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Start Over You searched for: Subject Advertising executives -- United States Remove constraint Subject: Advertising executives -- United States Names John W. Hartman Center for Sales, Advertising & Marketing History Remove constraint Names: John W. Hartman Center for Sales, Advertising & Marketing History
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Stephen Harty papers, 1992-2001 and undated 1.2 Linear Feet

Stephen Harty is an advertising executive who began his career at Ogilvy & Mather and later became North American Chairman of Bartle Bogle Hegarty agency. Harty co-founded Merkley Newman Harty advertising agency (later renamed Merkley+Partners), part of the Omnicom Group. The Stephen Harty Papers cover the years 1992-2001, and contains primarily files relating to the founding of Merkley Newman Harty (MNH) advertising agency. Records consist of notes on strategic plans; annual meetings; agency founding; articles featuring MNH; promotional booklets; clippings; photographs and proofs of print advertiesements that chronicle the purpose, history, philosophy, and goals of MNH. Clients mentioned in materials include The American Stock Exchange, Bankers Trust, BellSouth, Casio (Kashio), Champion Sportswear (Hanes), Dime Bank, Forbes, General Electric, IBM, International Wool Secretariat, M&M/Mars, Oxford Health Plan, TDK, Time Life Medical, Volvic Natural Spring Water, and WordPerfect. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Stephen Harty Papers cover the years 1992-2001, and contains primarily files relating to the founding of Merkley Newman Harty (MNH) advertising agency. Records consist of notes on strategic plans; annual meetings; agency founding; articles featuring MNH; promotional booklets; clippings; photographs and proofs of print advertisements that chronicle the purpose, history, philosophy, and goals of MNH. Clients mentioned in materials include The American Stock Exchange, Bankers Trust, BellSouth, Casio (Kashio), Champion Sportswear (Hanes), Dime Bank, Forbes, General Electric, IBM, International Wool Secretariat, M&M/Mars, Oxford Health Plan, TDK, Time Life Medical, Volvic Natural Spring Water, and WordPerfect.

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J. Walter Thompson Company. Commodore Club records, 1990-1995 and undated 0.6 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The Commodore Club was a network of honorably retired directors and executives of the agency. The collection spans 1990-1995 and includes reunion planning documents, texts of speeches and presentations, photographs and biographical sketches of retired JWT executives. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The collection spans 1990-1995 and includes reunion planning documents, texts of speeches and presentations, photographs and biographical sketches of retired JWT executives. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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J. Walter Thompson Company. Charles J. Balestrino papers, 1986-1994 and undated 6 Linear Feet — 4200 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Charles J. Balestrino was an executive, primarily in account management, at JWT offices in New York, Detroit, San Francisco and Tokyo. The JWT Charles J. Balestrino Papers span the years 1986-1994 and include correspondence, presentations, photographs, and videocassettes that document the later years of Balestrino's career at JWT's New York Office. Correspondents include Burt Manning, John Furr and Bill Thompson. Clients represented in the collection include Esso/Exxon, Goodyear, IBM, and Northwest Airlines. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The JWT Charles J. Balestrino Papers span the years 1986-1994 and include correspondence, presentations, photographs, and videocassettes that document the later years of Balestrino's career at JWT's New York Office. Correspondents include Burt Manning, John Furr and Bill Thompson. Clients represented in the collection include Esso/Exxon, Goodyear, IBM, and Northwest Airlines.

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George Lois papers, 1985-1991 0.2 Linear Feet

Advertising executive based in New York; partner in several different agencies over time. Collection consists of two case studies, for ESPN and Tommy Hilfiger's Murjani campaign. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection consists of two case studies, for ESPN and Tommy Hilfiger's Murjani campaign. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Outdoor Advertising Association of America. Nancy Fletcher papers, 1983-2019 10.0 Linear Feet

Founded in 1891, the Outdoor Advertising Association of America (OAAA, now the Out of Home Advertising Association of America) is one of the oldest and largest advertising industry trade organizations in North America. It is headquartered in Washington, D.C. Nancy Fletcher is a lawyer and advertising executive who served as President and CEO of OAAA from 1991-2019. The Nancy Fletcher papers include clippings, correspondence, meeting minutes, newsletters, planning documentation, texts of speeches and presentations and other materials. Topics include highway beautification and other legislation, relations with government regulators, state issues and the transition of the organization to more broadly represent the out of home advertising industry. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History and the Kevin P. Reilly Sr. Outdoor Advertising Archives.

