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Cipe Pineles was an Austrian-born Jewish artist noted for innovations in magazine design, illustration and typography, based primarily in New York. Collection includes correspondence, photographs, drawings and illustrations and other design work, paintings, advertising and promotional materials, drafts of manuscripts, recipes, financial records and other printed materials that document Pineles's professional and private life, including correspondence and service orders during World War II. Collection also includes materials relating to a number of individuals: Ben Shahn, Carol Burton Fripp, Edward Sorel, Jay Leyda, John Alcorn, Mehemed Fehmy Agha, Sidney Meyers, Will Burtin and William Golden. Institutions represented in the collection include Alliance graphique internationale, American Institute of Graphic Arts, Art Directors Club, Harvard Graduate School of Design, Lincoln Center, Parsons School of Design and the Pratt Institute. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes correspondence, photographs, drawings and illustrations and other design work, paintings, advertising and promotional materials, drafts of manuscripts, recipes, financial records and other printed materials that document Pineles's professional and private life, including correspondence and service orders during World War II. Collection also includes materials relating to a number of individuals: Ben Shahn, Carol Burton Fripp, Edward Sorel, Jay Leyda, John Alcorn, Mehemed Fehmy Agha, Sidney Meyers, Will Burtin and William Golden. Institutions represented in the collection include Alliance graphique internationale, American Institute of Graphic Arts, Art Directors Club, Harvard Graduate School of Design, Lincoln Center, Parsons School of Design and the Pratt Institute. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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John Paver papers, 1920-1979, bulk 1938-1971 33.1 Linear Feet — 16,105 Items

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The John Paver Papers span the years 1920 through 1979, with the bulk of the collection dating from 1938 through the year 1971. The collection documents Paver's career in the outdoor advertising industry, especially his years as president of the National Outdoor Advertising Bureau (NOAB), and his work writing a textbook on the outdoor advertising medium. Series include the Biographical Files Series; Writings and Speeches Series; NOAB Files Series; Subject Files Series; Personal Files Series; Miscellaneous Files Series; Photographs, Negatives, and Slides Series; and Oversize Materials. Researchers interested in the following subjects may find this collection especially helpful: management in the advertising industry, more specifically the outdoor advertising industry; the outdoor medium itself; and traffic and advertising. Common formats in the collection include paper files such as correspondence, meeting minutes, writings, memoranda, printed materials; and photographic prints and negatives. The Resource for Outdoor Advertising Descriptions (ROAD) database, which holds searchable information about the images in this and other outdoor advertising collections will be available in early 2003.

Paver was instrumental in the establishment of standards for traffic measurement and, later, standards and the quality of billboards, topics all reflected in each of the collection's series, especially the Writings and Speeches Series, the NOAB Files Series, and the Subject Files Series. He pioneered research determining the relationship between traffic or habitual movement and trade activities. This work culminated in the publication, Traffic and Trade (McGraw-Hill, 1935), co-authored with research associate Dr. Miller McClintock, and in the founding of the industry authority for measuring outdoor advertising circulation, the Traffic Audit Bureau (TAB). His contributions in the area of window display (show windows) advertising, and, more generally, the outdoor medium are significant as well; all are documented within the collection. A large part of his career was spent in service to the National Outdoor Advertising Bureau before and after World War II; he led the organization for about seventeen years and became a prominent figure in the outdoor advertising industry. The papers document well Paver's work on an outdoor advertising textbook through draft copies and research materials. Through this activity, Paver grew to become a respected authority on poster and painted display advertising in the United States, and served as a speaker and consultant in the last years of his life. For more detailed information about Paver's life and career, see the Biographical Note above as well as the Biographical Files Series. All collection series are further described within the container list.

At the end of this finding aid is a list of publications removed from the collection and cataloged separately. Closely related collections in the David M. Rubenstein Rare Book & Manuscript Library include the John Brennan Papers, the John Browning Papers, the Duplex Advertising Co. Records, the H.E. Fisk Collection of War Effort Mobilization Campaigns, the Outdoor Advertising Association of America Records, the Outdoor Advertising Poster Design Collection, the Outdoor Advertising Slide Library, the Garrett Orr Papers, the R.C. Maxwell Company Records, the Howard Scott Papers, and the Strobridge Lithography Company Photographs.

