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Start Over You searched for: Subject Advertising executives -- United States Remove constraint Subject: Advertising executives -- United States Level Collection Remove constraint Level: Collection Names John W. Hartman Center for Sales, Advertising & Marketing History Remove constraint Names: John W. Hartman Center for Sales, Advertising & Marketing History

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Adrienne Cohen papers, 1963-2000 and undated 5 Linear Feet — 2000 Items

Copy writer and advertising executive for several agencies primarily in the Atlanta, Ga. area. The Adrienne Cohen Papers span the years 1963-2000 and include print advertisements, copy designs, direct marketing mailings and brochures, storyboards, audiotapes, 16mm and 35mm films of radio and television commercials that document Cohen's work as an advertising copy writer and creative executive. Companies represented include Marschalk, Young & Rubicam, and McCann-Erickson. Clients include Coca-Cola, Drackett, Eastern Airways, Gulf Oil, and Texize. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Adrienne Cohen Papers span the years 1963-2000 and include print advertisements, copy designs, direct marketing mailings and brochures, storyboards, audiotapes, 16mm and 35mm films of radio and television commercials that document Cohen's work as an advertising copy writer and creative executive. Companies represented include Marschalk, Young & Rubicam, and McCann-Erickson. Clients include Coca-Cola, Drackett, Eastern Airways, Gulf Oil, and Texize.

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Alvin A. Achenbaum papers, 1948-2011 and undated 117 Linear Feet — 80,000 Items

Market researcher and advertising executive who worked at several agencies; partner in a consulting practice under several names; lecturer and author of marketing textbooks. The Alvin A. Achenbaum Papers span the years 1948-2011 and document Achenbaum's career in advertising (with Grey Advertising, J. Walter Thompson and Backer Spielvogel Bates agencies) and marketing consulting (as a partner in Alvin Achenbaum Associates, Canter Achenbaum Heekin, and Achenbaum Bogda Associates). Collection includes writings and speeches, correspondence, photographs, research reports and related materials. Clients represented include 7-Eleven, American Red Cross, AT&T, Block Drug, Bristol-Myers, Campbell Soup, Chrysler, Dairy Queen, Dentsu, Franklin Mint, General Foods, GTE, Hallmark, Honda, Integrity Music, Kayser-Roth, Kia, K-Mart, Miller Brewing, MTA, Nationwide, Nestlé, Nissan/Datsun, PCA, Pfizer, Philip Morris, Quaker Oats, Revlon, Ryerson Tull, Seagram, Toyota, U.S. Dept. of Defense, and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Alvin A. Achenbaum Papers span the years 1948-2011 and document Achenbaum's career in advertising (with Grey Advertising, J. Walter Thompson and Backer Spielvogel Bates agencies) and marketing consulting (as a partner in Alvin Achenbaum Associates, Canter Achenbaum Heekin, and Achenbaum Bogda Associates). Collection includes writings and speeches, correspondence, photographs, research reports and related materials. Clients represented include 7-Eleven, American Red Cross, AT&T, Block Drug, Bristol-Myers, Campbell Soup, Chrysler, Dairy Queen, Dentsu, Franklin Mint, General Foods, GTE, Hallmark, Honda, Integrity Music, Kayser-Roth, Kia, K-Mart, Miller Brewing, MTA, Nationwide, Nestlé, Nissan/Datsun, PCA, Pfizer, Philip Morris, Quaker Oats, Revlon, Ryerson Tull, Seagram, Toyota, U.S. Dept. of Defense, and Warner-Lambert.

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African-American graphic artist, professor and advertising executive based primarily in California; principal in the firm Archie Boston Graphic Design. Collection includes print materials, posters, sketches, greeting cards, correspondence, as well as audiovisual materials in multiple formats (DVDs, tape reels, and film reels) that document Boston's career in advertising and graphic design as well as his academic life at California State University-Long Beach. Companies represented include California Plum, Raisin and Apple Advisory Boards, FMC, Motorola, Pentel, Raytheon and Yamaha. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes print materials, posters, sketches, greeting cards, correspondence, as well as audiovisual materials in multiple formats (DVDs, tape reels, and film reels) that document Boston's career in advertising and graphic design as well as his academic life at California State University-Long Beach. Companies represented include California Plum, Raisin and Apple Advisory Boards, FMC, Motorola, Pentel, Raytheon and Yamaha. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Arthur Einstein papers, 1978-2001 and undated 54 Linear Feet — 30,000 Items

