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The McGraw-Hill Marketing Information Center was established in 1948 as a sales service for customers of the McGraw-Hill Publications Company. This large vertical file, developed by the McGraw-Hill Marketing Information Center, spans the years 1948 through 1991 and contains published articles, books, research studies, speech transcripts, and other materials on the subjects of marketing, sales, advertising, and corporate operations.

This large vertical file, compiled and indexed by the McGraw-Hill Marketing Information Center (MIC), spans the years 1948 through 1991 and contains published articles, books, research studies, speech transcripts, and other materials on the subjects of marketing, sales, advertising, and corporate governance. Material was gathered from about 125 sources, chiefly regularly-published administration, advertising, and marketing periodicals.

All descriptions and references in this inventory were written by the MIC and have been retained. The original organization of the vertical file and numbering system of the index have also been retained. Major topics are arranged in increments of five. For example: ADV 0 (Advertising's Role, Function, and Influence); ADV 5 (Advertising Agencies); ADV 10 (Advertising Appropriations); ADV 15 (Attitudes Towards Advertising), and so on through ADV 55 (Advertising Volume). These increments of five are standard throughout all the major areas except Administration (ADM).

Primary subdivisions are created by placing a colon following the 0, 5, 10, 15, etc., and adding a number starting with 1 and up the line as high as required (e.g., ADV 5:1). Secondary subdivisions are created by placing a hyphen after the number following the colon and again adding numbers as high as needed (e.g., ADV 5:1-1). Further subdivisions are developed by inserting a decimal point and number (e.g., ADV 5:1-1.1). Additional decimal points and numbers are added to subdivide as far as necessary (e.g., ADV 5:1-1.1.1).

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Leo Bogart papers, 1912-2005 and undated 59.4 Linear Feet — 52,259 Items

Leo Bogart was an applied sociologist and mass media expert who was Vice President and General Manager of the Newspaper Advertising Bureau (NAB) from 1960-1989. In his career with the NAB, Bogart pioneered new methodologies in newspaper marketing research and led two major projects during the mid 1970s-1989 to bolster the ailing newspaper industry, the Newspaper Readership Project and the Future of Advertising Project. He was also a prolific author and public speaker, and published 195 articles and 14 books, and delivered over 150 speeches from 1943-2005. The Leo Bogart Papers span the years 1912-2005 and document Bogart's professional work with the Newspaper Advertising Bureau; as a mass media expert; and as an author and public speaker. The collection includes correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, ephemera, yearbooks, student papers, military records, photographs, negatives, and slides. Materials represent Bogart's professional work as Vice President and General Manager of the Newspaper Advertising Bureau, as well as his early employment with Standard Oil (New Jersey), McCann-Erickson, and Revlon, Inc.; as a prolific author and public speaker; as a Senior Fellow with the Gannett Center for Media Studies at Columbia University; and as a mass media consultant with the Innovation International Media Consulting Group. The bulk of files relate to research on U.S. markets, although some files do cover international research projects. Topics include newspaper marketing research; newspaper readership; newspaper advertising; television and society; critiques of mass media; social science research methodology; and international newspapers in emerging markets. The collection also documents Bogart's early experiences as a student and as a soldier in the U.S. Army Signal Corps during World War II, which formed the basis for several of his writing projects.

The Leo Bogart Papers span the years 1912-2005 and document Bogart's professional work with the Newspaper Advertising Bureau; as a mass media expert; and as an author and public speaker. The collection includes correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, ephemera, yearbooks, student papers, military records, photographs, negatives, and slides. Materials represent Bogart's professional work as Vice President and General Manager of the Newspaper Advertising Bureau, as well as his early employment with Standard Oil (New Jersey), McCann-Erickson, and Revlon, Inc.; as a prolific author and public speaker; as a Senior Fellow with the Gannett Center for Media Studies at Columbia University; and as a mass media consultant with the Innovation International Media Consulting Group. The bulk of files relate to research on U.S. markets, although some files do cover international research projects. Topics include newspaper marketing research; newspaper readership; newspaper advertising; television and society; critiques of mass media; social science research methodology; and international newspapers in emerging markets. The collection also documents Bogart's early experiences as a student and as a soldier in the U.S. Army Signal Corps during World War II, which formed the basis for several of his writing projects.

