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Henry Haberman papers, 1945-2002 and undated 10 Linear Feet — 3000 Items

Henry Haberman (1917-2008) was a New York-based advertising and travel photographer and artist. The Henry Haberman Papers span the years 1945-2002 and include photographs, slides, negatives and print advertisements that document Haberman's work as a photographer in the advertising, fashion and travel fields. Companies represented include Armstrong floors, Bausch & Lomb, B.F. Goodrich, British American Tobacco (Lucky Strike), Cannon, Chatham blankets, Cover Girl (Noxell), DuPont, First National City Bank, General Electric, New York Telephone, Northeast Air, Pepsi, R.J. Reynolds and Shaefer beer. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Henry Haberman Papers span the years 1945-2002 and include photographs, slides, negatives and print advertisements that document Haberman's work as a photographer in the advertising, fashion and travel fields. Companies represented include Armstrong floors, Bausch & Lomb, B.F. Goodrich, British American Tobacco (Lucky Strike), Cannon, Chatham blankets, Cover Girl (Noxell), DuPont, First National City Bank, General Electric, New York Telephone, Northeast Air, Pepsi, R.J. Reynolds and Shaefer beer.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The Iconographic Collection spans the years 1848-2005 with the bulk of materials dating between 1940 and 1985, and includes black-and-white and color photographs, negatives, slides, contact sheets, photograph albums, and microfiche. It is an artificial collection created to document the facilities, key events, advertising highlights and corporate culture of the J. Walter Thompson Company (JWT). Domestic and international offices are included, with the New York, Chicago and London offices being the most heavily represented. Key executives include James Walter Thompson, Stanley and Helen Landsdowne Resor, Don Johnston, Dan Seymour, Norm Strouse, and E.G. Wilson. Client advertising includes Ford, Kodak, Chesebrough-Pond's, Lever Brothers (Unilever), and Warner-Lambert. Notable photographers whose work appears in the collection include Fabian Bachrach, Ralph Bartholomew, Cecil Beaton, Louise Dahl-Wolfe, Philippe Halsman, Horst P. Horst, George Hurrell, Yousuf Karsh, Baron Adolf de Meyer, Bill Ray, Jean Raeburn, Edward Steichen, Thomas Veres, Brett Weston and Dorothy Wilding. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Iconographic Collection spans the years 1848-2005 with the bulk of materials dating between 1940 and 1985, and includes black-and-white and color photographs, negatives, slides, contact sheets, photograph albums, and microfiche. It is an artificial collection created to document the facilities, key events, advertising highlights and corporate culture of the J. Walter Thompson Company (JWT). Domestic and international offices are included, with the New York, Chicago and London offices being the most heavily represented. Key executives include James Walter Thompson, Stanley and Helen Landsdowne Resor, Don Johnston, Dan Seymour, Norm Strouse, and E.G. Wilson. Client advertising includes Ford, Kodak, Chesebrough-Pond's, Lever Brothers (Unilever), and Warner-Lambert. Notable photographers whose work appears in the collection include Fabian Bachrach, Ralph Bartholomew, Cecil Beaton, Louise Dahl-Wolfe, Philippe Halsman, Horst P. Horst, George Hurrell, Yousuf Karsh, Baron Adolf de Meyer, Bill Ray, Jean Raeburn, Edward Steichen, Thomas Veres, Brett Weston and Dorothy Wilding.

Restrictions on Access: Reproduction-quality copies of Pond's Advertising Photographs may not be produced for non-JWT users.

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The papers of Lucile Turnbach Platt, former employee of the J. Walter Thompson Company's Personality Department, span the years 1926 to 1930; some Items are undated. The materials primarily document the creation of a testimonial advertising campaign for Simmons beds and boxsprings, and Beautyrest mattresses. The papers illustrate the selection of spokespersons, photographing of them and their home interiors, travel arrangements, delivery and removal of beds, and payment for their services. The materials chiefly consist of office memoranda and other correspondence among Platt, other JWT staff and product spokespersons. The collection also includes photographs and negatives, a few samples of advertisements, lists of women approached to participate, unsigned copies of contracts, and drafts of testimonials. Most of the files relate to soliciting very prominent American and foreign women to endorse Simmons products, including Eleanor Roosevelt, Mrs. Charles Crocker, Mrs. John Sargent Pillsbury, Mrs. Perry Tiffany, Mrs. Robert T. Vanderbilt, and Mrs. John W. Wanamaker III, among many others. Endorsers were paid between $1,000 and $5,000 for permission to use their names, photographs, and testimonials. Photographs of bedrooms were shot on location in the women's homes. The materials are arranged with miscellaneous Simmon's account files first, alphabetically by title, then files are arranged alphabetically by the spokesperson's name.

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Life Savers are a brand of hard and soft candies first produced in 1912, currently owned by Mars. Collection consists of approximately 150 items: matted advertising, display and promotional designs; black and white photographs; and negatives that depict a variety of campaigns to market Life Savers in early and mid-century United States. Included are photographs of models in various poses; candy displays (including displays of competitors such as Curtiss's Baby Ruth/Butterfinger and Pine Bros. Glycerin Tablets); celebrities posing with the candy in endorsement or other promotional campaign; street vendors (Life Savers Sampler Girls); and images of placements of the candy in film productions. Celebrities include Ann Rutherford, Edgar Bergen, George McManus, George Raft, Jack Benny, Lou Costello, Maggie Jiggs and Virginia Mayo. Images produced by a number of prominent photographers and agencies, including Acme Newspictures, Ewing Galloway, General Outdoor, Guy Gillette, Hyman Fink, Keystone View, McArthur Advertising, Shigeta-Wright, and the Vacuum Candy Machinery Company. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection consists of approximately 150 items: matted advertising, display and promotional designs; black and white photographs; and negatives that depict a variety of campaigns to market Life Savers in early and mid-century United States. Included are photographs of models in various poses; candy displays (including displays of competitors such as Curtiss's Baby Ruth/Butterfinger and Pine Bros. Glycerin Tablets); celebrities posing with the candy in endorsement or other promotional campaign; street vendors (Life Savers Sampler Girls); and images of placements of the candy in film productions. Celebrities include Ann Rutherford, Edgar Bergen, George McManus, George Raft, Jack Benny, Lou Costello, Maggie Jiggs and Virginia Mayo. Images produced by a number of prominent photographers and agencies, including Acme Newspictures, Ewing Galloway, General Outdoor, Guy Gillette, Hyman Fink, Keystone View, McArthur Advertising, Shigeta-Wright, and the Vacuum Candy Machinery Company. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Pat Finelli photographs, 1962-1970 and undated 4.5 Linear Feet — 2600 Items

Pat Finelli (1927-1970) was a free-lance commercial photographer in New York during the 1960s who worked for a number of New York advertising agencies, including J. Walter Thompson, Compton, and Erwin, Wasey, Ruthrauf & Ryan. The Pat Finelli Photographs span the years 1962-1970 and include photographs, negatives, slides, transparencies and print advertisements that document Finelli's work for advertising agencies including J. Walter Thompson and Erwin, Wasey, Ruthrauf & Ryan. Companies featured include BMW, First National City Bank, Ford, Lederle, Mack, Mercury outboard, Pet and Procter & Gamble. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Pat Finelli Photographs span the years 1962-1970 and include photographs, negatives, slides, transparencies and print advertisements that document Finelli's work for advertising agencies including J. Walter Thompson and Erwin, Wasey, Ruthrauf & Ryan. Companies featured include BMW, First National City Bank, Ford, Lederle, Mack, Mercury, Pet and Procter & Gamble.