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Collection includes correspondence, reports, scripts, tear sheets and other printed materials; drawings, sketches, cartoons, paintings, storyboards and packaging designs; and audiovisual materials (phonograph records, videocassettes, audio tapes). Companies represented include Burger King, Champion, Eaton, Faygo, Foote Cone & Belding, Ford, Hawaii Express, Kawasaki, Liggett & Myers, Mazda, Monroe, Oscar Mayer, Parker Pen, Playboy, and Seven-Up. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. John F. Dignam was a commercial artist and an executive with JWT during a 26-year career, in which he held positions of Vice President and Senior Art Director. The John F. Dignam Papers cover the years 1958-2003, with the bulk of materials dating from the 1960s to 1987, roughly the period during which Dignam served as Art Director with the J. Walter Thompson (JWT) advertising agency. The collection primarily consists of advertising proofs and commercial artwork created for clients of JWT and other firms, including the Victor A. Bennett Company, along with some of Dignam's freelance work. The collection also includes a few reports, television commercial scripts and other writings, along with some videocassettes of television commercials. Companies represented in the collection include the Banco Popular de Puerto Rico, British Aerospace, British Overseas Airways Corporation (BOAC), Ford Motor Company, the Goodyear Tire and Rubber Company, Harveys of Bristol, Jantzen, Pan AMerican World Airways, Inc., the Radio Corporation of America (RCA), Standard Brands, and the United States Aircraft Insurance Group (USAIG).

The John F. Dignam Papers cover the years 1958-2003, with the bulk of materials dating from the 1960s to 1987, roughly the period during which Dignam served as Art Director with the J. Walter Thompson (JWT) advertising agency. The collection primarily consists of advertising proofs and commercial artwork created for clients of JWT and other firms, including the Victor A. Bennett Company, along with some of Dignam's freelance work. The collection also includes a few reports, television commercial scripts and other writings, along with some videocassettes of television commercials. Companies represented in the collection include the Banco Popular de Puerto Rico, British Aerospace, British Overseas Airways Corporation (BOAC), Ford Motor Company, the Goodyear Tire and Rubber Company, Harveys of Bristol, Jantzen, Pan American World Airways, the Radio Corporation of America (RCA), Standard Brands, and the United States Aircraft Insurance Group (USAIG).

Many of the advertisements and artwork arrived in envelopes and folders upon which Dignam had written notes concerning the backgrounds of many of the campaigns. The notes were photocopied and may be found included in the Business and Personal Files Series in a folder entitled "Notes on various campaigns." In addition, where possible the notes have been appended to the processed folders containing the advertisements and artwork.

Restrictions on Access: Audiovisual originals are closed to researchers. Use Copies are available in the collection.

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The papers of Wallace W. Elton span the years 1909 to 1990, although the bulk of the material dates from the 1940s to the 1960s. They consist of correspondence, memoranda, financial records, advertisements, military records, reports, photographs, drawings and other artwork, diaries, scrapbooks, memorabilia, printed material, and clippings. The collection documents the career of Elton; advertising history, especially agency management and the role of the creative director; and the automobile industry, especially advertising campaigns. Clients of the J. Walter Thompson Company represented in the collection include Chesebrough-Pond's, Ford Motor Company, and Pan American World Airways.

Aspects of Elton's education, his service in the United States Navy, his career, and professional projects and associations, including the International Executive Service Corps, are documented in the Personal Series. An alumnus of Brown University, Elton was active in the affairs of the university from about 1967 to 1985. The Personal Series includes correspondence with Brown University's president and others. The series includes advertisement proofs from NW Ayer & Son, where Elton directed the art and layout work for the Atlantic Refining Company, the Ford Motor Company, and other accounts. After resigning from the J. Walter Thompson Company, he became a Vice President for the International Executive Service Corps [IESC], a non-profit group formed to help improve the performance of private enterprises in developing countries. Detailed diaries recorded during Elton's IESC travel describe his work for the organization and include original illustrations. There are also newspaper accounts of IESC activities.

