk of materials spanning 1980-2000 and includes texts for speeches and presentations, correspondence and other administrative records, printed materials, photographs and slides, and audiovisual materials (audio and video cassettes, CDs and DVDs) that primarily document Schweitzer's career as an executive, especially with JWT's Detroit Office. Companies represented in the collection include Brouillard Communications, Burger King, Ford, Kodak, Kraft, Nestlé, Rolex, and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1916-2005 with the bulk of materials spanning 1980-2000 and includes texts for speeches and presentations, correspondence and other administrative records, printed materials, photographs and slides, and audiovisual materials (audio and video cassettes, CDs and DVDs) that primarily document Schweitzer's career as an executive, especially with JWT's Detroit Office. Companies represented in the collection include Brouillard Communications, Burger King, Ford, Kodak, Kraft, Nestlé, Rolex, and Unilever.

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C.K. Woodbridge papers, 1917-1997 and undated 6.0 Linear Feet

Advertising and business executive. President of Dictaphone Corporation (1922-1927, 1948-1960), based in New York. President of Associated Advertising Clubs of the World and International Advertising Association (precursor to American Advertising Federation). C.K. Woodbridge papers include correspondence, text and notes for speeches and writings, clippings, scrapbooks, black-and-white photographs, audio belt recordings and other printed materials. Topics addressed include the management, training and compensation of sales personnel; women in the advertising business; corporate management and public relations; internationalization of advertising and marketing and the role of professional organizations; and product development (importation of margarine from the Netherlands to the U.S. and Canada; popularization of dictating equipment in office spaces). Companies and organizations represented include Advertising Club of New York, American Machine and Metals (parent company of Trout Mining), Anton Jurgens Margarine Works (precursor of Unilever), Associated Advertising Clubs of the World, Dictaphone, Incorporated Sales Managers' Association (UK), International Advertising Association (later renamed Advertising Federation of America merged to become the present American Advertising Federation), Kelvinator, League of Advertising Women, Philadelphia Club of Advertising Women, Remington Rand, and Spencer Kellogg & Sons. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

C.K. Woodbridge papers include correspondence, text and notes for speeches and writings, clippings, scrapbooks, black-and-white photographs, audio belt recordings and other printed materials. Topics addressed include the management, training and compensation of sales personnel; women in the advertising business; corporate management and public relations; internationalization of advertising and marketing and the role of professional organizations; and product development (importation of margarine from the Netherlands to the U.S. and Canada; popularization of dictating equipment in office spaces). Companies and organizations represented include Advertising Club of New York, American Machine and Metals (parent company of Trout Mining), Anton Jurgens Margarine Works (precursor of Unilever), Associated Advertising Clubs of the World, Dictaphone, Incorporated Sales Managers' Association (UK), International Advertising Association (later renamed Advertising Federation of America merged to become the present American Advertising Federation), Kelvinator, League of Advertising Women, Philadelphia Club of Advertising Women, Remington Rand, and Spencer Kellogg & Sons. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Earle Ludgin papers, 1920-1979 and undated 4.5 Linear Feet

Advertising executive, founder of Earle Ludgin and Company agency, Chicago, Ill. Collection includes correspondence, clippings, tear sheets and proofs of print advertisements, speeches and other printed materials. Companies represented include: Albert Pick, B. Altman, Bluebird Diamond Syndicate, Chicago Title and Trust, Clinton Carpets (Ozite), Elgin, Elizabeth Arden, Eureka, Lenox, Lucien Lelong, Macy's, Matson Line, Mullins Manufacturing, Pennsylvania Railroad, Rit Dye, Saks, Scott Radio Laboratories, Swift, Walgreen, and W.F. McLaughlin. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes correspondence, clippings, tear sheets and proofs of print advertisements, speeches and other printed materials. Companies represented include: Albert Pick, B. Altman, Bluebird Diamond Syndicate, Chicago Title and Trust, Clinton Carpets (Ozite), Elgin, Elizabeth Arden, Eureka, Lenox, Lucien Lelong, Macy's, Matson Line, Mullins Manufacturing, Pennsylvania Railroad, Rit Dye, Saks, Scott Radio Laboratories, Swift, Walgreen, and W.F. McLaughlin. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Ralph Rydholm papers, 1936-2014 and undated 36.0 Linear Feet

