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Copywriter and advertising executive who began one of the first woman-run advertising agencies in the United States, Hockaday Associates, in New York, N.Y. in 1949. Letter appears on Harper's Bazaar stationery and concerns locating photographers for magazine illustration, editorial and publishing concerns, and a research project to survey ideas of beauty among college-age women. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Letter appears on Harper's Bazaar stationery and concerns locating photographers for magazine illustration, editorial and publishing concerns, and a research project to survey ideas of beauty among college-age women. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Cosmetics company, founded in 1909 by Max Factor (1872?-1938), a Polish cosmetician. Collection contains materials that comprised the Max Factor Make-up Studio's campaign for "The New Art of Society Make-up." Includes two booklets with courtesy cards that enabled the holder to order free make-up samples appropriate for their complextion and features. A "Miss Thennis" likely used the courtesy cards, for there is a letter addressed to her regarding the products and their application, a completed make-up color harmony chart that may have accompanied the letter, as well as sample envelopes for rouge (unopened, containing a powder puff) and face powder. Also contains a product order form.

Collection contains materials that comprised the Max Factor Make-up Studio's campaign for "The New Art of Society Make-up." Includes two booklets with courtesy cards that enabled the holder to order free make-up samples appropriate for their complextion and features. A "Miss Thennis" likely used the courtesy cards, for there is a letter addressed to her regarding the products and their application, a completed make-up color harmony chart that may have accompanied the letter, as well as sample envelopes for rouge (unopened, containing a powder puff) and face powder. Also contains a product order form.