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Start Over You searched for: Subject Advertising executives -- United States Remove constraint Subject: Advertising executives -- United States Creator John W. Hartman Center for Sales, Advertising & Marketing History Remove constraint Creator: John W. Hartman Center for Sales, Advertising & Marketing History Level Collection Remove constraint Level: Collection

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Archie Boston papers, 1963-2018 and undated 8.0 Linear Feet

African-American graphic artist, professor and advertising executive based primarily in California; principal in the firm Archie Boston Graphic Design. Collection includes print materials, posters, sketches, greeting cards, correspondence, as well as audiovisual materials in multiple formats (DVDs, tape reels, and film reels) that document Boston's career in advertising and graphic design as well as his academic life at California State University-Long Beach. Companies represented include California Plum, Raisin and Apple Advisory Boards, FMC, Motorola, Pentel, Raytheon and Yamaha. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes print materials, posters, sketches, greeting cards, correspondence, as well as audiovisual materials in multiple formats (DVDs, tape reels, and film reels) that document Boston's career in advertising and graphic design as well as his academic life at California State University-Long Beach. Companies represented include California Plum, Raisin and Apple Advisory Boards, FMC, Motorola, Pentel, Raytheon and Yamaha. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Bruce Barton papers, 1912-1949 and undated 3 items

Journalist, author and advertising executive, co-founder of Batten, Barton, Durstine & Osborn (BBDO) agency in New York. Includes 1912 letter to author Margaret Pollock Sherwood in which Bruce Barton, then Managing Editor of The Housekeeper magazine, praises Sherwood's work and asks if she would consider submitting stories to the magazine. Circa 1915 reprint of tract "The Creator of a Correspondence Church" written by Barton and published in Associated Sunday Magazines; Letter, 1949 to journalist Julien Elfenbein in which Barton mentions the potential power of the Sears catalog as a pro-American propaganda tool in Russia. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Includes 1912 letter to Margaret Pollock Sherwood in which Bruce Barton, then Managing Editor of The Housekeeper magazine, praises Sherwood's work and asks if she would consider submitting stories to the magazine. Circa 1915 reprint of tract "The Creator of a Correspondence Church" written by Barton and published in Associated Sunday Magazines; Letter, 1949 to Julien Elfenbein in which Barton mentions the potential power of the Sears catalog as a pro-American propaganda tool in Russia. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Caroline Bien papers, 1960s-2006 and undated 5 Linear Feet

Copywriter and executive at several U.S. advertising agencies, including Warwick & Legler, D'Arcy MacManus & Masius/deGarmo and Grey Advertising. Collection spans 1960s-2006 and includes proofs and tearsheets, correspondence, printed material, storyboards and other materials documenting Bien's career in advertising. Companies and products represented include Campho-Phenique, D-Con, Gerber, Helena Rubenstein, Karo, Mazola, Midol, Panasonic, Pepsi, Playtex, Seagram, and Timex. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans 1960s-2006 and includes proofs and tearsheets, correspondence, printed material, storyboards and other materials documenting Bien's career in advertising. Companies and products represented include Campho-Phenique, D-Con, Gerber, Helena Rubenstein, Karo, Mazola, Midol, Panasonic, Pepsi, Playtex, Seagram, and Timex. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Earle Ludgin papers, 1920-1979 and undated 4.5 Linear Feet

Advertising executive, founder of Earle Ludgin and Company agency, Chicago, Ill. Collection includes correspondence, clippings, tear sheets and proofs of print advertisements, speeches and other printed materials. Companies represented include: Albert Pick, B. Altman, Bluebird Diamond Syndicate, Chicago Title and Trust, Clinton Carpets (Ozite), Elgin, Elizabeth Arden, Eureka, Lenox, Lucien Lelong, Macy's, Matson Line, Mullins Manufacturing, Pennsylvania Railroad, Rit Dye, Saks, Scott Radio Laboratories, Swift, Walgreen, and W.F. McLaughlin. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes correspondence, clippings, tear sheets and proofs of print advertisements, speeches and other printed materials. Companies represented include: Albert Pick, B. Altman, Bluebird Diamond Syndicate, Chicago Title and Trust, Clinton Carpets (Ozite), Elgin, Elizabeth Arden, Eureka, Lenox, Lucien Lelong, Macy's, Matson Line, Mullins Manufacturing, Pennsylvania Railroad, Rit Dye, Saks, Scott Radio Laboratories, Swift, Walgreen, and W.F. McLaughlin. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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George Lois papers, 1985-1991 0.2 Linear Feet