Advertising executive for Lord Geller Federico Einstein, Lord Einstein O'Neill; Arthur Einstein Advertising, an advertising and consulting firm; and Loyalty Builders LLC, a marketing services company. Collection spans the years 1978-2001 and includes advertising agency credentials presentations, correspondence, print advertisements, audiocassettes, videocassettes, compact discs, 16mm films, clippings and other materials that document Arthur Einstein's career as an advertising executive and consultant. Companies represented include Bankers Trust, Compaq, DDB Needham, Foote Cone Belding, IBM, the New York Stock Exchange, Oppenheimer Funds, Saab and Steinway. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1978-2001 and includes advertising agency credentials presentations, correspondence, print advertisements, audiocassettes, videocassettes, compact discs, 16mm films, clippings and other materials that document Arthur Einstein's career as an advertising executive and consultant. Companies represented include Bankers Trust, Compaq, DDB Needham, Foote Cone Belding, IBM, the New York Stock Exchange, Oppenheimer Funds, Saab and Steinway.

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Ben Rosen is an American graphic designer and visual communications consultant. Rosen worked as a designer for J. Gordon Carr and Associates and the Blaine Thompson Company before founding his own firm, Ben Rosen Associates, in 1952, which specialized in corporate identity programs. Rosen is the author of three books on on graphic design and typography: Type and Typography (1963); The Corporate Search for Visual Identity (1970); and Digital Type Specimens (1991). The Ben Rosen Papers span the years 1936 to 2006, with the bulk of the collection dating from 1945 through 1991, and document Rosen's sixty-year career in graphic design and visual communications consulting. The collection contains materials in a variety of formats, including correspondence, writings, graphic design and printed materials, sketches, presentation boards, photographs, and slides, that document design concepts and programs (corporate logos, letterhead, packaging, industrial design, promotion) Rosen developed, through his firm, Ben Rosen Associates, for clients including American Loose Leaf, CCMI McGraw-Hill, Equitable Life Assurance, Exxon/Esso, Food Fair Stores, IBM, Memorial Sloan-Kettering Cancer Center, North American Reinsurance, Philip Morris, Richardson-Vicks, Russ Berrie, and Tishman Realty and Construction. The collection also includes manuscripts and published editions of Rosen's books on graphic design and typography, and touches on several of Rosen's commmemorative projects, including a President Kennedy memorial, a United Nations 20th Anniversary book, and Rosen's submission to the World Trade Center Memorial design competition.

The Ben Rosen Papers span the years 1936 to 2006, with the bulk of the collection dating from 1945 through 1991, and document Rosen's sixty-year career in graphic design and visual communications consulting. The collection contains materials in a variety of formats, including correspondence, writings, graphic design and printed materials, sketches, presentation boards, photographs, and slides, that document design concepts and programs (corporate logos, letterhead, packaging, industrial design, promotion). Rosen developed corporate visual identity programs and packaging designs, first as an employee of J. Gordon Carr and Associates and the Blaine Thompson Company, and later through his own firm, Ben Rosen Associates, for clients including American Loose Leaf, CCMI McGraw-Hill, Equitable Life Assurance, Exxon/Esso, Food Fair Stores, IBM, Memorial Sloan-Kettering Cancer Center, North American Reinsurance, Philip Morris, Richardson-Vicks, Russ Berrie, and Tishman Realty and Construction. The collection also includes manuscripts and published editions of Rosen's books on graphic design and typography: Type and Typography (1963); The Corporate Search for Visual Identity (1970); and Digital Type Specimens (1991); and touches on several of Rosen's commmemorative projects, including a memorial for President John F. Kennedy, a United Nations 20th Anniversary book, and Rosen's submission to the World Trade Center Memorial design competition.

