Three binders of black-and-white and color photographs of a variety of products and services available in mid-20th century France. Photographs largely depict packaging and point-of-sale displays with some photographs of retail spaces and trade show displays. No explanatory text accompanies the photographs. Creator of the binders is unknown; however there are photographs showing a Publicis exhibit or office display. Product types depicted include alcoholic and non-alcoholic beverages (beer and liqueurs), Cigarettes, cosmetics and toilet preparations including feminine hygiene, food, household appliances, non-prescription drugs and remedies, and transportation. Companies represented include Boeing, Buitoni, Chesebrough-Pond's, Cinzano, Coca-Cola, Colgate-Palmolive, Evian (Danone), Frigeco, Frigidaire, Gillette, Gitane (Imperial Tobacco), Helena Rubinstein, Kleenex (Kimberly-Clark), Maizena (Knorr), Nestle (Vittel, Nescafe), Nivea (Beiersdorf), P.J. Carroll, Parker Pen, Philips, S.C. Johnson, Tampax, Thermogene, Trans World Airlines, Unilever and Vicks. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Three binders of black-and-white and color photographs of a variety of products and services available in mid-20th century France. Photographs largely depict packaging and point-of-sale displays with some photographs of retail spaces and trade show displays. No explanatory text accompanies the photographs. Creator of the binders is unknown; however there are photographs showing a Publicis exhibit or office display. Product types depicted include alcoholic and non-alcoholic beverages (beer and liqueurs), Cigarettes, cosmetics and toilet preparations including feminine hygiene, food, household appliances, non-prescription drugs and remedies, and transportation. Companies represented include Boeing, Buitoni, Chesebrough-Pond's, Cinzano, Coca-Cola, Colgate-Palmolive, Evian (Danone), Frigeco, Frigidaire, Gillette, Gitane (Imperial Tobacco), Helena Rubinstein, Kleenex (Kimberly-Clark), Maizena (Knorr), Nestle (Vittel, Nescafe), Nivea (Beiersdorf), P.J. Carroll, Parker Pen, Philips, S.C. Johnson, Tampax, Thermogene, Trans World Airlines, Unilever and Vicks. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.