Collections : [David M. Rubenstein Rare Book & Manuscript Library]

Back to top
David M. Rubenstein Rare Book & Manuscript Library
David M. Rubenstein Rare Book & Manuscript Library

The holdings of the Rubenstein Rare Book & Manuscript Library range from ancient papyri to records of modern advertising. There are over 10,000 manuscript collections containing more than 20 million individual manuscript items. Only a portion of these collections and items are discoverable on this site. Others may be found in the library catalog.

Search Constraints

Start Over You searched for: Subject Advertising executives -- United States Remove constraint Subject: Advertising executives -- United States Level Collection Remove constraint Level: Collection Repository David M. Rubenstein Rare Book & Manuscript Library Remove constraint Repository: David M. Rubenstein Rare Book & Manuscript Library

Search Results

collection icon

Alvin A. Achenbaum papers, 1948-2011 and undated 117 Linear Feet — 80,000 Items

Market researcher and advertising executive who worked at several agencies; partner in a consulting practice under several names; lecturer and author of marketing textbooks. The Alvin A. Achenbaum Papers span the years 1948-2011 and document Achenbaum's career in advertising (with Grey Advertising, J. Walter Thompson and Backer Spielvogel Bates agencies) and marketing consulting (as a partner in Alvin Achenbaum Associates, Canter Achenbaum Heekin, and Achenbaum Bogda Associates). Collection includes writings and speeches, correspondence, photographs, research reports and related materials. Clients represented include 7-Eleven, American Red Cross, AT&T, Block Drug, Bristol-Myers, Campbell Soup, Chrysler, Dairy Queen, Dentsu, Franklin Mint, General Foods, GTE, Hallmark, Honda, Integrity Music, Kayser-Roth, Kia, K-Mart, Miller Brewing, MTA, Nationwide, Nestlé, Nissan/Datsun, PCA, Pfizer, Philip Morris, Quaker Oats, Revlon, Ryerson Tull, Seagram, Toyota, U.S. Dept. of Defense, and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Alvin A. Achenbaum Papers span the years 1948-2011 and document Achenbaum's career in advertising (with Grey Advertising, J. Walter Thompson and Backer Spielvogel Bates agencies) and marketing consulting (as a partner in Alvin Achenbaum Associates, Canter Achenbaum Heekin, and Achenbaum Bogda Associates). Collection includes writings and speeches, correspondence, photographs, research reports and related materials. Clients represented include 7-Eleven, American Red Cross, AT&T, Block Drug, Bristol-Myers, Campbell Soup, Chrysler, Dairy Queen, Dentsu, Franklin Mint, General Foods, GTE, Hallmark, Honda, Integrity Music, Kayser-Roth, Kia, K-Mart, Miller Brewing, MTA, Nationwide, Nestlé, Nissan/Datsun, PCA, Pfizer, Philip Morris, Quaker Oats, Revlon, Ryerson Tull, Seagram, Toyota, U.S. Dept. of Defense, and Warner-Lambert.

collection icon

Douglass L. Alligood papers, 1963-2013 1 Linear Foot — 100 Items

Advertising executive with BBDO and Uniworld agencies, and RCA. One of the first African Americans to become an executive in the advertising industry in the United States Collection spans the years 1963-2013, with the bulk of materials spanning 1980-2006. It contains primarily of research reports focused on ethnic minority (African American, Asian, Hispanic) and youth consumer market demographics and media issues such as television viewing habits. The collection also includes clippings and a 1963 audio recording, Adventures in Negro History. Companies referenced in the materials include BBDO, RCA, Chrysler and Pepsi. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1963-2013, with the bulk of materials spanning 1980-2006. It contains primarily of research reports focused on ethnic minority (African American, Asian, Hispanic) and youth consumer market demographics and media issues such as television viewing habits. The collection also includes clippings and a 1963 phonograph record, Adventures in Negro History. Companies referenced in the materials include BBDO, RCA, Chrysler and Pepsi.

collection icon

John D. Baggett papers, 1958-1968 and undated 1 Linear Foot — 100 Items

Advertising executive who worked for Lamar Dean Outdoor (NC). Collection spans 1958-1968 and includes advertising rate schedules, printed materials, presentations and salesman data books. Companies represented include Lamar Dean Outdoor in North Carolina and General Outdoor Advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans 1958-1968 and includes advertising rate schedules, printed materials, presentations and salesman data books. Companies represented include Lamar Dean Outdoor in North Carolina and General Outdoor Advertising.

collection icon

Bruce Barton papers, 1912-1949 and undated 3 items

Journalist, author and advertising executive, co-founder of Batten, Barton, Durstine & Osborn (BBDO) agency in New York. Includes 1912 letter to author Margaret Pollock Sherwood in which Bruce Barton, then Managing Editor of The Housekeeper magazine, praises Sherwood's work and asks if she would consider submitting stories to the magazine. Circa 1915 reprint of tract "The Creator of a Correspondence Church" written by Barton and published in Associated Sunday Magazines; Letter, 1949 to journalist Julien Elfenbein in which Barton mentions the potential power of the Sears catalog as a pro-American propaganda tool in Russia. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Includes 1912 letter to Margaret Pollock Sherwood in which Bruce Barton, then Managing Editor of The Housekeeper magazine, praises Sherwood's work and asks if she would consider submitting stories to the magazine. Circa 1915 reprint of tract "The Creator of a Correspondence Church" written by Barton and published in Associated Sunday Magazines; Letter, 1949 to Julien Elfenbein in which Barton mentions the potential power of the Sears catalog as a pro-American propaganda tool in Russia. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

