Collections : [David M. Rubenstein Rare Book & Manuscript Library]

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David M. Rubenstein Rare Book & Manuscript Library
David M. Rubenstein Rare Book & Manuscript Library

The holdings of the Rubenstein Rare Book & Manuscript Library range from ancient papyri to records of modern advertising. There are over 10,000 manuscript collections containing more than 20 million individual manuscript items. Only a portion of these collections and items are discoverable on this site. Others may be found in the library catalog.

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Start Over You searched for: Subject Public relations Remove constraint Subject: Public relations Subject Advertising laws Remove constraint Subject: Advertising laws Subject Advertising -- Study and teaching Remove constraint Subject: Advertising -- Study and teaching Subject Advertising -- Study and teaching -- United States Remove constraint Subject: Advertising -- Study and teaching -- United States Collection Portland Advertising Federation Advertising for Educators Seminar materials, 1983 Remove constraint Collection: Portland Advertising Federation Advertising for Educators Seminar materials, 1983 Names Portland Advertising Federation Remove constraint Names: Portland Advertising Federation Repository David M. Rubenstein Rare Book & Manuscript Library Remove constraint Repository: David M. Rubenstein Rare Book & Manuscript Library

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Portland Advertising Federation was an advertising club formed in 1906 in Portland, Ore. Also known as PAF. Collection comprises seminar materials, including a manual (55 pgs) on the topic, a printed copy of the seminar's opening speech, and a copy of the its evaluation sheet. The seminar was intended to provide a global view of the advertising process. Manual curriculum topics include advertising in the American socio-economic system, scope and organization of the advertising business, the media planning process, the creative process, regulation of advertising, and public relations.

Collection comprises seminar materials, including a manual (55 pgs) on the topic, a printed copy of the seminar's opening speech, and a copy of the seminar's evaluation sheet. The seminar was intended to provide a global view of the advertising process. Manual curriculum topics include advertising in the American socio-economic system, scope and organization of the advertising business, the media planning process, the creative process, regulation of advertising, and public relations.