The bulk of the Personal Series documents Elton's executive roles in the J. Walter Thompson Company's corporate administration and the creative departments. Company policies, administrative issues including change in the organization, recruitment, and marketing plans are documented. In personal notes, Elton recorded his private observations about the management of the company and client relations. His interest in the history of the company continued after his retirement and is demonstrated in his participation in Retired Directors Reunions and contributions to the J. Walter Thompson Company Archives Fund. Materials that document Elton's work with J. Walter Thompson Company clients or campaigns are in the Clients Series and the Advertisements Series. While the former focuses on administrative issues in the creative process and the later series focuses on the advertisements and other graphic materials, there is considerable overlap between these two series.

The Clients Series documents communications with clients; the development and production of advertisements and campaign implementation; campaign presentations; and marketing schemes. Call reports record meetings or other communications with clients and are scattered throughout the files. The collateral material, which includes brochures, package and label designs, and other point-of-sale materials, were parts of advertising campaigns created to supplement display advertisements in magazines and newspapers and outdoor advertising. They were given directly to consumers or distributed by the clients.

The Ford Motor Company is the subject of the bulk of the Client Series. Since the Detroit Office of the J. Walter Thompson Company is responsible for the Ford account, a substantial amount of correspondence and memoranda from this office is in the series. It documents the interplay between the creative team in the New York office and account management in the Detroit office, and thereby demonstrates features of J. Walter Thompson Company corporate organization. Correspondence and memoranda from Norman H. Strouse document his management of the Ford Motor Company account in Chicago. Some campaigns were developed as lengthy projects, for example "Project X," an around-the-world tour for the 1958 Ford, and entailed extensive planning and time to accomplish. The Ford Motor Company files include documentation for all phases of such projects, including security measures to preserve the secrecy of the project during the planning phases. "Project M" developed around the concept of using Princess Grace [Grace Kelly] and the palace at Monaco to introduce the 1963 1/2 model year cars. The J. Walter Thompson Company negotiated an agreement between the Ford Motor Company and United Feature Syndicate for use of the services of Charles M. Schulz and the rights to use Schulz's Peanuts comics characters in advertising. The subsequent work executed for the Ford Motor Company's Falcon model is described in the Clients Series and the advertisements are in the Advertisements Series.

Most of the advertisements in the Advertisements Series are from Elton's personal portfolio. For many of the advertisements in the series, he was responsible for the creative idea for the ad copy. Elton sometimes depicted himself, and his wife, as characters in the advertisements. Insight into the creative process and the agency-client relationship can be studied through editorial notes attached to the advertisements or accompanying textual materials which provide information about the campaign or the artwork. A scrapbook contains photographic reproductions of older advertisements paired with tear sheets and proofs of contemporary advertisements developed by J. Walter Thompson Company. Ford Motor Company automobile models were advertised during the year preceding their introduction on the market and, although the publication dates are printed on most of the advertisements, the model year is not always obvious. Several Chrysler Corporation (competitive) advertisements are interfiled with the Ford materials. Norman Rockwell was the artist for some of the Pan American World Airways advertisements. The history of outdoor advertising can be studied from materials in the Personal Series, Advertisements Series, and Pictures Series.

Some of the portraits of Wallace W. Elton in the Pictures Series are by photographer Yousuf Karsh. J. Walter Thompson Company executives and staff are depicted at meetings and social events. Henry Ford and Edsel Ford and various models of Ford Motor Company cars, trucks and tractors are also depicted. In addition to photographs in the Pictures Series, there are photographs of Wallace Elton and International Executive Service Corps activities in the Personal Series.