The Nancy Fletcher papers include clippings, correspondence, meeting minutes, newsletters, planning documentation, texts of speeches and presentations and other materials. Topics include highway beautification and other legislation, relations with government regulators, state issues and the transition of the organization to more broadly represent the out of home advertising industry.

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Arthur Einstein papers, 1978-2001 and undated 54 Linear Feet — 30,000 Items

Advertising executive for Lord Geller Federico Einstein, Lord Einstein O'Neill; Arthur Einstein Advertising, an advertising and consulting firm; and Loyalty Builders LLC, a marketing services company. Collection spans the years 1978-2001 and includes advertising agency credentials presentations, correspondence, print advertisements, audiocassettes, videocassettes, compact discs, 16mm films, clippings and other materials that document Arthur Einstein's career as an advertising executive and consultant. Companies represented include Bankers Trust, Compaq, DDB Needham, Foote Cone Belding, IBM, the New York Stock Exchange, Oppenheimer Funds, Saab and Steinway. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1978-2001 and includes advertising agency credentials presentations, correspondence, print advertisements, audiocassettes, videocassettes, compact discs, 16mm films, clippings and other materials that document Arthur Einstein's career as an advertising executive and consultant. Companies represented include Bankers Trust, Compaq, DDB Needham, Foote Cone Belding, IBM, the New York Stock Exchange, Oppenheimer Funds, Saab and Steinway.

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Shepard Kurnit papers, 1978-1983 and undated 4.0 Linear Feet

Advertising executive and market researcher with several agencies, including his own, in New York. Collection includes correspondence, research data printouts, photo- and storyboards of advertisements submitted by various agencies, videotapes and film reels that primarily document Kurnit's Television Advertising Perception (TAP) research project, that sought to map television and radio audience perceptions and readership of commercials against advertising agencies' creative expectations. Participant agencies include BBDO; Compton; Dancer Fitzgerald Sample; Della Femina Travisano; Foote Cone & Belding; Manoff Geer Gross; SSC&B; and Tracy Locke; and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes correspondence, research data printouts, photo- and storyboards of advertisements submitted by various agencies, videotapes and film reels that primarily document Kurnit's Television Advertising Perception (TAP) research project, that sought to map television and radio audience perceptions and readership of commercials against advertising agencies' creative expectations. Participant agencies include BBDO; Compton; Dancer Fitzgerald Sample; Della Femina Travisano; Foote Cone & Belding; Manoff Geer Gross; SSC&B; and Tracy Locke; and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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J. Walter Thompson Company. Eleanor Newman papers, 1974-1985 and undated 9.5 Linear Feet — 6225 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Eleanor Newman was an Account Representative and Office Manager with JWT during the years 1976-1985. The Eleanor Newman Papers cover the years 1974-1985, with the bulk of the materials dating from 1979-1983, roughly the period during which Newman served as Office Manager of the J. Walter Thompson (JWT) Entertainment Group, and as Account Representative for the Health & Tennis Corporation account. The collection includes media plans, schedules, budgets, invoices, market research, proofs, tear sheets, photographs, conference call reports, memoranda and correspondence, and proposals related to the advertising campaigns of various JWT clients. Companies represented include Dentcare, Genesco, Circle Line Sightseeing Cruises, Jack La Lanne Spa, Vertical Club, Cover Girl, Freirich Meats, Beatrice Foods, Samsonite, Cable Shop, and Screenvision. Also included in the collection are media plans for the New York Arrows indoor soccer team, the 1981-1982 seasons of the New York City Opera, and several Broadway musicals including Mr. Lincoln, Really Rosie and Snow White.