Advertising executive based in New York; partner in several different agencies over time. Collection consists of two case studies, for ESPN and Tommy Hilfiger's Murjani campaign. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection consists of two case studies, for ESPN and Tommy Hilfiger's Murjani campaign. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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John R. Blaney papers, 1953-2001 and undated 15.0 Linear Feet

Advertising executive who worked for the Ogilvy & Mather agency in New York and London. Collection includes correspondence, financial and research reports, client and new business presentations, speeches, policy manuals, booklets and other printed materials, as well as videocassettes and print advertisements that document Blaney's work in client services, staff training and general management at Ogilvy & Mather. Companies represented include American Express, Chesebrough-Pond's, Nestle, Procter & Gamble, Shell, SmithKline Beecham and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes correspondence, financial and research reports, client and new business presentations, speeches, policy manuals, booklets and other printed materials, as well as videocassettes and print advertisements that document Blaney's work in client services, staff training and general management at Ogilvy & Mather. Companies represented include American Express, Chesebrough-Pond's, Nestle, Procter & Gamble, Shell, SmithKline Beecham and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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J. Walter Thompson Company. Commodore Club records, 1990-1995 and undated 0.6 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The Commodore Club was a network of honorably retired directors and executives of the agency. The collection spans 1990-1995 and includes reunion planning documents, texts of speeches and presentations, photographs and biographical sketches of retired JWT executives. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The collection spans 1990-1995 and includes reunion planning documents, texts of speeches and presentations, photographs and biographical sketches of retired JWT executives. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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J. Walter Thompson Company. Detroit Office. Blaise Newman papers, 1946-2002 and undated 14.0 linear feet Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. JWT maintained an office in Detroit from 1909-1920 and reopened it in 1944. Blaise Newman was an executive with the JWT Detroit Office, Director of Corporate Communications and Special Projects. Collection includes account files, correspondence, memorabilia, newsletters, print advertisements, research reports, scripts and drafts of speeches and presentations, slides and photographs, videocassettes, and other printed materials. Companies represented include Champion Spark Plug, Ford, Health Alliance Plan, Holley, Red Cross and United Way. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes account files, correspondence, memorabilia, newsletters, print advertisements, research reports, scripts and drafts of speeches and presentations, slides and photographs, videocassettes, and other printed materials. Companies represented include Champion Spark Plug, Ford, Health Alliance Plan, Holley, Red Cross and United Way. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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J. Walter Thompson Company. Wally O'Brien papers, 1948-1988 and undated 15.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Walter J. (Wally) O'Brien was an executive with JWT and JWT Group, serving in a number of offices and as Vice Chairman of the company. Collection includes texts and accompanying slides of speeches and presentations; financial and management reports, correspondence and other printed materials as well as audiovisual materials in multiple formats (videocassettes, audio cassettes and tape reels, film reels). Companies represented include Beatrice, Burger King, De Beers, Ford, Goodyear, IBM, Kellogg, Kodak, Kraft, Lord Geller Federico Einstein, Mattel, Nestle, Pepsi, Philips, Reynolds Tobacco, Rolex, Unilever and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes texts and accompanying slides of speeches and presentations; financial and management reports, correspondence and other printed materials as well as audiovisual materials in multiple formats (videocassettes, audio cassettes and tape reels, film reels). Companies represented include Beatrice, Burger King, De Beers, Ford, Goodyear, IBM, Kellogg, Kodak, Kraft, Lord Geller Federico Einstein, Mattel, Nestle, Pepsi, Philips, Reynolds Tobacco, Rolex, Unilever and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Klaus Reikowski papers, 1954-1976 and undated 4.0 Linear Feet

Advertising executive, art director and graphic designer with the Cunningham & Walsh advertising agency in New York City. Collection includes prints, sketches, gels, photos, catalogues, correspondence, a set of logo design sketches for Cross Westchester Corporate Park, a drawing of an automobile by George or Robert Giusti and a sketch on a linen napkin from the restaurant Nicola Paone. Companies represented in include Amerika-Haus, Cunningham & Walsh, Boise Cascade Paper Company, St. Regis Paper Company, Herman Miller, Inc., Jaguar automobile, Sunshine Biscuits, Inc. (Kellogg), Western Electric Company (AT & T Technologies, Inc.), and Yellow Pages. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History.

