Search

Back to top

Search Constraints

Start Over You searched for: Subject Advertising fliers Remove constraint Subject: Advertising fliers

Search Results

collection icon

Dayton Company Advertising Scrapbooks, 1904-1968 170 Linear Feet — 509 Items

The Dayton Company, founded in 1902 in Minneapolis, Minn., was the predecessor firm to the Target Corporation, one of the largest retail chains in the United States. The Dayton Company Advertising Scrapbooks collection spans the years 1904 through 1968 and consist of 509 bound scrapbooks of newspaper advertisements, fliers and circulars for the Dayton department store chain in Minneapolis and St. Paul, Minn. and Rochester, N.Y., as well for several of Dayton's competitors, affiliates and subsidiary department and discount stores, including B. Dalton Bookseller, the J.B. Hudson and L.S. Donaldson stores.

The Dayton Company Advertising Scrapbooks collection spans the years 1904 through 1968 and consist of 509 bound scrapbooks of newspaper advertisements, fliers and circulars for the Dayton department store chain (the predecessor entity of the Target discount chain) in Minneapolis and St. Paul, Minn. and Rochester, N.Y., as well for several of Dayton's competitors, affiliates and subsidiary department and discount stores, including B. Dalton Bookseller, the J.B. Hudson and L.S. Donaldson stores.

The collection is organized into the categories of Affiliate and Subsidiary Stores advertising and Dayton Company advertising, therein alphabetically by store name, within which the volumes are arranged in roughly chronological order.

collection icon
Giant Foods, established in 1936, is one of the oldest enduring chains of supermarkets in the U.S., and primarily serves the Washington, D.C. area and surrounding states. The Giant Food Stores Advertising Collection spans the years 1951 through 2001 and includes bound, unbound, and microfilmed volumes of reductions of newspaper advertisements and circulars; oversize posters and banner advertisements; Supermarket News issues from the 1990s; advertising scrapbooks from the 1970s and 1980s; and a set of videotapes of broadcast commercials, that document daily local advertising for a major regional supermarket chain.

The Giant Food Stores Advertising Collection spans the years 1951 through 2001 and includes bound, unbound, and microfilmed volumes of reductions of newspaper advertisements and circulars, along with a set of videotapes of broadcast commercials, that document daily local advertising for a major regional supermarket chain.

The collection is arranged by format into eight series: Adbank Commercials; Advertising File; Bound Advertisements; Food World Information Services (FWIS); Microfilm; Scrapbooks; Oversize Advertisements; and Printed Materials. The Adbank Commercials Series consists of videotaped commercials for Giant Foods, and some of its competitors, as compiled by the Adbank research firm. The Advertising File Series includes unbound reductions of Giant newspapers. The Bound Advertisements Series consists of bound volumes of reductions of newspaper advertisements and circulars, arranged by city. The Food World Information Services (FWIS) Series includes reductions of newspaper advertisements arranged by city, as compiled by FWIS. The Microfilm Series contains newspaper advertising archived on microfilm, arranged by city and newspaper title. The Scrapbook Series includes eight scrapbooks with fullpage newspaper advertisements, dating from 1970-1982. The Oversize Advertisements Series include posterboards and banners displayed in storefront windows. The Printed Materials Series includes an incomplete run of Supermarket News, a weekly trade magazine, dating from 1994-1998.