Consists mainly of internal and trade research and subject reports. Topics covered include Broadcast and cable television, general marketing and market research, magazines, out of home media. Market research firms represented include Daniel Starch, Gallup, Marketing Science Institute, Nielsen, Roper and Yankelovich. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Collection spans 1970-1975 and includes legal and financial papers, correspondence and memoranda, meeting minutes, clippings, reports and other materials relating to the establishment and operation of the enterprise. Companies represented include Austin Travel, Brasch Associates, Ford, Montgomery Ward, Phillips Petroleum, Reader's Digest, Sunsweet and Travelco, as well as materials relating to William (Bill) Denis Fugazy. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
J. Walter Thompson Company Personnel records, 1900-1975 58 Linear Feet
The collection spans the years approximately 1900 through 1975 and contains employment records, transfer notices, correspondence of superiors and other materials pertaining to the personnel operations of J. Walter Thompson Company. In some cases, examples of creative work are included in the files. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
J. Walter Thompson Company. San Francisco Office records, 1949-1999 and undated 5.8 Linear Feet — 1800 Items
The JWT San Francisco Office Records span the years 1959-1999, and includes advertising proofs, commercial artwork, print schedules, marketing plans, manuals, company history materials, correspondence, Creative Library catalogs and audiovisual materials (audio cassettes, VHS video cassettes and videotapes). Also included are the papers of Harry A. Lee, a JWT executive involved in the development of JWT's Pacific Rim business during the 1960s. Companies represented in the collection include California Raisin Advisory Board, Dean Witter, Ferry-Morse Seed Company, Labatt's, Morris Plan, and Schlage. JWT offices touched on in the collection include New York, Manila (Philippines) and Tokyo (Japan).