Advertising executive who worked in a number of agencies in Chicago and New York. Collection spans 1936-2014 and includes correspondence, proofs and tear sheets, sketches and cartoons, copy scripts, research reports and other printed materials, photographs and slides, audiovisual materials in multiple formats (audio and video cassettes, 16mm and 35mm film and audio reels, dvds and phono discs) and other materials that document Rydholm's career in advertising agencies in Chicago and New York including BBDO, E.H. Weiss, EURO RSCG, J. Walter Thompson (JWT), Post Keyes Gardner, Tatham-Laird, Ted Bates, and Young & Rubicam. Collection also documents Rydholm's military service with the U.S. Air Force and participation in some War Production Board youth activities during World War II, as well as his tenure as President of the American Association of Advertising Agencies (AAAA). Companies represented include Alberto-Culver, American Bar Association, Chicago Museum of Sports, Chicago Public Education Fund, Executive Service Corps, Hoover vacuum cleaners, and Northwestern University. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans 1936-2014 and includes correspondence, proofs and tear sheets, sketches and cartoons, copy scripts, research reports and other printed materials, photographs and slides, audiovisual materials in multiple formats (audio and video cassettes, 16mm and 35mm film and audio reels, dvds and phono discs) and other materials that document Rydholm's career in advertising agencies in Chicago and New York including BBDO, E.H. Weiss, EURO RSCG, J. Walter Thompson (JWT), Post Keyes Gardner, Tatham-Laird, Ted Bates, and Young & Rubicam. Collection also documents Rydholm's military service with the U.S. Air Force and participation in some War Production Board youth activities during World War II, as well as his tenure as President of the American Association of Advertising Agencies (AAAA). Companies represented include Alberto-Culver, American Bar Association, Chicago Museum of Sports, Chicago Public Education Fund, Executive Service Corps, Hoover vacuum cleaners, and Northwestern University. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Irving B. Gerson papers, 1937-2007 and undated 23.0 Linear Feet — 0.05 Gigabytes — 1,903 Document files

Marketing executive and author based primarily in Chicago. Collection includes correspondence, autobiographical writings, research reports, short stories, manuscripts of memoirs and novels, clippings and other printed materials, as well as audiovisual materials (videocassettes, microfilm, audiotape reels, phonograph record) and electronic records on floppy disks. Topics include Gerson's work history in advertising, marketing and consulting; personal and family life; reflections on aging and career changes; and reminiscences of Gerson's experiences in the military during World War II. Companies represented include Elgin, Gerson Howe & Johnson, Hammond Organ, Irving B. Gerson Company, Robert Haas Advertising, Sears, W.T. Grand, Whirlpool and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes correspondence, autobiographical writings, research reports, short stories, manuscripts of memoirs and novels, clippings and other printed materials, as well as audiovisual materials (videocassettes, microfilm, audiotape reels) and electronic records on floppy disks. Topics include Gerson's work history in advertising, marketing and consulting; personal and family life; reflections on aging and career changes; and reminiscences of Gerson's experiences in the military during World War II. Companies represented include Elgin, Gerson Howe & Johnson, Hammond Organ, Irving B. Gerson Company, Robert Haas Advertising, Sears, W.T. Grand, Whirlpool and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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T. S. Ferree, Jr. papers, 1940-1989 and undated 8 Linear Feet — 3000 Items

T. S. Ferree Jr. was a commercial artist, graphic designer and advertising executive based in Raleigh, N.C. The T. S. Ferree, Jr. Papers span the years 1940-1989 and include drawings and sketches, proofs and tear sheets of printed advertisements, clippings, photographs, slides, speeches, brochures and pamphlets, direct marketing mailers and collateral literature that document Ferree's and the Ferree Studios' advertising and commercial design work. Clients consist mainly of businesses located in the Virginia-North Carolina-South Carolina tri-state region, including Branch Banking and Trust (BB&T), BTR Management, Ciba-Geigy, General Electric, McLean Trucking, Newport News Shipbuilding, Reckitt Benckiser (Glass Plus, Spray 'n Wash), Smith Transfer Company, Sweetheart Cups (Maryland Cup Corporation), Tobacco Associates and The Washington Group. The collection also includes materials relating to the Ferree School of Art, the Raleigh Ad Club, and the Advertising Federation of America. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The T. S. Ferree, Jr. Papers span the years 1940-1989 and include drawings and sketches, proofs and tear sheets of printed advertisements, clippings, photographs, slides, speeches, brochures and pamphlets, direct marketing mailers and collateral literature that document Ferree's and the Ferree Studios' advertising and commercial design work. Clients consist mainly of businesses located in the Virginia-North Carolina-South Carolina tri-state region, including Branch Banking and Trust (BB&T), BTR Management, Ciba-Geigy, General Electric, McLean Trucking, Newport News Shipbuilding, Reckitt Benckiser (Glass Plus, Spray 'n Wash), Smith Transfer Company, Sweetheart Cups (Maryland Cup Corporation), Tobacco Associates and The Washington Group. The collection also includes materials relating to the Ferree School of Art, the Raleigh Ad Club, and the Advertising Federation of America.