The collection is organized into five series: Personal Files, Writings, Business Files, Client Files, and Photographic Materials. The Personal Files Series includes original student drawings and sketches from Rosen's years at Cranbrook and Pratt, and later artwork; World War II materials, primarily relating to Rosen's proposed plan to the British government for the conversion of U.S. military bases into postwar British housing; and limited biographical material. The Writings Series contains articles on package design and visual communications by Rosen and others; manuscripts, published volumes, and promotional materials for Rosen's books; and unpublished book concepts and manuscripts. The Business Files Series includes administrative records, new business presentations, reference files and scrapbooks of creative output from several advertising and graphic design firms where Rosen was an employee or partner. The Client Files Series consists primarily of visual communications design work for a number of clients, and materials relating to several commemorative projects. The Photographic Materials Series contains negatives, photographs, and slides documenting some of Rosen's designs.

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Journalist, author and advertising executive, co-founder of Batten, Barton, Durstine & Osborn (BBDO) agency in New York. Includes 1912 letter to author Margaret Pollock Sherwood in which Bruce Barton, then Managing Editor of The Housekeeper magazine, praises Sherwood's work and asks if she would consider submitting stories to the magazine. Circa 1915 reprint of tract "The Creator of a Correspondence Church" written by Barton and published in Associated Sunday Magazines; Letter, 1949 to journalist Julien Elfenbein in which Barton mentions the potential power of the Sears catalog as a pro-American propaganda tool in Russia. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Includes 1912 letter to Margaret Pollock Sherwood in which Bruce Barton, then Managing Editor of The Housekeeper magazine, praises Sherwood's work and asks if she would consider submitting stories to the magazine. Circa 1915 reprint of tract "The Creator of a Correspondence Church" written by Barton and published in Associated Sunday Magazines; Letter, 1949 to Julien Elfenbein in which Barton mentions the potential power of the Sears catalog as a pro-American propaganda tool in Russia. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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C. Dayton Bud Titsworth was an executive at Lord, Geller, Federico, Einstein, a subsidiary of the J. Walter Thompson Company (JWT) advertising agency, in the 1970s and 1980s, before starting his own agency. The Bud Titsworth Commercials collection span the years 1968-1991 and consist of audio tapes, videocassettes and 16mm films of radio spots and television commercials on which Titsworth worked. Clients represented include Canada Dry, IBM, STP and Warner-Lambert. Announcers for radio spots include sportscaster Howard Cosell. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Bud Titsworth Commercials collection span the years 1968-1991 and consist of audio tapes, videocassettes and 16mm films of radio spots and television commercials on which Titsworth worked. Clients represented include Canada Dry, IBM, STP and Warner-Lambert. Announcers for radio spots include sportscaster Howard Cosell.

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Copywriter and executive at several U.S. advertising agencies, including Warwick & Legler, D'Arcy MacManus & Masius/deGarmo and Grey Advertising. Collection spans 1960s-2006 and includes proofs and tearsheets, correspondence, printed material, storyboards and other materials documenting Bien's career in advertising. Companies and products represented include Campho-Phenique, D-Con, Gerber, Helena Rubenstein, Karo, Mazola, Midol, Panasonic, Pepsi, Playtex, Seagram, and Timex. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans 1960s-2006 and includes proofs and tearsheets, correspondence, printed material, storyboards and other materials documenting Bien's career in advertising. Companies and products represented include Campho-Phenique, D-Con, Gerber, Helena Rubenstein, Karo, Mazola, Midol, Panasonic, Pepsi, Playtex, Seagram, and Timex. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Charles McKinney papers, 1952-1993 and undated 42 Linear Feet — 31500 Items

Charles C. Chick McKinney founded and headed the McKinney & Silver (M&S) advertising agency for 22 years, where he held positions of President and Chief Executive Officer. The agency, originally based in Raleigh, N.C., and presently headquartered in Durham, N.C., is one of the largest advertising agencies in the Southeastern U.S. The Charles McKinney Papers cover the years 1952-1993, with the bulk of materials dating from 1968-1990, the period during which McKinney served as President and CEO of the McKinney & Silver (M&S) advertising agency. The collection primarily consists of correspondence, memoranda, clippings, M&S presentations to clients, proofs, speeches, reports, McKinney's handwritten drafts of advertising campaigns, and numerous brochures from graphic artists and design companies. The collection also includes films of advertising spots, slides for new business presentations, and many periodicals related to advertising and graphic design. Companies represented in the collection include American Drew; Bacardi Corporation; Bahamas; Barnett Banks; Benihana; Beatrice Foods Company; Bigelow-Sanford Carpet Company; Black & Decker Corporation; Braniff Airways; Brown & Forman Inc.; Brown & Williamson; Colours; Del Monte Corporation; Drackett; Dunlop Sport, GoodMark Foods, Inc.; Gravely; Homelite; Kingsdown; Mars, Inc.; North Carolina National Bank; North Carolina Travel and Tourism; Norweigan Cruise Line; PET Dairy; Piedmont Airlines, Inc.; Pillsbury Company; Pine State; Quincy's; Royal Caribbean Cruise Line; Tile Council of America; Travelmation; and USAir Group, Inc.