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The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Thomas Sutton was an executive in charge of JWT's international operations during the 1960s-1970s. The Thomas Sutton Papers span the years 1965-1975 and document Sutton's career, especially his role in JWT's international expansion and the establishment of global advertising markets. The papers provide insight into JWT's international financial matters--budgets, salary structure, stock incentive plans and market shares--as well as personnel policies, client relations, product launches, television advertising projects and marketing research and strategies, seen from the perspective of Sutton's position as JWT chief executive for international operations. The papers also contain marketing plans, evaluations and reports for a number of JWT's international offices, that provide a detailed glimpse into JWT's operations within the respective countries' economic and socio-political contexts. The offices represented include Amsterdam, Bogotá, Brussels, Buenos Aires, Caracas, Ceylon, Copenhagen, Frankfurt, Johannesburg, Karachi, Lima, London, Mexico City, Milan, Paris, Rio de Janeiro, San Juan, Santiago, Sydney, Tokyo, Toronto, Vienna and Zürich. Key clients include the Honda Motor Company, Eastman Kodak Company, Ford Motor Company, the Hertz Corporation, IBM, Johnson & Johnson, Kellogg Company, Liggett & Myers Tobacco Company, Nestlé, Pan American World Airways, PepsiCo, Inc. and Unilever (Lever Brothers).

The Thomas Sutton Papers span the years 1965-1975 and document Sutton's career, especially his role in JWT's international expansion and the establishment of global advertising markets. The papers include correspondence, printed materials, business reports, advertising brochures, photographs, statistical documents, and pamphlets that provide insight into JWT's international financial matters--budgets, salary structure, stock incentive plans and market shares--as well as personnel policies, client relations, product launches, television advertising projects and marketing research and strategies, seen from the perspective of Sutton's position as JWT chief executive for international operations. The papers also contain marketing plans, evaluations and reports for a number of JWT's international offices, that provide a detailed glimpse into JWT's operations within the respective countries' economic and socio-political contexts. The offices represented herein include Amsterdam, Bogotá, Brussels, Buenos Aires, Caracas, Ceylon, Copenhagen, Frankfurt, Johannesburg, Karachi, Lima, London, Mexico City, Milan, Paris, Rio de Janeiro, San Juan, Santiago, Sydney, Tokyo, Toronto, Vienna and Zürich. Key clients include the Eastman Kodak Company; Ford Motor Company; the Hertz Corporation; Honda Motor Company; IBM; Johnson & Johnson; Kellogg Company; Liggett & Myers Tobacco Company; Nestlé; Pan American World Airways; PepsiCo, Inc.; and Unilever (Lever Brothers). While most of the files are in English, some of the documents are written in Spanish and Portuguese.

The collection is organized into three Series--the General Office Files Series; the Central and South American Office Files Series; and the Annual Marketing Plans and Reports Series.

The General Files Series contains correspondence, memoranda and periodical reports on JWT management and marketing, JWT's international offices and operations, as well as on other international advertising agencies. Topics include capital expenditures, fees and commissions, management salary and bonus policies, and stock incentive plans. The correspondence on international new business includes clients such as Hertz, Honda, and IBM. Arranged alphabetically.

The Central and South American Offices Files Series contains correspondence and reports on JWT budgets, market shares, profits, marketing research and product launches, as well as newsletters and some newspaper clippings pertaining to individual country offices of JWT throughout Latin America. The documents reflect the communication between JWT personnel and the dealings between JWT and its large international clients such as Ford, Johnson & Johnson, Kellogg's, Kodak, Lever, Liggett & Myers, Pan American World Airways, Pepsi-Cola, and Nestle, as well as prospective clients like Siemens and local clients in Central America and South America. The documents provide insights into JWT's operation in the expanding advertising markets of Central and South America. This series also includes assessments of the respective countries' economies, census data, and the competition in the advertising market. Moreover, it shows the increasing importance of television advertising in the Latin American market. Organized alphabetically.