collection icon

Charlotte Beers papers, 1958-2013 and undated 11.0 Linear Feet

Charlotte Beers is an advertising executive, author and diplomat based in Chicago, New York and Charleston, South Carolina. Collection includes clippings, correspondence, book manuscript drafts, presentations and speech scripts, memos to and from David Ogilvy, transcripts of interviews and other printed materials as well as audiovisual materials (videocassettes and optical disks) that document Beers' career in advertising and her tenure as Under Secretary of State for Public Diplomacy and Public Affairs. Institutions represented in the collection include American Express, J. Walter Thompson Company, Ogilvy & Mather, Tatham-Laird & Kudner, the U.S. State Department and the 9-11 Commission. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes clippings, correspondence, book manuscript drafts, presentations and speech scripts, memos to and from David Ogilvy, transcripts of interviews and other printed materials as well as audiovisual materials (videocassettes and optical disks) that document Beers' career in advertising and her tenure as Under Secretary of State for Public Diplomacy and Public Affairs. Institutions represented in the collection include American Express, J. Walter Thompson Company, Ogilvy & Mather, Tatham-Laird & Kudner, the U.S. State Department and the 9-11 Commission. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

collection icon

Caroline Bien papers, 1960s-2006 and undated 5 Linear Feet

Copywriter and executive at several U.S. advertising agencies, including Warwick & Legler, D'Arcy MacManus & Masius/deGarmo and Grey Advertising. Collection spans 1960s-2006 and includes proofs and tearsheets, correspondence, printed material, storyboards and other materials documenting Bien's career in advertising. Companies and products represented include Campho-Phenique, D-Con, Gerber, Helena Rubenstein, Karo, Mazola, Midol, Panasonic, Pepsi, Playtex, Seagram, and Timex. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans 1960s-2006 and includes proofs and tearsheets, correspondence, printed material, storyboards and other materials documenting Bien's career in advertising. Companies and products represented include Campho-Phenique, D-Con, Gerber, Helena Rubenstein, Karo, Mazola, Midol, Panasonic, Pepsi, Playtex, Seagram, and Timex. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

collection icon

John R. Blaney papers, 1953-2001 and undated 15.0 Linear Feet

Advertising executive who worked for the Ogilvy & Mather agency in New York and London. Collection includes correspondence, financial and research reports, client and new business presentations, speeches, policy manuals, booklets and other printed materials, as well as videocassettes and print advertisements that document Blaney's work in client services, staff training and general management at Ogilvy & Mather. Companies represented include American Express, Chesebrough-Pond's, Nestle, Procter & Gamble, Shell, SmithKline Beecham and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes correspondence, financial and research reports, client and new business presentations, speeches, policy manuals, booklets and other printed materials, as well as videocassettes and print advertisements that document Blaney's work in client services, staff training and general management at Ogilvy & Mather. Companies represented include American Express, Chesebrough-Pond's, Nestle, Procter & Gamble, Shell, SmithKline Beecham and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

collection icon

Victor G. Bloede papers, 1952-1983 and undated 1 Linear Foot — 700 Items

Victor Bloede (1920-1999) was an advertising executive who served as President and Chief Executive Officer (1968-1974), and Chairman (1971-1983), of the Benton & Bowles agency. He retired in 1983. The Victor Bloede Papers span the years 1952-1983, with the bulk spanning 1962-1983, and consist primarily of speeches given during Bloede's tenure as President, then Chairman, of Benton & Bowles (B&B), as well as speeches delivered during 1973 when Bloede served as Chairman of the American Association of Advertising Agencies (AAAA or 4-A's). Also included are a portion of the autobiography of Atherton Hobler, one of the co-founders of B&B, and correspondence relating to the anticommunist newsletter Counterattack. Topics included in the speeches include corporate finances and budget performance, television commericials, advertising effectiveness, management and business ethics. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Victor Bloede Papers span the years 1952-1983, with the bulk spanning 1962-1983, and consist primarily of speeches given during Bloede's tenure as President, then Chairman, of Benton & Bowles (B&B), as well as speeches delivered during 1973 when Bloede served as Chairman of the American Association of Advertising Agencies (AAAA or 4-A's). Also included are a portion of the autobiography of Atherton Hobler, one of the co-founders of B&B, and correspondence relating to the anticommunist newsletter Counterattack. Topics included in the speeches include corporate finances and budget performance, television commericials, advertising effectiveness, management and business ethics.

collection icon

Archie Boston papers, 1963-2018 and undated 8.0 Linear Feet

African-American graphic artist, professor and advertising executive based primarily in California; principal in the firm Archie Boston Graphic Design. Collection includes print materials, posters, sketches, greeting cards, correspondence, as well as audiovisual materials in multiple formats (DVDs, tape reels, and film reels) that document Boston's career in advertising and graphic design as well as his academic life at California State University-Long Beach. Companies represented include California Plum, Raisin and Apple Advisory Boards, FMC, Motorola, Pentel, Raytheon and Yamaha. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes print materials, posters, sketches, greeting cards, correspondence, as well as audiovisual materials in multiple formats (DVDs, tape reels, and film reels) that document Boston's career in advertising and graphic design as well as his academic life at California State University-Long Beach. Companies represented include California Plum, Raisin and Apple Advisory Boards, FMC, Motorola, Pentel, Raytheon and Yamaha. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

collection icon

John E. Browning papers, 1930-1999 and undated 0.4 Linear Feet — 120 Items

John E. Browning was a commercial artist and designer who worked in outdoor advertising in New Jersey. The John E. Browning Papers span the years 1930-1999 and include billboard designs, photographs and negatives, correspondence, an autobiographical sketch, and printed materials relating to commercial art and typography. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The John E. Browning Papers span the years 1930-1999 and include billboard designs, photographs and negatives, correspondence, an autobiographical sketch, and printed materials relating to commercial art and typography. Arranged alphabetically.