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The Outdoor Advertising Association of America Slide Library spans the years 1891 through the 2000s, with the bulk of the collection originating in the 1950s and later. The collection documents over a hundred years of outdoor advertising primarily in the United States, plus some international campaigns from several other continents. The Slide Library is a large collection, almost entirely comprised of slides of billboards, exhibiting a grand range of graphic artistry, advertising campaigns, and marketing strategies. A smaller group of images supports the ad collection with views of artwork, billboard construction and other related images. In addition to over 62,000 slides, there are a few early glass slides, as well as transparencies, a small number of paper files, and six audiocassettes accompanying slide presentations. Many images were submitted by outdoor advertising companies over a number of years to the Outdoor Advertising Association of America (OAAA) as entries in annual national competitions to determine the best poster designs. The OAAA currently sponsors the OBIE Awards, which were preceded by awards programs under various names and sponsorships starting in the early 1930s. The award is modeled after the ancient Egyptian obelisk, considered by many the earliest form of outdoor advertising. Indeed much of the collection can be seen as evidence of this awards program although only the Award Nominees Series contains slides labeled as such. Other slides probably were transferred to OAAA when companies cleaned out their back files, though the precise sources of many items are unknown. The slides were maintained at OAAA primarily as a large supply of creative examples for member companies. Researchers interested in the following subjects may find the Outdoor Advertising Association of America Slide Library especially helpful: the outdoor advertising medium itself, advertising awards, advertising design, billboard construction, and commercial art, as well as the many outdoor advertising companies, advertisers, and advertising campaigns represented.

The images, designed to attract mass audiences, depict part of American society's history - a history of consumer attitudes and desires. The collection is therefore a valuable tool in formulating not only a pictorial development of the outdoor advertising industry but of societal norms and opinions. The ads speak to the creativity of artists and designers, but they also convey a rich story of how these creators saw society at large, especially in the United States. Perhaps more importantly, ads reveal how corporations and designers felt America wanted to see itself. Such visual richness underlies the primary goals of selling goods and services and promoting ideas for the public good. There are thousands of product advertisements but also many public service ads, political issue ads, and even Happy Birthday greetings in the collection. Billboards are one direct link from corporate America, various interest groups, and their advertising specialists to consumers; and a succinct one-sided conversation designed to spur them to action.

In contrast to other types of advertising, outdoor ads were designed with the fast-moving traveler in mind. The collection documents well the evolution of the billboard's attempt to reach those on the move, especially drivers. With careful thought to what would quickly provoke interest, advertisers presented a huge range of thought from text-free images of abstract artwork to direct discourse (e.g. Vote for Nixon). Because posters were displayed for only limited time periods, and because their physical size makes them impractical to store, photography is the primary method of capturing billboard images. Most billboard photos - whether print or slide - were created to document the work of the company which posted them for their business use.

Within the Slide Library, the creative output of many outdoor advertising companies is documented, although particular creators of many of the ads are unknown. Foster and Kleiser is well represented in the collection. Other companies named in the collection include Naegele, Pacific, Turner, Eller, Donnelly, Columbus, General Outdoor, Patrick, Gannett, Lamar, United, and many others. Thousands of national campaigns are represented, but many local ads are present as well. Outdoor formats range from 19th century posters to "multi-vision" boards that automatically change views with the use of three-sided boards. Most images are of actual billboards, posters, and other outdoor advertising formats in the field, while a sizable portion are just images of the ad design itself with a plain background. There are some slides of stock posters ("Your brand name here") and other forms of outdoor advertising such as bus cards, street furniture, and truck side advertising. The vast majority of the advertisements are in English.

The first three series make up the bulk of the collection: the Award Nominees Series, the Chronological Series, and the Topical Series (by far the largest of the three). These series are made up almost completely of slides showing advertisements, usually in billboard format. All series are described further within the container list. The only other series with a sizable number of advertisements is the International Posters Series. This is where the largest concentration of international ads is found, although there are a few scattered within the other main series. Ads may also be found scattered throughout the Presentations and Presentation Slides Series.

Several additional small series contain images of related content, providing support and context to the advertisements. These include the Construction and Creation Series, the Artwork Series, the Street Scenes and Approaches Series, and the Other Outdoor Advertising Related Images Series. The Presentations and Presentation Slides Series adds insight by showing some of the internal conversation between directors and trainees, advertisers and advertising creators, and more.