Annual Marketing Plans and Reports Series contains status and planning reports from JWT's international operations. The documents assess the respective country's economy, politics, and the advertising and media market as a context for presenting a review of the JWT's offices' financial and organizational performance that includes billings, expenditures, and profits, salaries, personnel, specific clients, and the company's public relations in the respective past year. This analysis of strengths and weaknesses provides the bases for a discussion of the targets and objectives for the respective next year. Arranged alphabetically.

Restriction on access: Sensitive personnel materials pertaining to individual employee matters are closed to non-JWT users until 2043. Those items have been physically removed to Restricted Materials. Fragile original materials have been relocated to Removed Materials. Use Copies are available to patrons.

Additional information on JWT's international advertising operations may be found in the J. Walter Thompson Co. London Office Records, the J. Walter Thompson Co. Frankfurt Office Records, the Harry Clark Papers, the Arthur Stridsberg Papers, and the Shirley F. Woodell Papers. In addition, files relating to Thomas Sutton may be found in the Denis Lanigan Papers and the Peter Gilow Papers.

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The J. Walter Thompson Company, founded in 1864, is one of the largest enduring advertising agencies in the U.S. The J. Walter Thompson Company Publications Collection spans the years 1887 to 2005 and includes printed materials produced by the various offices, partners, subsidiaries and related firms of the J. Walter Thompson Company. Materials include promotional pamphlets, informational bulletins, regional market analyses, research reports, and industry overviews, as well as corporate annual reports, office directories and aggregate client lists. Materials are primarily in English, but several other languages are also represented.

The J. Walter Thompson Company Publications Collection spans the years 1887 to 2005 and includes printed materials produced by the various domestic offices, partners, subsidiaries and related firms of the J. Walter Thompson Co. (JWT). Domestic offices include Atlanta, Chicago, Detroit, New York and San Francisco. International materials originate primarily from the London Office, but other offices in Australia, Belgium, Canada, France, Germany, India, South Africa, and Spain are also represented. The main subsidiaries and related firms represented in the collection include the British Market Research Bureau; Brouillard Communications, Inc.; Hill & Knowlton; Lord, Geller, Federico, Einstein; and the Simmons Market Research Bureau. Materials include promotional pamphlets, informational bulletins, regional market analyses, research reports, and industry overviews, as well as corporate annual reports, office directories and aggregate client lists. The oldest materials are domestic rather than international. Materials are primarily in English, but several other languages are also represented.

The collection is organized into four series: Corporate Publications, Domestic Publications, International Publications, and Subsidiaries and Related Firms Publications.

The Corporate Publications Series includes published documents relating to the organizational and corporate life of the agency. The series is organized into seven subseries--Worldwide Office Address Lists, Client Lists, Financial and Stockholder Reports, JWT Group Reports, Worldwide Office Fact Books, Profile Books, and Telephone Directories. Most of these subseries are self-explanatory. Both the JWT Group Reports and the Financial and Stockholder Reports include annual and quarterly reports sent out to stockholders as well as 10-K and other reports filed with the Securities and Exchange Commission (JWT reorganized as the JWT Group in 1980, and maintained that name until it became part of the WPP Group in 1986). Both the Worldwide Office Fact Books and the Profile Books contain summary information about JWT's structure, client base, offices and billings for particular years.

The Domestic Publications Series include materials published in the U.S. The series is organized into General Publications, Interurbia, and Individual Offices Publications. General Publications include materials published by the main headquarters in New York and pertain to broad issues of interest throughout the company, such as employee training, research reports, regional market surveys and informational bulletins. Interurbia was a special series of reports and presentations begun in the 1950s, in which JWT sought to address the rapid expansion of metropolitan areas in the United States. Individual Offices Publications include materials published by specific JWT offices that address issues of concern to that office or its clients. Preceding the container list of publications are folders that contain correspondence relating to publications.

