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Abercrombie and Fitch was founded in 1892 as a sporting goods supplier and expedition outfitter. It currently specializes in upscale sportswear aimed at children and young adults. The Abercrombie & Fitch Quarterly Catalog Collection consists of a run of lifestyle-oriented clothing catalogs issued between 1997 and 2007. The catalog featured articles on a wide range of youth popular culture and lifestyle topics, along with numerous photographs by Bruce Weber. Articles included advice, music and movie reviews, and profiles and interviews with celebrities and cultural critics such as philosopher Slavoj Žižek. The Creative Director for the catalog series was Sam Shahid, who had previously worked in the in-house advertising agencies for Calvin Klein and Banana Republic. After 2003, the lifestyle content and controversial photography was scaled back to focus more narrowly on seasonal fashion.

The Abercrombie & Fitch Quarterly Catalog Collection consists of a run of lifestyle-oriented clothing catalogs issued between 1997 and 2007. The catalog featured articles on a wide range of youth popular culture and lifestyle topics, along with numerous photographs by Bruce Weber. Articles included advice, music and movie reviews, and profiles and interviews with celebrities and cultural critics such as philosopher Slavoj Žižek. The Creative Director for the catalog series was Sam Shahid, who had previously worked in the in-house advertising agencies for Calvin Klein and Banana Republic. After 2003, the lifestyle content and controversial photography was scaled back to focus more narrowly on seasonal fashion.

The collection is arranged chronologically by issue

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Advertising Ephemera collection, 1850s-1980s 35 Linear Feet — 9,279 items

The Advertising Ephemera Collection is composed of single advertisements, product and trade catalogs, advertising pamphlets, and broadsides. The advertisements are primarily American and from the late 19th and early to mid 20th century.

The Advertising Ephemera Collection is composed of single advertisements, product and trade catalogs, advertising pamphlets, and broadsides. The advertisements are primarily American and from the late 19th and early to mid 20th century. The collection is divided into broad subject categories, based on the primary type of product or service being advertised, which are arranged in alphabetical order. Within each subject category material is divided based upon the form of the material; leaflets, letters, and sheets printed on both sides; trade cards (mechanical, metamorphic, see-thru, shape, fabric inserts, unusual feature, postcards and insert cards); booklets; special categories; and miscellaneous. A subseries of foreign advertising material consists predominately of travel related literature and is arrange alphabetically by country. The arrangement of oversize materials parallels the original arrangement.

The researcher should note that trade catalogs that are pamphlets may be found in several places in the Perkins Library: this collections; individually in the stacks as fully cataloged items; or as part of groups of old pamphlets for which the cataloging was by main entry only. Advertising broadsides may also be found in the Broadsides Collection and many collections of manuscripts also contain advertising materials.

Some useful reference sources for gathering further information on this type of material include:

Romaine, Lawrence B., "A Guide to American Trade Catalogs," 1944-1900 (New York, 1960).

Hammond, Dorothy, "Advertising Collectibles of Times Past," (Des Moines, Iowa, 1974).

Kaduck, John M., "Advertising Trade Cards," (Des Moines, Iowa, 1976).

McQuarry, Jim, "Collectors Guide to Advertising Cards," (Gas City, Indiana, 1975).

Additions to the collection have not been processed and therefore to do reflect the arrangement of the rest of the collection. Please refer to the detailed description below for more information about their content.

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Arlie R. Slabaugh was a publisher, hobby shop dealer and mail order promoter, and collector of periodicals related to the mail order business. The collection offers an overview of the mail order industry during pre-war and World War II-era in the United States. It is believed to have been created by Arlie R. Slabaugh, who was primarily a collector of coins and paper money, as well as a mail order promoter. The collection contains periodicals, amateur newspapers, hobby catalogs and printed ephemera, primarily from the 1930s-1940s, but also including examples from the 1920s and 1950s. Most are monthly periodicals, published as staple-bound or self-folding newsprint or glossy pamphlets, with some illustrations. Many of the items are regional in scope, possibly originating from major printing centers and distributed to local markets, particularly in the U.S. South, the Midwest and California.

The collection offers an overview of the mail order industry during pre-war and World War II-era in the United States. It is believed to have been created by Arlie R. Slabaugh, who was primarily a collector of coins and paper money, as well as a mail order promoter. The collection contains periodicals, amateur newspapers, hobby catalogs and printed ephemera, primarily from the 1930s-1940s, but also including examples from the 1920s and 1950s. Most are monthly periodicals, published as staple-bound or self-folding newsprint or glossy pamphlets, with some illustrations. Many of the items are regional in scope, possibly originating from major printing centers and distributed to local markets, particularly in the U.S. South, the Midwest and California.

Restrictions on Access: Original newsprint items in oversize box are closed to researchers. Use copies are available in the collection.

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Hansen Glove Corporation was a manufacturer of gloves and mittens based in Milwaukee, Wis. Collection includes black-and-white photographs, print advertisements, transcripts of meetings, published booklets, sales literature, catalogs and color sample guides. Advertising materials may be the work of the Klau-Van Pietersom-Dunlap agency (later part of Hoffman York). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes black-and-white photographs, print advertisements, transcripts of meetings, published booklets, sales literature, catalogs and color sample guides. Advertising materials may be the work of the Klau-Van Pietersom-Dunlap agency (later part of Hoffman York). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Sears Catalog collection, 1910-1994 12 Linear Feet — 60 Items

Department store chain founded in 1893 as a mail order business; one of the largest retailers in the United States. Collection consists of seasonal catalogs and wish books spanning the years 1910-1994. Catalogs featured the full range of items sold by Sears, from clothing to appliances and toys, and served as a bridge between the company's walk-in department stored and direct marketing mail order business. Initially featured unbranded products before adopting a number of Sears' house brands and eventually featuring nationally branded products. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection consists of seasonal catalogs and wish books spanning the years 1910-1994. Catalogs featured the full range of items sold by Sears, from clothing to appliances and toys, and served as a bridge between the company's walk-in department stored and direct marketing mail order business. Initially featured unbranded products before adopting a number of Sears' house brands and eventually featuring nationally branded products.