The most direct route to locate any identified ad is through the Resource for Outdoor Advertising Description (ROAD) database, available in early 2003. Information about most slides in the collection has been added to this database. Researchers will be able to search for specific attributes of ads such as brand or company name, product type, and headline, as well as other types of information including slide number, date, collection name, image type, image color, outdoor advertising type, and special notes. Many database records also contain a searchable field with the outdoor advertising company's name (posting company), a field indicating if the billboard is in a rural or urban setting, information on the presence of women, children, ethnic individuals, or famous people in the ad, and the billboard's geographic location. Various slide series were entered into the database differently. Multiple searches may be required for comprehensive searching. For more information, consult Research Services Staff (special-collections@duke.edu).

For more contextual information, use this collection in conjunction with the Outdoor Advertising Association of America Records, especially that collection's Physical Structure Series, and Photographs, Slides, and Negatives Series. Closely related collections in the David M. Rubenstein Rare Book & Manuscript Library include the John Brennan Outdoor Advertising Survey Reports, the John Paver Papers, the John Browning Papers, the Duplex Advertising Co. Records, the H.E. Fisk Collection of War Effort Mobilization Campaigns, the Outdoor Advertising Association of America Records, the Outdoor Advertising Poster Design Collection, the Garrett Orr Papers, the R.C. Maxwell Company Records, the Howard Scott Papers, and the Strobridge Lithographing Company Advertisements.

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Robert A. Hamer was an executive of the Foster and Kleiser Outdoor Advertising Company in California. He worked as a pictorial artist from 1936 to 1953, and as Paint Manager, California Region, from 1956 until his retirement in 1979. The Robert A. Hamer Papers span the years 1857-1995, the bulk of which document the period 1926-1995, and includes photographs, negatives, correspondence, clippings, administrative records, cartoons, scrapbooks, memorabilia, and newsletters. The collection primarily documents Hamer's career in outdoor advertising with the Foster and Kleiser Company in Southern California, and also touches on events in his personal life. The bulk of the collection consists of photographs of Foster and Kleiser billboards in Southern California, covering two time periods, 1926-1935 and 1950-1970. Other photographs document business activities from 1937-1977, including Foster and Kleiser social events; commercial art production; and sign painting. Clients represented in the collection include Anheuser-Busch, C.H. Baker Shoes, and Slavick's Jewelry. Other clients represented are from the alcoholic beverage, food, travel, and automobile industries, and financial institutions.

The Robert A. Hamer Papers span the years 1857-1995, the bulk of which document the period 1926-1995, and include photographs, negatives, correspondence, clippings, administrative records, cartoons, scrapbooks, memorabilia, and newsletters. The collection primarily documents Hamer's career in outdoor advertising with the Foster and Kleiser Company in Southern California, and touches on events in his personal life. The bulk of this collection consists of photographs of Foster and Kleiser billboards in Southern California, covering two time periods, 1926-1941 and 1951-1962. Other photographs document business activities from 1937-1977, including Foster and Kleiser social events; commercial art production; and sign painting. Clients represented include Anheuser-Busch, C.H. Baker Shoes, and Slavick's Jewelry. Other clients represented are from the alcoholic beverage, food, travel, and automobile industries, and financial institutions.

The collection is organized into two series: Business & Personal Files and Photographs & Negatives. The Business & Personal Files Series documents milestones in Hamer's personal and professional life, and contains photographs, correspondence, scrapbooks, administrative records, writings, school newsletters, clippings, awards, cartoon sketches, and memorabilia. Included is a typewritten transcription of correspondence (1857-1880) by Hamer's ancestor, Samuel A. Jackson. The Photographs & Negatives Series makes up the bulk of the collection, and includes photographs and negatives depicting Foster and Kleiser billboards in Southern California. Other photographs document business and personal activities. Included are photographs of model and performer Charo posing with Hamer, accomplished billboard artist Mario Rueda, and other employees.

Large-format print materials have been removed from their original locations and relocated to Oversize Materials.