The International Publications Series includes material published outside the U.S. by JWT's international offices. The bulk of materials come from the London office, but other offices are also represented.

The Subsidiaries and Related Firms Series includes publications originating with JWT's subsidiaries, such as Brouillard Communications and the British Market Research Bureau (BMRB), as well as from firms with which JWT had close working relationships at one time, such as the Simmons Market Research Bureau, after which JWT modelled the BMRB.

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The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest enduring advertising agencies in the U.S. The Newsletter Collection comprises the agency's internally produced newsletters, which date from 1916 through 2005. Newsletters survive from the main office, certain domestic and international offices (particularly from Atlanta, Chicago, Detroit, London, Los Angeles, New York and San Francisco), and divisions and affiliates (especially Brouillard Communications; Lord, Geller, Federico, Einstein; Dialog; and Thompson Recruitment Advertising) of JWT. Topics contained in the newsletters include staff biographical information; office events; account and client news; featured campaigns; marketing; merchandising; consumer behavior; research and planning; developments and issues in television, radio, and print media; and personal activities of the staff. Most of the newsletters are in English, but German, Spanish, French, Italian and Portuguese language publications are also present. As the Company continues to publish house organs, the collection will continue to grow.

The J. Walter Thompson Company (JWT) Newsletter Collection comprises the advertising agency's internally produced newsletters, which date from 1916 through 2005. Included are newsletters from the main office, certain domestic and international offices (particularly from Atlanta, Chicago, Detroit, London, Los Angeles, New York and San Francisco), and divisions and affiliates of JWT (especially Brouillard Communications; Lord, Geller, Federico, Einstein; and Thompson Recruitment Advertising). The newsletters document JWT's business over the years by providing a forum for JWT staff worldwide to report on their activities and on developments in the advertising industry. Topics include staff biographical information; office events; account and client news; featured campaigns; marketing; merchandising; consumer behavior; research and planning; developments and issues in television, radio, and print media; and personal activities of the staff. In addition, the newsletters reflect many aspects of the corporate culture that set the tone of life in JWT offices. They report events such as blood drives, baseball games, office parties, staff retreats, and more. The sense of civic duty that JWT tried to instill in its personnel by encouraging its staff members to volunteer in their communities runs through many of the newsletters, particularly in the 1950s and 1960s, often concurrent with the agency's Ad Council and public service work.

The physical form of the newsletters evolved from several stapled, typewritten pages in the 1910s and early 1920s, to a (usually) four-page typeset newsletter in the 1950s, to a short newsprint magazine in the 1970s, to a longer glossy magazine in the 1980s. In the 1990s, some newsletters switched to a fully electronic format. The entries for each newsletter in this inventory detail the frequency of publication of the newsletters, the availability of indexes, irregularities in volume numbering and dating, and other pertinent information. Most of the newsletters are in English, but German, Spanish, French, Italian and Portuguese language publications are also present. Publications will be added to the collection as the archives receives and processes newsletter additions.

The collection is arranged into three series and four indexes: Main Newsletters, Domestic Newsletters, and International Newsletters; and an Alphabetical List of Newsletter Titles, an Alphabetical List By Client of "Campaign of the Week" Articles, News Bulletin Contents by Author, and News Bulletin Contents by Title.

The Main Newsletters Series holds the primary house organ for the company and includes some market research results as well as the opening of many international offices in 1929 and 1930. Newsletter articles includes account news, client lists--or account gains and losses--and biographies and short notes on JWT staff, including professional accomplishments, promotions and transfers, visits to other JWT offices, and personal events (i.e. marriages, births, and deaths).