The Charles McKinney Papers cover the years 1952-1993, with the bulk of materials dating from 1968-1990, the period during which McKinney served as President and CEO of the McKinney & Silver (M&S) advertising agency. The collection primarily consists of correspondence; memoranda; clippings; presentations to clients; proofs; speeches; reports; McKinney's handwritten drafts of advertising campaigns; and brochures from graphic artists and design companies. The collection also includes films and videocassettes of advertising spots, slides for new business presentations, and periodicals related to advertising and graphic design. Companies represented in the collection include American Drew; Bacardi Corporation; Bahamas Tourism; Barnett Banks; Benihana; Beatrice Foods Company; Bigelow-Sanford Carpet Company; Black & Decker Corporation; Braniff Airways; Brown & Forman Inc.; Brown & Williamson; Colours; Del Monte Corporation; Drackett; Dunlop Sport; GoodMark Foods, Inc.; Gravely; Homelite; Kingsdown; Mars, Inc.; North Carolina National Bank; North Carolina Travel and Tourism; Norweigan Cruise Line; PET Dairy; Piedmont Airlines, Inc.; Pillsbury Company; Pine State Dairy; Quincy's; Royal Caribbean Cruise Line; Tile Council of America; Travelmation; and USAir Group, Inc.; among others.

Many of the clippings and presentation drafts and fragments arrived unfoldered and interspersed throughout the collection. Complete presentation drafts were foldered by presentation title; presentation fragments and clippings were foldered as miscellaneous. Many of McKinney's drafts of advertising campaigns appeared in ruled notepads, often with clippings and additional sketched interleaved. Items attached to a particular notepad were foldered together and titled by subject and detached from cardboard backing. Legal sized notes were photocopied and reduced to letter size.

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Advertising and business executive. President of Dictaphone Corporation (1922-1927, 1948-1960), based in New York. President of Associated Advertising Clubs of the World and International Advertising Association (precursor to American Advertising Federation). C.K. Woodbridge papers include correspondence, text and notes for speeches and writings, clippings, scrapbooks, black-and-white photographs, audio belt recordings and other printed materials. Topics addressed include the management, training and compensation of sales personnel; women in the advertising business; corporate management and public relations; internationalization of advertising and marketing and the role of professional organizations; and product development (importation of margarine from the Netherlands to the U.S. and Canada; popularization of dictating equipment in office spaces). Companies and organizations represented include Advertising Club of New York, American Machine and Metals (parent company of Trout Mining), Anton Jurgens Margarine Works (precursor of Unilever), Associated Advertising Clubs of the World, Dictaphone, Incorporated Sales Managers' Association (UK), International Advertising Association (later renamed Advertising Federation of America merged to become the present American Advertising Federation), Kelvinator, League of Advertising Women, Philadelphia Club of Advertising Women, Remington Rand, and Spencer Kellogg & Sons. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

C.K. Woodbridge papers include correspondence, text and notes for speeches and writings, clippings, scrapbooks, black-and-white photographs, audio belt recordings and other printed materials. Topics addressed include the management, training and compensation of sales personnel; women in the advertising business; corporate management and public relations; internationalization of advertising and marketing and the role of professional organizations; and product development (importation of margarine from the Netherlands to the U.S. and Canada; popularization of dictating equipment in office spaces). Companies and organizations represented include Advertising Club of New York, American Machine and Metals (parent company of Trout Mining), Anton Jurgens Margarine Works (precursor of Unilever), Associated Advertising Clubs of the World, Dictaphone, Incorporated Sales Managers' Association (UK), International Advertising Association (later renamed Advertising Federation of America merged to become the present American Advertising Federation), Kelvinator, League of Advertising Women, Philadelphia Club of Advertising Women, Remington Rand, and Spencer Kellogg & Sons. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.