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Sauer, Farrell, & Co. was a cigar manufacturing company located in Suffield, Connecticut, during the late nineteenth and early twentieth centuries. Collection of ledgers, account books, order forms, and other ephemera relating to the sale and purchase of cigars by Sauer, Farrell, & Co., Cigar Manufacturers. Materials range in date from the 1870s through the early 1900s, and it is believed that the cigar company may have changed names throughout that period. The centerpiece of the collection is a specimen book of sample cigar box labels, created by the lithographers Heppenheimer & Maurer around 1878. The specimen book includes about 115 leaves, with labels affixed on each side of the leaf; the label colors range from two colors to multiple colors per label. Account books document cigar production, purchase, and sales information. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection of ledgers, account books, order forms, and other ephemera relating to the sale and purchase of cigars by Sauer, Farrell, & Co., Cigar Manufacturers. Materials range in date from the 1870s through the early 1900s, and it is believed that the cigar company may have changed names throughout that period. The centerpiece of the collection is a specimen book of sample cigar box labels, created by the lithographers Heppenheimer & Maurer around 1878. The specimen book includes about 115 leaves, with labels affixed on each side of the leaf; the color ranges from two colors to multiple colors per label. Account books document cigar production, purchase, and sales information. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Pulp and paper milling company based in Seattle, Wash. Dimensions 47 Simps-Un Lee brochure featuring J. Walter Thompson Company's 1968 outdoor, poster and print "Uncola" campaign for Seven-Up beverage. Campaign featured a number of contemporary commercial artists, including Barry Zaid, Bob Mitchell, Ed George, Jacqui Morgan, John Alcorn, John Craig, John Kurtz, Kim Whitesides, Milton Glaser, Nancy Martell, Pat Dypold, Roger Chouinard and Seymour Chwast. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Dimensions 47 Simps-Un Lee brochure featuring J. Walter Thompson Company's 1968 outdoor, poster and print "Uncola" campaign for Seven-Up beverage. Campaign featured a number of contemporary commercial artists, including Barry Zaid, Bob Mitchell, Ed George, Jacqui Morgan, John Alcorn, John Craig, John Kurtz, Kim Whitesides, Milton Glaser, Nancy Martell, Pat Dypold, Roger Chouinard and Seymour Chwast. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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T. S. Ferree Jr. was a commercial artist, graphic designer and advertising executive based in Raleigh, N.C. The T. S. Ferree, Jr. Papers span the years 1940-1989 and include drawings and sketches, proofs and tear sheets of printed advertisements, clippings, photographs, slides, speeches, brochures and pamphlets, direct marketing mailers and collateral literature that document Ferree's and the Ferree Studios' advertising and commercial design work. Clients consist mainly of businesses located in the Virginia-North Carolina-South Carolina tri-state region, including Branch Banking and Trust (BB&T), BTR Management, Ciba-Geigy, General Electric, McLean Trucking, Newport News Shipbuilding, Reckitt Benckiser (Glass Plus, Spray 'n Wash), Smith Transfer Company, Sweetheart Cups (Maryland Cup Corporation), Tobacco Associates and The Washington Group. The collection also includes materials relating to the Ferree School of Art, the Raleigh Ad Club, and the Advertising Federation of America. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The T. S. Ferree, Jr. Papers span the years 1940-1989 and include drawings and sketches, proofs and tear sheets of printed advertisements, clippings, photographs, slides, speeches, brochures and pamphlets, direct marketing mailers and collateral literature that document Ferree's and the Ferree Studios' advertising and commercial design work. Clients consist mainly of businesses located in the Virginia-North Carolina-South Carolina tri-state region, including Branch Banking and Trust (BB&T), BTR Management, Ciba-Geigy, General Electric, McLean Trucking, Newport News Shipbuilding, Reckitt Benckiser (Glass Plus, Spray 'n Wash), Smith Transfer Company, Sweetheart Cups (Maryland Cup Corporation), Tobacco Associates and The Washington Group. The collection also includes materials relating to the Ferree School of Art, the Raleigh Ad Club, and the Advertising Federation of America.