The Domestic Newsletters Series is divided into three subseries--Offices, Divisions, and Other Newsletters. The Offices Subseries documents activities in the major JWT offices in the U.S.--Atlanta, Chicago, Detroit, Los Angeles, New York, and San Francisco. The office newsletters reported account gains and losses, campaign updates, and other business news, with substantial coverage of local events such as staff promotions and transfers, wedding and birth announcements, office parties, anniversaries, company-related sports events, personal and social news. They also updated local staff on news from elsewhere in the agency. Many of these publications were issued regularly as supplements to the main company newsletter published in New York; for instance, the "New York News," at some points during the 1960s, was printed on the back page of the J. Walter Thompson Company News. The Divisions Subseries includes newsletters from subsidiaries and corporate divisions such as Brouillard Communications (JWT division for corporate advertising and public relations), Dialog (JWT division for public relations), Lord, Geller, Federico, Einstein (JWT affiliate for premium advertising), and Thompson Recruitment Advertising (previously named World Wide Agency, the JWT division for employee recruitment advertising). The newsletters report client gains and losses of the division and its individual offices, staff transfers and promotions, marriage and birth announcements, and other personal and social news. Some newsletters primarily address issues and developments pertaining to the specific aspect of advertising with which the division/affiliate concerns itself. The Other Newsletters Subseries includes publications that deal with advertising issues beyond a specific office's activities, along with newsletters issued by the Information Centers of the New York and Chicago offices that described their holdings or abstracted articles from newspapers and magazines relating to advertising. The newsletters address a broad range of issues relating to the advertising industry--marketing; merchandising; research; planning; consumer behavior; client news; major staff changes for agency executives from JWT offices worldwide; reports on single accounts or industries; and reports from the television, radio, print, and other media.

Newsletters from JWT offices in Canada, Latin America, Europe, Asia/Pacific, and Africa are found in the International Series. Most of these newsletters report the business of the offices and of the agency as a whole, noting account gains and losses, campaign results, market surveys, and other developments. News of office parties and anniversaries, employee transfers and promotions, staff birthdays and marriages, visits from JWT executives from other offices, and other social and cultural news are often included in the newsletters; for some newsletters, such lighter news comprises the bulk of the information published. A few newsletters cover much more specific marketing topics, such as Food and Drink News from London and JWT Media Information from Australia.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising companies in the United States. The J. Walter Thompson Company (JWT) New Business Records span the years 1924-2006, with the bulk of materials spanning 1980-1989. The collection combines the records of the New Business Departments of JWT's major U.S. offices: New York, Chicago, Detroit, Atlanta, and San Francisco, and includes presentations, memoranda, case histories, market research, and profiles of companies, industries, market segments, products and product categories. Topics addressed include the youth market, financial services marketing, food and grocery marketing, feminine hygiene and other personal products, and product branding. The collection includes photographs, audiocassettes, videocassettes, DVDs. Over 300 companies are represented in the collection, including Alitalia, Baskin-Robbins, Bell Atlantic, Circuit City, Eastern Airlines, Eyelab, Frito-Lay, Goodyear, Häagen-Dazs, HBO, Hyatt Hotels, IBM, Johnson & Johnson, Kodak, Kraft, Miller Beer, Morgan Stanley, Nabisco, Nestlé, Prudential, Schering-Plough, and the U.S. Navy. Many of the companies represented in the collection subsequently became clients of JWT, so there is some correlation between this collection and the JWT Account Files collection. Acquired as part of the John W. Hartman Center for Sales, Advertising, & Marketing History.

