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The Evaporated Milk Association, organized by manufacturers in 1923, issued free publications promoting the use of evaporated milk throughout the United States. This collection consists of publications with recipes, scientific studies, and stories encouraging the consumption of canned evaporated milk. These pamphlets and booklets were donated to Duke University Libraries in the 1930s by the Evaporated Milk Association.

This collection originally arrived at Perkins Library as three binders of promotional materials from the Evaporated Milk Association. The materials have been transferred to Rubenstein Library and are no longer in binders.

The materials include both pamphlets and booklets covering a wide range of themes -- all relating to evaporated milk and targeting potential consumers. Topics include: recipes, both for regular cooking, desserts, and for preparing large quantities of food; studies and articles promoting infant feeding using evaporated milk; plays and activities for children centering on the emergency delivery of evaporated milk rations (among other supplies) to isolated areas; cost breakdowns of evaporated milk versus fresh milk, aimed at budget-conscious families; cartoons detailing the delicious flavor of evaporated milk; reprints of medical or scientific journal articles discussing evaporated milk's consumption in impoverished or malnourished communities, or by populations with various diseases; and articles about the history of evaporated milk, its manufacturing process, and general information about evaporated milk as a product. All of these pamphlets date from the pre-World War II period and are aimed at American readers.

The booklets and pamphlets have been kept in the order in which they were arranged in the binders. Dates are included when known.