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Correspondence, memos, reports, speeches, and printed items relating to Stridsberg's career at the J. Walter Thompson Company. Documentation includes reports and pamphlets that address television advertising to men and children, brand advertising, public service campaigns, the role of research in advertising, tobacco marketing, JWT's international offices and clients. Also included are texts of speeches by Rena Bartos and other JWT officers, and Stridsberg's reminiscences of his years at J. Walter Thompson Company in the 1960s and 1970s, especially regarding Ralph Nader and the Ford Motor Company as well as international cigarette marketing. The printed material includes issues of a serial, Motivations (1956-1957), and other bulletins published by Ernest Dichter's Institute for Motivational Research. Audiovisual materials include radio compilation cassettes produced by the Radio Advertising Bureau and other entities; 16mm films Coca-Cola campaigns by McCann-Erickson agency (undated) and a 1976 reel from Dancer Fitzgerald Sample. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Collection created by the JWT Chicago Office Information Center as a reference and research tool for business use. The term "non-proprietary" is JWT's term for research prepared or collected by the company but not on behalf of specific clients. The collection includes market and consumer research reports arranged alphabetically by subject. A small number of items represent JWT research done, but most were created by market research firms (e.g., Yankelovich, Elmo Roper and Associates), cable TV stations (e.g., MTV Networks), or magazines (e.g., Seventeen, Good Housekeeping), and others. Topics include consumer demographic analyses for the United States, especially of food and beverage products and restaurant services. Marketing to women is a major subject; there is also information on marketing to men, baby boomers, teens, and children. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History. (02-256)

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Tibor Scitovsky, Hungarian-born economist, served on the faculty at Stanford and the University of California at Berkeley. Author of THE JOYLESS ECONOMY: AN INQUIRY INTO HUMAN SATISFACTION AND CONSUMER DISSATISFACTION (1976). The papers of Tibor Scitovsky span the years 1910 to 2002, with the majority dating from the 1970s to 2002, and are composed of three major series: Correspondence, Financial and Personal Materials; Writings and Speeches; and Printed Materials.

The papers of Tibor Scitovsky, Hungarian-born economist, date from 1910-2002, with the majority of the materials dating from the 1970s through 2002, and are composed of three major series: Correspondence, Financial and Personal Materials Series; Writings and Speeches; and Printed Materials.

The Correspondence, Financial and Personal Materials Series consists primarily of routine professional correspondence to Scitovsky from academic institutions, publishers, colleagues, and friends. Many concern publications or invitations to events. There are a number of brief but interesting exchanges with other economists, including Moses Abramovitz of Stanford, Benjamin M. Friedman of Harvard, Paul Samuelson of MIT, Stanley K. Sheinbaum of Stanford, and Robert Solow, also at MIT.

The Writings and Speeches Series highlights materials on selected writings and themes that Scitovsky worked on in later years, from the 1980s to 2002, and includes clippings, drafts, articles, and numerous notes. Major academic works represented in this series include The Joyless Economy and articles on market economies, inflation, growth and stagnation, consumer satisfaction (and dissatisfaction), marketing, affluence, and violence and boredom as social ills. Many of his other major works and earlier research are not represented by these research materials. A series of photographs of Scitovky's family and home serve as companions to his unpublished memoirs, which detail life in northern Hungary for a family of nobility, as well as historical events in Hungary, France, and England, particularly before and during World War II. The memoirs also offer a detailed narrative of Scivovsky's emigration from Hungary to the United States in the 1940s, as well as an account of the student protests in Paris in the 1960s.

The Printed Materials Series contains many of Scitovsky's reprinted articles and may prove to be the most useful series for researchers interested in his works.