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Advertising Ephemera collection, 1850s-1980s 35 Linear Feet — 9,279 items

The Advertising Ephemera Collection is composed of single advertisements, product and trade catalogs, advertising pamphlets, and broadsides. The advertisements are primarily American and from the late 19th and early to mid 20th century.

The Advertising Ephemera Collection is composed of single advertisements, product and trade catalogs, advertising pamphlets, and broadsides. The advertisements are primarily American and from the late 19th and early to mid 20th century. The collection is divided into broad subject categories, based on the primary type of product or service being advertised, which are arranged in alphabetical order. Within each subject category material is divided based upon the form of the material; leaflets, letters, and sheets printed on both sides; trade cards (mechanical, metamorphic, see-thru, shape, fabric inserts, unusual feature, postcards and insert cards); booklets; special categories; and miscellaneous. A subseries of foreign advertising material consists predominately of travel related literature and is arrange alphabetically by country. The arrangement of oversize materials parallels the original arrangement.

The researcher should note that trade catalogs that are pamphlets may be found in several places in the Perkins Library: this collections; individually in the stacks as fully cataloged items; or as part of groups of old pamphlets for which the cataloging was by main entry only. Advertising broadsides may also be found in the Broadsides Collection and many collections of manuscripts also contain advertising materials.

Some useful reference sources for gathering further information on this type of material include:

Romaine, Lawrence B., "A Guide to American Trade Catalogs," 1944-1900 (New York, 1960).

Hammond, Dorothy, "Advertising Collectibles of Times Past," (Des Moines, Iowa, 1974).

Kaduck, John M., "Advertising Trade Cards," (Des Moines, Iowa, 1976).

McQuarry, Jim, "Collectors Guide to Advertising Cards," (Gas City, Indiana, 1975).

Additions to the collection have not been processed and therefore to do reflect the arrangement of the rest of the collection. Please refer to the detailed description below for more information about their content.

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B. Altman & Co. was a department store chain founded New York, N.Y. in 1865 by Benjamin Altman. Collection consists of a binder containing approximately 70 black-and-white photographs and display design cards of Altman store window displays. Depicted are men's and women's fashions, perfumes and cosmetics, furniture and fabrics, along with holiday and historical scenes and sets. Some displays are credited to Altman employees Louis Villela and Richard Wallace. Photographers and media outlets represented include Charmante Studio, Herbert Bruce Cross, J.M. Biow, John Adams Davis, Karl Worsinger, Korb Photo Co. of Toledo Ohio, Mary Brosnan, Nick Malan, Retail Reporting Bureau, Studio Yves Hervochon, and Virginia Roehl. Brands and designers represented include Adele Simpson, Christian Dior, Maggy Rouff (trade name of Maggy Besancon de Wagner), Mary Chess, Shiaparelli, Toni Owen and Warner's. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection consists of a binder containing approximately 70 black-and-white photographs and display design cards of Altman store window displays. Depicted are men's and women's fashions, perfumes and cosmetics, furniture and fabrics, along with holiday and historical scenes and sets. Some displays are credited to Altman employees Louis Villela and Richard Wallace. Photographers and media outlets represented include Charmante Studio, Herbert Bruce Cross, J.M. Biow, John Adams Davis, Karl Worsinger, Korb Photo Co. of Toledo Ohio, Mary Brosnan, Nick Malan, Retail Reporting Bureau, Studio Yves Hervochon, and Virginia Roehl. Brands and designers represented include Adele Simpson, Christian Dior, Maggy Rouff (trade name of Maggy Besancon de Wagner), Mary Chess, Shiaparelli, Toni Owen and Warner's. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Cohama is a trademark of United Merchants and Manufacturers, Inc., a textile firm founded in 1912 in New York as Cohn-Hall-Marx. Consists of bound sales and promotional presentations and guides for local retail advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Consists of bound sales and promotional presentations and guides for local retail advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Doris Bryn papers, 1939-1998 and undated 6 Linear Feet — 3000 Items

Doris Bryn (née Krehnbrink) was a prominent fashion and cover model during the 1940s-1960s and co-designer of several lines of fashion accessories with her husband Roger Vsn Schoyck under the brand names Roger Van S. and Mr. R. The Doris Bryn Papers span the years 1939-1998 and includes correspondence, clippings, print advertisements, photographs, design sketches and garment labels that document Bryn's career as a professional cover and fashion model (for Conover, John Powers and Eileen Ford agencies) and as a designer of dresses, shoes, leather goods, jewelry and other fashion accessories under the lines Roger Van S. and Mr. R among others. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Doris Bryn Papers span the years 1939-1998 and includes correspondence, clippings, print advertisements, photographs, design sketches and garment labels that document Bryn's career as a professional cover and fashion model (for Conover, John Powers and Eileen Ford agencies) and as a designer of dresses, shoes, leather goods, jewelry and other fashion accessories under the lines Roger Van S. and Mr. R among others.