Collection includes prints, sketches, gels, photos, catalogues, correspondence, a set of logo design sketches for Cross Westchester Corporate Park, a drawing of an automobile by George or Robert Giusti and a sketch on a linen napkin from the restaurant Nicola Paone. Companies represented in include Amerika-Haus, Cunningham & Walsh, Boise Cascade Paper Company, St. Regis Paper Company, Herman Miller, Inc., Jaguar automobile, Sunshine Biscuits, Inc. (Kellogg), Western Electric Company (AT & T Technologies, Inc.), and Yellow Pages. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History.

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Lance R. Bell papers, 1947-2017 and undated 3.0 Linear Feet

Outdoor advertising executive with Southern Outdoor Markets and Associates of the Bell Company firms, based in Atlanta, Ga. Collection includes trade publications, awards booklets, reprints and other printed materials, slides, photographs, audiocassettes and 35mm films. Companies represented include the Associates of the Bell Company; Foote Cone & Belding; Foster & Kleiser; Institute of Outdoor Advertising; Outdoor Advertising Association of America; Outdoor Advertising Incorporated; Southern Outdoor Markets. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes trade publications, awards booklets, reprints and other printed materials, slides, photographs, audiocassettes and 35mm films. Companies represented include the Associates of the Bell Company; Foote Cone & Belding; Foster & Kleiser; Institute of Outdoor Advertising; Outdoor Advertising Association of America; Outdoor Advertising Incorporated; Southern Outdoor Markets. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Margaret Hockaday letter to J'Anne, 1940 Jan. 21 1 item

Copywriter and advertising executive who began one of the first woman-run advertising agencies in the United States, Hockaday Associates, in New York, N.Y. in 1949. Letter appears on Harper's Bazaar stationery and concerns locating photographers for magazine illustration, editorial and publishing concerns, and a research project to survey ideas of beauty among college-age women. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Letter appears on Harper's Bazaar stationery and concerns locating photographers for magazine illustration, editorial and publishing concerns, and a research project to survey ideas of beauty among college-age women. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Marjorie Child Husted photograph, 1949 1 item

Marjorie Child Husted was a home economist employed by General Mills to promote the Betty Crocker brand. Photograph of Husted by Newspaper Enterprise Association. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Consists of a 5x7 black-and-white photograph of Husted seated at a desk. Inscription on back reads "Marjorie Child Husted. General Mills, Inc. Minneapolis. Advertising Woman of the Year, June 1949. Ref. Dept.1-8-50 N.E.A." Numbered twice: 5x7 407795 and A28496. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Marvin B. Kunze papers, 1960-1988 and undated 3.0 Linear Feet

Advertising executive who worked for Benton & Bowles and Young & Rubicam agencies in New York, Germany and Sweden. Collection includes print advertisements, storyboards, sketches, scripts for radio and television commercials, photographs, slides, other printed materials, audio tape reels and television commercials on videotape and 16mm and 35mm films. Companies represented include Benton & Bowles, Bushmill's, Chesebrough-Pond's, Drackett (Nutrament), Eastern Airlines, General Foods (Sanka, Yuban), Goodyear, Gulf Oil, Kemp Seafood, Piels beer, Procter & Gamble, Texaco, Trygg Hansa, United Fruit (Chiquita) and Young & Rubicam. Materials are in English, German and Swedish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes print advertisements, storyboards, sketches, scripts for radio and television commercials, photographs, slides, other printed materials, audio tape reels and television commercials on videotape and 16mm and 35mm films. Companies represented include Benton & Bowles, Bushmill's, Chesebrough-Pond's, Drackett (Nutrament), Eastern Airlines, General Foods (Sanka, Yuban), Goodyear, Gulf Oil, Kemp Seafood, Piels beer, Procter & Gamble, Texaco, Trygg Hansa, United Fruit (Chiquita) and Young & Rubicam. Materials are in English, German and Swedish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Ralph Rydholm papers, 1936-2014 and undated 36.0 Linear Feet