The Eleanor Newman Papers cover the years 1974-1985, with the bulk of the materials dating from 1979-1983, roughly the period during which Newman served as Office Manager of JWT's The Entertainment Group, and as Account Representative for the Health & Tennis Corporation (later part of Bally Total Fitness Corporation) account. The collection includes media plans, schedules, budgets, invoices, market research, proofs, tear sheets, photographs, conference call reports, memoranda and correspondence, and proposals related to the advertising campaigns of various JWT clients. Companies and products represented include Dentcare, Genesco, Circle Line Sightseeing Cruises, Jack La Lanne Spa, Vertical Club, Covergirl, Freirich Meats, Beatrice Foods, Samsonite, Cable Shop, and PIAF/Screenvision. Also included in the collection are media plans for the New York Arrows indoor soccer team; the 1981-1982 seasons of the New York City Opera; and several Broadway musicals including Mr. Lincoln, Really Rosie and Snow White.

The collection is arranged into thirteen categories: General Files; Broadway; Cruise Tours; Dentcare; Fitness; Footwear; Freirich Meats; New York City Opera; Outdoor Advertising; Samsonite; Sports; Television; and Oversize Materials. The General Files include JWT directories, market research, office memoranda and forms, and correspondence relating to Mark Schoenfeld, Media Director at JWT Entertainment Group. Broadway files include media plans relating to the musicals Mr. Lincoln, Really Rosie, Snow White, Vaudeville Show, among others. The files on sightseeing cruise tours, Freirich Meats, the New York City Opera, Cable Shop and PIAF/Screenvision include advertising proofs, tear sheets, television and radio advertising schedules, and media plans. The Footwear files include proposals, advertising copy, proofs, media plans and market research for Covergirl and Genesco's Charm Step and Easy Street lines of shoes. Samsonite, the largest category of files in the collection, includes several booklets of research findings on the 1980s luggage market, marketing proposals and recommendations, and advertising tracking studies. The Outdoor Advertising files includes photographs, market research and correspondence related to billboard, bus and bus shelter advertising of Broadway musicals in New York City. Oversize Materials consist of large-format items removed from other series and housed separately.

Many of the marketing proposals and market research findings arrived in binders labeled with a title sheet or subject headings. Items were removed from binders, and original titles were used. Several sections were removed from their respective series into a separate oversize box.

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J. Walter Thompson Company. Herbert Eames papers, 1974-1985 and undated 2 Linear Feet — 1500 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Herbert Eames was an executive at JWT and served as the company's Chief Financial Officer and Executive Vice President of Finance and Administration between 1980-1984. The Herbert Eames Papers cover the period of 1974-1985, with the bulk of the material spanning 1980-1984, during which time Eames served as Chief Financial Officer at JWT. The papers relate to the operations and finances of JWT offices and subsidiaries around the world. The collection includes memos, correspondence, press releases, clippings, and materials relating to management meetings, and reports on financial, administrative, operational, valuation and real estate matters. Companies represented include JWT subsidiaries such as Hill and Knowlton, Brouillard Communications, Lansdowne, Thompson Recruitment Advertising and JWT Canada, and clients such as Kraft, along with JWT offices in Chicago and Frankfurt. Collection also touches on relations with Gray and Company. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Herbert Eames Papers covers the period of 1974-1985, with the bulk of the material spanning 1980-1984, during which Eames served as Chief Financial Officer at JWT. The papers relate to the operations and finances of JWT offices and subsidiaries around the world. The collection includes memos, correspondence, press releases, clippings, and materials relating to management meetings, and reports on financial, administrative, operational, valuation and real estate matters. Companies represented include JWT subsidiaries such as Hill and Knowlton, Brouillard Communications, Lansdowne, Thompson Recruitment Advertising and JWT Canada, and clients such as Kraft, along with JWT offices in Chicago and Frankfurt. Collection also touches on relations with Gray and Company.

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J. Walter Thompson Company. Victor Gutierrez papers, 1970-1987 2.5 Linear Feet — 1875 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Victor Gutierrez served as Executive Vice President of the Finance division, and as Chief Financial Officer, at JWT. The Victor Gutierrez Papers cover the years 1970-1987, with the bulk of materials dating from the 1980s. The collection primarily consists of employee manuals, company policy information, marketing plans, operations reviews and financial reports relating to JWT domestic and international offices. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Victor Gutierrez Papers cover the years 1970-1987, with the bulk of materials dating from the 1980s. The collection primarily consists of employee manuals, company policy information, marketing plans, operations reviews and financial reports relating to JWT domestic and international offices.