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Jane Kilbourne was a journalist, editor and public relations executive primarily with Pan American airlines, based in New York. Collection includes correspondence, clippings, photographs, scrapbooks and published articles that document Kilbourne's career with Pan Am as a public relations executive and publications editor specializing in women's issues and interests regarding travel, food and fashion design. Collection also documents international fashion shows sponsored by Pan Am and attended by Kilbourne. Companies represented in the collection include Estee Lauder and the International Air Transport Association (IATA). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes correspondence, clippings, photographs, scrapbooks and published articles that document Kilbourne's career with Pan Am as a public relations executive and publications editor specializing in women's issues and interests regarding travel, food and fashion design. Collection also documents international fashion shows sponsored by Pan Am and attended by Kilbourne. Companies represented in the collection include Estee Lauder and the International Air Transport Association (IATA). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Lore Parker papers, 1950-1979 and undated 12 Linear Feet — 1251 Items

Lore Lionel Parker was a copy writer for Doyle Dane Bernbach and other advertising agencies. She was part of the creative team at Bernbach credited with leading the advertising industry's Creative Revolution of the early 1960s. The Lore Parker Papers include proofs, tear sheets and radio and television broadcast scripts for advertising campaigns Parker worked on for Doyle Dane Bernbach, Dowd Redfield & Johnstone, and other advertising agencies. Topics include alcoholic beverages, cosmetics, housewares, snack foods, swimwear, tourism, and women's clothing and undergarments. Major companies or products represented include Alitalia airlines, Barton's Bonbonniere, the British Tourist Authority, Celanese Fibers, Cole of California, General Telephone/GTE, Lees Carpets, and Salada Junket foods.

The Lore Parker Papers span the years 1950 to 1979 and include proofs, tear sheets and radio and television broadcast scripts for advertising campaigns Parker worked on for Doyle Dane Bernbach (DDB); Dowd, Redfield & Johnstone; and other advertising agencies. Topics include alcoholic beverages, cosmetics, housewares, snack foods, swimwear and bathing suits, tourism, and women's clothing and undergarments. Major companies or products represented include Alitalia airlines, Barton's Bonbonniere, the British Tourist Authority, Celanese Fibers, Cole of California, General Telephone/GTE, Lees Carpets, and Salada Junket foods. Also included are some print advertisements for Ohrbach's, written by DDB Copy chief Phyllis Robinson, which Parker credited as her inspiration to seek employment at DDB.

The collection is arranged into two categories by size: Large Format Items and Small Format Items, and therein alphabetically by company name.

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Department store in Portland, Ore. Collection consists of three volumes of photographs that depict window and retail sales floor displays, store staff, staff events, and interior and exterior architecture. Displays include ties, hats, shoes, sportswear, golf apparel, outerwear, sleepwear, shirts, sweaters,business attire as well as toiletries and other merchandise. Companies represented include Hart, Schaffner & Marx and Jantzen. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Consists of three volumes of photographs that depict window and retail sales floor displays, store staff, staff events, and interior and exterior architecture. Displays include ties, hats, shoes, sportswear, golf apparel, outerwear, sleepwear, shirts, sweaters,business attire as well as toiletries and other merchandise. Companies represented include Hart, Schaffner & Marx and Jantzen. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Collection includes black and white photographs of clothing, department, furniture, grocery, hardware, household appliance, music and musical instrument, shoe and other retail store window displays, signs and interior merchandise displays of businesses in the San Jose, California area. Photographs also depict clerks and store employees at work as well as storefront street scenes. Companies represented include Albers, Armour Star, Bauer & Black, Best Foods, Hart Schaffner & Marx, Montgomery Ward, Pacific Gas, Standard Oil (Calol, Pearl Oil, Red Cross gasoline, Zerolene Oil), Sunkist, Vellumoid and Victor records. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes black and white photographs of clothing, department, furniture, grocery, hardware, household appliance, music and musical instrument, shoe and other retail store window displays, signs and interior merchandise displays of businesses in the San Jose, California area. Photographs also depict clerks and store employees at work as well as storefront street scenes. Companies represented include Albers, Armour Star, Bauer & Black, Best Foods, Hart Schaffner & Marx, Montgomery Ward, Pacific Gas, Standard Oil (Calol, Pearl Oil, Red Cross gasoline, Zerolene Oil), Sunkist, Vellumoid and Victor records. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Collection of 137 embossed advertising stickers from an unknown producer. Stickers depict a wide range of businesses and products primarily in the Southern California region, from Los Angeles to San Diego. Products represented include alcoholic beverages, automotive parts and supplies, clothing, cosmetics, food products, gasoline and motor oil, hair care preparations, musical instruments, patent medicines, plastic surgery, shaving products, sporting goods, tooth powder and other dentifrices. Companies and events represented include the California Pacific International Exposition, Carnation and Max Factor. Some stickers are affixed to envelopes; others are affixed to jobber cards giving production dates and design details. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection of 137 embossed advertising stickers from an unknown producer. Stickers depict a wide range of businesses and products primarily in the Southern California region, from Los Angeles to San Diego. Products represented include alcoholic beverages, automotive parts and supplies, clothing, cosmetics, food products, gasoline and motor oil, hair care preparations, musical instruments, patent medicines, plastic surgery, shaving products, sporting goods, tooth powder and other dentifrices. Companies and events represented include the California Pacific International Exposition, Carnation and Max Factor. Some stickers are affixed to envelopes; others are affixed to jobber cards giving production dates and design details. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Woolworth's was a discount retail chain founded by Frank W. Woolworth in 1879 in Lancaster, Pa. now doing business as Foot Locker, Inc. Collection is comprised of a photograph album depicting shop window and department store floor displays featured at the Spring Convention of the Woolworth Chicago District. Displays feature a variety of goods including candies and confections, cosmetics, sewing supplies, publishing and printing, and women's clothing. Companies represented include American Colortype, Luxor, Maybelline, Merrill Publishing, National Candy, Regensteiner, Revlon (Cutex), Spool Cotton (Coats & Clark), Standard Oil, and Whitman Publishing. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection is comprised of a photograph album depicting shop window and department store floor displays featured at the Spring Convention of the Woolworth Chicago District. Displays feature a variety of goods including candies and confections, cosmetics, sewing supplies, publishing and printing, and women's clothing. Companies represented include American Colortype, Luxor, Maybelline, Merrill Publishing, National Candy, Regensteiner, Revlon (Cutex), Spool Cotton (Coats & Clark), Standard Oil, and Whitman Publishing. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.