Search

Back to top

Search Constraints

Start Over You searched for: Subject Consumers -- United States Remove constraint Subject: Consumers -- United States

Search Results

collection icon
Consumer Reports is a product testing and consumer advocacy nonprofit organization based in Yonkers, N.Y., founded in 1936. Leland Gordon was Professor of economics at Denison University who served on the Board of Directors of Consumers Union from 1942-1949. The Leland Gordon papers include correspondence, manuscript of papers and book chapter drafts for Economics for Consumers, conference proceedings and other printed materials. Topics include consumer education and protection, consumption, economic aspects of burial and funeral practices, packaging and labeling of products, weights and measures, and World War II-era wartime economies. Institutions represented in the collection include Denison University, the National Council of Churches, Office of Price Administration, and Stephens College. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Leland Gordon papers include correspondence, manuscript of papers and book chapter drafts for Economics for Consumers, conference proceedings and other printed materials. Topics include consumer education and protection, consumption, economic aspects of burial and funeral practices, packaging and labeling of products, weights and measures, and World War II-era wartime economies. Institutions represented in the collection include Denison University, the National Council of Churches, Office of Price Administration, and Stephens College.

collection icon
Consumer Reports is a product testing and consumer advocacy nonprofit organization based in Yonkers, N.Y., founded in 1936. The National Association of Consumers was a consumer advocacy and lobbying organization founded in 1946 and active until around 1957-1958. The National Association of Consumers records include correspondence, drafts and notes for articles and speeches, meeting minutes, membership lists, bylaws and other printed materials that primarily document the administrative life of the organization. Included in the collection are correspondence and writings of Colston Warne and Helen Hall, and food safety projects relating to the pork and poultry industry, including Trichinosis. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The National Association of Consumers records include correspondence, drafts and notes for articles and speeches, meeting minutes, membership lists, bylaws and other printed materials that primarily document the administrative life of the organization. Included in the collection are correspondence and writings of Colston Warne and Helen Hall, and food safety projects relating to the pork and poultry industry, including Trichinosis.

collection icon
Consumer Reports is a product testing and consumer advocacy nonprofit organization based in Yonkers, N.Y., founded in 1936. Sybil Shainwald is an educator and lawyer who founded and then served as the Director of the Center for the Study of the Consumer Movement at Consumers Union from 1972-1978. The Sybil Shainwald papers include correspondence, clippings, articles, advocacy reports, administrative files, program brochures and other materials. Topics represented include women's health; the establishment of centers for the study of consumer advocates; and history of the consumer movement. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Sybil Shainwald papers include correspondence, clippings, articles, advocacy reports, administrative files, program brochures and other materials. Topics represented include women's health; the establishment of centers for the study of consumer advocates; and history of the consumer movement.

collection icon
The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. Goldfarb Consultants, founded in 1966 by Canadian pollster and market researcher Martin Goldfarb, is a leading Canadian marketing consulting group that specializes in focus groups and other qualitative research methods. Martin Goldfarb sold his interest in Goldfarb Consultants to JWT's parent company, WPP, in 1998. The Goldfarb Consultants Ford Research Reports span the years 1974 to 1989 and consist of written research summaries primarily of advertising campaigns for various Ford automobiles, vans, and trucks. In addition there are reports on a range of specialized consumer markets, focused on women, African-American, Hispanic, youth, college-age consumer groups as well as some reports on regional markets.

The Goldfarb Consultants Ford Research Reports span the years 1974 to 1989 and consist of written research summaries primarily of advertising campaigns for various Ford automobiles, vans, and trucks. In addition there are reports on a range of specialized consumer markets, focused on women, African-American, Hispanic, youth, college-age consumer groups as well as some reports on regional markets.

The collection is arranged into two self-evident series: Consumer Research, and Ford Motor Company Studies. The Consumer Research Series is organized alphabetically by topic. The Ford Motor Company Studies Series is organized alphabetically by automobile model name.