The J. Walter Thompson Company (JWT) New Business Records span the years 1924-2007, with the bulk of materials spanning 1980-1989. The collection combines the records of the New Business Departments of JWT's major U.S. offices: New York, Chicago, Detroit, Atlanta, and San Francisco, and includes presentations, memoranda, case histories, market research, and profiles of companies, industries, market segments, products and product categories. Topics addressed include the youth market, financial sservices marketing, food and grocery marketing, feminine hygiene and other personal products, and product branding. The collection includes photographs, audiocassettes, videocassettes, DVDs. Over 300 companies are represented in the collection, including Alitalia, Baskin-Robbins, Bell Atlantic, Circuit City, Eastern Airlines, Eyelab, Frito-Lay, Goodyear, Häagen-Dazs, HBO, Hyatt Hotels, IBM, Johnson & Johnson, Kodak, Kraft, Miller Beer, Morgan Stanley, Nabisco, Nestlé, Prudential, Schering-Plough, and the U.S. Navy. Many of the companies represented in the collection subsequently became clients of JWT, so there is some correlation between this collection and the JWT Account Files collection.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. The Knowledge Centre was a reference library for staff use. Collection comprises a vertical file of articles, clippings, market research reports, institutional and government publications and other printed material. Topics include advertising industry, alcoholic and non-alcoholic beverages, automobiles, computers and computer software, food, radio and television, tobacco products and travel and tourism industry. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection comprises a vertical file of articles, clippings, market research reports, institutional and government publications and other printed material. Topics include advertising industry, alcoholic and non-alcoholic beverages, automobiles, computers and computer software, food, radio and television, tobacco products and travel and tourism industry. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London office first opened in 1899. Advertising executive Judie Lannon was a marketing research specialist at JWT London and the first woman named a Director in JWT's European region. Collection includes correspondence, articles and clippings, company policy and operations manuals, management training materials, texts of speeches and presentations and other printed materials. Topics include marketing research, consumer behavior, research methodologies and demographics. Companies represented include De Beers, Kellogg and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Includes correspondence, articles and clippings, company policy and operations manuals, management training materials, texts of speeches and presentations and other printed materials. Topics include marketing research, consumer behavior, research methodologies and demographics. Companies represented include De Beers, Kellogg and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The JWT London office first opened in 1899. Anthony Rau was an executive with the London office whose career spanned the 1960s-1980s. Collection includes correspondence, research and status reports, brochures and other printed materials, and other materials that document Rau's work at JWT London in new business acquisition and JWT's charitable efforts. Companies represented include British Petroleum (BP), British Rail, Charities Aid Foundation, Singer, RCA, Tesco and United Biscuits. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Includes correspondence, research and status reports, brochures and other printed materials, and other materials that document Rau's work at JWT London in new business acquisition and JWT's charitable efforts. Companies represented include British Petroleum (BP), British Rail, Charities Aid Foundation, Singer, RCA, Tesco and United Biscuits. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Director of Research, Pacific Coast Manager, Manager of Berlin office, account representative, Vice President and Director of J. Walter Thompson Company, 1921-1963. The papers of Kennett Webb Hinks, an executive of the J. Walter Thompson Company, an advertising agency, span the years 1955-1963, and some are undated. The materials consist of copies of Hinks's outgoing office correspondence and memoranda. Letters discuss the planning of advertising campaigns for print, film and radio; market research; product design; selling strategies and advertising techniques; and budgeting. Many include summaries of business meetings. Correspondents include staff members, business associates and clients. The majority of the documents concern Lever Brothers Limited, manufacturer of a variety of soap and bathroom products. Other clients include the Wool Bureau and the New Holland Machine Company. There are frequent communications with other JWT offices in the United States and abroad. A limited amount of material pertains to Hinks's personal, business, and social affairs. Addition focuses on production issues pertaining to the Lever Brothers' Lux Radio and Video Theater program: casting, production services, properties (scripts, adaptations and tie-ins), ratings and reviews, move to a one-hour format, and other issues. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The papers of Kennett Webb Hinks, an executive of the J. Walter Thompson Company, an advertising agency, span the years 1955-1963, and some are undated. The materials consist of copies of Hinks's outgoing office correspondence and memoranda. Letters discuss the planning of advertising campaigns for print, film and radio; market research; product design; selling strategies and advertising techniques; and budgeting. Many include summaries of business meetings. Correspondents include staff members, business associates and clients. The majority of the documents concern Lever Brothers Limited, manufacturer of a variety of soap and bathroom products. Other clients include the Wool Bureau and the New Holland Machine Company. There are frequent communications with other JWT offices in the United States and abroad. A limited amount of material pertains to Hinks's personal, business, and social affairs. Addition focuses on production issues pertaining to the Lever Brothers' Lux Radio and Video Theater program: casting, production services, properties (scripts, adaptations and tie-ins), ratings and reviews, move to a one-hour format, and other issues. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.