Advertising executive who worked in a number of agencies in Chicago and New York. Collection spans 1936-2014 and includes correspondence, proofs and tear sheets, sketches and cartoons, copy scripts, research reports and other printed materials, photographs and slides, audiovisual materials in multiple formats (audio and video cassettes, 16mm and 35mm film and audio reels, dvds and phono discs) and other materials that document Rydholm's career in advertising agencies in Chicago and New York including BBDO, E.H. Weiss, EURO RSCG, J. Walter Thompson (JWT), Post Keyes Gardner, Tatham-Laird, Ted Bates, and Young & Rubicam. Collection also documents Rydholm's military service with the U.S. Air Force and participation in some War Production Board youth activities during World War II, as well as his tenure as President of the American Association of Advertising Agencies (AAAA). Companies represented include Alberto-Culver, American Bar Association, Chicago Museum of Sports, Chicago Public Education Fund, Executive Service Corps, Hoover vacuum cleaners, and Northwestern University. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans 1936-2014 and includes correspondence, proofs and tear sheets, sketches and cartoons, copy scripts, research reports and other printed materials, photographs and slides, audiovisual materials in multiple formats (audio and video cassettes, 16mm and 35mm film and audio reels, dvds and phono discs) and other materials that document Rydholm's career in advertising agencies in Chicago and New York including BBDO, E.H. Weiss, EURO RSCG, J. Walter Thompson (JWT), Post Keyes Gardner, Tatham-Laird, Ted Bates, and Young & Rubicam. Collection also documents Rydholm's military service with the U.S. Air Force and participation in some War Production Board youth activities during World War II, as well as his tenure as President of the American Association of Advertising Agencies (AAAA). Companies represented include Alberto-Culver, American Bar Association, Chicago Museum of Sports, Chicago Public Education Fund, Executive Service Corps, Hoover vacuum cleaners, and Northwestern University. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Shepard Kurnit papers, 1978-1983 and undated 4.0 Linear Feet

Advertising executive and market researcher with several agencies, including his own, in New York. Collection includes correspondence, research data printouts, photo- and storyboards of advertisements submitted by various agencies, videotapes and film reels that primarily document Kurnit's Television Advertising Perception (TAP) research project, that sought to map television and radio audience perceptions and readership of commercials against advertising agencies' creative expectations. Participant agencies include BBDO; Compton; Dancer Fitzgerald Sample; Della Femina Travisano; Foote Cone & Belding; Manoff Geer Gross; SSC&B; and Tracy Locke; and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes correspondence, research data printouts, photo- and storyboards of advertisements submitted by various agencies, videotapes and film reels that primarily document Kurnit's Television Advertising Perception (TAP) research project, that sought to map television and radio audience perceptions and readership of commercials against advertising agencies' creative expectations. Participant agencies include BBDO; Compton; Dancer Fitzgerald Sample; Della Femina Travisano; Foote Cone & Belding; Manoff Geer Gross; SSC&B; and Tracy Locke; and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Theodore MacManus letter to W.H. Solle, 1935 May 2 1 item

Advertising executive, author and philanthropist in Detroit, Michigan; principal in the D'Arcy MacManus Masius agency. Letter to William H. Solle, a bookshop owner in Omena, Mich. answers an inquiry regarding forthcoming poetry. MacManus reminisces on the ironies of his life, reflections, his legacy as author of the Cadillac "Penalty of Leadership" advertisement of 1915. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Letter to William H. Solle, a bookshop owner in Omena, Mich. answers an inquiry regarding forthcoming poetry. MacManus reminisces on the ironies of his life, reflections, his legacy as author of the Cadillac "Penalty of Leadership" advertisement of 1915. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.